June ADV Newsletter

This concludes your tour of the Advertising Club of Toledo. Please make sure your tray is in the upright & locked position as we land. 12 months ago I offered to serve as your tour guide of our AdClub. We successfully made it through our 100th year as an organization. Our second annual AdWORKS claimed great success as many in our community turned out to hear keynote speaker and Honorary Member of ACT, Dr. Martha Rogers. Then in November we celebrated the holidays (and shopping) as Chrys Peterson presented the 2nd annual "Our Favorite Things" from Westfield Franklin Park & Levis Commons. Later that month I got my present early as Tony Calcao, V.P. & Group Creative Director at Crispin, Porter & Bogusky joined us to explain the creative process behind some of their most high-profile clients. We closed out 2010 in style, with a recap of the Cannes Advertising Reel.

Since entering into 2011, your AdClub has carried a high level of energy and I had the distinct honor & pleasure of hosting a packed room at the 2011 ADDY Awards. It was an amazing opportunity for me to interact with so many folks that participated in the return of the live show, entered amazing work and those who attended the event. I think I will hold a debt of gratitude all my life for those that made my entrance video so memorable, especially the legendary Mae Jo Ritchie.

Our social events this year have been a lot of fun. Volleyball, tennis, bowling and the introduction of AdTINI have rounded out some wonderful networking/fun opportunities. Under the watchful eye of seasoned Social Chair Greg Reece and his apprentice extraordinaire Tim Speweik, these events remind us why this club remains so great.

Last month we hosted AdBID, the annual casino/auction/music/party event. (Yes, there was something for everyone.) Again this year it was held at the Toledo Country Club and we couldn't have painted better weather. A lot of hard work went into the preparation of the event and I cannot tell you how grateful we all are for everything Julie Walker, from Impressions Media Group, did as co-chair of the event. Many board members also helped with the event and I must say that Cindy Hauff from HOT gets an honorary MVP award for her help with the 50/50 and more. BeInstrumental is an absolutely priceless organization and we are very proud we had the opportunity again this year to partner with them. Money was raised for both organizations and everyone seemed to have a blast. Bravo!

Looking forward there is a lot on the horizon for our club. Growth and relevance remain the keys to our success. Patrick Giammarco is currently leading a team through the brand discovery process and some programs are being considered to help bring in new members that will assist in breeding creativity. There will be much more to come regarding these exciting developments, so please stay tuned!

I am proud to join a long list of past President's of the Advertising Club of Toledo and look forward to the experience, leadership and guidance that your new President, Kathy Jex, will be bringing. Kathy has served on our board multiple times and has proven to be key in many of the events and initiatives that make our club incredible. Please take a moment to welcome Kathy to her new role.

This experience has simply been unforgettable because of two things that are ever so vital. The first is the best Board of Governors ever assembled. For an optimist like me, they represent exactly what it takes to create success and keep the train on schedule. The second should go without saying by now. Patty Schoepf, our Executive Director, possesses a heightened level of organization, commitment and drive that could never be matched. I am very grateful for the past year of her leadership, friendship and advice.

I really hope you can join us to celebrate the past year and meet the new officers for next year at the upcoming luncheon on Wednesday, June 15th at The Toledo Club featuring Sharon Toerek who will be letting you know "How to Stay Out of Trouble with Social Media". Thank you for your membership and allowing me the past year to be a part of it.

Michael

Upcoming Events

Golf Outing

Last Chance to Register

Friday, June 10

3rd Annual Tim Beckman Celebrity Golf Classic

Maumee Bay State Park Golf Course

Registration: 8:30 a.m.

Shotgun Start: 9:30 a.m.

Foursome: $480

Individual Golfer: $120

limited to 128 golfers

Sponsorships Available

contact:

Gretchen Mikolajczak, Director of Membership

Golf Outing Coordinator

Destination Toledo, Inc.

(tell her you are with AdClub)

phone: 419.321.5043

email: gmikol@dotoledo.org

Destination Toledo, Inc.

401 Jefferson Avenue

Toledo, OH 43604

phone: 419.321.6404

fax: 419.321.5040

www.dotoledo.org

Monthly Luncheon Program

Wednesday, June 15

The Toledo Club ~ 235 14th Street, downtown Toledo

"How to Stay Out of Trouble with Social Media"

Sharon Toerek

Sharon L. Toerek focuses her legal practice at Licata & Toerek on intellectual property law, advising clients on trademark, copyright, trade secret, non-competition, and other intellectual property and business law issues.

Toerek has a particular concentration of clients in the advertising, marketing and creative services industries, and she provides legal counsel on legal issues faced by those industries including copyright and content protection, licensing of creative content, trademark and brand protection matters, agency service contracts, advertising compliance, and direct marketing regulations.

In the industry, Toerek is a recognized author and educator in her areas of expertise to numerous advertising and communications industries organizations, advertising agencies, and in-house marketing teams, and has created and presented numerous training sessions to industry professionals that enable them to recognize legal issues and protect their valuable work and rights.

Toerek has chaired the Intellectual Property Section of the Cleveland Bar Association, and has conducted numerous presentations on intellectual property law topics before the Cleveland Bar Asssociation, American Advertising Federation (AAF) Cleveland, the Independent Practitioner's Group, the American Society for Training and Development (ASTD) Akron, the National Association of Women Business Owners (NAWBO) Cleveland, and the Greater Cleveland Partnership's Council of Small Enterprises (COSE).

In her community, Toerek serves as First Vice Chair of the Greater Cleveland Partnership's Council of Small Enterprises (COSE), on the Board of Directors of the Greater Cleveland Partnership (GCP), as First Vice President of the American Advertising Federation (AAF) Cleveland, and as Legal Advisor to Northeast Ohio Communications Affiliates (NOCA), an umbrella organization for Northeast Ohio's professional communications organizations.

11:30 networking
11:45 buffet luncheon

12:00 announcements and presentation

Cost:

$20/member
$25/non-member
$15/student

Reservations are required!

Please call 419.866.4199 or email

director@adclubtoledo.org

by Monday, June 13

2010-2011 PROGRAM SERIES SPONSOR:

2011-2012 Monthly Luncheon Program Sponsorships Available

Here's a great opportunity to get your company in front of the AdClub's elite group of area advertising and marketing professionals. We are currently offering Luncheon Program Sponsorship opportunities for the eight scheduled programs during the 2011-2012 season.

Be in the spotlight! In addition to your logo on signage at the event, your Luncheon Program Sponsorship will promote your business to our database of over 800 professionals.

Included in your monthly program sponsorship:

4 tickets to that month's program
logo and link on all promotions for that month's program
COST: $300/program

Hog the stage and become the program series sponsor! Buy the entire series of eight programs and receive the following:

4 tickets to every program offered in 2011-2012 program year
logo and link on all program promotions for the 2011-2012 program year
signage at every program
COST: $2,000 for the program series

That's a savings of $400!

Hurry, because this opportunity may be limited.

Call Patty today!

419.866.4199

Past Events

AdBID Auction & Casino Night

Thank you to all of you who joined us for AdBID! It was a gorgeous night at the Toledo Country Club and we had a successful event that will continue to support the efforts of the AdClub. We couldn't do it without our sponsors and donors. We are also very proud to give back to our community by partnering with BeInstrumental for the night. With the funds raised from AdBID they will be able to continue their mission of supporting local music education. Thank you all again for your support.

If you were unable to attend, you can still find some great deals. Visit: http://adclubtoledo.org/social-events/adbid/no-bids/ for a complete listing of available items.

Company News

Eric Eggly Wins Internationally Recognized Award

Each year tens of thousands descend on PhotoShop World, the worlds largest digital photography and lighting conference. This year Eric Eggly, a commercial photographer/educator won the PhotoShop Guru Award for Best of Show in Orlando, Florida. The Guru Awards have now become "the most prestigious and coveted awards in the international digital imaging industry".

Eric owns PointSeven Studios in Maumee. His vibrant and illustrative photography has graced numerous publications, books, and magazines worldwide, and his clients have included
the likes of Ford, Audi, FTD, Owens Illinois, and the Detroit Redwings. He has also lent his time and talent to such worthwhile organizations as the United Way and Make a Wish Foundation.

Though Eric has been recognized with countless awards and recognition both nationally and internationally for his photography, he feels this is one of the best honors he has been awarded.

To see his winning entry, please visit ericegglyphotography.com or check Eric's blog at ericegglyphotography.com/blog for his monthly video tutorials and general business musings.

2011-2012 Scholarship Recipients

Toledo Community Foundation Announces Recipients of 2011 AdClub Scholarship

The Board of Trustees of Toledo Community Foundation, Inc. is pleased to announce that Heather Manocchio and Aleila McCulloch are the recipients of Advertising Club of Toledo Scholarships.

Heather Manocchio of Sagamore Hills, Ohio will be a senior at Bowling Green State University this fall; Aleila McCulloch of West Toledo attends the Columbus College of Art and Design, where she will be a senior in the fall.

The Scholarship was established by the Advertising Club of Toledo in 2001. Scholarship applicants are required to have a 3.0 cumulative GPA and the intent to pursue a degree in communications, marketing, public relations or related field. A renewable scholarship, it is available for full-time juniors, seniors or graduate students who are attending a university or college in Ohio or Michigan.

Applications for the Advertising Club of Toledo Scholarship of the Toledo Community Foundation are available at the Foundation's website, www.toledocf.org, generally after the first of the year. Applications are due in the Foundation office in mid-March. Scholarship awards are announced in April.

For further information about the Foundation's Scholarship program, please contact Joanne Olnhausen at Toledo Community Foundation, 419.241.5049 or visit www.toledocf.org.

Toledo Community Foundation, Inc. is a public charitable organization created by citizens of our community to enrich the quality of life for individuals and families in our area. In existence since 1973, the Foundation now has more than 525 funds with assets of approximately $150 million. The Foundation provides philanthropic services for individuals, families, businesses and corporations to meet their charitable giving needs. For more information on the Foundation, visit the organization's website at www.toledocf.org or follow us on Facebook.

Company Profile

West Printing Company is Hip

By: Steve Robison

Hot trends in the printing industry rarely change the way we do business with our clientele.

In most cases our clients want expert advice, creative solutions and consistent, dependable service. West Printing is a nimble provider of just those things.

Smart Print Professionals have long recognized that the Printing industry is more than making copies or putting ink on paper. Printing is a communication medium and as such much thought should go in to what you say in your printed communication.

Steve Robison, the owner of West Printing Company provides the knowledge and experience to bridge the gap between a client's concept and end user results whether the resultant product is digital or analog.

The Company earned the first dollar online in 1998 and as such has been an early adopter of web marketing and search marketing methods. The goal in most cases is to help the client make more money. Impressive results have kept pace in the down economy.

Clients have come to West Printing from as far away as Austria. So the power of selling locally while marketing globally is real. You never know who is looking for exactly what service you provide.

West Printing uses both print and web media channels to assist clients in promoting their business. Sometimes print collateral is unnecessary. The Company offers clients an array of web services.

Every successful business has a cadre of professionals they rely upon. An attorney, banker, insurance agent are typical players. West Printing seeks to fulfill the role of marketing communications and solution provider.

contact:
Steve Robison June 2011

Steve Robison

Print & Web Media Marketing Specialist

327 12th Street, Toledo, OH 43604

Phone: 419.246.0857

steve@toledoprinter.com

www.ToledoPrinter.com

Community Involvement

CAC Launching Logo Competition

press release from:

John Dorsey

Program Director

Collingwood Arts Center

419-244-2787

www.cactoledo.org

media@cactoledo.org

The Collingwood Arts Center will soon have a whole new look, sort of. The non profit artist residency and performance venue recently celebrated its 25th anniversary and it's time for a facelift, in the form of a new logo. That's where you come in. The Arts Center is putting out a call to all visual artists here and around the globe in search of the perfect design.

The juried competition will offer a variety of prizes including a second floor B Wing studio for one year valued at $1,320.00. The selected artwork will appear on all official CAC publications/promotional materials and advertisements. The copyright to all accepted work becomes the property of the CAC. Entries will be accepted through June 30, 2011. The Winner will be announced via e-mail by July 15, 2011 and will be unveiled at an upcoming CAC event. All entrants also agree to let their work be exhibited in a possible upcoming logo show.

For an application and a complete list of guidelines please e-mail media@cactoledo.org or stop by the Program Director's office located on the first floor.

The Collingwood Arts Center is a 501c3 non-profit arts facility located in the historic Old West End of Toledo at 2413 Collingwood Blvd. The CAC is celebrating 25 years of creatively serving artists and organizations in our community through performing, exhibition, studio and residential space. For more information visit www.collingwoodartscenter.org or call 419-244-ARTS (2787).

creative talent needed!

Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.

Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!

The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!

Membership

AdClub Goes Mobile

The Advertising Club of Toledo will start to broadcast its event schedule via text messages to users who opt-in for the service. Users can get reminders to all club events such as monthly speaker series, AdClub social events and other programs about twice a month. 3rd Screen Gurus, a regional mobile messaging provider, is working with the membership committee to deploy the program. "We realize our membership is a busy group of professionals. Sending them a text reminder to our great events should be a win-win situation for our club", says Craig Hagenbuch, membership chair for ACT.

Mobile messaging via the SMS "text" channel has grown dramatically in recent years. Last year 1.56 trillion texts were sent in America. To start receiving text reminders from your AdClub, simply text ACT to 55678.

You are an AAF Member

Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

Click HERE to receive industry SmartBriefs.

About The Advertising Club of Toledo

The Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.

Stay connected with ACT: