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Top 10 New Year's Resolutions from
Publishers
Well known in the equine industry as the former General Manager of Morris Magazines Interactive and creator of HorseCity.com, Ryan Dohrn founded Brain Swell Media after 15 years in the mainstream publishing and media industry. He has also been a speaker at AHP seminars. To read this excerpt from his Audience Development Blog, click here
Links for Twitter Wannabes
from Diana De Rosa, AHP Individual Member
The Twitter Glossary
How to Reply to a Tweet on Twitter |
CORPORATE MEMBERS Intercollegiate Horse Show Association
KAM Animal Services
INDIVIDUAL MEMBER
Dency Kane
EQUINE WEB SITE
Equinews.com |
President
1st Vice President
CHERYL ERPELDING
2nd Vice President Executive Board Members
Immediate Past President
KIMBERLY S. BROWN
Executive Director
CHRISTINE W. BRUNE
Directors
STEPHANIE CHURCH
DIANA DE ROSA CHRISTINE HAMILTON CATHY LAWS
MILT TOBY
PAT TROWBRIDGE |
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Newsletter Editor
JUDY LINCOLN
If you would like to contribute resources, articles or a column to the newsletter that would be of interest to the equine publishing industry, please send your ideas and/or suggestions to the Editor. |
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Don Engel, a publisher and breeder who founded the Thoroughbred Information Agency in California, died Dec. 6 at age 85. Engel retired in 2008. Lisa Groothedde is the current owner of Thoroughbred Information Agency and the website.
Former Western Horseman editor A.J. Mangum has launched The Frontier Project, a monthly documentary series chronicling contemporary cowboy culture, with segments on the horsemen, craftsmen and artists defining today's American West. AJ is also the editor of the forthcoming Ranch & Reata magazine; a contributing editor for The Cowboy Way magazine; and co-author of Ranch Roping: The Complete Guide to a Classic Cowboy Skill, a collaboration with Buck Brannaman.
Happy Holidays
from the
AHP Board of Directors
Chris and Judy
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Skip Zimbalist to be Keynote Speaker at AHP Seminar in San Diego
Skip Zimbalist will present the keynote address on the topic of general media trends in equine publishing on Friday morning during the AHP "Hoofprints in the Sand" Seminar in San Diego, California. Zimbalist is Chairman and CEO of Active Interest Media (AIM), a media company formed in 2003 to serve niche enthusiast markets.
AIM publishes multiple equine publications and websites, such as EQUUS and Horse & Rider, EquiSearch.com and Equine.com to name a few.
Prior to AIM, a Wind Point portfolio company, Skip held a variety of positions at Times Mirror. Prior to Times Mirror, he served as Chairman and CEO of Correia Art Glass, Inc., a family-owned business. Skip was also at the consulting firm of McKinsey and Co. in Los Angeles for five years. Skip served for two years as an officer in the U.S. Army Military Intelligence Corp., including one year in Vietnam, where he was awarded the Bronze Star. He received a BA in economics from Harvard College and an MBA from the Harvard Business School.
The AHP annual seminar will be held at the Catamaran Resort Hotel & Spa in San Diego on June 16-18, 2011. |
Tag, You're It: Making the Most of One of Social Networking's Best Tools
By AHP Individual Member, L.A. Pomeroy
I've come to embrace the nickname from my professional associates: Social Media Queen. In the 15 years since I began working within the online horse industry I've come to appreciate when new ideas point to better performance. Surely not every jock jumped on Tod Sloan's 'monkey-on-a-stick' stance when it first appeared, but when it led to more wins than losses, hoisting those leathers up a few notches wasn't so bad after all...
In a similar shift, online social networking tools are changing how we can disseminate information and build audiences. I participated in a December Webinar, 'Rethinking the Horse Business,' hosted by EquestrianProfessional.com, which also noted it has never been easier to share what you want to say.
Why, it's downright child's play. "Tag," you're it.
To read the rest of LA's column, click on Tag You're It
L.A. Pomeroy has been an AHP member since 1992 and oversees social media for a number of equestrian-related companies and organizations. |
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Nominations Due February 1, 2011 for the 10th Annual Equine Industry Vision Award Since inception in 2002, there have been many worthy nominees for the Equine Industry Vision Award. Anyone is eligible to be nominated, re-nominated, or to nominate a candidate for the Equine Industry Vision Award and nominees may include individuals and/or organizations. Candidates may be considered for a single outstanding visionary achievement or for sustained outstanding contributions that have made a profound impact on the equine industry.
For guidelines and nomination ballot, go to Equine Vision Award Information |
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Spread the News about the 2011 AHP Student Award Contest
Students are eligible to enter the contest if they are a high school senior or an undergraduate college student during the 2010-2011 undergraduate college year, with at least one semester before graduation. All qualified applicants will receive a complimentary Student annual membership, a complimentary Student registration certificate for the annual seminar and a critique of their resume. The AHP Student Award Contest is open to residents of the US and Canada only.
Student Award applicants are required to send a completed application form plus additional information by January 14, 2011. Eligible students may access guidelines and application at Student Award Information |
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AHP Member Equine Journalists Can WIN $500 in the Post ALLTECH A+ AWARD Contest
Entries published between July 2, 2010 and January 3, 2011
Entries Close at 12:00 a.m. January 4, 2011
The Alltech 'A+' Award honors creativity, passion, and excellence in equine journalism for an Alltech FEI World Equestrian Games-related feature in the following categories:
1. Published Article
2. Published Photo
3. Published Broadcast - this category includes video, radio, and podcast
Announcement/Recognition of Winners:
1. In the post-Alltech FEI World Equestrian Games, a total of three AHP member journalists will each receive a $500 cash prize and an Alltech 'A+' Award trophy. Winners will be announced January 31, 2011.
2. All decisions are final; Alltech will not participate in judging.
Eligibility for AHP Members:
The entrant must be a 2010 member of American Horse Publications (AHP) and/or staff of 2010 AHP member.
Submitting Entries
For complete contest rules and entry form, go to Alltech A+ Awards Post Contest, then submit entry form with attached PDF files of article, image or web link to WEGcontest@americanhorsepubs.org. Only one entry may be submitted per entrant per category. Use separate entry form for each entry.
For further assistance or questions, contact Chris at ahorsepubs@aol.com |
AHP Logo Contest Submissions Due January 7, 2011
AHP MEMBERS CAN WIN $200
(or a FREE Seminar Registration to the 2011 San Diego Seminar)
Here's your chance to design the new logo for
American Horse Publications
THINGS TO CONSIDER:
- Name of association: American Horse Publications (AHP)
- NEW Tagline: Promoting Excellence in Equine Media
- This logo will be used in a variety of mediums from print to electronic so keep it simple and easy to reproduce in black/white and color.
DEADLINE FOR SUBMISSION: FRIDAY, JANUARY 7, 2011
- This contest is open to any AHP member or staff of AHP member that is a paid member in 2010 or 2011.
- Artwork must be available as jpeg and eps files, but please submit a PDF file only.
- Members may submit as many entries as you wish.
- Please put AHP Logo Design with your name in the subject line and send to Chris at ahorsepubs@aol.com
The AHP Board of Directors will vote on the entries and their decision is final. Entry into the contest is a warranty by the designer that the submitted logo is original and does not infringe on the copyright or trademark right of any individual or entity. The designer of the winning entry agrees to hold harmless and indemnify American Horse Publications, Inc., for any claim arising from a breach of this warranty. All rights to the logo selected as the winner of the contest shall be transferred to American Horse Publications, Inc., without additional compensation beyond the winner's prize. Designers of non-winning entries shall retain all rights to their designs. |
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Small Publishers Group Shares
For several years, a Small Publishers Workshop has been held at the annual seminars. As an extension of the workshop, several small publishers continue to network throughout the year via conference calls. Norma Vela, of Today's Horse Trader, joined the group this year and she expressed the following words on the value of this connection.
"Thank you to each and every one of you who comes onto this call and shares their thoughts, opinions, ideas, circumstances, etc. It has been the single most valuable resource for me, as a newbie to publishing, and I really, really appreciate the generosity of spirit that IS this group."
The next small publishers group conference call is scheduled for Friday, January 28th at 7:00 AM PST. If you are interested in participating in the group, contact Cheryl Erpelding at Cheryl@ridingmagazine.com |
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For more information on AHP or any of its programs, contact:
AMERICAN HORSE PUBLICATIONS
49 Spinnaker Circle, South Daytona, FL 32119
PHONE: 386.760.7743 / FAX: 386-760-7728
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