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The Advertising Club of Toledo

 April 2011  

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 Letter from the President

 

In This Issue
Letter from the President
April 27 Monthly Luncheon Program
May 18 Monthly Luncheon Program
AdBID ~ Friday, May 20
AdPIN ~ Friday, March 25
Free Seminar
Company Profile ~ Sunshine
3D Video Production
Lend a Hand
Welcome New Members
AdClub Goes Mobile
You are an AAF Member
What to do!

Wednesday, April 27
Monthly Luncheon Program

The Toledo Club
speaker:  Jill-Marie Zachman
topic:  Etiquette Essentials for an Electronic World

Wednesday, May 18
Monthly Luncheon Program
The Toledo Club
speaker:  Dr. Gene Poor
topic:  Entrepreneurship in a Crazy Economy

Friday, May 20
AdBID Auction & Casino Night
"Hollywood Style"
The Toledo Country Club, River Road
partnering organization:  BeInstrumental
call the AdClub Office to make a donation or to confirm a

sponsorship 




2010-2011 Officers

Michael Seay, President
Buckeye TeleSystem
419.724.3872

Kathy Jex, 1st VP
In-House Communications
419.537.9004

Patrick Giammarco, 2nd VP
PWG Marketing
419.329.4256

Greg Reece, Treasurer
H.O.T. Printing & Graphics
419.242.7000

Sara Shiels, Ex-Officio
Toledo and Signature Harley-Davidson
419.843.7892


2010-2011
President's Advisory Council

Angela Riddel
The University of Toledo
419.530.2452

Sue Hague-Rogers
2020 Exhibits
419.266.1010


Executive Director
Patty Schoepf
office:  419.866.4199
cell:  419.260.9572


2010-2011
Board of Governors

Craig Hagenbuch
Independent Marketing Consultant
419.290.3043

Karen Hopkinson
The Blade
419.724.6414

Bonnie Hunter
The Blade
419.724.6292

Collette Jacobs
Adams Street Publishing
419.244.9859

Suzette Kanarowski
Muir Graphics
419.882.7993

Molly Luetke Datson

FLS Marketing
419.241.1244

Judy McFarland
Thread Marketing Group
419.887.6801

Steve Robison
West Printing Company
419.246.0857

Tim Speweik
Mail Works II LLC
419.725.6245

Michael Temple
Temple Development Company, LLC
419.882.4904

Julie Walker
Impressions Media Group
419.277.7702

Sara Young
Imagination Station
419.244.2674 x130



Quick Links



Greetings!  

Michael Seay
Michael Seay 2010-2011 AdClub President

 

 

Is that warm weather or am I dreaming?

 

Finally the snow has thawed and we're seeing glimpses of warmer weather as we enter into April. I'd stand on my chair and yell a "woo hoo!", but that probably wouldn't be good etiquette. Speaking of good etiquette, this month we welcome Jill-Marie Zachman to our monthly luncheon program on Wednesday, April 27 at The Toledo Club. She will be speaking on Etiquette Essentials for an Electronic World, which will hopefully explain the new rules for business on texting, social media connections, e-mail and more. To reserve your space, contact Executive Director Patty Schoepf.

 

We may be months away from spending time at the new Hollywood Casino - Toledo, but the AdClub has you covered in May with our annual FUNtastic event, AdBID! This year AdBID will take place on Friday, May 20 at Toledo Country Club. As always, there will be "fun money" casino tables, great food, music and incredible auction items. We are currently looking for companies who would like the opportunity to sponsor a gaming table at the event. By hosting your own table you can choose to be the "dealer" and meet attendee's one-on-one. Also, we are actively looking for silent auction items. If your company has some promotional items, event tickets or anything else interesting, please contact Patty and we'll arrange to pick it up. Invitations are also on their way out soon, so be on the lookout for yours!

 

Finally, I want to put out a call for anyone interested in serving on the Advertising Club of Toledo Board of Governors. Nominations or interested parties need to contact Patty Schoepf by the end of April. Serving on the board has been a great experience for me. I would encourage anyone interested in becoming very involved in our industry and/or our community to run. There are many new & creative opportunities in the works for 2011-2012 that will need the energy & talent of a strong board.

 

Until next time, keep on #WINNING!

 

Michael

 

 

 

 

Upcoming Events


Monthly Luncheon Program

Wednesday, April 27  

The Toledo Club ~ 235 14th Street (downtown Toledo

Jill-Marie

Jill-Marie Zachman

 

 

 

 

 

 

 

 

 

 

 

 

 

   

Etiquette Essentials for an Electronic World

 

Business etiquette is more than just table manners and business cards. In an increasingly competitive and global business environment, your behavior and the impression you make in person or online can be the difference between success and failure. Proper Etiquette is knowing the right thing to do and say in a given situation. In business, it means interacting with clients, co-workers and associates in a positive manner and in various situations and settings.

 

Jill Marie will take us through the basics of business etiquette, from meetings to networking to customer service, and teach us to make a first impression that will be a positive one.

 

 

11:30 networking
11:45 buffet luncheon

12:00 announcements and presentation

 

   

Cost:
$20/member
$25/non-member
$15/student

 

 

Reservations are required! 

Please call 419.866.4199 or email

director@adclubtoledo.org 

by Monday, April 25

 

 

2010-2011 PROGRAM SERIES SPONSOR:

 

Buckeye TeleSystem Logo 


Monthly Luncheon Program

Wednesday, May 18  

The Toledo Club ~ 235 14th Street, downtown Toledo  

Dr. Gene Poor
Dr. Gene Poor


















Entrepreneurship in a Crazy Economy
  
Dr. Gene Poor is the first Scott Hamilton Endowed Professor of Entrepreneurship in The College of Business at Bowling Green State University and Director of the Entrepreneur Program. He also serves as Professor Emeritus in the College of Technology where he conceived and launched the Visual Communication Program. In addition to his academic roles, Poor is also the founder of LifeFormations-an innovative animatronic company that designs and builds life-like characters for theme parks, visitor centers, museums and retail establishments. Dr. Poor has received numerous awards and citations including the Student Alumni Association Master Teacher (considered the highest honor given to the faculty at BGSU), Kent State University Distinguished Alumni Award, and the Ernst and Young Entrepreneur of the Year.

 

 

11:30 networking
11:45 buffet luncheon

12:00 announcements and presentation

 

  
Cost:

$20/member
$25/non-member
$15/student

 

 

Reservations are required! 

Please call 419.866.4199 or email

director@adclubtoledo.org

by Monday, May 16 

 

 

2010-2011 PROGRAM SERIES SPONSOR:

 

Buckeye TeleSystem Logo 


AdBID ~ Auction & Casino Night

Friday, May 20  

The Toledo County Club, 3949 River Road
www.toledocountryclub.com  


committee chairs:

Julie Walker & Sara Young

  

partnering organization:
BeInstrumental ~ www.BeInstrumental.org 

 

music provided by:

Ad Astra 

 

tickets:  $35 each or 10 for $400

 

contact the AdClub Office at 419.866.4199 or email director@adclubtoledo.org if you are interested in donating an auction item and/or a sponsorship package  

Save the Date 

presented by: 

 Ad Club Logo transparentBeInstrumental logo  

 

 

  



 

 

Past Club Events
 

AdPIN 2011 

Another successful event!  AdPIN was held on Friday, March 25 at Rossford Lanes on Dixie Hwy.


catered by:  Subway "EAT FRESH!" 

 

 

winners: 

1st Place
1st place: H.O.T.

  

2nd Place
2nd place: Mail Works Team #1 (score: 2532)

   

3rd Place
3rd place: JAWS International (score: 2484)

     

best effort
best effort: Mail Works Team #2 (score: 1656)

  

SHR
50/50 Strike Raffle Winner: Sue Hague-Rogers ($65)

winner of JAWS International Gift Pack:  Eric Anderson

  

more photos 

 

 

thanks to everyone that participated

  1. H.O.T. Printing & Graphics "Boys" ~ Team 1 (score: 3023)
  2. Mail Works ~ Team 1 (score: 2532)
  3. JAWS International (score: 2484)
  4. The Agency for Professional Models & Talent (score: 2006)
  5. 2020 Exhibits (score: 2001)
  6. H.O.T. Printing & Graphics "Greg Reece" ~ Team 3 (score: 1969)
  7. The Freelancers (score: 1956)
  8. Adams Street Publishing (score: 1918)
  9. H.O.T. Printing & Graphis "Chicks" ~ Team 2 (score: 1685)
  10. Mail Works ~ Team 2 (score: 1656)

 

Free Seminar   

 

Mobile Advertising & the SMS "TEXTING" Channel


3rd Screen Gurus, a regional mobile messaging provider is hosting a FREE seminar at The Toledo Country Club, 3949 River Road, on Thursday, April 14 at 8:30 a.m.  This approximately one-hour presentation will discuss the current trends, compliance issues, and tactics of developing an effective mobile advertising strategy.  Other topics to be discussed can include:

  • How marketing professionals,  advertising agencies and business' can leverage the SMS channel as an additional advertising medium.
  • Discussion of QR codes and mobile-enabled web sites working with traditional broadcast and print media.
  • Crowd engagement and customer loyalty programs through SMS.

To register:  contact Craig Hagenbuch at 419.290.3043, email craig@3rdscreengurus.com or text RSVP to 55678.

Space is limited to the first 20 guests.

Complimentary breakfast fare served.



Company Profile

Sunshine

written by: Carolyn Miller 

 

For six decades, the people working at Sunshine have made it a goal to give people with disabilities a voice in a world where these people can often be voiceless.

 

Sunshine's mission is to create community among people with developmental disabilities, their families, friends and staff. We do this by offering services that enable all of us to build relationships that enhance our lives through mutual caring and growth.

 

Sunshine serves more than 1,000 people in northwest Ohio.  The goal: to provide every last person in this group with quality care and enriching life experiences.  To achieve this goal, we have a broad range of programs and services that will meet the needs of each and every person we serve.  We want to support these people in making contributions that the outside community will see. 

 

Sunshine's main campus offers gardens and a greenhouse, a scenic boardwalk that winds through the woods, artistic expression at Sunshine Studios with applied art and ceramics, swimming, animal care, recycling and horseback riding.  Many of these activities allow for active employment for the people we serve. We have supported employment programs that make it possible for people with disabilities to make their own income and become an integral part of the workforce.

 

In other words, the world's best kept secret lies just inside our doors.  People with developmental disabilities have so much to offer this world, and it is our job at Sunshine to help these people contribute in meaningful ways.

 

For more information, call 419.865.0251, visit www.sunshine.org or e-mail Carolyn Miller at cmiller@sunshine.org.  Sunshine is also on Facebook.  Check out our page by searching for Sunshine Inc. of Northwest Ohio.  You can also stop and visit our main campus at 7223 Maumee Western Road in Maumee.

 

 

Sunshine 

 

3D Video Production


3D Video Production is the perfect draw for your next Trade Show, Sales Meeting, Lobby Video, or Facility Tour.  Enhance your next project with the latest in technology.  To discover more about 3D from RGB Productions...click here!

 

contact info:
RGB Productions, Inc.
1678 Lance Pointe Rd.
Maumee, OH  43537 
419.891.2120

RGB 

 

 

Community Involvement
 

Charitable Giving Opportunities are Only a Click Away

 

Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members. 

 

Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!

 

The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!


Lend a Hand

 


Membership

Welcome New Members

Jamie Bibb 

Account Executive
Gelia
www.gelia.com



AdClub Goes Mobile

The Advertising Club of Toledo will start to broadcast its event schedule via text messages to users who opt-in for the service.  Users can get reminders to all club events such as monthly speaker series, AdClub social events and other programs about twice a month.  3rd Screen Gurus, a regional mobile messaging provider, is working with the membership committee to deploy the program.  "We realize our membership is a busy group of professionals.  Sending them a text reminder to our great events should be a win-win situation for our club", says Craig Hagenbuch, membership chair for ACT.

 

Mobile messaging via the SMS "text" channel has grown dramatically in recent years.  Last year 1.56 trillion texts were sent in America.  To start receiving text reminders from your AdClub, simply text ACT to 55678.

 

You are an AAF Member
 
Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

AAF Logo

 Click HERE to receive industry SmartBriefs.

About The Advertising Club of Toledo

ACT 100 Year Logo 
websiteThe Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials.  The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.   



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