September ADV Newsletter

Get psyched! September is upon us and it's time to get back to work. Your AdClub Board has been busy all summer planning events and lining up speakers to make our 2011-2012 activities fun and informative.

First off, I want to salute the valiant and brave volleyball teams who waited out the storm to finish the annual sand volleyball party we like to call AdBASH. Definitely an event that will be remembered and talked about for years to come. I'm not sure if it has ever actually hailed during the tournament before, although I do remember one at LaJolla Beach Volleyball Club when the tornado sirens went off. Now that was a storm! So if you missed it this year, start getting your team together now for AdBASH 2012 and another memorable event. Thanks to Greg Reece and Tim Speweik for putting together the festivities.

And speaking of events, on September 21 we kick off this year's Monthly Luncheon Programs with a presentation from Matt Harlow of Perry Ballard in St. Joseph, MI. Matt has put together a new program specifically for us on professional applications for social media. He'll go into business to business ideas and applications for sales professionals. Check out his message to you at http://www.harcorps.com/ and make your reservations for a fun and educational luncheon.

Can't forget to mention AdWORKS! Sara Shiels and Karen Hopkinson have been slaving away, combing the nation for exciting and relevant speakers and boy are they good. We've got an exciting line-up for October 14 that will include marketing and advertising experts from Harley-Davidson and Google. We are especially pleased that The Blade has agreed to be our Presenting Sponsor this year. Lots of sponsorship opportunities are still available, so check it out on our website while you make your reservations for the day. Thanks to Maxx Marketing & Design and H.O.T. Printing & Graphics for the "super" design and printing for the invitation. Coming soon to a mailbox near you!

I hope to see you at these great upcoming events. Support your AdClub, have a little fun and learn something at the same time. It's a win-win situation.

Kathy Jex

2011-2012 AdClub President

Upcoming Events

Monthly Luncheon Program

Wednesday, September 21

"Social Networking for Professionals and Sales People"

www.harcorps.com

The Toledo Club, 235 14th Street

11:30 networking

11:45 buffet lunch

12:00 announcements/presentation

Matt Harlow

Director of Account Service

Perry Ballard Incorporated

Social Networking is easy if you are a rock star or an iconic lifestyle brand like Corvette or even if you are involved in politically charged issues like the Tea Party or Save the Children. But what if you sell printing or you are a designer from Maumee? How do you connect with your market place socially if your product isn't inherently sexy? We'll run through some classic social marketing case studies, explore different social networking channels and dig into some how-to that just might help you market exciting or even less than exciting products via social marketing channels. We'll have some fun and learn a few things that you can put to work immediately.

About Matt:

Matt Harlow has spent his entire professional life helping companies project the best possible brands to their prospects and live up to their brands for their customers. He's been involved in the American Advertising Federation since college and has served at the local, district and national levels in the organization as a professional. He has spoken to advertising and marketing organizations across America and taught several college advertising classes.

"I'm one of the luckiest people I know. I love what I do. I love the feeling when research on a new market or a product line clicks into place and it all makes sense. I enjoy the planning and the strategy and helping my clients solve their problems and increase sales." said Matt, "I started teaching and speaking to help pay back the profession I love".

Matt has BAs in Marketing and Advertising as well as an MBA from The Ohio State University. He has been in agency account service since 1987 and never regretted a minute of it! Currently he is the Director of Account Services at Perry Ballard, Inc., an advertising/marketing firm in St. Joseph, Michigan.

Matt would like to try a social experiment during our meeting. To do so, he needs LinkedIn contacts and Facebook friends from the Toledo area. Take a minute and connect with Matt at

http://www.facebook.com/MatthewToddHarlow

and

http://www.linkedin.com/in/mattharlow

The worst thing that can happen is other people will think you know the speaker!

sponsored by:

Presenting Sponsor

Mark your calendar for AdWORKS 2011:

Friday, October 14 at the Hilton Garden Inn at Levis Commons

You'll see a few changes with AdWORKS 2011 as we focus on bringing you a day full of great speakers and breakout sessions. The morning and afternoon sessions will each consist of a breakout session and a keynote speaker. This gives us the opportunity to bring in a select group of exciting speakers to share the latest industry information to you in one education filled day. We're focusing on the topics that you won't find at every other seminar around town. Hear how a brand like Harley-Davidson evolves and stays strong for over 100 years, get the latest from Google and see what QR codes can do for your business or your clients!

Speakers

Attendess Registration

Sponsorship Packages

General Information

"Advertising Can Save the World"

Become the superhero of your advertising and marketing and join the Advertising Club of Toledo for the 3rd annual AdWORKS on Friday, October 14 at the Hilton Garden Inn at Levis Commons. Charge up your strategies with the latest ideas from superpowers Harley-Davidson and Google. Registration packages start at just $50. For the complete speaker line-up and registration information go to AdWORKS.

Major Media

Full Page Directory Ad Space Available!
$150.00
w = 5 in.
h = 7.8 in.
no bleed
full color - 300 dpi
pdf or tiff files please
DEADLINE = September 15
email ads to: director@adclubtoledo.org

If you have not renewed your membership, you will NOT be listed in the membership directory. Please renew today!

2011-2012 Membership Directory

Program Sponsorship Opportunities

2011-2012 Monthly Luncheon Program Sponsorships Available

Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.

Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.

Included in your monthly program sponsorship:

4 tickets to that month's program
logo and link on all promotions for that month's program
COST: $300/program

Call Patty today!

419.866.4199

ADDY Awards

Save these Dates!

Friday, January 6

ADDY Collection
PointSeven Studios

Friday, January 13

ADDY Judging
PointSeven Studios

Thursday, February 23

ADDY Awards Show

Silver Medal Award Nominations

2011-2012 Silver Medal Award

We're looking for candidates for the 2011-2012 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.

To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please review the list of prior Silver Medal Recipients and Necessary Criteria.

Keep in mind that the nomination committee may not know your nominee, so please provide AS MUCH INFORMATION AS POSSIBLE.

Please return nomination form to the AdClub Office by: Monday, November 21

Your thoughtful and prompt response will be greatly appreciated.

Silver Medal

Past Events

Thursday, August 18

The Beach at International Park

Despite the hail, wind, lightning, thunder, dark clouds, and rain
the teams played on ...

1st Place ~ Impact Fun Company

2nd Place ~ Off Contact Productions

3rd Place ~ Mail Works

Best Dressed ~ Communica

for more event information visit: AdBASH

Company Profile

Adams Street Publishing

provided by: Collette Jacobs

Reaching over 270,000 readers each month with five publications - Toledo City Paper, Toledo Parent News, Ann Arbor Family, Ann Arbor's Current magazine and Findlay Family - Adams Street Publishing Co. has been building a community of readers for almost 20 years. These publications reach a highly educated, influential audience of individuals who are informed participants in the community around them - a psychographic highly sought after by advertisers with important messages to deliver.

A family affair from the beginning, Collette Jacobs began publishing Toledo Area Parent in 1992 out of a spare bedroom in her home. With a staff of two part time working moms,the challenge of putting out the free monthly publication equaled the challenge of raising a two-year old and a newborn. The paper was a rousing success filling a need for families throughout the area for helpful parenting advice while providing a forum for exchange between local businesses/service providers and information hungry young families.

In 1997, we saw the need for a true alternative weekly in the area, and the Toledo City Paper was born. With the additional title came a move to the company's current office location on the corner of Adams and 12th in downtown. The paper rapidly became an area "go to" source for arts, entertainment and news commentary, consistently offering up informative coverage of local politics, food, arts & entertainment and other things our Toledoans wouldn't read about from any other source. We've developed a strong connection with our community, sponsoring events, hosting shows and remaining an integral part of what makes Toledo great.

Our Annual Best of Toledo awards, chosen by our readers, are a badge of honor for local businesses and personalities.

In recent years, we've grown further, expanding into the Findlay and Ann Arbor Markets. Ann Arbor Family and Findlay Area Family boast the same consistent quality as Toledo Area Parent, but contain local information for their home cities. We acquired Ann Arbor's monthly arts and entertainment magazine, Current, four years ago. Current has been in Ann Arbor for over twenty years is filled with news and events, provided by a dedicated and professional group of writers who know their city like a friend.

TCP

Ann Arbor Family

Toledo Parent

Adams Street Publishing

419.244.9859

www.adamsstreetpublishing.com

email director@adclubtoledo.org if you are interested in being profiled

Community Involvement

International Boxing Club

Need a Hand, Lend a Hand Success Story

written by: Kathy Jex, in-house communications

Many thanks to fellow AdClub members Patrick Giammarco and Jerry Brown for helping with a summer project at the International Boxing Club. Executive Director Harry Cummins enlisted my assistance with putting together a business plan competition for the young members of the IBC who are hoping to become entrepreneurs in the future. The 3 high school students listened to guest lecturers who instructed them on various components of business and marketing. They then gave presentations to a panel of judges, as if presenting their business plans and asking for startup capital from potential investors. Patrick was an instructor on web sites, internet marketing and social media. Jerry served on the panel of judges that also included Laila Waggoner from R/P Marketing Public Relations and Joshua Peterson from the law firm of Eastman & Smith. Also assisting me with instruction were Pat Dutched of Bookkeeping In A Box and Bruce Lazar of Eastman & Smith.

And special thanks to former AdClub President Vicky Brymer, who sharpened her trophy assembly and engraving skills for me to create awards for our young entrepreneurs. Their contributions mean more than they know to future businessmen Trayvone, Louis and Ryan.

Lend A Hand...

it's an emotional lift!

Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.

Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!

The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!

Membership

Welcome New Members

Chrissy Arvin

Graphic Design Manager

Fresh Products

www.freshproducts.com

Jacqui Barchick

Creative Director

Thread Marketing Group

www.threadgroup.com

Terrie Benore

Partner

Skyline Event Services

www.skylinees.com

Nicole Fansler

Marketing Assistant

Davis College

www.daviscollege.edu

Heather Foor

New Media Sales Manager

The Blade

www.toledoblade.com

Scott Grosteffon

Graphic Designer

Impact Products

www.impact-products.com

Sue Hohenbrink

Sales Manager

Lamar Outdoor Advertising

www.lamar.com

Aubrey Hornsby

Sales Manager

Adams Street Publishing

www.adamsstreetpublishing.com

Marilynn Johnson

Account Executive

Cooper-Smith Advertising

www.cooper-smith.com

Billy Mann

Development Coordinator

Boys & Girls Club of Toledo

www.bgctoledo.org

Emily Martelli

Marketing & Operations Coordinator

The Town Center at Levis Commons

www.shopleviscommons.com

Leasa Maxx

Marketing Communication Director

Maxx Marketing & Design

www.maxxmarketingdesign.com

Joe Metzger

President

Metzgers Printing & Mailing

www.metzgers.com

Michael Orra

President

CAD Graphics, Inc.

www.cadgraphicsinc.com

Kim Przybylski

Advertising Consultant

The Blade

www.toledoblade.com

Kendra Readel

Insurance Specialist

Block Communications, Inc.

www.blockcommunications.com

Craig Saffran

Design & Brand Manager

ProMedica

www.promedica.org

Lisa Schmidt

Graphic Designer

Toledo-Lucas County Public Library

www.toledolibrary.org

Zach Stewart

Account Executive

Off Contact Productions

www.offcontact.com

Paul Sweet

Local Sales Manager

Buckeye CableSystem

www.buckeyecablesystem.com

You are an AAF Member

Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

Click HERE to receive industry SmartBriefs.

About The Advertising Club of Toledo

The Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.

Stay connected with ACT: