What to Do!
Wednesday, November 16 Monthly Luncheon Program Andrea Vascellari CEO, itive.net "Strategic Online Advertising and Marketing" The Toledo Club 11:30 Networking 11:45 Buffet Luncheon 12:00 Program Begins sponsored by: UlrichPinciotti Design Group The Blade Wednesday, December 7 Monthly Luncheon Program "Our Favorite Things" The Toledo Club 11:30-1:00 Holiday Buffet - $25/person
presented by: The Valentine Theatre hosted by: Chrys Peterson, WTOL presented by: The Town Center at Levis Commons Westfield Franklin Park Friday, January 6 ADDY Collection location: PointSeven Studios between 11-4 one day only Click Here to Enter Friday, January 13 ADDY Judging Wednesday, January 18 Monthly Luncheon Program "Cannes Advertising Reel"
The Toledo Club
11:30 Networking
11:45 Buffet Luncheon
12:00 Program Begins
provided by: USA TODAY Thursday, February 23 ADDY Awards Show The Pinnacle |
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Who Am I?
My place of birth is:
Newark, Ohio
My hobbies are:
Gardening, cooking, reading and watching college sports
The last good book I read was:
A cheap, trashy romance novel
My oddest habit is:
Carrying on long conversations with my dog Jack as we amble our farm. Neither of us, however, think it is odd.
Device I couldn't live without:
Toss up between my iPhone and my hair dryer
My greatest accomplishment outside my profession:
Raising two wonderful children and watching them become amazing adults
The reason I got into advertising/marketing:
I was born this way! When I was 5, I sold bags of dirt for a nickel to my neighbor ladies as Magic Beauty Mud!
Biggest influences on me professionally:
My dad, Jim Grady. He taught me how to be ethical, authentic, honest, willing to share and learn and most of all, be myself. I carry his business card in front of mine so I always remember to treat people as Jim Grady would.
My greatest unfulfilled ambition is:
I want to travel Ireland with my kids.
When nobody's looking, I like to:
Car dance
The one thing I really want the world to know about me:
Believe it or not, at times I can be shy.
Best thing about being an AdClub member:
Keeping connected with other marketing professionals and stealing their ideas!
I am: Jan Aguilar
 Marketing Director
Gallon, Takacs, Boissoneult & Schaffer
3516 Granite Circle
Toledo, OH 43617
419.843.2001
jaguilar@gallonlaw.com
interested in being profiled? email Patty at director@adclubtoledo.org
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2011-2012 Officers
Kathy Jex, President
in-house communications
419.537.9004
Patrick Giammarco, 1st VP
PWG Marketing
419.329.4256
Michael Temple, 2nd VP
Temple Development Company, LLC
419.882.4904
Tim Speweik, Treasurer
Mail Works II LLC
419.725.6245
Ex-Officio
Michael Seay
Buckeye TeleSystem
419.724.3872
2011-2012
President's Advisory Council
Sara Shiels
Toledo and Signature Harley-Davidson
419.843.7892
Angela Riddel
The University of Toledo
419.530.2452
Executive Director
Patty Schoepf
office: 419.866.4199
cell: 419.260.9572
2011-2012
Board of Governors
Ann Fago
AIM Specialists
419.534.2880
Craig Hagenbuch
Perich Advertising + Design
734.332.5367
Karen Hopkinson
The Blade
419.724.6414
Bonnie Hunter
The Blade
419.724.6292
Steve Israel
Your Secret Weapon
419.356.9208
Collette Jacobs
Adams Street Publishing
419.244.9859
Suzette Kanarowski
Muir Graphics
419.882.7993
Matt Lentz
The Valentine Theatre
419.242.3490 x18
Molly Luetke Datson
FLS Marketing
419.241.1244
Steve Robison
West Printing Company
419.246.0857
Christine Senack
Senack and Associates
www.senackandassociates.com
Julie Walker
Impressions Media Group
419.277.7702
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Greetings!
| Kathy Jex
2011-2012
AdClub President
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"Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition." Steve Jobs I know that much has been written and said about Steve Jobs in the past few weeks, but I couldn't let the opportunity pass without reflecting on the changes that his creative genius brought about in the advertising business. With the advent of the Macintosh, the tools and functions of our industry completely changed. Like the buggy makers before Henry Ford, typesetters and keyliners became obsolete. What was once done by hand, using X-Acto knives, rubber cement and mechanical T-squares, is now done in an instant with the click of a mouse. Our black-and-white world went 4-color. And his what-ifs didn't stop there, with increasing technological advances and unheard-of devices he revolutionized not only the way we work, but the way we connect and communicate with our clients and the world. Thanks, Steve. We'll miss you. Our November luncheon should be of interest to just about anyone interested in digital marketing, PR, social media and communications, and that's just about everyone. Andrea Vascellari, CEO of itive.net, founder of media channel VMC, and blogger, will be at the Toledo Club on Wednesday, November 16, to share his unique insight and knowledge. Thanks to Joe Pinciotti for bringing us this international superstar in the on-line marketing world. And don't forget to bring a pair of socks! We're collecting them at the luncheon for Hannah's Socks, a local organization that provides warm clothing for the homeless and needy. And I hope you're all planning your ADDY entries! The call for entries will be coming soon, so keep your eyes open. Collection will be Friday, January 6 at PointSeven Studios again. Thank you Eric Eggly! This year's show will be at The Pinnacle on February 23, and it promises to be another exciting and fun-filled evening. Who will win this year's Silver Medal Award? Know somebody who is worthy? Get your nomination in before November 21. Finally, a big thanks to AdWORKS Chair, Sara Shiels and committee members Karen Hopkinson, Cindy Hauff, Leasa Maxx, Patrick Giammarco, Steve Israel, and Tim Speweik for the donation of their time and their talents. They booked speakers, found sponsors, and took care of about a million little details that went into making a successful event. Also stepping up to help us this year with financial or in-kind donations were Presenting Sponsor The Blade, H.O.T. Printing & Graphics, Maxx Marketing & Design, Cumulus Toledo, PromoHits, Toledo & Signature Harley-Davidson, R/P Marketing Public Relations, Perry Corporation, 2020 Exhibits, Off Contact Productions, Mail Works, Commerce Paper, Adams Street Publishing, AIM Specialists, Buckeye TeleSystem, in-house communications, LaPrensa, The University of Toledo Department of Theatre & Film, and Time Warner Cable Media. Please help us thank these businesses with your patronage. They care enough about AdClub to support our programs and our members, so please return the favor with your support of their businesses. See you soon! Kathy Jex 2011-2012 AdClub President |
Monthly Luncheon Program
Wednesday, November 16
Andrea Vascellari, CEO - itive.net
"Strategic Online Advertising and Marketing"
The Toledo Club, 235 14th Street 11:30 networking 11:45 buffet lunch 12:00 announcements/presentation 
| | Andrea Vascellari, CEO - itive.net |
Andrea Vascellari is a communicator and an entrepreneur known for his work in digital marketing, PR, social media and communications. He's currently the CEO of itive.net an international digital strategy firm based in Finland. His extensive knowledge and experience focus on current, new and emerging technology to help companies build dynamic relationships with customers, employees, shareholders, influencers and other key audiences. He is author of a highly influential blog and he is producer of VMC the Vascellari Media Channel. Both, blog and media channel, attract the attention of world wide subscribers and are accessible from his website at AndreaVascellari.com. Andrea speaks six languages and holds a Master's Degree in Business Administration. He has an extensive international business experience, has run executive education programs, lectured at academic institutions and delivered keynote speeches internationally. NOTE: Andrea has written a blog post, which includes a survey for AdClub members to fill out about their particular interests/experience level. He will use their responses to help tailor a few points within his presentation.
Advertising Club of Toledo - Luncheon Program
program sponsored by: UlrichPinciotti Design Group
program sponsored by: The Blade Members: $20
Non-Members: $25
Students: $15 
With a harsh winter upon us, the AdClub will be collecting socks to donate to Hannah's Socks for distribution to those in need in northwest Ohio. We will have a collections box at the November 16 luncheon, so please bring a pair of new socks to donate. receive one raffle ticket per pair of socks donated Reservations are required and needed by: Monday, November 14 call 419.866.4199 or email director@adclubtoledo.org no shows will be invoiced projector provided by: 
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2011-2012 Silver Medal Award
We're looking for candidates for the 2011-2012 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.
To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Recipients and Necessary Criteria.
Keep in mind that the nomination committee may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.
Please return nomination form to the AdClub Office by:
Monday, November 21
Your thoughtful and prompt response will be greatly appreciated.
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Monthly Luncheon Program
Wednesday, December 7
"Our Favorite Things"
11:30-1:00
The Toledo Club - Belvedere Room
Hosted by:
 
"Our Favorite Things" returns to The Toledo Club to help you prepare for all the hottest items coming in Holiday 2011.
WTOL's Chrys Peterson will be joined by Carrie Serber from Westfiled Franklin Park and Casey Pogan from The Town Center at Levis Commons.
Retailers from both will show you what's going to be hot and there are sure to be a ton of giveaways and certificates for all!
Holiday Buffet - $25/person
Reservations are required.
please call 419.866.4199 or email director@adclubtoledo.org by Monday, December 5 at 12:00 p.m.
presented by: The Valentine Theatre
please bring a pair of men's, women's or children's socks to support
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2012 ADDY Awards
the few, the proud, the CREATIVE
Friday, January 6
ADDY Collection
Click Here To Enter
Rules & Categories - Professional
Rules & Categories - Student
between 11-4; ONE DAY ONLY
PointSeven Studios
6450 Weatherfield Ct., Suite 2A, Maumee
Friday, January 13ADDY Judging
PointSeven Studios Thursday, February 23
ADDY Awards Show
The Pinnacle tickets: $50 each or table of 10 for $450 sponsorship opportunities are available, contact Patty at 419.866.4199 or email director@adclubtoledo.org 
About the ADDY Awards Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in your local ADDY competition is the first step toward winning a national ADDY.
The Advertising Club of Toledo is a member of the 5th District AAF (Ohio, West Virginia, and Kentucky).
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Monthly Luncheon Program
Wednesday, January 18
"Cannes Advertising Reel"
The Toledo Club
11:30 networking
11:45 buffet luncheon
12:00 program begins
Please join us for the Advertising Club of Toledo's premiere screening of the 2011 Cannes Lions winners reel. In its 58th year, the International Cannes Lions Festival of Creativity rewarded agencies and marketers from around the world for excellence in creativity on many levels. Over 28,000 entries were judged by thirteen juries during the course of two weeks in June.
The 2011 Highlight reel will feature the three Cyber Grand Prix and selected Gold winners; Film Grand Prix and all Gold Film winners. The Titanium& Integrated competitions continue to be at the forefront of great advertising and this reel will present the Integrated Grand Prix winner and the Titanium awards from this year's competition.
The 2011 Cannes Festival juries selected winners to inspire and energize the industry; this Highlight reel is powerful and inspirational. Don't miss this opportunity to see the best advertising work of 2011 from around the world.
RSVP by: Monday, January 16
members: $20
non-members: $25
students: $15
provided by:
please donate a personal care item to benefit:
St. Paul's Community Center
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 written by: Sara Shiels Another successful year of AdWORKS is behind us! Thank you so much to all who attended; we had such a great lineup of speakers that I hope you all were inspired as you headed in to your weekend. I know I picked up some useful tips from Beth Platek from Google. Scott Beck from Harley-Davidson hit home with me, but I think everyone was able to be inspired Scott's message of always evaluating and keeping your message fresh and relevant. I heard great rumblings from those that attended Patrick Donnelly's session about QR codes, but I attended Mike Carlton's presention reminding us that great advancements come from innovation and the future and are not based on the past. The day ended with Matt Canzano giving the evolution of the Pure Michgan campaign, what a great way to wrap up the day!
And a very special Thank You to our sponsors - http://adclubtoledo.org/adworks/adworks-sponsors/ - your support is greatly appreciated and is so necessary in making events like AdWORKS a success! We truly appreciate your support of the Advertising Club of Toledo. Maxx Marketing & Design and H.O.T. Printing & Graphics were true superheroes in their work on developing the empowering characters of AdWORKS 2011 - thanks for all you brought to this event! I would also like to personally thank the committee for AdWORKS - Patrick Giammarco, Karen Hopkinson, Kathy Jex, Steve Israel, Tim Speweik, and Patty Schoepf. Your dedication to the Board and this event brings great things to our advertising community! And remember, you don't have to be a board member to be on an event committee. Be ACTive - get involved with your AdClub to make the most of your membership! See you all at AdWORKS 2012 
  
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 sponsored by:  The eScapes Network would like to thank the 35 attendees at the AdTINI A to Z! event October 26th. Alexander Zonjic, Artistic Director for eScapes and jazz legend, entertained the Toledo advertising community at Tea Tree Asian Bistro in Perrysburg. Showcased on flat screen TVs in the lounge, eScapes featured a different 'window on the world' original episode in HD every 15 minutes creating the environment that eScapes is known for...television you never want to turn off! To capture the desirable 35+ audience by advertising on eScapes, call Jerry Jones at 419-276-8279 or jjones@escapes.net. 'Step into Cool' anytime, by watching The eScapes Network on Channel 168 on Buckeye CableSystem.
 
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Hart Associatesprovided by: Mike Bell Hart Launches New Brand Identity; Deepens Client Service Investments Hart Associates has launched a new brand identity as part of a phased approach to expanding its range of client services. The integrated marketing communications firm has introduced a fresh visual identity and logo as well as a reinvented web site, www.hartinc.com, which provides a comprehensive view of its people, work and capabilities. As rapid change takes hold of the advertising and marketing industries, Hart recognizes that, to grow as a valued client partner, it must change, too. Hart constantly is refining the techniques it uses to help organizations connect with customers and consumers on a deeper, more relevant level, as a means of achieving stellar business results. "It is critical for marketers to change as fast as the industry does in order to remain competitive," said Mike Hart, president and CEO. "With increasingly empowered consumers, the digital universe at their fingertips and the advent of new technologies, the way advertising is created, consumed and measured literally is being transformed." Hart's brand identity will continue to evolve in the coming months as it deepens its investment in client services such as digital and social media marketing, research and analytics and specialized communication services designed for senior executives. "The visible changes to Hart's identity are just the first stage of what's to come," said Marc Paulenich, the agency's chief operating officer and vice president of strategy. "The client loyalty Hart enjoys today will grow even stronger as we help our partners integrate additional cutting-edge capabilities into their marketing mix."  Contact information: Hart Associates 1915 Indian Wood Circle
Maumee, OH 43537
419.893.9600
email director@adclubtoledo.org if you are interested in your company being profiled
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Program Sponsorship Opportunities
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2011-2012 Monthly Luncheon Program Sponsorships Available
Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.
Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.
Included in your monthly program sponsorship:
- 4 tickets to that month's program
- logo and link on all promotions for that month's program
- COST: $300/program
Call Patty today!
419.866.4199
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Philanthropic giving doesn't mean you have to be filthy rich to give.
Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.
Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!
The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!
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Welcome New Members
Brenda Duquette
Marketing Campaign Specialist
Visionary Integration Profesionals (VIP)
www.VIPconsulting.com
John McNamara
Advertising & Promotions Manager Hollywood Casino Toledo
Amanda Russell
Graphic Designer
The University of Toledo
www.utoledo.edu
Gina Scherzer
Graphic Designer Card Advertising, Inc.
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You are an AAF Member
Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.
Click HERE to receive industry SmartBriefs. |
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