What to Do!
Thursday, February 23 ADDY Awards Show The Pinnacle $50/ticket or table of 10 for $450 Wednesday, March 21 Monthly Luncheon Program Kimberly Kaufman, Executive Director
Black Swamp Bird Observatory
"How to Effectively Market to a Narrow Market"
The Toledo Club 11:30 Networking 11:45 Buffet Luncheon 12:00 Program Begins
Friday, March 23 AdPIN - Glow Bowling Rossford Lanes $125/5 person team includes: 3 games, shoes, food --- CASH BAR
|
|
Who Am I?
My place of birth is: I'm a hometown guy, born & raised right here in Toledo, OH. My hobbies are: I try to take full advantage of all that this area has to offer. During the Mud Hen's season, you can usually find me there. I've got a great circle of friends that make everyday enjoyable. The last good book I read was: Starting to read Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel. My greatest accomplishment outside my profession: Becoming President of this club in its' 100th year! The reason I got into advertising/marketing: Mr. Omar Drummond. As the marketing teacher & DECA advisor that caught me in my junior year of high school, Mr. Drummond steered me away from a path that would have not led to success and helped to cultivate my talent. His guidance and knowledge, coupled with his motivation to succeed provided me the opportunity to "get it" at an early age. Biggest influences on me professionally: There are so many I admire in this business for their longevity and experience. I am equally excited about the dynamic young talent that consistently emerges from this area. Toledo has a rich history and strong future in advertising & creative innovation. My greatest unfulfilled ambition is: My dream trip to Italy is something I hope to achieve within the next few years. Beyond that, I hope to someday be part of a collective of the areas most creative minds working on a project that could benefit the city as a whole. Best thing about being an AdClub member: The people, the people, the people! The business connections and personal friendships I've made with so many of our members are irreplaceable to me. To those thinking about getting more involved, DO IT! You will be thankful you took the time and will be rewarded tenfold over time. I am:
 Michael Seay
interested in being profiled?
email Patty at director@adclubtoledo.org
|
|
2011-2012 Officers
Kathy Jex, President
in-house communications
419.350.0523
Patrick Giammarco, 1st VP
PWG Marketing
419.329.4256
Michael Temple, 2nd VP
Temple Development Company, LLC
419.882.4904
Tim Speweik, Treasurer
Mail Works II LLC
419.725.6245
Ex-Officio
Michael Seay
Buckeye TeleSystem
419.724.3872
2011-2012
President's Advisory Council
Sara Shiels
SSOE
419.255.3830
Angela Riddel
The University of Toledo
419.530.2452
Executive Director
Patty Schoepf
office: 419.866.4199
cell: 419.260.9572
2011-2012
Board of Governors
Ann Fago
AIM Specialists
419.534.2880
Craig Hagenbuch
Perich Advertising + Design
734.332.5367
Karen Hopkinson
The Blade
419.724.6414
Bonnie Hunter
The Blade
419.724.6292
Steve Israel
Your Secret Weapon
419.356.9208
Collette Jacobs
Adams Street Publishing
419.244.9859
Suzette Kanarowski
Muir Graphics
419.882.7993
Matt Lentz
The Valentine Theatre
419.242.3490 x18
Molly Luetke Datson
FLS Marketing
419.241.1244
Steve Robison
West Printing Company
419.246.0857
Christine Senack
Senack and Associates
www.senackandassociates.com
Julie Walker
Impressions Media Group
419.277.7702
|
|
You are an AAF Member
Your membership to the Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts. Click to receive industry SmartBriefs. 
|
|
Greetings!
| Kathy Jex
2011-2012 AdClub President
|
"An idea can turn to dust or magic, depending on the talent that rubs against it." --William Bernbach It's ADDY time again! Time for all the excitement and fun of finding out who was successful at turning ideas into magic this year. This year's festivities are happening at The Pinnacle on Thursday, February 23, so don't miss your chance to be part of what is sure to be the event of the year, AdClub style. And yes, there will be a new video introduction by the one and only Michael Seay and Nick Amrhein. Don't forget we'll also be awarding the Silver Medal Award, the AAF's highest honor, to this year's most deserving recipient. And of course, all of the entries will be on view, so you can see for yourself the amazing creative work that comes from our talented and brilliant members. There are still sponsorships and tickets available so call or email Patty at the AdClub office now. Another great annual event to prepare for is AdPIN, our one-night bowling event, featuring some of our favorite things - big sandwiches and cold adult beverages. This year, we're spicing it up a little by turning off the lights for Glow Bowling. Black lights, beer, and bowling teams sound like Toledo to me. Don't forget the trophies ... 1st, 2nd, 3rd and Best Effort teams will be awarded. With the black lights on, maybe we'll see a little Day-Glo ink on some of the team uniforms. Registration for your 5 person team is $125 and includes 3 games, shoes, prizes, and the aforementioned big sandwiches. There is a cash bar. All of this will happen at Rossford Lanes, 969 Dixie Highway, just down the road from the new casino. Start getting your team together now so you don't miss the fun. If you have an idea for another kind of fun night, like an AdTINI or other networking event, just let Patty know. We are always looking for a reason to party it seems, so if you have one, we'll help you celebrate. Maybe you want to show off a new office, or maybe you want to host something to announce something new. Or, even if you just want to hang out with other people who are part of our crazy industry, call Patty at the AdClub office, and we'll work out something that will make us all happy. One of the things that would make me very happy is to welcome you to the AdClub Board of Governors. Maybe networking and getting to know some new people is not of interest to you. But if you want to promote your business, support the local advertising community, and make some new friends, join the Board. Board members attend one meeting a month and commit to working on one of our committees. It's a great way to get to know people from all aspects of our advertising community and have a lot of fun in the process. We will be looking for new Board members to replace those retiring as well as officer candidates. Contact me or Patty for more information on the AdClub Board of Governors. See you at the ADDYs! Kathy Jex 2011-2012 AdClub President |
2012 ADDY Awards Show
the few, the proud, the CREATIVE Thursday, February 23The Pinnacle | 1772 Indian Wood Circle | Maumee
Enlist your colleagues, your clients and your friends to join you at the 2012 ADDY Awards on Thursday, February 23rd! You can count on quite a few surprises, see amazing award winning work from our own backyard and be a part of the biggest event in our industry. Don't feel left out at the water cooler on Friday, be a part of the 2012 ADDY Awards!Commemorative 2012 ADDY Award Dog Tags will be on sale for $5. Proceeds will benefit The University of Toledo's ROTC program.  Winners Book Advertising Space Available: $150/full page color ad (5" x 7") deadline: February 6 email jpg artwork to: director@adclubtoledo.org tickets: $50 each or table of 10 for $450; students $30
contact Patty at 419.866.4199 or email for more event information, please visit: http://adclubtoledo.org/addy-awards/ About the ADDY Awards Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.
The Advertising Club of Toledo is a member of the 5th District AAF (Ohio, West Virginia, and Kentucky).
|
Monthly Luncheon Program
Wednesday, March 21
Kimberly Kaufman, Executive Director
Black Swamp Bird Observatory
"How to Effectively Market to a Narrow Market"
The Toledo Club
11:30 networking
11:45 buffet luncheon
12:00 program begins
Birding: Marketing One of Northwest Ohio's Most Unique Assets
In this lavishly illustrated presentation, Kimberly Kaufman will share the marketing strategies she and her team have employed in order to build bird-related tourism in this region into a booming business. These efforts help bring more than 50,000 visitors here from around the world each spring to enjoy some of the finest birdwatching in the Western Hemisphere.
Yes, it's THAT good!
RSVP by: Monday, March 19 members: $20 non-members: $25 students: $15
|
Glow Bowling
Rossford Lanes - 969 Dixie Hwy.
Friday, March 23
$125/5 person team
includes: 3 games, shoes, dinner -- CASH BAR
email your team registration to: director@adclubtoledo.org
|
Level 2 Audioprovided by: Mark Reiter Check out this definition of the term "recording studio" from dictionary.com - recording studio - noun - studio where tapes and records are recorded. Really? Is it 1955? Doc, did the flux capacitor malfunction again? Honestly, I own and operate a state-of-the-art recording studio (Level 2 Audio in Perrysburg), but I haven't used a tape for more than 15 years, and ... records? Here's a more current definition of what I do. Level 2 Audio - I provide digital audio production and location sound recording for radio and TV commercials and video programs ... and I've been doing it since ... well ... since the days of tapes and records - 1986 to be exact. Level 2 Audio, founded in 2004, was created to serve the Toledo area advertising and production communities. Even though audio for radio and TV ads are the mainstay of the business, I always find that there are services people don't know I provide; such as voice talent casting, language translations, recording and editing music for performers, ADR/Looping (replacing voices on a video or film) or audio sweetening (beefing up music or effects to help tell a story) to name a few. I realized early that clients needed to feel confident in bringing a Fortune 500 CEO, mayor, or company marketing professionals into a comfortable, professional yet creative environment. And that's the balance I've tried to achieve at Level 2 Audio. Building solid relationships through professional customer service and fair pricing is what sets us apart from other studios. So, if you're still not certain what a recording does (Or, if you work for dictionary.com), take a look at the Level 2 website at level2audio.com. You'll find a description of what goes on behind the scenes before, during and after a professional audio project. If you have any questions, please give me a call. I'd love to chat with you about how I can help with your next production.  CONTACT INFORMATION: Mark Reiter 1090 W. South Boundary Suite 450 Perrysburg, OH 43551 level2audio@sbcglobal.net www.level2audio.com email director@adclubtoledo.org if you are interested in your company being profiled
|
AdClub LinkedIn Group Resource for Local Professionals
provided by: Patrick Giammarco, PWG Marketing
Like any community, a LinkedIn group might be close-knit or vast, brand new or already thriving. Go on... Explore the AdClub's LinkedIn group to see if it's right for you.
The purpose of our group is to promote engagement, interaction and idea generation among advertising and marketing professionals in the area.
Here are some quick facts about the AdClub's LinkedIn group:
- Started on: August 14, 2008
- 380 members
- Seniority: 21% senior, 19% entry, 18% owner, 13% director, 7% manager and 6% CXO
- Function: 20% marketing, 13% arts and design, 12% entrepreneurs, 12% sales, 6% consulting and 4% media and communications
- Location: 83% Toledo OH, 5.5% Detroit, 2% Cleveland, 2% Lima, 1% New York City
- Industry: 40% marketing and advertising, 6% graphic design, 5% printing, 4.5% PR, 3% Internet, 2% newspaper
The LinkedIn group discussion forum tool makes collaborating and networking with other members easier than ever.
Here are just a few guidelines to remember when posting to the group:
- Make sure your post is marketing/advertising-related. If you are looking for specific assistance with a marketing challenge, you can use the forum to solicit help from other members
- You can use the forum to drive idea generation and collaborate with other members on marketing topics of mutual interest
- If you are an individual in search for a new job, you are welcome to share your current status with the group, as well as your interests, experience and aspirations. After all, this group is designed for your personal and professional growth
- The AdClub of Toledo is committed to ensuring you get the most value in terms of access to resources, actionable information and opportunities to collaborate and network (and have fun in the process!)
Please feel free to invite other marketing/advertising professionals by directing them to:
http://www.linkedin.com/groups?gid=661417
Please note: membership in the AdClub of Toledo LinkedIn Group does not warrant AdClub membership.
|
|
Welcome New Members
Christine Alexander
Publisher
The Buzz Book LLC
www.buzzbookonline.com
Nick Amrhein
Videographer/Photographer
3BYONE MEDIA
www.3byone.com
Patrick Bruen
Marketing
Time Warner Cable Media
www.twcmedia.com
Paulette Cousino
EPIC Toledo Director
EPIC Toledo/Toledo Regional Chamber of Commerce
www.epictoledo.com
Dino Gerdeman
Local Sales Manager
Time Warner Cable Media
www.twcmedia.com
Shannon Loar-Tenney
Regional Marketing & Communications
Huntington
www.huntington.com
Cynthia Mackley
Promotions Producer
FOX Toledo WUPW
www.foxtoledo.com
Amanda Rahe
Account Coordinator
Communica, Inc.
www.communica-usa.com
Samantha Scott
EPIC Communications Coordinator
EPIC Toledo/Toledo Regional Chamber of Commerce
www.epictoledo.com
Helene Sheets
University Relation Director
Lourdes University
www.lourdes.edu
|
|
|
2012-2013
Scholarship Application
|
2012-2013 Scholarship Application Materials
provided by: Toledo Community Foundation, Inc.
To provide annual scholarships for students pursuing a communications, marketing, public relations or related degree at The University of Toledo or Bowling Green State University (or another accredited university or college in Ohio or Michigan) who will be full-time (as defined by the institution) college juniors, seniors or graduate students during the 2012-2013 academic year. Scholarship recipients may re-apply in subsequent years. Applicants must be U.S. citizens. It is anticipated that at least two $1,000 scholarships will be awarded in early May 2012 for the 2012-2013 academic year. Recipients will be introduced at the Advertising Club of Toledo's luncheon meeting on Wednesday, June 20, 2012. HOW TO APPLY 1. Complete a scholarship application form. This includes an extra curricular activities sheet and no more than a one-page essay about your career goals (as noted on page 1). The application form must be signed and dated by a faculty member (page 2) in your field of study. 2. Obtain a. Two signed letters of recommendation - at least one letter must be from a faculty member in your field of study; b. An official copy of your most recent transcript. 3. Submit these materials to: Toledo Community Foundation; Attn.: Joanne Olnhausen; 300 Madison Avenue, Suite 1300; Toledo, OH 43604 by (POSTMARKED) Thursday, March 1, 2012. Please be sure sufficient postage is on the envelope. Please do not bind the application (other than paper clipping pieces together). scholarship information can be found at:
|
|
|
Program Sponsorship Opportunities
|
2011-2012 Monthly Luncheon Program Sponsorships Available
Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.
Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.
Included in your monthly program sponsorship:
- 4 tickets to that month's program
- logo and link on all promotions for that month's program
- COST: $350/program
Call Patty today!
419.866.4199
|
Lend a Hand
Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.
Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!
The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!
|
DoX Systems is presently seeking beta sites for our new Customer Relations/Document/Communications management software product, Acumenica. We are specifically looking to trade free software and support in exchange for feedback and referrals to other organizations.
Acumenica is a tool for centralizing your company's information about your clients. It's designed specifically to eliminate the problems associated with mission-critical files and information about customers being squirreled away on hard drives and in email accounts throughout your organization. It provides a unified view of your clients' history with your firm, making it trivially easy for anyone in your company to come up to speed quickly on the status of any particular account. It automatically captures email messages to known customers (inbound or outbound), and puts a copy in their record. It also allows for tracking items within customer accounts according to the project they're associated with, as well as categorization (or tagging) of virtually any customer, file, or project in the system.
If your business is interested in participating in the Acumenica beta, please contact DoX Systems' CXO, Bill Horvath, directly at 419-466-9160, or at bill.horvath@doxsystems.com.
--- William Horvath II, MA CXO, DoX Systems 3454 Oak Alley Ct, Ste 100, Toledo, OH 43606 866-436-9797
|
|
