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The Advertising Club of Toledo

 March 2012   

ADV logo

               

 Letter from the President

 

In This Issue
Calendar of Events
Gettin' Personal With ....
Letter from the President
AAF Membership
In Memory of Mr. Jim Gilbert
March 21 Luncheon Program
AdPIN - Glow Bowling on March 23
ADDY Award Winners
Silver Medal Award Recipient
Company Profile - Gelia
Welcome New Members
2011-2012 Program Sponsorships Available
What to Do!

 

 

Wednesday, March 21 

Monthly Luncheon Program

Kimberly Kaufman, Executive Director
Black Swamp Bird Observatory
"How to Effectively Market to a Narrow Market"
The Toledo Club

11:30 Networking

11:45 Buffet Luncheon

12:00 Program Begins

 

 

Friday, March 23  

AdPIN - Glow Bowling

Rossford Lanes

$125/5 person team

includes:  3 games, shoes, food --- CASH BAR

 

 

Wednesday, April 18

Monthly Luncheon Program

The Toledo Club

TBD 

 

 

Wednesday, May 16

Monthly Luncheon Program

The Toledo Club

TBD 


 

 

 

 

Who Am I?  

 

My place of birth is:

Toledo, Ohio

There's no place like home.

  

My hobbies are:

Golf, anything in or on the water, and beer tasting.

  

The last good book I read was:

Any book I read to my kids before bed.

  

My oddest habit is:

Nail Biting (and I hate it)

  

Device I couldn't live without:

iPhone, like most of the world I guess

  

My greatest accomplishment outside my profession:

Being a dad of two great boys.

  

How did I get into advertising/marketing:

By Chance.

Started what I thought was going to be a summer job and opportunities came along and I choose wisely.

  

Biggest influences on me professionally:

Joe Metzger

BEST Mentor ever!

  

When nobody's looking, I like to:

Check Facebook; my newest bad habit.

  

The one thing I really want the world to know about me:

I care a lot more than people may think.

  

Best thing about being an AdClub member:

I love walking into AdClub events and seeing people I have not seen in a while. AdClub does a great job of pulling people out of hiding.

 

 

I am:

Todd Beringer

Todd Beringer

Vice President - Sales & Marketing

419.861.8611

todd.beringer@metzgers.com 

 

 

 

 

 

 

   

 

interested in being profiled?

 

email Patty at

 

2011-2012 Officers

 

Kathy Jex, President
in-house communications
419.350.0523

Patrick Giammarco, 1st VP

PWG Marketing

419.329.4256

 

Michael Temple, 2nd VP 
Temple Development Company, LLC

419.882.4904

 

Tim Speweik, Treasurer

Mail Works II LLC

419.725.6245

 

 

Ex-Officio

Michael Seay 
Buckeye TeleSystem

419.724.3872

 

 

2011-2012

President's Advisory Council

 

Sara Shiels 
SSOE
419.255.3830

 

Angela Riddel

The University of Toledo
419.530.2452


Executive Director
Patty Schoepf
office:  419.866.4199
cell:  419.260.9572


2011-2012
Board of Governors

 

Ann Fago
AIM Specialists
419.534.2880

 

Craig Hagenbuch

Perich Advertising + Design

734.332.5367

 

Karen Hopkinson

The Blade

419.724.6414

 

Bonnie Hunter

The Blade

419.724.6292

 

Steve Israel

Your Secret Weapon

419.356.9208

 

Collette Jacobs

Adams Street Publishing

419.244.9859

 

Suzette Kanarowski

Muir Graphics

419.882.7993

 

Matt Lentz

The Valentine Theatre

419.242.3490 x18  

 

Molly Luetke Datson

FLS Marketing

419.241.1244

 

Steve Robison

West Printing Company

419.246.0857

 

Christine Senack

Senack and Associates

www.senackandassociates.com  

 

Julie Walker

Impressions Media Group

419.277.7702

 

 



You are an AAF Member 

 

Your membership to the Advertising Club of Toledo
entitles you to be a
member of the
American Advertising Federation
(AAF).

This membership connects
you to the entire advertising
community and provides you
with great opportunities for networking, education, and valuable discounts.

 

 Click HERE
to receive industry SmartBriefs.
AAF

  

Quick Links

 


ACT Membership Directory



Greetings!


Kathy Jex ADV
Kathy Jex
2011-2012
AdClub President

And what a night it was! ADDY night 2012 is but a memory now, and if you missed it, you missed the event of the year. Over 300 people enjoyed cocktails, browsing the entries, and watching the winners being announced during this year's live show. Hilarious videos and an interesting line-up of presenters kept it moving as we built up to the winners and the Best of Show. For all the results, click on this ADDY Winners link. A big thanks goes to Michael Seay and his entire merry band of mirth makers. And I again want to thank the UT Department of External Communications for the concept and design work, all the sponsors and in-kind donors, and the many committee members and volunteers who helped with collection, judging day, ADDY production, and event set-up and tear down. We could not do it without you. The biggest thank you goes to Executive Director Patty Schoepf for all of her planning and hard work that makes it all look so easy.

 

Congratulations to Jerry Brown, our Silver Medal Award winner. He is truly deserving of this distinguished honor.

 

We still have a few official 2012 ADDY Dog Tags on sale for only $5. This trendy fashion statement will not only complement any wardrobe, it will help to fund the ROTC program at UT, which helped with the ADDY show in so many ways. See? I told you that you missed quite the show. To make up for it, you can buy your own ADDY Dog Tags. Contact Patty for all the details.

 

Want to be a part of all the fun? Here's your chance! We're looking for a few members who want to increase their business contacts and have a showcase for their talents, whatever those may be. Be ACTive and become a member of the Board of Governors! We meet monthly for an hour over lunch and everyone works on a committee, like Social events, Programs and speakers, Marketing & PR, and even ADDY Awards! In all honesty, I have made some lifelong friends through my Board involvement, and I treasure every experience. Do yourself a favor and join the Board.

 

And speaking of fun, the annual bowling event, AdPIN is scheduled for Friday, March 23 at Rossford Lanes. This year, we're having Glow Bowling, so drag out your Day-Glo clothes and head to the alleys for some adult beverages, big sandwiches and a lot of laughs. Don't have a team but want to bowl? Call the AdClub office to see if any teams are short of a bowler.

 

I hope to see you all on Wednesday, March 21 at the Toledo Club for our monthly luncheon. The speaker, Kimberly Kaufman will talk about her success in marketing to a very small niche target audience. And for this month's Need A Hand/Lend A Hand Collection, please bring an item from the Beach House Wish List. The Beach House is a family shelter that has helped needy families in Toledo for decades. Every item you bring buys you a chance for a $25 gift certificate for The Andersons. Patty is taking reservations now, so there are no excuses. See you there!

 

 

Kathy Jex

2011-2012 AdClub President  

 

 

 

In Memory of

Mr. Jim Gilbert

 

Last month, former AdClub President and 1981 Silver Medal Award winner, Jim Gilbert, passed away. Jim was one of the major players in the Toledo advertising scene back when Mad Men were sipping their martinis.

 

A few years ago, I had the pleasure of spending some time with Jim and interviewing him about those early days in his career, which began shortly after WWII. We are reprinting the full transcript of that conversation as a tribute to the memory of Jim Gilbert. If you knew Jim, you may find out something you didn't know. And if you didn't know him, take a few minutes to travel back to a different time, when everything was done by hand. Thanks for the story, Jim. We'll miss you.


 

Jim Gilbert Interview 

 

 

 

 

Upcoming Events

 

Monthly Luncheon Program

Wednesday, March 21    

Kimberly Kaufman  

Kimberly Kaufman, Executive Director
Black Swamp Bird Observatory 

"How to Effectively Market to a Narrow Market"

 

The Toledo Club

11:30 networking

11:45 buffet luncheon

12:00 program begins 

 

 

Birding: Marketing One of Northwest Ohio's Most Unique Assets

 

In this lavishly illustrated presentation, Kimberly Kaufman will share the marketing strategies she and her team have employed in order to build bird-related tourism in this region into a booming business. These efforts help bring more than 50,000 visitors here from around the world each spring to enjoy some of the finest birdwatching in the Western Hemisphere.
Yes, it's THAT good!

   

 

   

RSVP by:  Monday, March 19  

 

members:  $20

non-members:  $25

students:  $15

 

 

Need A Hand/Lend A Hand Collection, please bring an item from the Beach House Wish List. The Beach House is a family shelter that has helped needy families in Toledo for decades. Every item you bring buys you a chance for a $25 gift certificate for The Andersons.

 
AdPIN logo

Glow Bowling

Rossford Lanes - 969 Dixie Hwy.

 

Friday, March 23 

 

$125/5 person team

includes:  3 games, shoes, dinner -- CASH BAR

 

email your team registration to:  director@adclubtoledo.org
 

 


 

ADDY Award Winners

 

ADDY Awards
Congratulations & Thank You

Congratulations to all the ADDY winners and to our Silver Medal Award winner, Jerry Brown of BusinessVoice.   


Special thanks to the University of Toledo Division of External Affairs for concept and design of this year's creative materials. We are so appreciative of ALL our sponsors. Without you, we would not be able to offer an evening like we did at The Pinnacle.

We are proud and humbled to be part of such a wonderfully giving and creative community of professionals.

The ADDYs aren't easy to coordinate and execute. Job very well done by our co-chairs Micheal Seay and Suzette Kanarowski. Congratulations and thank you to everyone who had a hand in creating and delivering the live ADDY show.

A very special nod to our MC and host Michael Seay who for the second year in a row, gave us one of the most entertaining and seamless ADDY shows we've ever had. Can't wait to see what he comes up with next year!  

 

2012 co-hosts
Michael Seay with co-host Chrys Peterson, WTOL 

ADDY Award Graphic

Best of Show:
non-traditional advertising
agency:  Madhouse
advertiser:  BGSU
title:  Stroh Center Opening Video
 



 

Silver Medal Award Recipient

 

2012 Silver Medal Award goes to ...
jerry brown

Jerry Brown founded BusinessVoice as an On Hold Marketing (OHM) agency in 1989. At the time, there were relatively few companies that provided OHM, let alone specialized in the service, but Jerry had the foresight to see that On Hold Marketing could become an important tool for all types of businesses. Today, there are several hundred OHM providers in the United States alone.

 

As President of BusinessVoice, Jerry oversees the strategic direction of the agency. He is also a National Account Executive and an active member of the marketing team.

 

Over the last 23 years, Jerry's vision has led to the development of many other services, from TeleGreeting and the BusinessVoice News Network, to LobbyVision In-Store Video, Point-Of-Purchase Audio, and Aroma Marketing. Through WebArt, its in-house web company, BusinessVoice also provides Website Design and Development, Website Marketing and Email Marketing.

 

Today, BusinessVoice delivers services that impact its clients at three "points of entry" - their telephone, website and front door. By re-positioning the agency as a provider of "Point-Of-Entry Marketing" solutions, Jerry Brown has further distinguished BusinessVoice in the minds of prospective clients. The BusinessVoice team now helps clients build customer share on the phone, on-site and online at thousands of locations across the country.

 

Jerry is a founding member of the On Hold Messaging Association, an international trade organization that promotes the benefits of OHM and works to maintain the high professional standards of its more than 60 member companies. He has served as the association's Chairman and as the head of the Marketing Committee.

 

Jerry also has been very active in the Advertising Club of Toledo. He has served as President, Vice President, ADDY Chairman and Auction Chairman.

 

Under Jerry's leadership, BusinessVoice has been recognized more than 100 times by local, regional and national award competitions for creative and marketing excellence. These honors include Best of Show at the 2009 5th District ADDYs, two local Best of Show ADDY awards, three Judge's Choice ADDYs, and three 5th District ADDYs, plus several category ADDYs and certificates.

 

In addition to supporting Ad Club programs that benefit the community, Jerry has taken an active role in helping others. For many years, Jerry and BusinessVoice donated time, money, food and other supplies to the Huntington Center in Sylvania, Ohio. The center was also the beneficiary of several fundraising efforts by BusinessVoice employees.

 

For several years, Jerry has worked on behalf of Toledo's Old Newsboys, raising money for their programs that support needy children. He recruits BusinessVoice employees and others to volunteer their time during the Newsboys' annual paper sale fundraiser.

 

Jerry also spent many seasons as a volunteer football coach, working with young athletes to impart his skills and experience.

 

When Hurricane Katrina struck New Orleans in 2005, Jerry came to the rescue of Profit On Hold, a competitor and fellow member of the On Hold Messaging Association. Jerry donated digital OHM systems and the production / studio services of BusinessVoice to help the company stay in business after the area's devastating floods.

 

Jerry Brown is a multi-faceted man: a client-focused Account Executive; a committed leader; a visionary entrepreneur; an athlete and musician. But, perhaps most importantly, he is a loving, dedicated father to his two sons, a tremendous friend, and a warm, generous human being. He rejoices in everyday life and inspires those around him to excel in all that they do.

 

Who could hope for a more profound legacy?

 

Congratulations, Jerry.



 

Company Profile

 

Gelia

provided by:  Christine Kilman 

 

Gelia (pronounced g-el-ee'-ah) the first question people ask is "how do you pronounce that?" The second question is "what do you do?" That answer is a little more complicated.

 

Integrated marketing communications is a term that's used a bit loosely these days. At Gelia, we define it as the ability to devise a comprehensive strategy, marry traditional and digital advertising, increase online conversions, deliver globally and measure results. But maybe that's just us.

 

Our clients are leaders in their respective industries - or determined to be. They are strong regional, national and global companies who recognize the necessity of a strategic approach. Whether they must increase awareness, change perceptions, or drive sales, we understand how to build the foundation for those efforts from the ground up.

 

How do we accomplish this? With our proprietary process Vantage Point™. Gelia brings together key players from all levels: Executives, Line of Business Managers, Product Managers, Marketing and Sales. We speak everyone's language and seek to understand everyone's role and motivation. What do you gain from Vantage Point? Consensus building among these many silos. Deeper knowledge of your brand, your colleagues' perspectives and the marcom planning process. A determination of your market segment, target audience, positioning strategy and point of differentiation. And finally, a strategic plan that will guide all of us going forward.

http://www.gelia.com/strategy.html 

 

It all starts with gaining a true understanding of where you stand in the marketplace, and our best-in-class Mindshare research facility gives us a major advantage. Gelia Mindshare provides quantitative research capabilities ranging from consumer and B2B field surveys to focus groups held at our advanced research facility. Developed by researchers with 25 years of experience worldwide, Mindshare is a full-service research provider, with expertise designing research programs and leveraging research data to answer marketing questions.

 

Results. Talk about a broad term. That could mean millions of units moved or one vital opinion changed. It could mean an impossible budget met or the exact e-blast respondents identified. Or it could just mean a much-needed brand lift. Whatever the results you're looking for, we have a best-in-class scorecard to measure our impact.

 

Established in 1961, Gelia has 95 employees with Cap billings of $54 million and offices in Toledo, Ohio; Buffalo, New York; Detroit, Michigan and Peoria, Illinois. Gelia is a shareholder in the largest owner-operated marketing communications network  Worldwide Partners. A global advertising network with agencies in 53 countries which gives us access to 90 partners worldwide that can help with everything from understanding cultural nuances to executing campaigns in-country.  

 

 

Local contact:Gelia

6135 Trust Drive

Suite 215

Holland, OH 43528

419-865-9520

www.gelia.com 

 

 

 

 

 

 

email director@adclubtoledo.org if you are interested in your company being profiled 

   

 

Membership  

 

Welcome New Members

Keira Finnegan
Advertising & Promotions Manager
Hollywood Casino Toledo

Anita Holman  
Executive Creative Director
Interrupt Marketing
www.interruptmarketing.com

Dan Kaufmann

Account Executive
Rocket Sports Properties

Dani Raymond
Marketing & Events Coordinator
Kidney Foundation of Northwest Ohio


 

 

Program Sponsorship Opportunities

 

2011-2012 Monthly Luncheon Program Sponsorships Available

 

 

Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.

 

Be in the spotlight!  In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.  

 

Included in your monthly program sponsorship:

  • 4 tickets to that month's program
  • logo and link on all promotions for that month's program
  • COST:  $350/program 

Call Patty today!

419.866.4199

 

 

 

 

 

 

About The Advertising Club of Toledo

 

 
websiteThe Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.   



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