Free Webinar for AHP Publishers
Topic: 5 Revenue Magazine Growth Strategies For 2011
Summary: Publishing internet pioneer Ryan Dohrn will share 5 revenue strategies that publishing companies can use to grow revenue in 2011. For over 15 years has been leading business owners to online success and currently coaches 41 magazines to revenue success on a monthly basis. This 45 minute session is 100% FREE and there WILL NOT be any sales pitch in the webinar or follow-up SPAM. This is 100% FREE to any publisher.
This is the first of Ryan's 2011 monthly 45 minute educational webinar series.
Register now at this link 100% free: http://tinyurl.com/4tm2ubu
Women and The Machine: Publishing, Technology, and the Female Brain
February 25, 2011
City Club of San Francisco www.ewip.org
The third annual Women's Leadership Conference, hosted by Exceptional Women in Publishing (EWIP), will be held at the marvelous City Club of San Francisco, in the heart of the city, in the entertainment
/shopping/financial district. This is your chance to connect with some exceptional women, learn from innovators and leaders from a variety of publishing, media, and technology enterprises, and get inspired for the year ahead.
AHP members enjoy a 30% discount. Use the code AHP11 at www.ewip.org.
|
PUBLICATION MEMBERS
Galopp Magasinet
The Morgan Horse
DIGITAL PUBLICATION
MEMBER Desert Mirage Arabian Horse VM
CORPORATE MEMBERS Democrat Printing & Litho
Draper Equine Therapy
Horse Club by Themis Group
Interagro Lusitano Collection USA, Inc.
Pegasus Television Network
Sox For Horses, Inc.
INDIVIDUAL MEMBERS
Sarah Blanchard
Douglas E. Emerson
Sarah Gee
Christa Leste-Lasserre
EQUINE WEBSITE MEMBERS
MarketingURHorseBus.blogspot.com
RateMyHorsePRO.com
ScratchnAll.com
SureBetRacingNews.com |
President
1st Vice President
CHERYL ERPELDING
2nd Vice President Executive Board Members
Immediate Past President
KIMBERLY S. BROWN
Executive Director
CHRISTINE W. BRUNE
Directors
STEPHANIE CHURCH
DIANA DE ROSA CHRISTINE HAMILTON CATHY LAWS
MILT TOBY
PAT TROWBRIDGE |
|
Newsletter Editor
JUDY LINCOLN
If you would like to contribute resources, articles or a column to the newsletter that would be of interest to the equine publishing industry, please send your ideas and/or suggestions to the Editor. |
|
On December 24, 2010, the equine publishing world lost a wonderful friend. Moira C. Harris, equine book author, former editor of Horse Illustrated and member of American Horse Publications, passed away from breast cancer at the age of 46.
Moira began her career in equine publishing as managing editor of Horse Illustrated in 1993. In 1995, she became editor of the magazine, a position she held for over a decade. During that time, she also authored several books, including "Dressage by the Letter" (Howell Book House), "K.I.S.S. Guide to Caring for Your Horse" (Lyons Press) and "Mastering the Art of Horsemanship: John Lyon's Spiritual Journey" (BowTie Press).
Moira leaves behind her husband Paul Reeve; her twosisters Phaedra and Adrienne Valencia; her mother Elizabeth Valencia, and her Thoroughbred mare, Missy. |
|
NOTICE!
Renew your membership dues today!
Remember your 2011 dues must be paid by March 2 to enter the 2011 annual awards contest.
Don't let your member benefits lapse. |
|
DEADLINE DATE
FOR
AHP LOGO CONTEST
Deadline for submission is
MONDAY, FEBRUARY 7
This contest is open to any AHP member or staff of AHP member that is a paid member in 2010 or 2011. Artwork must be available as jpeg and eps files, but please submit a PDF file only. Members may submit as many entries as you wish.
Please put AHP Logo Design with your name in the subject line and send to Chris at ahorsepubs@aol.com |
|
|
|
San Diego Seminar Logo Revealed
Barrie Reightler of Mid-Atlantic Thoroughbred has created another great logo for the Hoofprints in the Sand Seminar. Susan van Dyke of Washington Thoroughbred named the seminar.
The AHP annual seminar will be held at the Catamaran Resort Hotel & Spa in San Diego, California on June 16-18, 2011. Information on registration and hotel reservations will be posted to the AHP web site as soon as available. Be sure to mark your calendars! |
Insight: Not Just For Navel-Gazers Anymore
by L.A. Pomeroy, AHP Individual Member
Regarded by his peers as one of the best writers of the 19th century, Oliver Wendell Holmes, Sr. said, "A moment's insight is sometimes worth a life's experience." Granted, O.W.H. was referring to insight in terms of clear perception, but had he lived in our age of social media, he might have added how worthwhile 'Insights' are on Facebook.
Visible only to FB page administrators, the Insights dashboard is a 24/7 marketing tool of graphs and statistics divided into two categories: Users and Interactions.
To read the rest of LA's column, click on Not Just For Navel-Gazers
L.A. Pomeroy has been an AHP Affiliate member since 1992 and oversees social media for a number of equestrian-related companies and organizations. Find her on FB and LinkedIn at L.A. Pomeroy. |
|
Nominations Due February 1, 2011 for the 10th Annual Equine Industry Vision Award Since inception in 2002, there have been many worthy nominees for the Equine Industry Vision Award. Anyone is eligible to be nominated, re-nominated, or to nominate a candidate for the Equine Industry Vision Award and nominees may include individuals and/or organizations. Candidates may be considered for a single outstanding visionary achievement or for sustained outstanding contributions that have made a profound impact on the equine industry.
For guidelines and nomination ballot, go to Equine Vision Award Information |
|
Flash Yourself
by Bonnie Davis, AHP Individual Member
Regardless if it's print media or electronic, advertising is the way to get the word out!! If folks don't know about you, how can anyone find you!? So flash yourself!! Get your name out in front of the equine world - and beyond. Not everyone who reads owns a horse.
Within 50 miles of every home office is an equine event - backyard horse show, 4H, FFA pancake breakfast, trail ride. Smaller local clubs, associates, organizations are looking for ads from local businesses and publications to offset expenses just as national events want bucks too. Those smaller, local ads will bring more traffic to your door than national advertising in many cases. So ask 'em if they'd like a business card ad in a program. Or offer to pay for the flyers they're posting on the bulletin board with YOUR name added to 'em as sponsor. Donate a year's subscription to a publication. Give 'em a free ad in electronic media. Support your local businesses and your local businesses will support you.
Get the word out you're here. You're open. You're ready for business. Flash yourself!
Bonnie Davis is a freelance writer, clinican and consultant and owns Two Horse Enterprises, www.twohorseenterprises.com |
|
Publishing News You Can Use
MEDIA POST: Five Resolutions To Grow And Maintain Email Lists by Neil Berman, January 3, 2011
The holidays have come to a close, and email marketers are reveling in their swelling lists of new customers.
While no one likes a party pooper, here's a sobering thought: Each year email marketers lose roughly one-third of their email addresses to list churn, bounces, unsubscribes or spam complaints, according to the Email Experience Council.
With addresses on email lists turning over every three years, growing email lists must be a priority for marketers. Good list maintenance will help reduce churn while giving you a more accurate view of your delivery, open and click-through rates. A clean list also will ensure that you're in compliance with CAN-SPAM laws.
Growing and maintaining lists is not difficult, but it does take effort. To make the process easy, I've developed five New Year's resolutions for growing and maintaining email lists.
Read the entire article
FOLIO: How One B-to-B Publisher Turned Social Media Into a Real Business by Matt Kinsman, January 4, 2011
While many independent publishers continue to struggle to reach that "sweet spot" of digital media accounting for 8-15 percent of total revenue, Moose River Media generates 20 percent of its revenue from online, driven in large part by monetizing online communities of a size not often seen (nor sustained) in b-to-b. Read the entire article Periodicals Rates Will Rise in April, Postal Service Announces The United States Postal Service announced rate increases set to go into effect in April, including a 1.8 percent increase in periodicals rates. Click here for statement
FOLIO: You Survived 2009/2010, Now What?
by Frank Finn, January 6, 2011
Do you feel as though you have spent the last three years locked in hand-to-hand combat, fighting a never-ending war? Join the club. Since the Great Recession hit in 2008, magazine publishing has often seemed like a non-stop battle, with hard-won gains on some fronts and bitter defeats on others.
But now that the worst is over, publishers must shift out of survival mode and position their operations for growth. As in the aftermath of combat, it is time to bury the dead, patch up the wounded and rally your best troops to fight and win the next battle.
Follow the steps outlined here to give your publishing operation a check up and prepare to exploit a more favorable economy.
To read the steps, click here: |
|
AHP 2011 Annual Award Contest
For material published and dated 2010 For those wondering when the awards contest deadline will be for the 2011 AHP Annual Awards Contest, it's on or before MARCH 2, 2011.
The Awards Contest committee and I are finalizing this year's rules and entry forms and you will be notified as soon as they are posted to the AHP web site.
The contest includes editorial content, design, photography, electronic media and specialty classes for material published in and dated 2010 in AHP member print publications and on AHP member web sites. Eligibility to enter requires that you are a paid AHP member for 2011.This year's contest will again include the Merial Human Animal Bond Award.
So start locating tear sheets and files from those special pieces from 2010 that you want to enter this year. It will make the submission process so much easier if you have them handy. |
|
AHP CareerTrack Works
Race For Education recently posted a job listing for a student services position on the AHP CareerTrack page on the AHP web site. The listing was the only place the job offer was published publicly. According to Elisabeth Jensen at RFE, they received 80 - 85 applications. While not all came directly from the AHP web site, many AHP members reposted the job on their web sites, showing that the AHP network is a very effective means of communication. AHP members may send job postings to Chris at ahorsepubs@aol.com as a text message. AHP CareerTrack messages are distributed to the AHP e-list and then posted to the AHP web site. |
|
|
For more information on AHP or any of its programs, contact:
AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
|
|
|
