July ADV Newsletter

Happy New Year! Fiscal, that is. And the beginning of my year as President of the Advertising Club of Toledo. I am so happy to have the opportunity to give back to the Club that has given so much to me over the years. I've made lifelong friends, learned a lot, shared belly laughs and tears, and enjoyed working with the most creative and innovative leaders of the advertising industry in our region.

The first AdClub meeting I ever attended was way back in the late 70's, before Macs were invented, and the good-old-boy network was in full swing at the bar in the Belvedere Room, guzzling martinis and manhattans before and during the meeting. The Club has changed a lot since then, and so has our industry, with technology to help us work faster, more efficiently and increasingly more detached personally from clients, associates and providers.

As we look to the next hundred years of the AdClub, it's time to look at the future of the Club itself and our place in the local and regional business picture. We're going to examine our brand and do some research and look for ways to make the Advertising Club of Toledo more relevant and responsive to our members' needs and wants today. Instead of complaining about things that aren't working anymore, we're looking for new solutions and new ideas. We may be calling on you to give your opinions, your thoughts and your help in transforming the AdClub back into the premiere professional organization for marketing and advertising professionals in our region.

One thing I know that hasn't changed and never will is the fact that you only get out of the Club what you put into it. Getting involved, whether it's working on a committee or helping with an event, is the best way to connect with other professionals and make the most of your membership. The networking opportunities and personal rewards are unparalleled. They have helped me build and maintain my business over the years, and I know the AdClub can do the same for you no matter what your professional status.

I look forward to getting to know you and to hear what you have to say, so please feel free to contact me with your concerns or ideas. Working together, we will all succeed.

Kathy Jex

2011-2012 AdClub President

President

Kathy Jex, in-house communications

Serving as President of the AdClub this year is Kathy Jex, an industry veteran with over 30 years of advertising and marketing experience. She has been an active member of the AdClub since 1992, having served on the Board of Governors from 1994 to 2001, and most recently from 2007.

Kathy's career began at a small independent film company, working in the graphics department, continued at a professional photography and AV production house, to Marketing Coordinator at Toledo Hospital. She has been self-employed for the past 15 years at In-house Communications, where she mainly writes copy for a variety of clients, from ad agencies to small business owners.

Volunteering her time has always been a priority for Kathy who currently serves as an Associate Board Member on Boyer/Riverfront, Inc., assists with publicity for the Juvenile Diabetes Research Foundation of Northwest Ohio to promote their annual Walk for the Cure, and has been actively involved with the International Boxing Club for the past year. Kathy is a Toledo native and who lives in Old Orchard with her two cats, Spencer (Chief Feline Officer) and Kate (Chairman of the Bored).

1st Vice President

Patrick Giammarco, PWG Marketing

Patrick is 1st Vice-President. He has been an AdClub member since 2006 and has been a board member since 2008. Patrick has served on the Public Service and Marketing committees and is currently working with the rest of the board to present AdWORKS. Patrick was awarded the President's Award in 2010/2011.

In 2008, Patrick was selected as the area's only authorized Duct Tape Marketing Coach and started PWG Marketing, a small business marketing and digital technology firm located in Perrysburg. In June 2010, Patrick left the corporate world, after stints at Libbey, Calphalon, Microsoft and The University of Toledo, to pursuit his passion: bringing focus, control, clarity and confidence to small business marketing. Patrick also is the Publisher of Abec's Small Business Review, a freely-distributed monthly publication that supports local business.

Patrick also serves on the board of the northwest Ohio Chapter of the American Cancer Society and Hannah's Socks. Patrick enjoys spending time with his wife, Joely, and their daughter, Penelope, and likes to cook. "I love my life and try really hard to keep it fairly simple. Some days I'm more successful at accomplishing that than others, but tomorrow's always a new day."

2nd Vice President

Michael Temple, Temple Development Company

Michael Temple is a consultant, speaker and author in the Internet and direct marketing industry. He has well over a decade of experience in the technology and marketing industry. He works with senior management teams and company owners to develop results oriented marketing solutions.

He is currently the owner and managing director of Temple Development Company, which is a marketing and technology consulting company assisting companies to use the Internet and effective marketing strategy to generate more leads, sales and profits.

His clients and experience include Fortune 500 firms as well as small and medium sized businesses in a variety of industries. His work has included a diversified amount of projects including web development, CRM system implementations, copywriting, direct response marketing, public relations, advertising, training, and email marketing.

Michael has written several articles and white papers on Internet and direct marketing and is currently writing a book on Internet marketing. He is currently on appointment as an adjunct professor of Internet and direct marketing for the University of Toledo. He serves on the marketing advisory board for the University of Toledo to help engage the University with local businesses as well as establishing future curriculum. Michael is also co-director of the Internet marketing initiative, a regional research group based at the University. Michael taught marketing for 5 years at Lourdes College before joining the University of Toledo.

He has developed workshops and seminars for both national and state associations as well as speaking at industry trade groups and corporations on marketing, sales, Internet marketing and technology topics. Michael has also developed private training programs and curriculums for many businesses on these and related topics.

Michael holds an M.B.A. in marketing and information systems and Bachelor's degrees in both finance and economics. He combines a solid educational background and real world experience into all of his projects and speaking engagements.

Treasurer

Tim Speweik, Mail Works LLC

Tim Speweik is Treasurer. He has been a member since 2006 and has been on the board of governors since 2007. Tim has been active with the social committee and has assisted on membership, AdBID, AdWORKS and ADDYs. He even meets in dark alleys with the executive director whenever he is called upon.

Tim is a senior account executive at Mail Works and has been in the direct mail industry for over 14 years. Tim has sat on several boards, and holds the designation of a certified postal carrier consultant. Tim is married to Aimee for 17 years and they are expecting their 10th child in September. Along with his family they serve dinner to the homeless at The Cherry Street Mission once per month. Tim also serves at The Lucas County Youth Treatment Center where he holds a chapel service once per month. He teaches Sunday school and holds position as a deacon at his church. Tim is looking forward to a great year with the Advertising Club of Toledo!

Our Newest Past President

Thank you Michael Seay!
Michael PP

The AdClub is grateful to Michael Seay for his great leadership during our 2010-2011 membership year. Michael has an outstanding way of making things happen. He not only has the ideas, but he makes them come to life. Michael and Buckeye TeleSystem strongly believe in our Club, serving as the presenting sponsor of our Monthly Luncheon Program Series and AdWORKS for the past 2 years.

In addition, he created the "Our Favorite Things" luncheon with Westfield Franklin Park and Levis Commons, brought back the LIVE ADDY show, and made Mae Jo do things she normally would not do! I can't wait to see what he plans for the 2012 ADDYs!!!!

The club would not be successful without people like Michael. Come on club members...do your part, get active!

Thanks,

Patty

Board of Governors

Thank You for Your Service

Board term completed:

Sue Hague-Rogers (2002-2011)

Judy McFarland (2007-2011)

Greg Reece (2003-2011)

Sara Young (2010-2011)

Congratulations to our newest board members:

Ann Fago
Steve Israel
Matt Lentz
Christine Senack

2011-2012 board roster listed on left column

Upcoming Events

Get your team together now for this perennial AdClub summertime favorite! It's all about fun, featuring lots of sand, cold beverages, music, and a little volleyball. And who wouldn't want to go home with the Best Dressed Team trophy?

Thursday, August 18

The Beach at International Park

5:30 registration

6:30 play begins

Team Registration & Sponsorship Opportunities

Sponsorships:

Spike ~ $300
Bump ~ $100
Potty ~ $150
Music ~ $300

Team Registration:

$175/team (add bump sponsorship for additional $50; team total: $225)

6-9 players/coed mandatory
Volleyball Tournament Rules

to register a team or confirm a sponsorship, please email director@adclubtoledo.org or call 419.866.4199

Teams Registered: (as of 6/22)

Adams Street Publishing
H.O.T. Printing & Graphics

Sponsors:

Subway ... Eat Fresh!
Petite Cakes
H.O.T. Printing & Graphics
Pepsi Beverages Company
The Image Group
Toledo Beach Volleyball Association
NWO Beverage
Adams Street Publishing
Impact Fun Company
The Agency for Professional Models & Talent, LLC

Program Sponsorship Opportunities

2011-2012 Monthly Luncheon Program Sponsorships Available

Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.

Be in the spotlight! In addition to your logo on signage and verbal acknowledgment at each event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.

Included in your monthly program sponsorship:

4 tickets to that month's program
logo and link on all promotions for that month's program
COST: $300/program

Hog the stage and become the program series sponsor! Buy the entire series of eight programs and receive the following:

4 tickets to every program offered in 2011-2012 program year
logo and link on all program promotions for the 2011-2012 program year
signage at every program
COST: $2,000 for the program series

That's a savings of $400!

Hurry, because this opportunity may be limited.

Call Patty today!

419.866.4199

Past Events

Past Presidents Recognized at June 15 Monthly Luncheon Program

front row: Sara Shiels (2009-2010), Sue Hague-Rogers (2007-2008), George Korhumel (1957-1958), back row: Dave Brown (1988-1989), Fred Harrington (1972-1973), Kaiko Zureich (2005-2007), Michael Seay (2010-2011), Mae Jo Ritchie (1983-1985), Greg Gettum (2000-2001), Jerry Brown (2004-2005)

President's Award Winners

President's Awards

Presented by: Michael Seay at June 15 Program

It is my pleasure to present the 2010 - 2011 President's Award to incoming 1st Vice President, Patrick Giammarco. Patrick has been amazing to work with, offering guidance, creative solutions, a positive attitude and leadership to tackle the challenges faced by our club. He was tasked this year with leading the efforts of a newly formed Member Services committee, to ensure every member realizes a true value in their membership. Currently, Patrick is guiding a team of us through the rebranding of our club using his Duct Tape Marketing strategy. All of these attributes are great, but most of all he is just a damn nice guy. Join me in thanking and congratulating Patrick.

Patrick PA

Since I'm known for surprises, it shouldn't be a shocker that I have a second President's Award to give. For the last 8 years our club has had some of the best events, each offering a fun & social experience to those who attend. The man behind these events has served just as long as our Social Chair, developing new & fun opportunities that each bring our club closer together and heighten each member's experience. For his many years of dedication, we thank and applaud the efforts of Greg Reece. Fittingly, with the first ever Beer Stein President's Award.

Greg Reece

Company Profile

The Valentine Theatre

provided by: Matt Lentz

The Toledo Cultural Arts Center, The Valentine Theatre, is a non-profit organization, producing and providing cultural and performing arts experiences for diverse audiences of all ages, to enhance the quality of the cultural and economic life of the City of Toledo, Lucas County, Northwestern Ohio and Southeast Michigan.

The Valentine Theatre is a 116-year-old 901-seat facility operated by the Toledo Cultural Arts Center, Inc. After a 21-year effort by the Board of Trustees and the community, the $28 million renovation was unveiled on October 9, 1999. Since the Gala re-opening, more than 800,000 people have attended 1000 international, national and area presentations, weddings and events at The Valentine. In our nearly 13 years of operation, the theatre has been used by more than 50 community groups including the Toledo Symphony, Toledo Opera, Toledo Ballet, Ballet Theatre of Toledo, Toledo Jazz Society, Masterworks Chorale, University of Toledo, Central Catholic High School, St. John's High School and many others.

The Valentine Theatre in its own presentation series has brought the widest variety of culturally and ethnically diverse attractions including Grigorovich Ballet, The Boys Choir of Harlem, Earl Klugh, Momix, Ramsey Lewis, Tango Buenos Aires, Clarence Gatemouth Brown, The Glenn Miller Orchestra, The National Ballet of Bahia, Brazil, "On Golden Pond," "Grease," "Ain't Misbehavin," "CABARET" and many others.

For further information, call Matt Lentz at 419-242-3490.

Community Involvement

Pay It Forward

Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.

Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!

The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!

Membership

Welcome New Members

2011-2012 Scholarship Recipients

Heather Manocchio, Bowling Green State University
Aleila McCulloch, Columbus College of Art and Design

Bowling Green State University

Dave Kielmeyer

Otterbein Portage Valley

Jessica Derkis

Pedestrian Press

Jeff Nelson

Sociably Cindy

Cindy Ursell

The University of Toledo

Debbra Cooper
Deanna Woolf

The University of Toledo Medical Center

Candice Harrison

Toledo Mud Hens Baseball Club

Becky Hammer
Kim McBroom
Dan Royer
Nathan Steinmetz
Thom Townley

You are an AAF Member

Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

Click HERE to receive industry SmartBriefs.

About The Advertising Club of Toledo

The Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.

Stay connected with ACT: