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What to do!
Wednesday, March 16Monthly Luncheon ProgramThe Toledo Club Peter Bowerman Grab the Edge!10 Proven Strategies for Staying One Step Ahead of the Competition
Friday, March 25
AdPIN - Bowling NightRossford Lanes $125/5 person team 6:00-9:00 Wednesday, April 27
(new date) Monthly Luncheon ProgramThe Toledo Club Jill Marie Zachman, Business Etiquette Wednesday, May 18Monthly Luncheon Program The Toledo Club speaker: Gene Poor Friday, May 20AdBID Auction/Casino NightThe Toledo Country Club, River Road partnering organization: BeInstrumental call the AdClub Office to make a donation or to confirm a sponsorship
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2010-2011 Officers
Michael Seay, President Buckeye TeleSystem 419.724.3872
Kathy Jex, 1st VP In-House Communications 419.537.9004
Patrick Giammarco, 2nd VP PWG Marketing 419.329.4256
Greg Reece, Treasurer H.O.T. Printing & Graphics 419.242.7000
Sara Shiels, Ex-Officio Toledo and Signature Harley-Davidson 419.843.7892
2010-2011
President's Advisory Council
Angela Riddel The University of Toledo 419.530.2452
Sue Hague-Rogers 2020 Exhibits 419.266.1010
Executive Director Patty Schoepf office: 419.866.4199 cell: 419.260.9572
2010-2011 Board of Governors
Craig Hagenbuch
Independent Marketing Consultant
419.290.3043
Karen Hopkinson
The Blade
419.724.6414
Bonnie Hunter
The Blade
419.724.6292
Collette Jacobs
Adams Street Publishing
419.244.9859
Suzette KanarowskiMuir Graphics 419.882.7993 Molly Luetke Datson FLS Marketing 419.241.1244 Judy McFarlandThread Marketing Group 419.887.6801 Steve RobisonWest Printing Company 419.246.0857 Tim Speweik Mail Works II LLC 419.725.6245
Michael Temple Temple Development Company, LLC 419.882.4904
Julie Walker
Impressions Media Group
419.277.7702
Sara Young
Imagination Station
419.244.2674 x130
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Greetings!
| | Michael Seay 2010-2011 AdClub President |
That's a wrap! The 2011 ADDY Awards are now in the records book. Congratulations to all the Gold, Silver & Bronze winners and a job well done to our 2011 Best of Show, Bowling Green State University. The creative field of entries this year truly made the job of our judges very difficult.
I'm very honored to be involved in the same organization as our 2011 Silver Medal Award Winner, Joe Pinciotti. His talent and dedication to his clients, his craft and his community could serve as the official playbook on how to be the best. During his acceptance speech he humbly reflected on those he had worked with and the family that helped to make him what he is today. For many the Silver Medal serves as the pinnacle of one's career, but with Joe I believe the best is still yet to come through many more years of his work.
The 2011 ADDY Awards show was a culmination of creative talents. Please see the article below thanking these individuals and know that you are dealing with industry experts in using any of their services. The Advertising Club of Toledo will be looking for those wanting to be a part of the show next year. If you or your company would like to help, please contact our Executive Director, Patty Schoepf.
In March there are two great events planned for members & guests. The first is our March luncheon program featuring Peter Bowerman. His Grab The Edge! presentation will feature 10 Proven Strategies for Staying One Step Ahead of the Competition. The second event in March is our annual AdPIN Bowling Tournament. This event is always a lot of fun, so round up your team of 5 and enjoy a great evening out!
I personally want to thank everyone who entered and/or attended the 2011 ADDY Awards. As Chair of an event, you have moments when you wonder if everything is right. With an increased number of entrants & attendees this year, you've validated that we're doing something right. Your AdClub Board of Directors is committed to increasing the value of your membership and welcome any comments or suggestions. Thank you all again.
Michael
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Monthly Luncheon Program
Wednesday, March 16
Peter Bowerman
Grab the Edge!
10 Proven Strategies for Staying One Step Ahead of the Competition
The Toledo Club ~ 235 14th Street, downtown Toledo
11:30 networking
11:45 buffet luncheon
12:00 announcements and presentation
Successful businesspeople know that the gap between good and great is usually surprisingly small. That it's often the little things - both new ways of thinking and new approaches - that can transform a stagnant business into a successful one.
Looking to pull ahead of the pack and take your business to a whole new level?
Join special guest Peter Bowerman, veteran copywriter, business coach, and the award-winning self-published author of the "Well-Fed" series (http://www.wellfedwriter.com), for a lively and substantive exploration of some key strategies, tactics and mindsets that can put you and your business head and shoulders above the competition - and keep you there. The best part? They're things you have total control over.
If you're tired of living on the edge instead of with the edge, don't miss it!
Cost:
$20/member
$25/non-member
$15/student
Reservations are required!
Please call 419.866.4199 or email director@adclubtoledo.org by Monday, March 14
2010-2011 PROGRAM SERIES SPONSOR:
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ADDY Thank You's!
written by: Michael Seay, ADDY Chair
Following the ADDYs I received many calls, e-mails and verbal congratulations for "one of the best shows" the Advertising Club of Toledo has ever put on. Like every great recipe, the ingredients of this show each contributed to the final success. The expertise of Greg Bollin and the team at RGB Productions, combined with the quality of their top notch equipment gave the show a presence that rivals anything I've seen regionally. The creative genius of Dustin Hostetler presented a cleverly unusual look & feel to all of the collateral material for the ADDYs. The commitment of Danielle Zieler and my ADDY Co-Chair Molly Luetke Datson, both from FLS Marketing, brought the on-screen presentation to life. Our brilliantly creative announcer Scott Greggory from ScottVoiceovers.com & BusinessVoice reminded us how entertaining words can be.
The Silver Medal video was produced by Kathy Jex of In-House Communications and shot & edited by Mike Hoge at BCSN. Thanks to Homewood Press for printing the invite, tickets, call for entry and the winner's book. Mail Works handled the mailing of all pieces. Off Contact Productions provided the incredible banners on stage and at the entry points. PointSeven Studios again served as the drop-off and judging location, while Eric Eggly personally took the time to shoot every winning entry for the on-screen presentation. Our show Director was Russ Grycza from Penta Career Center and Steve Campos of 7th Floor Media handled the music for the ceremony. Also, thanks to 2020 Exhibits for providing us the units that held the hundreds of entries on display.
H.O.T. Printing & Graphics provided that Bronze certificates & envelopes. Our event photographer Enoch Wu from Toledo.com has posted our photos here, so definitely check them out. Nick Ahmrein at 3byOne Media did an amazing job with the video that opened the show. Dave Shoffer at Prodigy Music Company provided A/V assisting services and the A/V entry DVD was created by Annie Baibak & Ron Schultz at Buckeye CableSystem.
Bravo to all and thank you!
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The 2011 Silver Medal Award Goes To ...
Joe Pinciotti
UlrichPinciotti Design Group
A veteran of the design and advertising industry, Joe's creative work experience dates back to the early 1980s. Working in a variety of positions for both large and small agencies, he has been involved in every aspect of the business.
Not only talented as a designer, he also understands the importance of strong brand identity in helping to build brand equity for his clients. The bottom line-successful design solutions make businesses successful.
Joe's fresh, clean designs have been recognized and published in national publications such as Print Magazine's Design Annual and LogoLounge 3, 4 and 5. He has also been recognized with numerous international, national and local industry honors including National Mature Media Awards Program award winner, NCCA Design Competition State Winner, Fifth District Gold ADDY Awards, MerComm International Gold Mercury Award, Strathmore Graphics Gallery Design & Production Excellence Award, Classic Crest Papers Award of Excellence in Design and Printing, AdClub of Toledo Judge's Choice Award.
Joe also understands that giving back is an important part of doing business. Over the years, UPDG has committed countless hours to non-profit organizations through their time and talents. Most of the organizations they have dedicated themselves to are clients that are doing incredible works throughout the country. Some of these have included American Heart Association, American Red Cross, Anthony Wayne Hockey, Central Catholic High School, Claire's Day, Corpus Christi University Parish Novena for Peace, Family House, Franciscan Living Communities, Kids Unlimited, Mercy St. Vincent, Mom's House , Presbyterian Villages of Michigan, Sandusky Life Teen, St. Mary's Catholic Church, Sunset Retirement Communities, Toledo Area Humane Society, Toledo Botanical Garden, Toledo Hearing & Speech Center, Toledo Opera, and Toledo School for the Arts. Joe has also started Gina's Pillows in memory of his niece who passed away from cancer in 1994. Gina's Pillows are made from recycled clothing in which half of the proceeds go to the Children's Miracle Network at Mercy St. Vincent Medical Center.
Joe serves on the board of trustees as chair for Toledo Hearing & Speech Center, a community-based center committed to providing hearing, speech-language, and related rehabilitative services to everyone and has served on the board of the Advertising Club of Toledo.
 | | 2011 Silver Medal Award Presented to Joe Pinciotti, UlrichPinciotti Design Group by Martha Vetter, R/P Public Marketing Relations, 2010 Award Recipient |
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Impressions Media Group
written by: Julie Walker Impressions Media Group provides a cost-effective media service that is committed to the long term growth and success of our clients. IMG specializes in thoughtful strategy applied to planning and buying all forms of media in a variety of markets including local, regional, national and international venues.
Our media plans are grounded on research to develop the most effective strategy that is tailored to our client's needs and budget. We consistently monitor current market conditions and opportunities, which allows us to select the best media tactics specifically based on the clients goals. Our client's budgets are spent thoughtfully and we strongly believe in the art of negotiating well.
IMG believes in building strong professional relationships with media vendors. These relationships enable us to negotiate the best rates while maintaining the integrity of our buys. And, we work hard to enhance a campaign with a variety of media buying strategies and marketing value-added services.
Clients can be assured that IMG will continually analyze and track campaign performance. We carefully monitor schedules to ensure they run as negotiated and are adjusted as needed.
Let our 27 years of experience work for you. Contact us to supplement your current media buying efforts, or to handle your next media project from beginning to end. We know we'll make a good impression on you!
If you would like more information, please contact Julie Walker at 419.277.7702 or jwalker@bex.net
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Giving back to your own community!
Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.
Put your time and talent to good use! There are numerous not-for-profit organizations in our area that are strapped for cash and desperately need help with their public relations, marketing, and advertising efforts. That's where you can help!
The list of organizations who have asked for our help are posted here ... so now we're asking for your help. If you're interested in volunteering to assist one of the organizations, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!
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Welcome New Members
Kristen Sommerfield Aspiring Commercial Photographer
www.sommerfieldphoto.com
Danielle Zeiler FLS Marketing
www.flsmarketing.com
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AdClub Goes Mobile
The Advertising Club of Toledo will start to broadcast its event schedule via text messages to users who opt-in for the service. Users can get reminders to all club events such as monthly speaker series, AdClub social events and other programs about twice a month. 3rd Screen Gurus, a regional mobile messaging provider, is working with the membership committee to deploy the program. "We realize our membership is a busy group of professionals. Sending them a text reminder to our great events should be a win-win situation for our club", says Craig Hagenbuch, membership chair for ACT. Mobile messaging via the SMS "text" channel has grown dramatically in recent years. Last year 1.56 trillion texts were sent in America. To start receiving text reminders from your AdClub, simply text ACT to 55678. |
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You are an AAF Member
Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.
Click HERE to receive industry SmartBriefs. |
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