August ADV Newsletter

Where has the summer gone? It's August already! That's the refrain I hear from nearly everyone I talk to lately. Time flies, as the old proverb says, and it seems the older we get, the faster the time goes. Remember the endless summer days of childhood, free from all responsibilities? Playing in the sunshine, swimming and riding bikes, and chasing fireflies as the sun sets and the first evening star appears for wishing. As an adult, summer has come to mean road construction traffic jams, worries over high bills for AC on sweltering days, and watering the lawn.

So stop for a minute and try to get back to the excitement of summer. All too soon, we'll be complaining about wind chill factors and measurable snow amounts, so get out and enjoy the summer we still have left! Go to a fair or festival, the Lake Erie islands, a ball game, or whatever special summer pleasure you fancy. Eat sweet corn and tomatoes from the garden, take your kid for ice cream, or fire up the grill for an evening with friends.

One AdClub summer tradition is the volleyball tournament we like to call AdBASH. Get a team together with coworkers, or just come down and enjoy the volleyball, food, music and networking at this annual celebration of sport, sand and beer drinking. Click on this link for more details.

And if you haven't sent in your membership dues, what are you waiting for? We've got big plans for some pretty fantastic events, including a revamped AdWORKS October 14 and another ADDY Award celebration by the inimitable Michael Seay. I can't wait to see what he dreams up this year!

Monthly Luncheon Programs return on September 21, so mark your calendar for an informative presentation on Social Media Applications for Business to Business marketing and other professional uses. Matt Harlow, of Perry Ballard in St. Joseph, MI is preparing this special presentation just for us. You won't want to miss this opportunity to learn something new about the hottest trend in marketing today.

Want to help plan any of these events? It's a great way to get to know more AdClub members and have some fun at the same time. Contact me or Patty for information on committees and get involved! This is your Club, so make the most of your membership and be ACTive. It's good for business!

Kathy Jex

2011-2012 AdClub President

Upcoming Events

Thursday, August 18

The Beach at International Park

Get your team together now for this perennial AdClub summertime favorite! It's all about fun, featuring lots of sand, cold beverages, music, and a little volleyball. And who wouldn't want to go home with the Best Dressed Team trophy?

Team Registration & Sponsorship Opportunities

deadline to sponsor: August 5

for more event information visit: AdBASH

Monthly Luncheon Program

Wednesday, September 21

"Social Networking for Professionals and Sales People"

The Toledo Club, 235 14th Street

11:30 networking

11:45 buffet lunch

12:00 announcements/presentation

Matt Harlow

Director of Account Service

Perry Ballard Incorporated

Social Networking is easy if you are a rock star or an iconic lifestyle brand like Corvette or even if you are involved in politically charged issues like the Tea Party or Save the Children. But what if you sell printing or you are a designer from Maumee? How do you connect with your market place socially if your product isn't inherently sexy? We'll run through some classic social marketing case studies, explore different social networking channels and dig into some how-to that just might help you market exciting or even less than exciting products via social marketing channels. We'll have some fun and learn a few things that you can put to work immediately.

About Matt:

Matt Harlow has spent his entire professional life helping companies project the best possible brands to their prospects and live up to their brands for their customers. He's been involved in the American Advertising Federation since college and has served at the local, district and national levels in the organization as a professional. He has spoken to advertising and marketing organizations across America and taught several college advertising classes.

"I'm one of the luckiest people I know. I love what I do. I love the feeling when research on a new market or a product line clicks into place and it all makes sense. I enjoy the planning and the strategy and helping my clients solve their problems and increase sales." said Matt, "I started teaching and speaking to help pay back the profession I love".

Matt has BAs in Marketing and Advertising as well as an MBA from The Ohio State University. He has been in agency account service since 1987 and never regretted a minute of it! Currently he is the Director of Account Services at Perry Ballard, Inc., an advertising/marketing firm in St. Joseph, Michigan.

Matt would like to try a social experiment during our meeting. To do so, he needs LinkedIn contacts and Facebook friends from the Toledo area. Take a minute and connect with Matt at

http://www.facebook.com/MatthewToddHarlow

and

http://www.linkedin.com/in/mattharlow

The worst thing that can happen is other people will think you know the speaker!

sponsored by:

Mark your calendar for AdWORKS 2011:

Friday, October 14 at the Hilton Garden Inn at Levis Commons

You'll see a few changes with AdWORKS 2011 as we focus on bringing you a day full of great speakers and breakout sessions. The morning and afternoon sessions will each consist of a breakout session and a keynote speaker. This gives us the opportunity to bring in a select group of exciting speakers to share the latest industry information to you in one education filled day. We're focusing on the topics that you won't find at every other seminar around town. Hear how a brand like Harley-Davidson evolves and stays strong for over 100 years, get the latest from Google and see what QR codes can do for your business or your clients! Be on the lookout for more information on attending AdWORKS 2011 and being a sponsor for this incredible event!

Program Sponsorship Opportunities

2011-2012 Monthly Luncheon Program Sponsorships Available

Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.

Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.

Included in your monthly program sponsorship:

4 tickets to that month's program
logo and link on all promotions for that month's program
COST: $300/program

Hog the stage and become the program series sponsor! Buy the entire series of eight programs and receive the following:

4 tickets to every program offered in 2011-2012 program year
logo and link on all program promotions for the 2011-2012 program year
signage at every program
COST: $2,000 for the program series

That's a savings of $400!

Hurry, because this opportunity may be limited.

Call Patty today!

419.866.4199

Company Profile

Perich Advertising + Design

provided by: Craig Hagenbuch

Surprise Toledo.

Since 1987, we've been surprising people. Big brand after big brand such as GM, Dell, Netflix, Carhartt, JBL and others have been surprised that some little advertising/design firm in Ann Arbor can think big, strategize big, work big, literally fill a room with thought and ideas and "what ifs", solve big problems, service them like a big agency but still move quickly like the not-so-big agency we are. Oddly enough, smaller brands like us for the exact same reasons. Many of us have been here at Perich for more than a decade - unusually long for this industry-but only after we found out what it was like in a big shop. Being not-so-big also forces us to be extremely resourceful, both with our own time and money, and with our clients' time and money. We're excited to be part of the Advertising Club of Toledo. We'd love the chance to surprise you. To see our work, visit www.perich.com or contact our Toledo guy Craig Hagenbuch @ 419-290-3043 for more information.

Perich

email director@adclubtoledo.org if you are interested in being profiled

Community Involvement

Your Talent + a Needy Cause = a Happy Heart

Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.

Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!

The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!

Membership

Welcome New Members

Mark Dubuc

Homewood Press
www.homewoodpress.com

Marcia Langenderfer

St. Paul's Community Center

Andy Williams

AIM Specialists
www.aimspecialists.com

You are an AAF Member

Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

Click HERE to receive industry SmartBriefs.

About The Advertising Club of Toledo

The Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.

Stay connected with ACT: