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What to do!
Wednesday, December 15
Monthly Luncheon Program
"Cannes Advertising Reel"
Maumee Indoor Theater
11:30-1:30
Friday, January 14
ADDY Judging
PointSeven Studios
starting at 9:00 a.m. Wednesday, January 19 Monthly Luncheon Program Bob Tennenbaum, Penn National Gaming "Casino Marketing" The Toledo Club 11:30-1:30 Thursday, February 24
ADDY Awards Show
Great Hall at Stranahan Theater
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2010-2011 Officers
Michael Seay, President Buckeye TeleSystem 419.724.3872
Kathy Jex, 1st VP In-House Communications 419.537.9004
Patrick Giammarco, 2nd VP PWG Marketing 419.329.4256 H.O.T. Printing & Graphics 419.242.7000
Sara Shiels, Ex-Officio Toledo and Signature Harley-Davidson 419.843.7892
2010-2011
President's Advisory Council Angela Riddel The University of Toledo 419.530.2452
Sue Hague-Rogers 2020 Exhibits 419.266.1010
Executive Director Patty Schoepf office: 419.866.4199 cell: 419.260.9572
2010-2011 Board of Governors
Craig Hagenbuch
Independent Marketing Consultant
419.290.3043
Karen Hopkinson
The Blade
419.724.6414
Bonnie Hunter
The Blade
419.724.6292
Collette Jacobs
Adams Street Publishing
419.244.9859
Suzette Kanarowski
Muir Graphics
419.882.7993
Judy McFarland Thread Information Design 419.887.6801
Steve Robison
West Printing Company
419.246.0857
Tim Speweik Mail Works II LLC 419.725.6245
Michael Temple Temple Development Company, LLC 419.882.4904
Sara Young
Westfield Franklin Park
419.473-3317
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Greetings!
 | | Michael Seay 2010-2011 AdClub President |
As we finish our 100th year of the Advertising Club of Toledo and I realize I'm already halfway through my term, I would like to thank everyone who helped make this year so amazing. Many of you stepped up to be a part of AdWORKS, many have been coming to our luncheons this year and overall we've been seeing many of our longtime members becoming more ACTive. Thank you all. Your commitment to our club, its' events and your membership have helped make this a very successful 100th year.
We ask you all to end your year with us at the upcoming luncheon on Wednesday, December 15th as we bring the Cannes Advertising Reel again to the Maumee Indoor Theater. See award-winning work from around the world and enjoy a Concession Stand Lunch & Pizza Buffet, provided by Marco's Pizza. We also ask you to remember those less fortunate than us this year and bring items to help St. Paul's Community Center. A list of their needs can be found here. This creative inspiring luncheon is $20 to attend. Please e-mail or call Patty to RSVP.
As we turn the page to 2011 we see a very exciting year shaping up for our AdClub. As a member, you can count on many engaging events and opportunities to be afforded to you. Of course the pinnacle event for our club kicks the year off. The 2011 Addy Awards collection will be one-day only this year on Friday, January 7th. Submissions must first be entered online, and then brought to PointSeven Studios in Maumee. (Click for directions) Judging will take place on Friday, January 14th and details about the LIVE Awards Show will be coming very soon.
The Advertising Club of Toledo couldn't exist without you. On behalf of your AdClub Executive Director, Board of Directors, and Officers, we Thank You, wish you the Happiest of Holidays and look forward to many great successes in the New Year.
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Monthly Luncheon Program
Wednesday, December 15
Maumee Indoor Theater, 601 Conant Street
Cannes Advertising Reel provided by:
Please join us for Toledo's premiere screening of the 2010 Cannes Advertising Festival's winners reel. In its 57th year, the International Advertising Festival in Cannes rewarded agencies and marketers from around the world for excellence in creativity on many levels. Over 24,000 entries were judged by twelve juries during the course of two weeks in June.
The 2010 Highlight reel will feature the Cyber Grand Prix and selected Gold winners; Film Grand Prix and all Gold winners and the new Film Craft Grand Prix. The Titanium& Integrated competitions continue to be at the forefront of great advertising and this reel will present the Grand Prix winners and the Gold & Silver winners in these competitions.
The 2010 Cannes Festival juries selected winners to inspire and energize the industry; this Highlight reel is powerful and inspirational. Don't miss this opportunity to see the best advertising work of 2010 from around the world.
11:30 Networking, Pizza Buffet and Concession Stand Lunch
12:00 Announcements and Show
$20/person
Bring a personal care item to benefit St. Paul's Community Center. Wish list posted at: http://adclubtoledo.org/programs/
Reservations are due Monday, December 13. Please call 419.866.4199 or email director@adclubtoledo.org
for more information visit:
http://www.adclubtoledo.org/programs/
2010-2011 Program Series Sponsor
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2011 ADDY Awards
Call for Entries:
HOW TO SUBMIT IN 3 EASY STEPS
1. Create award winning work
2. Visit www.addycompetition.com and click on "Click Here to Enter". Complete the appropriate (student or professional) online registration form. Complete all the steps listed. Assemble entries according to the rules and guidelines. Print manifest and make check payable to the Advertising Club of Toledo.
3. Collection Day ... Friday, January 7, deliver submissions in transparent envelopes with payment and manifest to:
PointSeven Studios
6450 Weatherfield Ct., Suite 2A, Maumee
www.pointsevenstudios.com
between 11:00-4:00
ONE DAY ONLY!
Entry Fees:
Professional Single Entry
AdClub Member: $55
Non-Member: $95
Professional Campaign Entry
AdClub Member: $60
Non-Member: $100
Student Single or Campaign Entry
AdClub Member or Non-Member: $30
If you HAVE NOT renewed your membership, you WILL NOT receive the membership discount. Renew now and save $40 on each entry you submit.
Current members are posted at: www.membership-directory.
ALL entries MUST be registered online at:
www.addyawards.com
Follow ALL the rules and guidelines as directed on the official ADDY Awards site. Payment AND manifest MUST accompany entries at collection.
Judging:
Friday, January 14
PointSeven Studios
Awards Show:
Thursday, February 24
Great Hall at Stranahan Theater
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Our Favorite Things Another Big Success
written by: Kathy Jex
Okay, so we didn't keys to new cars or a trip to Australia, but we did get a lot of free samples and great gift ideas at Our Favorite Things, held November 3 at The Toledo Club. Our own local Oprah, Chrys Peterson had a great time hosting the "show" featuring several stores from Westfield Franklin Park and Levis Commons. She chatted with store representatives and got the inside scoop on their hottest gift offerings for the 2010 Holiday Season. And there were some fabulous ideas, at all price ranges and for all ages.
Casey Pogan, Marketing Director for Levis Commons and Sara Young, Marketing Director for Westfield Franklin Park did a wonderful job of presenting a variety of merchants from their shopping meccas. Especially popular were Williams-Sonoma and Schakolad Chocolate Factory with frozen hot chocolate samples and free chocolate candies respectively. The Toledo Club chef provided an excellent holiday buffet that got us all in the mood - turkey with all the sides. And the swag bags were chock full of coupons, catalogs, and cosmetic and perfume samples.
How could it get any better, you ask? How about drawings for gift certificates and prizes! Lucky attendees walked away with lots of goodies. Everyone got a ticket for attending, and another if they donated a toy. Toys for Tots received dozens of toys from the 70 people who attended, so some local children will have a happier Christmas.
Thanks to everyone who helped to organize the second annual event and everyone who attended and made the special program a success.
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CP+B in Toledo
Written by: Kathy Jex
AdClub President Michael Seay got an early Christmas present this year when a representative from his dream employer came to town. Tony Calcao, Vice-President & Group Creative Director of Crispin, Porter + Bogusky spoke to a large group of AdClub members and guests at the Luncheon Meeting on November 17.
Michael has been a huge fan of CP+B for some time, and managed to persuade Tony to fly in from Denver to give us the inside scoop on one of the world's hottest ad agencies. He probably slipped his resume into Tony's briefcase after hearing the stories behind the creative geniuses who gave us the Burger King and all his hilarious antics. And what about the Domino's Pizza new marketing approach? The creatives at CP+B managed to persuade their clients to say on air that their product has pretty much sucked and they're now going to make better pizza. Imagine pitching that idea at your next creative session!
Tony explained how the creative ideas flow from their agency to produce everything from gritty reality spots for serious issues, like teen anti-smoking, to one of the most inventive campaigns for social media, dump ten Facebook friends and get a coupon for a Whopper. It was a rare treat to hear about how the "big boys" work, and it was truly inspiring for creative minds. Thanks to Michael for his fan letter, and we hope you get an interview!
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Communica
Communica was established many years ago (in 1989, to be exact), with a simple philosophy: bring together the best in strategic thinking, creative excellence and account service to offer our clients the most comprehensive, integrated, brand-driven marketing communications solutions possible. And to offer it from a setting that encourages creativity, innovation and personal growth.
Our strategy worked! Today, from headquarters in Toledo's warehouse district, and regional offices in Columbus and Detroit, Communica is a full-service marketing, advertising, interactive and public relations firm that has been named one of America's top 50 business-to-business agencies six times by BtoB Magazine, a Crain Communications Publication. We work with a great variety of national, regional and local business-to-business and business-to-consumer clients, including Masco Cabinetry, the University of Toledo, Owens Corning, Ashland Chemical, MTS Seating, BASF, Levis Commons, Severstal and Tuffy Auto Service Centers. We've enjoyed a steady increase in existing and new business, and we were recently selected to partner with Automotive News in celebrating the 100th anniversary of Chevrolet in 2011.
Communica has built its reputation and client roster on strategic planning, visionary communications programming and creative excellence. We've successfully combined diverse tactics to reach our clients' communications goals: from print and broadcast advertising to contextural online advertising; from media relations to social media and direct customer contacts; from event-based promotions to website engagement.
And now we're expanding our team to make way for even more growth. We currently have positions available in account management, creative services, copywriting, online design and media planning.
Learn more at www.communica-usa.com/careers.
Contact Information:
31 N. Erie St.
Toledo, Ohio 43604
419.244.7766
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You are an AAF Member
Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.
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