What to Do!
Friday, January 6 ADDY Collection location: PointSeven Studios between 11-4 one day only Click Here to Enter Friday, January 13 ADDY Judging location: PointSeven Studios Wednesday, January 18 Monthly Luncheon Program Larry Burns The University of Toledo "Integrated Marketing...connecting all the pieces" The Toledo Club 11:30-1:00 Thursday, February 23 ADDY Awards Show The Pinnacle $50/ticket or table of 10 for $450 sponsorship opportunities Friday, March 9 AdPIN - Glow Bowling Rossford Lanes $125/5 person team includes: 3 games, shoes, food --- CASH BAR Wednesday, March 21 Monthly Luncheon Program "Cannes Advertising Reel" The Toledo Club 11:30 Networking 11:45 Buffet Luncheon 12:00 Program Begins provided by:
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Who Am I?
My place of birth is:
Olean, New York
My hobbies are:
Reading, Music, Sports
The last good book I read was:
A Case For God by Karen Armstrong
My oddest habit is:
I put ketchup on everything.
Device I couldn't live without:
My iPad
My greatest accomplishment outside my profession:
My marriage to my wife of 18 years and raising our two daughters.
The reason I got into advertising/marketing:
I came to advertising and marketing by way of graphic design. I am interested in the power of visual messages and how they impart meaning on audiences.
Biggest influences on me professionally:
Herbert Bayer, Herbert Matter, and Piet Zwart
My greatest unfulfilled ambition is:
Learn a foreign language
When nobody's looking, I like to:
Check out what's on sale at Fab.com.
The one thing I really want the world to know about me:
I'm a pretty good cook.
Best thing about being an AdClub member:
Getting to know the other members and having professional relationships turn into friendships.
I am:
 Timothy Brunner
Vice-President of Community Presence
Davis College 4747 Monroe Street Toledo, OH 43623 419.473.2700
interested in being profiled?
email Patty at director@adclubtoledo.org
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2011-2012 Officers
Kathy Jex, President
in-house communications
419.537.9004
Patrick Giammarco, 1st VP
PWG Marketing
419.329.4256
Michael Temple, 2nd VP
Temple Development Company, LLC
419.882.4904
Tim Speweik, Treasurer
Mail Works II LLC
419.725.6245
Ex-Officio
Michael Seay
Buckeye TeleSystem
419.724.3872
2011-2012
President's Advisory Council
Sara Shiels
SSOE
419.255.3830
Angela Riddel
The University of Toledo
419.530.2452
Executive Director
Patty Schoepf
office: 419.866.4199
cell: 419.260.9572
2011-2012
Board of Governors
Ann Fago
AIM Specialists
419.534.2880
Craig Hagenbuch
Perich Advertising + Design
734.332.5367
Karen Hopkinson
The Blade
419.724.6414
Bonnie Hunter
The Blade
419.724.6292
Steve Israel
Your Secret Weapon
419.356.9208
Collette Jacobs
Adams Street Publishing
419.244.9859
Suzette Kanarowski
Muir Graphics
419.882.7993
Matt Lentz
The Valentine Theatre
419.242.3490 x18
Molly Luetke Datson
FLS Marketing
419.241.1244
Steve Robison
West Printing Company
419.246.0857
Christine Senack
Senack and Associates
www.senackandassociates.com
Julie Walker
Impressions Media Group
419.277.7702
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Greetings!
| Kathy Jex
2011-2012 AdClub President
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Happy New Year! I hope 2012 will bring us all good health, happiness and prosperity in the months to come. Now that the holidays are over, it's time to get busy and implement those marketing plans your clients made for the new fiscal year. And of course, it wouldn't be January without ADDY collection and judging! You may not be aware that I have been volunteering to help with ADDY collection and judging for many years. One of my first jobs was helping the judges with AV, showing TV spots on a Beta or 3/4" player and listening to cassette tapes of radio spots. Then I helped with tabulating the judges scores, computing each judge's score for each entry on a calculator, adding all the judges scores together, and tabulating the average for the actual score. Now I sit at a laptop and enter the scores into a special ADDY scoring program online, where the AAF software gives me the score in seconds. The judges always come from outside our market area, and are creative directors and agency principals with agencies and small shops from surrounding states. But one thing is the same every year, and that is the confirmation of the talent of our members. Your entries shine with original ideas, creative problem solving, and just plain beautiful work. So get involved with the excitement of this year's ADDY Awards, and order your tickets now. Better yet, be a sponsor, and help us make the night special for everyone. A note of thanks goes to the University of Toledo's Division of External Affairs for their clever and imaginative theme, "The Few, The Proud, The Creative." Be sure to reserve Thursday, February 23 for ADDY night and see what our immediate Past President Michael Seay comes up with for an introduction this year! You'll also be able to view all of those creative entries, sip a cocktail, and rub elbows with Toledo's advertising elite. If you'd like to volunteer to help with judging activities or set-up and preparations for the ADDY show, contact Patty at the AdClub office. While you have Patty on the phone, make your reservation for the January luncheon. On Wednesday, January 18, Larry Burns, VP of the Office of External Affairs will speak about creating an integrated marketing plan using all the components to their fullest potential. Sounds like a great program, so make your reservation today! Bring a personal grooming item (soap, deodorant, razor, shampoo, conditioner, lotion, etc.) for either a man or woman to donate to St. Paul's Community Center. Even though the holidays are over, the need for help does not stop in our community, so let's keep giving to those less fortunate, all year round. Last but not least, get your bowling team together for AdPIN, our annual one-night competition on the lanes! Rossford Lanes is the place again, but this year, we'll light up the alleys with Glow Bowling for added bowling fun. Win prizes, eat big sandwiches, drink adult beverages, and let your hair down with AdClub in the alleys on March 9. Watch for more details, or call Patty at the AdClub office. Kathy Jex 2011-2012 AdClub President |
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A Special Message from the President
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Long-time AdClub friend and supporter, Joe Metzger, will be taking time off work to concentrate on being a cancer fighter. I know I speak for all AdClub members as I wish him courage, strength and success in his journey to return to good health. Please keep Joe and the entire Metzger family in your thoughts and prayers. For status updates on Joe's treatment, please sign up at: http://www.caringbridge.org/visit/joemetzger.
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2012 ADDY Awards
the few, the proud, the CREATIVE
Friday, January 6 -- COLLECTION TOMORROW!
CALL FOR ENTRIES
Click Here To Enter
Rules & Categories - Professional
Rules & Categories - Student
DROP OFF
between 11-4; ONE DAY ONLY
PointSeven Studios
6450 Weatherfield Ct., Suite 2A, Maumee
QUESTIONS? CALL 419.866.4199
Friday, January 13ADDY Judging
PointSeven Studios Winners Book Advertising Space Available: $150/full page color ad (5" x 7") deadline: February 6 email jpg artwork to: director@adclubtoledo.org Thursday, February 23ADDY Awards Show
The Pinnacle tickets: $50 each or table of 10 for $450 sponsorship opportunities are available, contact Patty at 419.866.4199 or email director@adclubtoledo.org for more event information, please visit: http://adclubtoledo.org/addy-awards/ About the ADDY Awards Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.
The Advertising Club of Toledo is a member of the 5th District AAF (Ohio, West Virginia, and Kentucky).
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Monthly Luncheon Program
Wednesday, January 18
Larry Burns, VP, Office of External Affairs
The University of Toledo
"Integrated Marketing...connecting all the pieces"
The Toledo Club, 235 14th Street
11:30 networking
11:45 buffet luncheon
12:00 program begins
Since 1990 Mr. Larry Burns has provided strategic leadership for the University's recruitment efforts, as well as University marketing and communications, clinical marketing, Web development, fundraising, and diversity and entrepreneurial activities.
In November of 2008 Larry was also appointed the title of "Interim Vice President of Equity and Diversity". He works closely with numerous offices to foster a culture of diversity across all of UT's campuses. He fundamentally believes that The University of Toledo's drive toward creating a welcoming environment will create abundant opportunities for all people while being respectful of their beliefs, backgrounds, needs and viewpoints.
RSVP by: Monday, January 16
members: $20
non-members: $25
students: $15
program sponsor:
Please bring a personal grooming item (soap, razor, shampoo, conditioner, lotion, toothbrush, etc.) for either a man or woman, or a towel, or linens for single size beds, to benefit St. Paul's Community Center.
Even though the holidays are over, the need for help does not stop in our community, so let's keep giving to those less fortunate, all year round.
receive one raffle ticket per item donated to be entered to win a $25 Target Gift Card
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Glow Bowling
Rossford Lanes - 969 Dixie Hwy.
Friday, March 9
$125/5 person team
includes: 3 games, shoes, dinner -- CASH BAR
email your team registration to: director@adclubtoledo.org
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Monthly Luncheon Program
Wednesday, March 21
"Cannes Advertising Reel"
The Toledo Club
11:30 networking
11:45 buffet luncheon
12:00 program begins
Please join us for the Advertising Club of Toledo's premiere screening of the 2011 Cannes Lions winners reel. In its 58th year, the International Cannes Lions Festival of Creativity rewarded agencies and marketers from around the world for excellence in creativity on many levels. Over 28,000 entries were judged by thirteen juries during the course of two weeks in June.
The 2011 Highlight reel will feature the three Cyber Grand Prix and selected Gold winners; Film Grand Prix and all Gold Film winners. The Titanium& Integrated competitions continue to be at the forefront of great advertising and this reel will present the Integrated Grand Prix winner and the Titanium awards from this year's competition.
The 2011 Cannes Festival juries selected winners to inspire and energize the industry; this Highlight reel is powerful and inspirational. Don't miss this opportunity to see the best advertising work of 2011 from around the world.
RSVP by: Monday, March 19
members: $20
non-members: $25
students: $15
provided by:
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PromoHitsprovided by: Melinda Bowden Tchotchkes...freebies...giveaways...and the latest from our country's President....swag. When you are a promotional products company you hear all kinds of different names for the products you sell. What many people don't realize about our products is that they are so much more than something to just giveaway free. Promotional products are another tool in your advertising and branding arsenal. PromoHits combines time tested promotional techniques while incorporating the latest innovative trends of today. Unlike other forms of advertising, promotional marketing offers measurable results. Through tangible "calls to action" and trackable delivery systems, the strategic use of advertising specialties can accurately measure the effectiveness of your marketing efforts. PromoHits brings real return on investment for your budget. Since 2000, we have provided our customers with results driven programs and promotions. We partner with your marketing department or advertising agency to generate more sales, attain and retain customer base, increase employee productivity/loyalty and reinforce your corporate brand. We are a certified woman-owned business with WBENC. PromoHits is also a member of Promotional Products Association International (PPAI). Owner Melinda Bowden has achieved the industry's Certified Advertising Specialist (CAS) designation. PromoHits also offers an online points-based incentive and recognition portfolio. We provide a range of services and support to maximize your channel sales incentives, customer loyalty programs and employee recognition and reward programs. Industry-leading technology solutions combine best-in-class administrative functionality with a reward catalog that is unprecedented in the industry. There are millions of merchandise reward options as well as a travel store to book hotels, airline tickets and cruises and an event tickets store with options including collegiate and professional sporting events, theatre, Las Vegas shows, NASCAR and national musical concerts. CONTACT INFORMATION: Melinda Bowden www.promohitsltd.com 419-358-0700  email director@adclubtoledo.org if you are interested in your company being profiled
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2012-2013
Scholarship Application
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2012-2013 Scholarship Application Materials
provided by: Toledo Community Foundation, Inc.
To provide annual scholarships for students pursuing a communications, marketing, public relations or related degree at The University of Toledo or Bowling Green State University (or another accredited university or college in Ohio or Michigan) who will be full-time (as defined by the institution) college juniors, seniors or graduate students during the 2012-2013 academic year. Scholarship recipients may re-apply in subsequent years. Applicants must be U.S. citizens. It is anticipated that at least two $1,000 scholarships will be awarded in early May 2012 for the 2012-2013 academic year. Recipients will be introduced at the Advertising Club of Toledo's luncheon meeting on Wednesday, June 20, 2012. HOW TO APPLY 1. Complete a scholarship application form. This includes an extra curricular activities sheet and no more than a one-page essay about your career goals (as noted on page 1). The application form must be signed and dated by a faculty member (page 2) in your field of study. 2. Obtain a. Two signed letters of recommendation - at least one letter must be from a faculty member in your field of study; b. An official copy of your most recent transcript. 3. Submit these materials to: Toledo Community Foundation; Attn.: Joanne Olnhausen; 300 Madison Avenue, Suite 1300; Toledo, OH 43604 by (POSTMARKED) Thursday, March 1, 2012. Please be sure sufficient postage is on the envelope. Please do not bind the application (other than paper clipping pieces together). scholarship information can be found at:
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Program Sponsorship Opportunities
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2011-2012 Monthly Luncheon Program Sponsorships Available
Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.
Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.
Included in your monthly program sponsorship:
- 4 tickets to that month's program
- logo and link on all promotions for that month's program
- COST: $350/program
Call Patty today!
419.866.4199
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Lend a Hand
CURRENT NEED:
National Alliance on Mental Illness of Greater Toledo (NAMI of GT)
posted: December 19, 2011
volunteer board members needed
Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.
Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!
The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!
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| RGB Productions
NEW SERVICE
RGB Productions has recently added a service of archiving media to an enclosed disk for permanent storage. Transferring your media to a disk is one of the safest ways to store your projects, unlike a hard drive which may fail at anytime and could mean permanent loss of all files. These disk has been said to have a shelf life of 30 years or more. Call 419.891.2120 for details about storing your media.
1678 Lance Pointe Rd.
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You are an AAF Member
Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.  Click HERE to receive industry SmartBriefs.
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