February ADV Newsletter

Wow, the Advertising Club of Toledo has some incredibly talented members. This is something I have assumed for a long time, but was able to confirm this when looking at all the amazing entries submitted for the ADDY Awards this year. With 258 entries striving for the top slots, competition was very tough this year. I overheard our judges discussing how very alive the advertising industry is in Toledo, evident by the quality and creativeness of the entries. To everyone that was involved in creating and producing these bodies of work, you should be very proud.

Come see these entries for yourself and celebrate the winners at the ADDY Awards on Thursday, February 24 at The Great Hall at the Stranahan Theater. This year we will be having a Live Show with presenters, dinner and many surprises. You will not want to miss this show and the presentation of this year's Silver Medal Award winner. Gather up your friends and co-workers and join us for the 2011 ADDY Awards! To secure a table or tickets, contact Executive Director Patty Schoepf at 419.866.4199 or by e-mail at director@adclubtoledo.org.

If you cannot wait for the ADDYs or just enjoy a fun networking cocktail hour, then come to the "Pre-ADDY AdTINI" taking place Tuesday, February 8 at the Rockwell Lounge at the Oliver House from 5:30 - 7:30. Enjoy complimentary appetizers, $5 pitchers of Buckeye beer and of course it wouldn't be an AdTINI without the $5 Tia Martini. There is no cost to attend and your guests are welcome.

In keeping with the fun theme of our club, make sure to save the date on your calendar for AdPIN, the annual bowling "tournament" competition. We will be returning this year to Rossford Lanes on Friday, March 25. Details to follow, but start rounding up your 5-person team!

Finally, I ask you all to take a quick look here for current needs of the community as requested through our Need a Hand, Lend a Hand program. It is a great chance to use your talents to help some very deserving organizations prosper. Also, please let us know of your success story so it can be featured in our newsletter.

Thank you all for making this a great start to 2011 by being members and participating in all the worthwhile events. Please let us know if we can do anything to make your member experience better.

Upcoming Events

Social Night

Tuesday, February 8

Rockwell Lounge on the first floor of the Oliver House

27 Broadway, Toledo ~ www.theoliverhousetoledo.com

5:30-7:30

appetizers provided

drink specials:
$5 pitcher of Buckeye beer
$5 Tia Martinis (made with Tia Maria and Baileys)

no reservation required

2011 ADDY Awards Show

Thursday, February 24

The Great Hall at Stranahan Theater

4645 Heatherdowns Blvd.

6:00 doors open for viewing and cash bar

6:30 dinner

7:30 silver medal presentation & awards show

ticket price:

$45/ticket; 10 for $400 (students: $25)

RSVP: February 17

email: director@adclubtoledo.org

phone: 419.866.4199

for more event information, visit:

www.adclubtoledo.org

Monthly Luncheon Program

Wednesday, March 16

Peter Bowerman

Grab the Edge!

10 Proven Strategies for Staying One Step Ahead of the Competition

The Toledo Club ~ 235 14th Street, downtown Toledo

11:30 networking
11:45 buffet luncheon

12:00 announcements and presentation

Successful businesspeople know that the gap between good and great is usually surprisingly small. That it's often the little things - both new ways of thinking and new approaches - that can transform a stagnant business into a successful one.

Looking to pull ahead of the pack and take your business to a whole new level?

Join special guest Peter Bowerman, veteran copywriter, business coach, and the award-winning self-published author of the "Well-Fed" series (http://www.wellfedwriter.com), for a lively and substantive exploration of some key strategies, tactics and mindsets that can put you and your business head and shoulders above the competition - and keep you there. The best part? They're things you have total control over.

If you're tired of living on the edge instead of with the edge, don't miss it!

Cost:
$20/member
$25/non-member
$15/student

Reservations are required!
Please call 419.866.4199 or email director@adclubtoledo.org by Monday, March 14

2010-2011 PROGRAM SERIES SPONSOR:

Friday, March 25
Rossford Lanes ~ 969 Dixie Hwy.

www.rossfordlanes.net

6:00-9:00 p.m.

$125/5 person team

includes: 3 games, shoes, and food (CASH BAR)

email director@adclubtoledo.org to reserve your team

for more information visit: www.social-events/adpin/

AdBID ~ Auction & Casino Night
Friday, May 20

The Toledo County Club, 3949 River Road
www.toledocountryclub.com

committee chairs:

Julie Walker & Sara Young

partnering organization:
BeInstrumental ~ www.BeInstrumental.org

more information to come!

to donate an item for the auction, contact the AdClub Office at 419.866.4199 or email Patty at director@adclubtoledo.org

Company Profile

FLS Marketing
written by: Molly Luetke Datson

We get it.

We get it done.

FLS helps clients strengthen and protect reputations, drive sales, and build public awareness and support. We apply the time and experience needed to understand each assignment from the inside out. The result: strategic solutions driven by creative ideas that demand attention.

FLS specializes in critical issue response, campaign planning, branding, marketing, public relations and consumer advertising.

Founded in 1984, as Funk Luetke & Associates, FLS Marketing has grown to one of the most respected public relations and marketing services firms in the Great Lakes region on a strong foundation of client satisfaction and project performance.

Over the years, our clients have ranged from Fortune 500 companies, universities and public school districts, top-performing not-for-profit groups, regional health care systems, professional services firms and elected officials.

We begin each project with the clear understanding that every organization is unique and every problem presents a different set of challenges. The FLS account and creative teams collaborate to pinpoint the best approach to deliver vision, passion and clarity.

Our proven tactics are drawn from more than 26 years as a full-service marketing, public relations and advertising firm. Our broad-based experience is carefully combined with the latest strategies to break through the clutter and strengthen each client's position.

Contact Information:

405 Madison Avenue, Suite 1550

Toledo, OH 43604

Phone: 419.241.1244

Past Club Events

You Can Bet On the Hollywood Toledo Casino

Written by: Kathy Jex

Bob Tenenbaum, spokesperson for Penn National Gaming, spoke to members and guests of the Advertising Club of Toledo on Wednesday, January 19 at The Toledo Club. Penn National Gaming, the third largest gaming company in the country is spending $250 million to open the new Hollywood Toledo Casino sometime in the first half of 2012, according to Bob. There will 2000 slot machines, 60 table games and 20 poker tables. In addition to gambling, there will be restaurants and retail areas to make a full entertainment facility.

Bob also emphasized that the casino is bringing 2100 construction jobs and 1200 full time positions when the casino opens. Full time positions will start at $40,000 a year with benefits. The casino projects adding $25.3 million in total tax revenue for Toledo, the schools, and Lucas County.

According to Bob, the average time spent in the casino is 2.5 hours and marketing efforts will be coordinated by the company's national agency. The primary market is within 50 miles of Detroit, with some regions overlapping, making marketing efforts essential in attracting gamblers from the Detroit/Windsor casinos. Penn National Gaming is working with Destination Toledo to help create a tourism package that will include future developments in the Marina District.

Community Involvement

Give Yourself An Emotional Makeover

written by: Karen Hopkinson

Need A Hand, Lend A Hand is a resource bank for Advertising Club of Toledo members.

This resource bank provides a listing of not-for-profit organization - 501(c)(3) that are in desperate need of creative geniuses. Give back your talent and time to those organizations in our region who provide valuable assistance to our neighbors in need. Below is a list of 4 CURRENT NEEDS:

1. Planned Pethood - To reduce the overpopulation and suffering of dogs and cats through education and low-cost spay/neuter programs and to rescue, vet and place adoptable* dogs and cats into good permanent homes.

NEED: Design for April 30 Paw Hoorah - design deadline is March 10. Design for invitation, flyer/poster and program cover.

Click here for details and contact info:

http://adclubtoledo.org/wp-content/uploads/2010/04/Planned-Pethood-January-19-2011.pdf

2. Serenity Farm - A local non-profit that uses equine assisted sessions for Autism, Addictions, Underachieving Students and Occupational Therapy.

NEED: Serenity Farms needs assistance in promoting their annual 2k/5k Event - deadline May 21

Click here for details and contact info:

http://adclubtoledo.org/wp-content/uploads/2010/04/Serenity-Farm-November-8-2010.pdf

3. Yell & Tell - Stop Child Abuse Now - a local non-profit whose endeavors is to prevent child abuse through education.

NEED: Needs assistance with a branding campaign; e.g., who we are, what we do and how we are different. We also need help in constructing a fundraising campaign. Branding deadline: April 1.

Click here for details and contact info:

http://adclubtoledo.org/wp-content/uploads/2010/04/Yell-Tell-Stop-Child-Abuse-Now-October-13-2010.pdf

4. Cancer Connection of Northwest Ohio - a local non-profit that provides services to cancer patients and their caregivers in the Northwest Ohio area.

NEED: In need of a simple, yet professional, informational website that will tell visitors who we are, what we do and any important announcements, especially regarding upcoming events.

Click here for details and contact info:

http://adclubtoledo.org/wp-content/uploads/2010/04/Cancer-Connection-of-Northwest-Ohio-July-19-2010.pdf

Education

2011-2012 Scholarships

The Toledo Community Foundation is again pleased to offer the Advertising Club of Toledo Scholarship for students pursuing a communications, marketing, public relations or related degree at The University of Toledo or Bowling Green State University (or another accredited university or college in Ohio or Michigan) who will be full-time college juniors, seniors or graduate students during the 2011-2012 academic year.

It is anticipated that at least two $1,000 scholarships will be awarded in early May 2011 for the 2011-2012 academic year.

Click here to download application materials.

Please note the postmark deadline for receipt of the application materials is Tuesday, March 1, 2011. Applications received with a later postmark will not be accepted.

Questions regarding this Scholarship should be directed to Joanne Olnhausen at 419-241-5049 or via e-mail at joanne@toledocf.org.

Membership

AdClub Goes Mobile

The Advertising Club of Toledo will start to broadcast its event schedule via text messages to users who opt-in for the service. Users can get reminders to all club events such as monthly speaker series, AdClub social events and other programs about twice a month. 3rd Screen Gurus, a regional mobile messaging provider, is working with the membership committee to deploy the program. "We realize our membership is a busy group of professionals. Sending them a text reminder to our great events should be a win-win situation for our club", says Craig Hagenbuch, membership chair for ACT.

Mobile messaging via the SMS "text" channel has grown dramatically in recent years. Last year 1.56 trillion texts were sent in America. To start receiving text reminders from your AdClub, simply text ACT to 55678.

Welcome New Members

Adrianne Chasteen

Marketing Representative
LaPrensa Publications, Inc.

http://laprensatoledo.com/

Ben Marckel

Art Director
The F.J. Westcott Company

www.fjwestcott.com

Carolyn Miller
Communications Coordinator
Sunshine

www.sunshine.org

Nanette Nieto

Sales Manager
LaPrensa Publications, Inc.

http://laprensatoledo.com/

Jessica Schwind

Marketing & Communications Specialist
United Way of Greater Toledo

www.unitedwaytoledo.org

John D. Williamson

Owner/Photographer
Optical Exposure, Ltd.

You are an AAF Member

Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.

Click HERE to receive industry SmartBriefs.

About The Advertising Club of Toledo

The Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in 1909 and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.

Stay connected with ACT: