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The Advertising Club of Toledo

 May 2011  

ADV logo

               

 Letter from the President

 

In This Issue
Letter from the President
May 18 Monthly Luncheon Program
AdBID ~ Friday, May 20
Golf Outing
Fifth District ADDY Awards
Company Profile ~ 2 Scale
4th Annual 5KDub
Lend a Hand
Books for Sale
AdClub Goes Mobile
You are an AAF Member
What to do!

Wednesday, May 18
Monthly Luncheon Program
The Toledo Club
speaker:  Dr. Gene Poor
topic:  Entrepreneurship in a Crazy Economy

Friday, May 20
AdBID Auction & Casino Night
"Hollywood Style"
The Toledo Country Club, River Road
partnering organization:  BeInstrumental
call the AdClub Office to make a donation or to confirm a

sponsorship 


Friday, June 10

Golf Outing
3rd Annual Tim Beckman Celebrity Golf Classic
Maumee Bay State Park Golf Course
Registration:  8:30 a.m.
Shotgun Start:  9:30 a.m.
Foursome:  $480
Individual Golfer:  $120

Wednesday, June 15

Monthly Luncheon Program
The Toledo Club
speaker:  TBA


2010-2011 Officers

Michael Seay, President
Buckeye TeleSystem
419.724.3872

Kathy Jex, 1st VP
In-House Communications
419.537.9004

Patrick Giammarco, 2nd VP
PWG Marketing
419.329.4256

Greg Reece, Treasurer
H.O.T. Printing & Graphics
419.242.7000

Sara Shiels, Ex-Officio
Toledo and Signature Harley-Davidson
419.843.7892


2010-2011
President's Advisory Council

Angela Riddel
The University of Toledo
419.530.2452

Sue Hague-Rogers
2020 Exhibits
419.266.1010


Executive Director
Patty Schoepf
office:  419.866.4199
cell:  419.260.9572


2010-2011
Board of Governors

Craig Hagenbuch
Independent Marketing Consultant
419.290.3043

Karen Hopkinson
The Blade
419.724.6414

Bonnie Hunter
The Blade
419.724.6292

Collette Jacobs
Adams Street Publishing
419.244.9859

Suzette Kanarowski
Muir Graphics
419.882.7993

Molly Luetke Datson

FLS Marketing
419.241.1244

Judy McFarland
Thread Marketing Group
419.887.6801

Steve Robison
West Printing Company
419.246.0857

Tim Speweik
Mail Works II LLC
419.725.6245

Michael Temple
Temple Development Company, LLC
419.882.4904

Julie Walker
Impressions Media Group
419.277.7702

Sara Young
Imagination Station
419.244.2674 x130



Quick Links



Greetings!  

Michael Seay 

Michael Seay 2010-2011 AdClub President

 

To help all of our members this month, I've checked with every venue, organization and promoter in the area and can verify that there is absolutely nothing going on in the tri-state area in May. This should hopefully make it very easy for you to commit the following two events on your calendars.

 

First, Dr. Gene Poor will be presenting at our May 18th luncheon at The Toledo Club. His topic is Entrepreneurship in a Crazy Economy and it is always a great privilege to tap into his knowledge & expertise. Member cost is the usual $20 and we look forward to seeing everyone in attendance.

 

The second May opportunity is AdBID, the hybrid casino night/silent auction/party fundraiser will take place throughout Toledo Country Club on Friday, May 20th. This event is going to be an amazing time, featuring live music from Ad Astra, great silent auction items including those valued media packages, tons of delicious food and casino tables that give you the chance to win some great prizes! It will be the perfect opportunity for an evening out with friends or co-workers. To reserve your tickets, available for $35 each or 10 for $300, contact Patty by e-mail or call 419-866-4199.

 

I am very pleased to announce that this year your AdClub has partnered with Destination Toledo to present the 3rd Annual Tim Beckman Celebrity Golf Classic! This 4-person scramble will take place on Friday, June 10th at Maumee Bay State Park Golf Course. Come enjoy the day and network with other AdClub & Destination Toledo members for $480 a foursome/$120 a golfer. Coach Beckman will be on hand for this fun day filled with golf, food & drinks and some great prizes. Space is limited and this will sell out. To secure your spot contact Gretchen Mikolajczak, Director of Membership at Destination Toledo at 419-321-5043 and be sure to let her know you're an AdClub member!

 

Finally I would like to extend sincere congratulations to the 6 companies that won top Gold & Silver honors at the Fifth District ADDY Awards. Let's cheer them on and wish them all luck as the winners will be announced at the National ADDY Competition on June 4th

in San Diego.

 

Bravo!

 

Michael

 

 

Upcoming Events


Monthly Luncheon Program

Wednesday, May 18  

The Toledo Club ~ 235 14th Street, downtown Toledo  

Dr. Gene Poor
Dr. Gene Poor






Entrepreneurship in a Crazy Economy
 

"Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't."





So you probably have a career - which is clearly your "Plan A."  But what if that doesn't exactly go as planned? Maybe entrepreneurship is just what you need to cover all your bases. Entrepreneurship is a mindset or a way of thinking that is opportunity-focused, innovative, and growth oriented. Entrepreneurs recognize opportunity, gather the resources required, and drive the experience to completion. Most people will say it can't be done. An entrepreneur will say, "I'll find a way!"  Come to think about it -that's not a bad attitude to have even if "Plan A" works as planned!


Dr. Gene Poor is the first Scott Hamilton Endowed Professor of Entrepreneurship in The College of Business at Bowling Green State University and Director of the Entrepreneur Program. He also serves as Professor Emeritus in the College of Technology where he conceived and launched the Visual Communication Program. In addition to his academic roles, Poor is also the founder of LifeFormations-an innovative animatronic company that designs and builds life-like characters for theme parks, visitor centers, museums and retail establishments. Dr. Poor has received numerous awards and citations including the Student Alumni Association Master Teacher (considered the highest honor given to the faculty at BGSU), Kent State University Distinguished Alumni Award, and the Ernst and Young Entrepreneur of the Year.

 

 

11:30 networking
11:45 buffet luncheon

12:00 announcements and presentation

 

  
Cost:

$20/member
$25/non-member
$15/student

 

 

Reservations are required! 

Please call 419.866.4199 or email

director@adclubtoledo.org 

by Monday, May 16 

 

 

2010-2011 PROGRAM SERIES SPONSOR:

 

Buckeye TeleSystem Logo 


Save the Date 

presented by: 

 ACT logoBeInstrumental logo  

 

 

  







As the Advertising Club of Toledo's primary fundraiser, AdBID proceeds benefit both our nonprofit partner and AdClub's programs and services, with an exciting night out! For the 2nd year in a row we will be partnering with the local organization BeInstrumental, which provides music education and musical instruments to children and schools in our community. In addition to great silent auction items there will be "fun money" casino tables, live music by Ad Astra, great food, and great company with a Hollywood Style theme.  

 

We need your help to make this event a great success! Become a sponsor or donate an item for the silent auction. This is your opportunity to promote your business and show your support of AdClub and BeInstrumental.

 

But most of all, we want to see you there!  

 

Three ways to help make us all winners ...

 

1.  Donate items or services.

 

Promote your business with a donation of products or services. Or donate an item under your company's name. You'll receive:

  • Recognition throughout the evening
  • Signage at the event
  • Mention on our website and monthly newsletter, received by over 700 people in the advertising community
  • Get one free event ticket for every $500 in value donated (up to four tickets)

 

2.  Attend the auction!

 

Mark your calendar, bring your friends, and get ready for a great time! Tickets are only $35 each or 10 for $300 - that's a savings of $50!

 

3.   Be a Hollywood Star!

 

We have a variety of sponsorship opportunities available:

  • Sponsor a casino table and get one-on-one contact by dealing a few hands
  • Be the hit of the party! Sponsor the bar and buy a round of drinks for 50 people!
  • You can also discuss your latest business offerings over a cup of coffee when you sponsor the after-dinner coffee bar!
  • Click on sponsorship opportunities to see all the details. 

 

Thank you in advance for supporting AdBID 2011!

 

for more event information, visit:   AdBID 2011 

 

Golf Outing 

 

SAVE THE DATE

Friday, June 10 

3rd Annual Tim Beckman Celebrity Golf Classic

 

Maumee Bay State Park Golf Course

Registration:  8:30 a.m.

Shotgun Start:  9:30 a.m.

 

Forusome:  $480

Individual Golfer:  $120

 

limited to 128 golfers ... register today

 

Sponsorships Available

 

contact:

Gretchen Mikolajczak, Director of Membership, Golf Outing Coordinator

Destination Toledo, Inc.

(tell her you are with AdClub)

 

phone:  419.321.5043

email:  gmikol@dotoledo.org 

 

 

UT Helmet 

Destination Toledo

ACT logo

 

 


Destination Toledo, Inc.    |    401 Jefferson Avenue    |    Toledo, OH  43604

phone:  419.321.6404

fax:  419.321.5040

 

www.dotoledo.org


 

 

5th District ADDYs 

   

Fifth District AAF ADDY Awards

 

The Advertising Club of Toledo is pleased to announce 3 Gold and 5 Silver ADDY Awards at the recent American Advertising Federation (AAF) Fifth District ADDY Competition.  Judging was hosted by AAF Dayton.  Advertisers in the Ohio, Kentucky, and West Virginia areas piled up 43 Gold ADDY Awards.  District Gold ADDY Winners are automatically advanced to the National ADDY Awards Competition.  Those winning Silver Awards are eligible to enter.  The National Awards Show will be held in San Diego on June 4. 

 

GOLD

Entrant:         Level 2 Audio

Advertiser:      Bowling Green State University

Title:              BGSU Football 2010

Category:       Sound Design 

 

Entrant:         Madhouse

Advertiser:      Madhouse

Title:              Madhouse Reel 2010

Category:       Self Promotion 

 

Entrant:         WebArt

Advertiser:      WebArt

Title:              WebArt Online Video

Category:       Internet Commercials 

 

SILVER

Entrant:         Bowling Green State University

Advertiser:      Bowling Green State University

Title:              BGSU Centennial Fact Book:  100 Facts

Category:       Book Design

 

Entrant:         FLS Marketing

Advertiser:      The Toledo Zoo

Title:              Summer Campaign

Category:       Local TV Campaign 

 

Entrant:         Interrupt Marketing

Advertiser:      CertainTeed Insulation Group

Title:              Sustainable Insulation Sales Materials

Category:       Interactive B-to-B 

 

Entrant:         Interrupt Marketing

Advertiser:      CertainTeed Insulation Group

Title:              Sustainable Insulation Product Launch

Category:       Interactive Campaign

 

Entrant:         Madhouse

Advertiser:      Toledo Museum of Art

Title:              Psychedelic 60s Poster

Category:       Advertising Arts, Poster Design 

 



Company Profile

2 Scale 

provided by:  Dan Skilliter



As an experiential branding company, 2-Scale brings life to products and services for our clients through a team of talented designers working with graphic and construction departments.Our branded process results in the creation of visual displays that encapsulate the vision of our client's brands.But we don't stop there.We can provide inventory management, shipping and warehousing. You can see 2-Scale work exhibited everywhere from trade shows to corporate lobbies to museums.

 

2-Scale operates out of a 25,000 square foot facility in Holland. Since 1988, our commitment to excellence and results has fostered strong, long-lasting partner relationships with Fortune 500 companies and thousands of small businesses. Our creative staff has a reputation for putting excitement into two and three dimensional communications.

 

Ultimately, when you peel back the layers, our passion is creating simple, yet powerful brand experiences that convey what our clients believe in and, more importantly, how they are unique, in a way that matters to their clients.Through more than 23 years of innovation and creativity, we continue to provide exceptional branding solutions and service to our growing list of client partners.

 

We invite you to stop by our facility at 7710 Hill Ave in Holland to see what's new in visual branding.

 

 

Community Involvement
 

4th Annual 5KDub 

information provided by:  Dan Weeks

 

On Sunday May 15, 2011 the 4th Annual 5KDub will be held at Olander Park starting at 9:00 A.M.  The event is held to raise funds for the Karen Weeks West Side Montessori Scholarship Fund.  Karen, the wife of Dan Weeks, died of breast cancer in 2005. It was her wish to hold this event to raise money and have some family fun.  There is an entry fee of $25 for adults and $15 for children 12 and under. You can run walk or sit in the shade at Olander and watch the geese or wait for the picnic lunch, games for kids and entertainment. Dan and his family hope to see at this very special event.

 

for more information, visit:   

WWW.WSMCTOLEDO.ORG

 

creative talent needed!

 

Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members. 

 

Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!

 

The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!


Lend a Hand

 


 

Books for Sale   

 

AAF-Dayton & Dayton Creative Syndicate have an overage of books from their 2010 SummitUp social media seminar.  They are books any advertising professional should have & now you can get at a discount.   

 

Retail price of all 3 books is $64, but they are offering a set of them for just $25.  You may purchase a la carte at 50% off retail.

 

Books available:

 

 

Additional information on the books, and a link to order is at http://www.summitup.org/book-sale

 






Membership

AdClub Goes Mobile

The Advertising Club of Toledo will start to broadcast its event schedule via text messages to users who opt-in for the service.  Users can get reminders to all club events such as monthly speaker series, AdClub social events and other programs about twice a month.  3rd Screen Gurus, a regional mobile messaging provider, is working with the membership committee to deploy the program.  "We realize our membership is a busy group of professionals.  Sending them a text reminder to our great events should be a win-win situation for our club", says Craig Hagenbuch, membership chair for ACT.

 

Mobile messaging via the SMS "text" channel has grown dramatically in recent years.  Last year 1.56 trillion texts were sent in America.  To start receiving text reminders from your AdClub, simply text ACT to 55678.

 

You are an AAF Member
 
Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

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 Click HERE to receive industry SmartBriefs.

About The Advertising Club of Toledo

ACT 100 Year Logo 
websiteThe Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.   



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