What to Do!
Friday, October 14 AdWORKS Hilton Garden Inn at Levis Commons Speakers Registration Sponsors Reservations are required and needed by Friday, October 7 Wednesday, October 26 AdTINI Tea Tree Asian Bistro 5:00-7:00 p.m. sponsored by: The eScapes Network www.eScapesTV.com Wednesday, November 16 Monthly Luncheon Program The Toledo Club 11:30 Networking 11:45 Buffet Luncheon 12:00 Program Begins "Cannes Advertising Reel" presented by: USA Today Wednesday, December 7 Monthly Luncheon Program The Toledo Club 11:30 Networking 11:45 Buffet Luncheon 12:00 Program Begins "Our Favorite Things" Friday, January 6 ADDY Collection location: PointSeven Studios between 11-4 one day only Click Here to Enter Friday, January 13 ADDY Judging Wednesday, January 18 Monthly Luncheon Program The Toledo Club speaker: TBD Thursday, February 23 ADDY Awards Show The Pinnacle |
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Who Am I?
My place of birth is:
Clare, Michigan
My hobbies are:
Interior Decorating and Design. Designing Monkey Koko Scarves while watching football. I love football and basketball!
The last good book I read was:
Bright Lights, Big Ass by Jennifer Lancaster
My oddest habit is:
The inability to go to bed if the kitchen counter isn't clean and in place.
Device I couldn't live without:
Cell
My greatest accomplishment outside my profession:
Close relationship with all my children.
The reason I got into advertising/marketing:
It fit who I am and was love at first sight (class).
Biggest influences on me professionally:
Jim Findlay for leadership and people management, my father Wallace for personal and work ethics, and Dr. Susan Weeks for teaching me "no one has to go to the back of the bus".
My greatest unfulfilled ambition is:
Owning my own business and helping others with my success.
When nobody's looking, I like to:
Dance
The one thing I really want the world to know about me:
I am a very giving person with a combination personality of Charles Barkley and LeAnn Toughy.
Best thing about being an AdClub member:
The wonderful connection with great business associates in our community and lifelong relationships that have developed.
I am: Kaiko Zureich 
Executive Director of Marketing Impact Products, LLC 2840 Centennial Road Toledo, OH 43617 www.impact-products.com interested in being profiled? email Patty at director@adclubtoledo.org
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2011-2012 Officers
Kathy Jex, President
in-house communications
419.537.9004
Patrick Giammarco, 1st VP
PWG Marketing
419.329.4256
Michael Temple, 2nd VP
Temple Development Company, LLC
419.882.4904
Tim Speweik, Treasurer
Mail Works II LLC
419.725.6245
Ex-Officio
Michael Seay
Buckeye TeleSystem
419.724.3872
2011-2012
President's Advisory Council
Sara Shiels
Toledo and Signature Harley-Davidson
419.843.7892
Angela Riddel
The University of Toledo
419.530.2452
Executive Director
Patty Schoepf
office: 419.866.4199
cell: 419.260.9572
2011-2012
Board of Governors
Ann Fago AIM Specialists 419.534.2880
Craig Hagenbuch
Perich Advertising + Design
734.332.5367
Karen Hopkinson
The Blade
419.724.6414
Bonnie Hunter
The Blade
419.724.6292
Steve Israel
Your Secret Weapon
419.356.9208
Collette Jacobs
Adams Street Publishing
419.244.9859
Suzette Kanarowski
Muir Graphics
419.882.7993
Matt Lentz
The Valentine Theatre
419.242.3490 x18
Molly Luetke Datson
FLS Marketing
419.241.1244
Steve Robison
West Printing Company
419.246.0857
Christine Senack
Senack and Associates
www.senackandassociates.com
Julie Walker
Impressions Media Group
419.277.7702
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Greetings!
Holy seminar, Adman! It's AdWORKS!

| Kathy Jex 2011-2012 AdClub President
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That's right, all you marketing and advertising superheroes. AdWORKS 2011 is nearly upon us and if you're not registered yet, better get a move on. Friday, October 14 is your chance to hone your superpower skills and add the latest weapons to your marketing arsenal. There is something for everybody, with great presenters and a variety of topics that are guaranteed to fire up your creativity and provide you with new weapons in the fight for Advertising Greatness. And we're talking Superpowers here, like Harley-Davidson, maybe the world's most successful brand, and McCann Detroit with their enchanting "Pure Michigan" campaign. Don't miss this chance to learn something new to impress your clients and shock and awe your competitors with your superior knowledge and powers. We need your registration by Friday, October 7, so make it faster than a speeding bullet! Click on the links in the newsletter for all the information and registration forms. And speaking of Advertising Greatness, start thinking about what you're going to enter in the ADDY® Awards this year. Entry Drop-Off for all those creative masterpieces will be Friday, January 6 at PointSeven Studios (again) just off Briarfield in Maumee. Then put a circle around Thursday, February 23, for the big ADDY show at the Pinnacle with another creative video production from Michael Seay and Nick Amhrein. I can't wait to see what those two come up with this year! So when you have a lull in all those client budget-planning meetings for 2012, start getting your entries together and put those dates on your book. While you're in that ADDY frame of mind, think about who you'd like to see honored as this year's Silver Medal Award winner. Before you ask, I don't know why there's no Gold Medal! From the AAF website, "The American Advertising Federation's Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community." Couldn't have said it better myself. Know any AdClub members who may fit the criteria? Check the Silver Medal information in the newsletter and check our website to see past AdClub Silver Medal winners - maybe it will spark an idea. This has been around since the real Mad Men days! Did I say Mad Men? If you're having Mad Men withdrawal like I am, take heart. We've got an AdTINI coming up that will help us all to cope a little better until the real thing is back on the air. I promise it will be an extra relaxing one. Want to sponsor an AdTINI OR a Monthly Luncheon Program? Luncheon sponsorships are only $300 and you get a chance to put up and man a display during the networking time and give your best 5 minute sales pitch at the meeting. Contact Karen Hopkinson, Program Chair or Patty Schoepf, Executive Director Extraordinaire. They'll hook you right up. Hope to see you all at AdWORKS and our upcoming Luncheon Programs. Remember, the more you put into AdClub, the more you get out of AdClub! Kathy Jex 2011-2012 AdClub President |
Friday, October 14
Hilton Garden Inn at Levis Commons
THE CONFERENCE EXCLUSIVELY FOR LOCAL MARKETING SUPERHEROES
Advertising Can Save the World!
Presenting Sponsor
Become the superhero of your advertising and marketing and join the Advertising Club of Toledo for the 3rd annual AdWORKS on Friday, October 14 at the Hilton Garden Inn at Levis Commons.
Learn from the experts:
- Scott Beck, Senior Director of Integrated Consumer Marketing at Harley-Davidson
- Expanding the Brand While Strengthening the Brand
- Matt Canzano, Executive Creative Director at McCann Detroit
- Mike Carlton, President of Carlton Associates
- Are You Marketing Through the Rearview Mirror?
- Patrick Donnelly, 2ergo - an International Mobile Marketing Agency
- Kelly McDonald, Owner of McDonald Marketing
- Beth Platek, Google
- Products that may be useful for a Small Business
Registration is required and needed by Friday, October 7. For the compete speaker line-up and registration information go to: AdWORKSregister now at: http://adworks.adclubtoledo.org/rsvp (if you received a postcard, type your last name instead of rsvp for a personalized registration form)
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Wednesday, October 26
Tea Tree Asian Bistro
5:00-7:00 p.m.
sponsored by: The eScapes Network
www.eScapesTV.com
MARK YOUR CALENDAR:Plan to attend the October AdTINI Special Event. (Trick) or Treat Yourself to a Pre-Halloween Happy Hour Reception hosted by The eScapes Network & The Advertising Club of Toledo
Let's toast to a NEW high-definition national cable network that combines the voice & music of radio with the beauty of HD video 24/7! This NEW network recently launched on Buckeye CableSystem, Channel 168, will be showcased at the event in the jazz lounge at the Tea Tree Asian Bistro. Come see why The eScapes Network is bringing 'cool to cable' and delivering the target audience that your advertisers are seeking to reach and take advantage of an exclusive 'meet & greet' with eScapes Artistic Director and Jazz Legend, Alexander Zonjic! The eScapes Network ... television you never want to turn off TEA TREE ASIAN BISTRO 4100 Chapple Drive Perrysburg, Ohio 43551 Happy hour drink specials, plus 'enter to win' - smooth jazz CD giveaways by Alexander Zonjic
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Monthly Luncheon Program
Wednesday, November 16
"Cannes Advertising Reel"
The Toledo Club
235 14th Street
11:30 networking
11:45 buffet luncheon
12:00 program begins
RSVP by: Monday, November 14
members: $20
non-members: $25
students: $15
provided by:
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Program Sponsorship Opportunities
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2011-2012 Monthly Luncheon Program Sponsorships Available
Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.
Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.
Included in your monthly program sponsorship:
- 4 tickets to that month's program
- logo and link on all promotions for that month's program
- COST: $300/program
Call Patty today!
419.866.4199
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Save these Dates!Friday, January 6 ADDY Collection one day only between 11-4 location: PointSeven Studios entries MUST be entered at this link: 2012 ADDYsFriday, January 13 ADDY Judging location: PointSeven Studios Thursday, February 23 ADDY Awards Show location: The Pinnacle
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Silver Medal Award Nominations
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2011-2012 Silver Medal Award
We're looking for candidates for the 2011-2012 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.
To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Recipients and Necessary Criteria.
Keep in mind that the nomination committee may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.
Please return nomination form to the AdClub Office by: Monday, November 21
Your thoughtful and prompt response will be greatly appreciated.

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Sociably Cindyprovided by: Cindy Ursell In today's world of ever changing technology, businesses must adapt to stay ahead. Included in this new technology is the wide world of Social Networking. Sociably Cindy began with a desire to help local small business owners stay connected with their customers, after they have walked out of the store. Social Networking has given consumers a powerful voice, and business owners need to not only hear what is being said, but to interact. Services provided include daily maintenance of social networking profiles (Facebook, Twitter, Linked In, etc.), blog writing, and email newsletters. Also utilizing QR codes and 'managed marketing' to connect your social networking marketing with other print advertisings. Social networking training, both in one-to-one settings or in groups is available. Trainings are available for Facebook, Linked In and Twitter, and are available for a novice or more experienced user. The trainings are meant to encourage a profile that is compliant with employers Social Networking policy, as well as assist in their sales and brand awareness. Cyber Bullying is affecting area teens every day, but many parents are still not sure if and how their young people are being affected. Parents, school leaders or community groups interested in learning more about Cyber Bullying and how to monitor it have a resource in Sociably Cindy. Be where the people are, and where they're searching for you. Here to help you stay 'Sociably Connected'... Sociably Cindy Cindy Ursell Owner, Sociably Cindy 419-318-2083 Cindy@SociablyCindy.com
email director@adclubtoledo.org if you are interested in your company being profiled
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Lend a Hand
A little known treasure in our community and ambassadors for Toledo, the Glassmen Drum and Bugle Corps has been educating young people and entertaining fans for over 50 years. Based in Maumee, 150 highly talented high school and college students make Toledo their home for part of the year while they learn from the very best instructors and eventually spend two months traveling the country performing. One of those summer shows is based here in Northwest Ohio held at BG stadium with eight corps from around the country. For the past few years the Glassmen have averaged 2600 spectators at this show and the biggest factor limiting the success of this event is lack of marketing. I am asking the Advertising Club of Toledo to assist us in promoting this event to draw thousands more to the Toledo region. I envision the entire home bleachers at BG stadium filled with excited youth and music enthusiasts. We are hoping to use the latest technology and marketing strategies to make this a reality.
For more information, contact Cory Dippold - Volunteer and Show Coordinator, cory@glassmen.org
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Volunteering in your own Community!
Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.
Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!
The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!

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Welcome New Members
Karen Diggins Account Executive Cumulus Broadcasting www.cumulus.com
Jean Drees Director of Marketing Harbor www.harbor.org
Wendy Dukeshire Manager, Marketing Communications Dana Holding Corporation www.dana.com
Pete Fairbairn Communications Manager Bowling Green State University www.bgsu.edu
Aimee Falk Marketing Coordinator The University of Toledo Medical Center www.utmc.utoledo.edu
Lynn Granatir Marketing Director Interlink Technologies www.thinkinterlink.com
Erin Kosier Graphic Designer Toledo Museum of Art www.toledomuseum.org
Elizabeth LaPan Copywriter BusinessVoice www.businessvoice.com
Al Purdie Marketing Manager Huntington Center www.huntingtoncentertoledo.com
Kelly Schroder Referral Manager Harbor www.harbor.org
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You are an AAF Member
Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

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