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Are your Ads Measuring Up?
Measuring Results  |
Almost everyday I come across many small business owners that put an ad
in the paper and then count the calls they receive, the money they
receive, and the referrals they receive. However, when it comes to the
web they have no idea what their Return On Investment is for their time
or money spent on Social Media Marketing, Search Engine Marketing , E-Mail Marketing and other online marketing methods.
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Dos and Don'ts of Social Networking
Social Media Etiquette  |
After joining BNI I started listening to Dr. Ivan Misner, founder of BNI and leader of the "Giver's Gain" philosophy. Dr. Misner holds a weekly podcast that covers different ways to build better relationships with those you come in contact with on a daily basis.
This week Dr. Misner discusses The Dos and Don'ts of Social Networking. If you visit the site you can listen to this short but valuable podcast.
Here are five common mistakes businesses make on social media:
- Spending too much time on sites you enjoy without evaluating their value to you.
- Visiting a site for work and getting distracted by interesting posts.
- Not recognizing when it's time to delegate certain social media responsibilities.
- Not providing consistent fresh content on your blog.
- Forgetting that social media is about engaging in a conversation, not about selling.
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