What to Do!
Wednesday, December 7 Monthly Luncheon Program "Our Favorite Things" The Toledo Club 11:30-1:00 Holiday Buffet - $25/person presented by: The Valentine Theatre hosted by: Chrys Peterson, WTOL presented by: The Town Center at Levis Commons Westfield Franklin Park Friday, January 6 ADDY Collection location: PointSeven Studios between 11-4 one day only Click Here to Enter Friday, January 13 ADDY Judging location: PointSeven Studios Wednesday, January 18 Monthly Luncheon Program Larry Burns The University of Toledo The Toledo Club 11:30-1:00 Thursday, February 23 ADDY Awards Show The Pinnacle $50/ticket or table of 10 for $450 sponsorship opportunities Wednesday, March 21 Monthly Luncheon Program "Cannes Advertising Reel" The Toledo Club 11:30 Networking 11:45 Buffet Luncheon 12:00 Program Begins provided by:
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Who Am I?
Creative Director, Marketing & Communications, Bowling Green State University. BGSU alum. Husband. Father of three. Guitarist. Boater. Handyman and occasional mechanic, plumber, carpenter, welder & landscaper :)
My place of birth is:
Toledo, O-H-I-O
My hobbies are:
Boating, fishing, camping, ATVing, water skiing and any outdoor fun with family and friends. Playing guitar. And fixing virtually everything and anything that needs repaired, built, dismantled, overhauled or modified..somehow this has become a daily "hobby" of mine.
The last good book I read was:
2011 Harris Flotebote Owners Manual
My oddest habit is: Eating M&M's. Peanut.
Device I couldn't live without: hmmm....my iPhone, or my iPad....or my G5....can I get back to you on that one?
My greatest accomplishment outside my profession: My wife and kids.
I also make a pretty mean New England clam chowder.
Outside of graphic design, I designed the Biletnikoff Trophy for the best NCAA collegiate football receiver. I have also designed the Gateway to World Peace memorial and monument in Hiroshima, Japan.
The reason I got into advertising/marketing:
Couldn't get a job at JEEP. But since I had won a Toledo Zoo poster contest in the Fourth grade, I decided that I should pursue this avenue and leave the auto industry to the pros.
Biggest influences on me professionally: I had a number of instructors who were significant mentors to me while an undergrad at BGSU. George Moy and Mark Zust were really motivational and brought inspiration, critical thinking and creative approaches to design. They also brought perspective and a real-world sense of design as a business. After college, I would have to say that any strong design and conceptual product that I encounter would influence and motivate me. Products from collateral to tv spots and exhibits to print, an engaging design paired with a unique idea, regardless of budget, can have a great influence on me. Keeping an eye on branding, continuity and building brand equity has influenced new ways to my approach in everyday work.
My greatest unfulfilled ambition is: Being the lead singer of a beach party rock band.
When nobody's looking, I like to: I never miss an opportunity to air guitar.
Best thing about being an AdClub member: The ADDYS® ;-)
I am: Jeff Artz
Creative Director Office of Marketing & Communications Bowling Green State University
Bowling Green, Ohio 43403-0102 419-372-2756
jsartz@bgsu.edu www.bgsu.edu
interested in being profiled? email Patty at director@adclubtoledo.org
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2011-2012 Officers
Kathy Jex, President
in-house communications
419.537.9004
Patrick Giammarco, 1st VP
PWG Marketing
419.329.4256
Michael Temple, 2nd VP
Temple Development Company, LLC
419.882.4904
Tim Speweik, Treasurer
Mail Works II LLC
419.725.6245
Ex-Officio
Michael Seay
Buckeye TeleSystem
419.724.3872
2011-2012
President's Advisory Council
Sara Shiels
Toledo and Signature Harley-Davidson
419.843.7892
Angela Riddel
The University of Toledo
419.530.2452
Executive Director
Patty Schoepf
office: 419.866.4199
cell: 419.260.9572
2011-2012
Board of Governors
Ann Fago AIM Specialists 419.534.2880
Craig Hagenbuch
Perich Advertising + Design
734.332.5367
Karen Hopkinson
The Blade
419.724.6414
Bonnie Hunter
The Blade
419.724.6292
Steve Israel
Your Secret Weapon
419.356.9208
Collette Jacobs
Adams Street Publishing
419.244.9859
Suzette Kanarowski
Muir Graphics
419.882.7993
Matt Lentz
The Valentine Theatre
419.242.3490 x18
Molly Luetke Datson
FLS Marketing
419.241.1244
Steve Robison
West Printing Company
419.246.0857
Christine Senack
Senack and Associates
www.senackandassociates.com
Julie Walker
Impressions Media Group
419.277.7702
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Greetings!

| Kathy Jex
2011-2012 AdClub President
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Time has done it again. Suddenly, I'm reaching the half way point in the fiscal AdClub year, cold weather has arrived, and the holidays are upon us. Seems like summer was yesterday. I feel good about the progress your AdClub Board has made in trying to chart the way to another hundred years of serving the advertising and marketing industry in the greater Toledo area. I hope you have been able to attend our recent luncheon meetings and AdWORKS, where we have presented some nationally-known speakers on the latest topics to keep you on the forefront of the industry. I've learned new things that I am putting into practice with clients, and creating billable hours for me. I don't know about you, but I love to grow my business while offering my clients the latest tool in the marketing arsenal, which then helps to grow their business, too. Isn't capitalism a wonderful thing? Speaking of capitalism, that orgy of spending known as the holiday shopping season is here! Wondering what to buy for everyone on your shopping list? The AdClub is pleased to once again bring you "Our Favorite Things" with Westfield Franklin Park Mall and Levis Commons. Join us at the Toledo Club on December 7 for what has become one of our favorite events. Chrys Peterson will again guide us through the most creative and exciting holiday gifts this season from stores at both shopping meccas. Enjoy a delicious holiday-themed lunch while we draw names for lots of exciting give-aways, like gift cards and certificates for local restaurants and stores. Contact Patty at the AdClub office for reservations. And bring some socks for Hannah's Socks and the chance to win special prizes! As the calendar year winds down, think about all of the fabulous work you've created over the year, and pull out your best. It's time to prepare your ADDY submissions for this year's celebration of creativity. ADDY Call for Entries will be in your mailbox soon, and now that you have your 2012 calendar, mark Friday, January 6 as ADDY Collection day. And if you'd like to help with entry collection, judging day assistance, the ADDY show, or event set-up and tear-down, please contact Patty, and we'll find you a slot. Volunteering on a committee is one of the best ways to maximize your AdClub membership. Besides the ADDYs, we have a variety of committees that need your assistance with events or projects. Get involved and be ACTive! Finally, I'd like to wish everyone the best for the holidays. Please take the time to reflect on your blessings and remember those who are less fortunate. See you at Our Favorite Things! Kathy Jex 2011-2012 AdClub President |
Monthly Luncheon Program
Wednesday, December 7
"Our Favorite Things"
11:30-1:00
The Toledo Club - Belvedere Room
Hosted by:
"Our Favorite Things" returns to The Toledo Club to help you prepare for all the hottest items coming in Holiday 2011.
WTOL's Chrys Peterson will be joined by Carrie Serber from Westfiled Franklin Park and Casey Pogan from The Town Center at Levis Commons.
Retailers from both will show you what's going to be hot and there are sure to be a ton of giveaways and certificates for all!
One raffle ticket will be given for attending and for donating socks!
Retailers from Levis Commons:
- Lily's
- Diamond and Gold Jewelers
- Francesca's
- Gamestop
- AT&T
Retailers from Westfield:
- Brookstone
- William Sonoma
- Pandora
- Dicks Sporting Goods
- Godiva
Holiday Buffet - $25/person
Reservations are required.
please call 419.866.4199 or email director@adclubtoledo.org by Monday, December 5 at 12:00 p.m.
presented by: The Valentine Theatre
please bring a pair of men's or women's socks to support
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2012 ADDY Awards the few, the proud, the CREATIVE
Friday, January 6 ADDY Collection Click Here To Enter
Rules & Categories - Professional
Rules & Categories - Student between 11-4; ONE DAY ONLY PointSeven Studios
6450 Weatherfield Ct., Suite 2A, Maumee
Friday, January 13ADDY Judging PointSeven Studios Thursday, February 23 ADDY Awards Show
The Pinnacle tickets: $50 each or table of 10 for $450 sponsorship opportunities are available, contact Patty at 419.866.4199 or email director@adclubtoledo.org 
About the ADDY Awards Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.
The Advertising Club of Toledo is a member of the 5th District AAF (Ohio, West Virginia, and Kentucky).
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Monthly Luncheon Program
Wednesday, January 18
Larry Burns, VP, Office of External Affairs
The University of Toledo
"Integrated Marketing...connecting all the pieces"
The Toledo Club
11:30 networking
11:45 buffet luncheon
12:00 program begins
RSVP by: Monday, January 16
members: $20
non-members: $25
students: $15
please donate a personal care item to benefit:
St. Paul's Community Center
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Monthly Luncheon Program
Wednesday, March 21
"Cannes Advertising Reel"
The Toledo Club
11:30 networking
11:45 buffet luncheon
12:00 program begins
Please join us for the Advertising Club of Toledo's premiere screening of the 2011 Cannes Lions winners reel. In its 58th year, the International Cannes Lions Festival of Creativity rewarded agencies and marketers from around the world for excellence in creativity on many levels. Over 28,000 entries were judged by thirteen juries during the course of two weeks in June.
The 2011 Highlight reel will feature the three Cyber Grand Prix and selected Gold winners; Film Grand Prix and all Gold Film winners. The Titanium& Integrated competitions continue to be at the forefront of great advertising and this reel will present the Integrated Grand Prix winner and the Titanium awards from this year's competition.
The 2011 Cannes Festival juries selected winners to inspire and energize the industry; this Highlight reel is powerful and inspirational. Don't miss this opportunity to see the best advertising work of 2011 from around the world.
RSVP by: Monday, March 19
members: $20
non-members: $25
students: $15
provided by:
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Fresh Products, LLCprovided by: Chrissy Arvin For over 40 years, Fresh Products has been manufacturing industrial odor control products for both domestic and international customers. Bob Brown joined Fresh Products in the '70s and was a key role as the company grew and developed over the years. In 1988, Bob's son, Doug Brown, joined the team and is now the president and highly involved in new product development with numerous patents granted. Over the years, Fresh Products has been looking out for the environment and has focused on developing more environmentally friendly products. We created an entire product line that are biodegradable, can easily be recycled and are packaged in 100% recycled corrugate. Our clients like having the option to private label the products and packaging and have a variety of fragrances with great performance to choose from to fit their environment. This past summer, Fresh Products re-designed all of their liquids product sleeves giving them a Fresh new look. We recently participated in a large tradeshow for the industry and introduced a new line of products that have removable date indicators to remind the customers when to replace the product. Fresh Products strives to be a leader in the industry and continues to set trends. Fresh Products' Mission is to manufacture and distribute superior commercial deodorizing products and solutions via distribution throughout the world. We have a team that is dedicated to customer satisfaction and product performance. For more information, please check out our website: www.freshproducts.com or 'Like' us on Facebook. Contact Information: Fresh Products 4010 South Ave., Toledo, OH 43615 419.531.9741 email director@adclubtoledo.org if you are interested in your company being profiled
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Thank you for your donation! Socks were collected at the November 16 program to benefit Hannah's Socks. Patrick Giammarco presented almost 200 pairs to Hannah's Socks board chair, Dawn Christen at the "Socks for the Sole" event held at Maumee Wines on the evening of 11/16. Dawn, and Hannah's father Vic Turner, were very appreciative and emphasized that the AdClub's donation will go a long way to help the situations of those less fortunate in our area this holiday season.
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2012-2013
Scholarship Application
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2012-2013 Scholarship Application Materials
provided by: Toledo Community Foundation, Inc.
To provide annual scholarships for students pursuing a communications, marketing, public relations or related degree at The University of Toledo or Bowling Green State University (or another accredited university or college in Ohio or Michigan) who will be full-time (as defined by the institution) college juniors, seniors or graduate students during the 2012-2013 academic year. Scholarship recipients may re-apply in subsequent years. Applicants must be U.S. citizens. It is anticipated that at least two $1,000 scholarships will be awarded in early May 2012 for the 2012-2013 academic year. Recipients will be introduced at the Advertising Club of Toledo's luncheon meeting on Wednesday, June 20, 2012. HOW TO APPLY 1. Complete a scholarship application form. This includes an extra curricular activities sheet and no more than a one-page essay about your career goals (as noted on page 1). The application form must be signed and dated by a faculty member (page 2) in your field of study. 2. Obtain a. Two signed letters of recommendation - at least one letter must be from a faculty member in your field of study; b. An official copy of your most recent transcript. 3. Submit these materials to: Toledo Community Foundation; Attn.: Joanne Olnhausen; 300 Madison Avenue, Suite 1300; Toledo, OH 43604 by (POSTMARKED) Thursday, March 1, 2012. Please be sure sufficient postage is on the envelope. Please do not bind the application (other than paper clipping pieces together). scholarship information can be found at:
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Program Sponsorship Opportunities
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2011-2012 Monthly Luncheon Program Sponsorships Available
Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.
Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.
Included in your monthly program sponsorship:
- 4 tickets to that month's program
- logo and link on all promotions for that month's program
- COST: $350/program
Call Patty today!
419.866.4199
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Give Back
Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.
Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!
The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!

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Welcome New Members
Sara Fagerman
Media Coordinator Communica Yvonne Goodwin Account Executive Toledo-Detroit Outdoor Linda Haddix Account Executive WTOL TV Patrick Okuley Production Print Specialist MT Business Technologies
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You are an AAF Member
Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

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