What to Do!
AdBID ~ Online Auction until April 30 Collecting Donations for Online Auction Online Bidding: May 7-18 Highest Bidders will be contacted the week of May 21 Wednesday, April 18 Richard C. Nachazel, CHA President, Destination Toledo, Inc. "Destination Marketing, Branding and The Navy!" The Toledo Club 11:30 networking 11:45 buffet lunch 12:00 presentation begins Wednesday, May 16 Monthly Luncheon Program Julie Rubini, Clair's Day The Toledo Club 11:30 networking 11:45 buffet lunch 12:00 presentation begins Wednesday, June 20 Monthly Luncheon Program The Toledo Club 11:30 networking 11:45 buffet lunch 12:00 presentation begins Wednesday, July 18 Monthly Luncheon Program The Toledo Club 11:30 networking 11:45 buffet lunch 12:00 presentation begins August 2012 AdBASH - Volleyball Tournament more information to come! Wednesday, August 15 Monthly Luncheon Program The Toledo Club 11:30 networking 11:45 buffet lunch 12:00 presentation begins Wednesday, September 19 Monthly Luncheon Program The Toledo Club 11:30 networking 11:45 buffet lunch 12:00 presentation begins Wednesday, October 17 Monthly Luncheon Program The Toledo Club 11:30 networking 11:45 buffet lunch 12:00 presentation begins Wednesday, November 7 Hilton Garden Inn, Levis Commons "Find Your Next Big Idea" sponsorship opportunities are available, contact the AdClub Office at 419.866.4199 or email: director@adclubtoledo.org Wednesday, December 19 Monthly Luncheon Program The Toledo Club 11:30 networking 11:45 buffet lunch 12:00 presentation begins Tuesday, January 1, 2013 HAPPY NEW YEAR!
|
|
Who Am I?
My place of birth is: Memphis Tennessee My hobbies are: painting, scuba diving, hiking The last good book I read was: Judas Strain by James Rollins My oddest habit is: talking too much Device I couldn't live without: cell phone My greatest accomplishment outside my profession: volunteer work The reason I got into advertising/marketing: enjoy matching people and products Biggest influences on me professionally: my Dad My greatest unfulfilled ambition is: professional artist When nobody's looking, I like to: skip The one thing I really want the world to know about me: I would do anything for my family Best thing about being an AdClub member: developing relationships with creative people I am: 
Veronica Pinciotti
Buckeye CableSystem
General Manager of Local Stations
419-724-7221 office
419-724-4796 fax
interested in being profiled?
email Patty at
|
|
2011-2012 Officers
Kathy Jex, President
in-house communications
419.350.0523
Patrick Giammarco, 1st VP
PWG Marketing
419.329.4256
Michael Temple, 2nd VP
Temple Development Company, LLC
419.882.4904
Tim Speweik, Treasurer
Mail Works II LLC
419.725.6245
Ex-Officio
Michael Seay
Buckeye TeleSystem
419.724.3872
2011-2012
President's Advisory Council
Sara Shiels
SSOE
419.255.3830
Angela Riddel
The University of Toledo
419.530.2452
Executive Director
Patty Schoepf
office: 419.866.4199
cell: 419.260.9572
2011-2012
Board of Governors
Ann Fago
AIM Specialists
419.534.2880
Craig Hagenbuch
Hanson, Inc. 419.794.7926
Karen Hopkinson
The Blade
419.724.6414
Bonnie Hunter
The Blade
419.724.6292
Steve Israel
Your Secret Weapon
419.356.9208
Collette Jacobs
Adams Street Publishing
419.244.9859
Suzette Kanarowski
Muir Graphics
419.882.7993
Matt Lentz
The Valentine Theatre
419.242.3490 x18
Molly Luetke Datson
FLS Marketing
419.241.1244
Steve Robison
West Printing Company
419.246.0857
Christine Senack
Senack and Associates
www.senackandassociates.com
Julie Walker
Impressions Media Group
419.277.7702
|
|
You are an AAF Member
Your membership to the Advertising Club of Toledo
entitles you to be a
member of the
American Advertising Federation
(AAF).
This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts. to receive industry SmartBriefs. 
|
|
Greetings!
| Kathy Jex
2011-2012 AdClub President
|
"Weak advertising tells people what you want them to know. Strong advertising gets people to conclude what you want them to know." - Ed McCabe The quote above is from real-life mad man Ed McCabe, a Madison Avenue pioneer in the 60s and 70s. It's from an article from the New York Times that I read about this veteran advertiser who created some brilliant brand images back when 3 martini lunches were the norm. Brands like Volvo, Hebrew National Hot Dogs and Perdue Chicken, that live on with the brands that were built in part by Ed McCabe's words. Things have changed a lot since those cocktail and tobacco fueled days, but the basic responsibility of helping to shape a brand image for our client has not changed. Sure, we have different tools in our kit now, but the heart and soul of the creative individual is still the driving force in successful advertising and marketing. What fun to watch the problem solving of the creative team at Sterling Cooper Draper and Price Sunday night in the long-awaited premiere of Mad Men, with their "bean ballet" and pantyhose slogans. And speaking of new ways to do things, AdBID is going digital! The annual fundraiser for AdClub will be easier than ever with on-line bidding only for your favorite advertising packages and items. We're collecting items to auction like media packages, creative services, printing, photography, web design, or whatever you do to help your clients achieve their marketing goals. We'll also accept gift certificates to area restaurants, sports, retail emporiums, and visitor attractions. As always, proceeds will help us to continue to bring you quality programs and events, as well as scholarships for the next generation of mad men. Click here for all the information on donating and bidding on the new and improved AdBID 2012. Don't have anything but time to donate? Great! We need new candidates for the Board of Governors, and the main requirement is a few hours of your time each month. Board membership adds a whole new dimension to AdClub membership. It's a chance to get to know a diverse group of like-minded individuals, advance your career with networking and new business connections, and have a lot of fun in the meantime. And you get the joy of guiding this 103 year old Club into the future. Make your mark in the local advertising scene and become part of the Board of Governors. Our fiscal year ends on June 30, so contact Patty for information and details. Congratulations to Hart and Madhouse for their District 5 Gold and Silver ADDY Awards, and to Adams Street Publishing, Eric Eggly Photography, Level 2 Audio and Sheroian Associates for their Silver ADDY Awards. Next the Nationals! And finally, a reminder to get your AdBID donations together and take some time to enjoy the early spring weather. I'll see you at The Toledo Club on April 18! Kathy Jex 2011-2012 AdClub President |
Monthly Luncheon Program
Wednesday, April 18
The Toledo Club, 235 14th Street
11:30 networking
11:45 buffet luncheon
12:00 program begins
 | Richard C. Nachazel, CHA
President, Destination Toledo, Inc.
Convention and Visitors Bureau
|
"Destination Marketing, Branding and The Navy!"
Rich will speak about the Mission of Destination Toledo, relating to the research, selling and booking of Conventions and Events for Lucas County and the Toledo Region. In addition, Destination Toledo is one of the founding organizations of the Branding Council, newly formed in the past 18 months to promote NW Ohio Economic Development. Rich has also had the opportunity to overnight on the USS George H.W. Bush Aircraft Carrier recently, and will provide updated information about the Navy Week being hosted by Toledo August 20-27.
Bio: Rich has been involved in the Hospitality Business for more than 40 years. Starting with Holiday Inns in the '70s, Rich has managed a number of branded properties including Marriott Residence Inn, Hilton, Crowne Plaza, Ramada and others. As a Regional Manager for First Hospitality Group of Chicago, Rich travelled to 12 hotel properties in Ohio, Michigan and Indiana. Rich was also the Executive Director of the Toledo Convention Bureau during the mid '80s, when Seagate Center was built and many downtown improvements occurred. As President of Destination Toledo, Rich manages a staff of 5 Hospitality Professionals who assist Hotels and Tourism Businesses in the Toledo Region to book additional business, generate new revenues and support many thousands of associated jobs.
members: $20
non-members: $25
students: $15
Reservations are required and needed by: Monday, April 16 call 419.866.4199 or email director@adclubtoledo.org Need A Hand/Lend A Hand Collection Please bring an item to benefit Project ABC.
Project ABC is a preschool arts education program for disadvantaged kids. It helps prepare them for kindergarten and skills they need in school. They are partners with Scrap 4 Art. Every item you bring buys you a chance to win a $25 gift card for Kohl's.
Wish list:
- Glue Sticks (the larger kind that little hands can grasp)
- Tempera Paint - blue, yellow, red, green, orange and purple
- Magic Markers (the larger kind for little hands)
- Elmer's School Glue
- Water Color Palettes
no shows will be invoiced
|
AdBID is going online!
The Advertising Club of Toledo's media auction is now
AdBID Online
and we are ready for your donations.
AdBID Online is an auction of everything associated with advertising. We are accepting donations of media packages, creative, production, printing, photography, videography, web design, account service direction as well as gift certificates to restaurants, sporting events, and much, much more.
Proceeds will benefit our general operating fund so we can continue to offer educational programming, social events, and continue to donate to our scholarship fund.
AdBID is a great way to get new business. Your company's logo, products and services will be in front of all who are bidding.
Donations will be posted on the AdBID auction page at:
www.adclubtoledo.org/social-events/adbid/
Getting in on the fun is easy!
To donate, just complete the donation form describing your products and services or item donation and send it with your logo to Patty Schoepf at: director@adclubtoledo.org or mail it to: Advertising Club of Toledo, 7230 Sawmill Run, Holland, OH 43528.
Bidders get ready to bid. Talk with your clients about the great deals that will be available to them. Items will be posted as they come in. To catch the best deals, make a note to check the website daily in April at:
http://adclubtoledo.org/social-events/adbid/
- Donation collection is available now through April 30
- Online bidding will begin May 7 at 8:00 a.m.
- Online bidding will close May 18 at 4:00 p.m.
- Highest bidders will be contacted the week of May 21
Still have questions? Please contact us at:
Julie Walker/Impressions Media Group/419-277-7702/ jwalker@bex.net
Patty Schoepf/Advertising Club of Toledo/419-866-4199/ director@adclubtoledo.org
Thank you in advance for your donations and club support.
Let the bidding begin!
|
 2012
Creativity and Innovation Summit November 7, 2012 Hilton Garden Inn, Levis Commons
Find Your Next Big Idea
|
Thanks to everyone that participated!
50/50 STRIKE Raffle Winner
Congratulations to our winning teams:
1st Place ~ AIM Specialists
Best Effort ~ Kanarowski Family and Karen Miller
- 2817 - AIM Specialists
- 2713 - H.O.T. Dudes
- 2572 - METZGERS
- 2392 - JAWS International
- 2274 - The Blade
- 2224 - SSOE Team #2
- 2031 - The Agency for Professional Models & Talent
- 1961 - Social Media Toledo
- 1947 - University of Toledo
- 1893 - Pinciotti Family
- 1877 - H.O.T. Chicks
- 1841 - ProMedica
- 1796 - Communica
- 1782 - Adams Street Publishing
- 1731 - SSOE Team #1
- 1596 - Kanarowski Family & Karen Miller
logo created in 2006 by Concentrek Group
Photos on FACEBOOK:
http://www.facebook.com/media/set/?set=a.10150716449541392.438930.117869906391&type=1
|
5th District AAF ADDY AwardsMembers of The Advertising Club of Toledo have won 2 Gold and 7 Silver awards in the 2012 ADDY® Awards District 5 Competition held March 23-24 in Lexington, Kentucky. Advertisers in the Ohio, Kentucky, and West Virginia areas who won Gold ADDY awards at the local level were immediately entered into the District American Advertising Federation competition. Those winning Silver Awards were also eligible to enter. District Gold ADDY Winners will automatically advance to the National ADDY Awards in June. Gold ADDY winners are: - Hart for the Toledo Northwest Ohio Food Bank television commercial "Conveyer Belt"
- Madhouse for the BGSU Stroh Center Opening Video
Silver ADDY winners are: - Adams Street Publishing for the Adams Street Sessions logo
- Eric Eggly Photography for the photograph "Broken Side of Time"
- Hart for the "ProMedica Physicians Why" television commercial and the TARTA "Gas Guzzler" campaign
- Level 2 Audio for the Toledo Walleye Video Open
- Madhouse for the Toledo Museum of Art Annual Report
- Sheroian Associates for the Woodhaven Log and Lumber Ole Video
|
We're moving, we're growing, we're shaking the trees - and our bushel of oranges just got bigger! Thread Marketing Group is pleased to announce a strategic partnership with FLS Marketing - creating one of the largest integrated full-service agencies in the Region. The firm will operate as Thread Marketing Group with a separately branded division called the FLS Group, providing public affairs, issue management and political consulting. The team will occupy the new digs at 4635 West Alexis Road in Toledo. The building brings together Thread and FLS Group under one roof along with one other Thread division - eMerge - and a jointly-owned LLC venture, VIS Alliance. Thread CEO Joe Sharp and President Judy McFarland will lead the new firm. Mark Luetke, president of FLS Marketing will continue as president of the FLS Group. "The partnership brings extensive experience in both traditional and digital media to clients that demand both strategy and communications from a single source," Sharp said. "All clients will benefit from Thread's expertise in integrating online, mobile and digital media solutions with strong creative, advertising and public relations." "The two firms have complimentary expertise and similar cultures - it is a great fit," said Luetke. "Longstanding FLS clients who have been asking for stronger social media solutions - including our political and civic sector clients -- will particularly benefit from the new partnership." On a growth track in recent years, Thread has been strategically filling the Team Orange basket of expertise by hiring key employees in the areas of strategy, integrated communications and digital advertising. It's served them well, as during the past year alone, Thread has added a big batch of new clients in the healthcare, education, manufacturing and resort/leisure industries. Companies like Henry Ford Health System (greater Detroit), Uckele Health & Nutrition, Blue Harbor Spa & Resort and Technibus, compliment an impressive list of existing clients including Lourdes University, GM Performance Division, AC Delco and Chase Brass & Copper, to name a few. The FLS client roster serves notable clients as well, including Mercy, the Toledo Zoo, Westfield Franklin Park, the YMCA and JCC of Greater Toledo, and Toledo Public Schools. "It's an exciting time to be at Thread! We are thrilled with the success that we have achieved in recent years and are exhilarated by a bright future ahead," said Judy McFarland, President of Thread Marketing Group. "Our entire roster of clients will benefit from the new strategic partnership, our amazing new office space and the level of expertise found within." Team Orange spirit is like no other, with camaraderie, energy and fresh ideas. Learn more at www.threadgroup.com. Stop by and visit the team at our new digs in Toledo!  Contact Information: Thread Marketing Group 4635 West Alexis Road Toledo, OH 43623 419-887-6801 email director@adclubtoledo.org if you are interested in your company being profiled
|
|
Below is information about an upcoming film that will be shooting in Toledo. If you or anyone you know is interested in being part of the film crew, please refer to the contact information below.
GRAVE DECISION is a dark comedy guy buddy action feature film shooting in the Toledo area, June 3 thru June 22. They are seeking local paid and unpaid cast, and crew and will be making selections over the next two weeks.
- CREW from OHIO
- Experienced UPM
- Experienced Art Director
- Experienced Production Accountant
- Experienced Script Supervisor
- On set Costumer
- Caterer
- Craft Services
- Camera PAs (paid & unpaid)
- Art PAs (unpaid)
- Hair & Makeup PAs (unpaid)
- Office PAs (unpaid)
- General PAs (unpaid)
Crew interviews to be conducted in Toledo by appointment. Those interested should email to gravedecisionmovie@gmail.com
CAST from OHIO
Casting will be held on April 3, 2012 at SB Entertainment
subject line "GRAVE CASTING" for consideration.
We will also need extras any age, race, gender, or type available on daily basis. (unpaid)
Office of Strategic Business Investments
Gail.Mezey@development.ohio.gov
|
|
Introducing New Facebook Pages
As you may have noticed, new Facebook Pages went live on March 30 (check out the AdClub's page at: www.facebook.com/advertisingclubtoledo)
Facebook brought a lot of new functionality to the new design. New features include:
- Cover Page - A cover is the larger image at the top of the Page, right above the Page's profile picture. Like a profile picture, cover images are public, which means anyone visiting your Page will be able to see them.
Add a unique cover photo and showcase your most important news on your Page timeline.
- Pinning - Pinned posts are Page posts that admins have chosen to display prominently at the top of their Page. A pinned post always appears in the top left of a Page's timeline and has a flag in its top-right corner. A post a Page admin pins to the top of their Page will remain there for 7 days. After that, it'll return to the date it was posted on the Page's timeline.
Pin a new post to the top of your Page each week so people notice what's important.
- Starring a Post - You can highlight any post on your Page by starring it:
- Hover over a story on your Page's timeline
- Click *
This allows you to highlight the posts you think are important. When you star a post, it expands to widescreen.
- Easier Administration - The admin panel is a place where you can respond to people using your Page and quickly see how your Page is performing.
From your admin panel, you can:
- View notifications
- Respond to messages
- View your Page insights
- Access your activity log to curate content on your Page
- Access the Edit menu to make changes to your Page's settings
Open the admin panel by clicking Admin Panel above the date selector in the upper-right corner of your Page. To close your admin panel, click the Hide button in the top-right corner.
Non-admins who visit your Page won't see the admin panel. It's only available to your Page's admins. See and respond to your recent activity and private messages right from the top of your Page.
Visit the Pages section of the help center to learn more about the changes.
The AdClub uses our Facebook Page in several ways:
- Branding - As advertisers and marketers, most of us are engaging in social media to build up a brand, promote our company or build our networks. The AdClub uses Facebook and other social media tools as a compliment to other more traditional forms of advertising. It's another tool that we add to a well-rounded marketing mix.
- Promoting Events and Creating Buzz - The key is great content, such as posts, comments, likes, links, photos, etc. We welcome you to like and/or post relevant content to the AdClub's Page.
- Tracking Success - Our Page administrators are interested in understanding what type of content people are most interesting in consuming. To help us with this, we use Facebook Insights to measure activity on our Page. Keeping track of what content people are most engaged with will allow us to post more of that type of content.
Check out the AdClub's page at:
www.facebook.com/advertisingclubtoledo
and let us know if you have any suggestions on how to improve
|
|
Welcome New Members
Jeanine Bragg
Sales
20 Creative
a division of Monroe Publishing Co.
David Tulk
Director of Information Systems
Bottomline Ink
|
|
|
Program Sponsorship Opportunities
|
2011-2012 Monthly Luncheon Program Sponsorships Available
Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.
Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.
Included in your monthly program sponsorship:
- 4 tickets to that month's program
- logo and link on all promotions for that month's program
- COST: $350/program
Call Patty today!
419.866.4199
|
|
