November ADV Newsletter

We are now past Halloween, which officially kicks us into the holiday season. Start it off right by attending the "Our Favorite Things" luncheon on Wednesday, November 3rd at the Toledo Club. WTOL's Chrys Peterson will be our "Oprah for the Day" and introduce us to all the hottest items for Holiday 2010. Sara Young from Westfield Franklin Park and Casey Pogan from The Town Center at Levis Commons will each bring several featured retailers...and there are sure to be giveaways & surprises for all! Enjoy the holiday-inspired buffet and program for only $20, doors will open at 11:30. Please also remember to bring a toy donation for Toys for Tots!

Next, be sure to mark Wednesday, November 17th on your calendar as we proudly welcome Tony Calcao, Vice-President & Group Creative Director of Crispin, Porter & Bogusky. Click here to see some of the impressive work CP+B has done for clients such as Burger King, Ikea, Best Buy, Domino's Pizza, Windows and more. It is a great privilege to pick one of their creative minds and get a seldom inside look at one of the top agencies in the world. With the recent announcement of the departure of Bogusky, there are a lot of curious eyes waiting to see what transformations will happen soon. Be front & center to hear it all first hand!

Both luncheons require your reservation, so please call Patty at 419.866.4199 or by e-mail at director@adclubtoledo.org to save spots for you & your guests. Mark your calendar early as well for December 15th as the Cannes Advertising Reel will be featured at the Maumee Indoor Theater.

Finally I want to thank all of our members, exhibitors, speakers and guests that came out to AdWORKS 2010. Your involvement in this wonderful event made the day very enjoyable and successful for our club. Dr. Martha Rogers was phenomenal and did an amazing job with the keynote. Congratulations to everyone who helped put on AdWORKS 2010, especially this year's chair, Sara Shiels.

As always, we invite you to get ACTive in our club. If you are looking for a way to give back, need help or have an idea; please do not hesitate to contact any of our board members or our Executive Director, Patty Schoepf.

Upcoming Events

Monthly Luncheon Program
Wednesday, November 3
The Toledo Club

"Our Favorite Things" returns to The Toledo Club to give you a special sneak peek at all the hottest items for your Holiday gift-giving this year.

Get great ideas for your Holiday Shopping while you enjoy lunch from a traditional holiday buffet. WTOL's Chrys Peterson will again serve as our guide to the shopping delights, with Sara Young from Westfield Franklin Park and Casey Pogan from The Town Center at Levis Commons presenting the most exciting gifts from their shopping meccas.

Retailers from both locations (Pottery Barn, Williams-Sonoma, Dick's Sporting Goods, Troll Beads, Brookestone, Teavana, Lily's, Francesca's Collections, AT&T Mobility, Second Sole, and Schakolad Chocolate Factory) will also be on hand to let you browse through the best items from their stores.

There are sure to be a ton of surprises in the swag bags, including product samples, coupons, special discounts, and certificates for all!

Please bring a toy to be donated to: Toys for Tots

Reservations are required. Please call 419.866.4199 or email director@adclubtoledo.org

for more information visit:
http://www.adclubtoledo.org/programs/

2010-2011 Program Series Sponsor

Monthly Luncheon Program
Wednesday, November 17
The Toledo Club

Tony Calcao
Vice President & Group Creative Director
Crispin Porter + Bogusky

www.cpbgroup.com

You have all seen the controversial Burger King ads, the rebranding of Domino's Pizza, and the "Double Rainbow" ads for Windows. The same advertising & design factory responsible for these ads also has clients such as Best Buy, Ikea, American Express and Coca-Cola Zero. How do they come up with these amazing ideas and campaigns? Find out for yourself on November 17 when Tony Calcao, Vice President & Group Creative Director of Crispin, Porter + Bogusky will fly in to speak at our luncheon at The Toledo Club. This will be an amazing experience and we are grateful to have this opportunity.

Please call 419.866.4199 or email director@adclubtoledo.org by Monday, November 15 at 12:00 p.m.

for more information visit:
http://www.adclubtoledo.org/programs/

2010-2011 Program Series Sponsor

Monthly Luncheon Program
Wednesday, December 15

Maumee Indoor Theater, 601 Conant Street

Cannes Advertising Reel

Cannes 2010

Please join us for Toledo's premiere screening of the 2010 Cannes Advertising Festival's winners reel. In its 57th year, the International Advertising Festival in Cannes rewarded agencies and marketers from around the world for excellence in creativity on many levels. Over 24,000 entries were judged by twelve juries during the course of two weeks in June.

The 2010 Highlight reel will feature the Cyber Grand Prix and selected Gold winners; Film Grand Prix and all Gold winners and the new Film Craft Grand Prix. The Titanium& Integrated competitions continue to be at the forefront of great advertising and this reel will present the Grand Prix winners and the Gold & Silver winners in these competitions.

The 2010 Cannes Festival juries selected winners to inspire and energize the industry; this Highlight reel is powerful and inspirational. Don't miss this opportunity to see the best advertising work of 2010 from around the world.

11:30 Networking, Pizza Buffet and Concession Stand Lunch

12:00 Announcement and Show

$20/person

Marcos

Bring a personal care item to benefit St. Paul's Community Center. Wish list posted at: http://adclubtoledo.org/programs/

Reservations are due Monday, December 13. Please call 419.866.4199 or email director@adclubtoledo.org

for more information visit:
http://www.adclubtoledo.org/programs/

2010-2011 Program Series Sponsor

2011 ADDY Awards

"Show Us What You Got!"

Collection:
Friday, January 8
at PointSeven Studios ~ www.pointsevenstudios.com
between 11-4

Judging:
Friday, January 15
at PointSeven Studios

Awards Show:

Thursday, February 24

at The Great Hall at Stranahan Theatre

more information to come!

2010-2011 Silver Medal Award

We're looking for candidates for the 2010-2011 Silver Medal Award. Your help is needed by submitting a name of an advertising professional you feel should be considered for this most prestigious award.

To help in guiding your nomination of a person who has made outstanding contributions to the advertising profession, please see the list of Silver Medal Criteria and Past Recipients.

Keep in mind that the nomination committee may not know your nominee. Please provide as much information as possible.

Mail or fax your nomination form to the AdClub Office by:

Tuesday, November 30, 2010.

Your thoughtful and prompt response will be greatly appreciated.

Past Event Success

written by: Sara Shiels, Event Chair

Another successful year of AdWORKS is now under our belt! Thank you to all who came out and took part in AdWORKS 2010 on Friday, October 15 at the Dana Conference Center/Toledo Hilton. Over 30 local businesses were represented as exhibitors, community partners and breakout session presenters which showed the great level of talent and service the AdClub membership has to offer our community! Our gratitude to the AdClub members who supported the Club's mission in bringing together local businesses with the marketing and advertising resources they need to help their business succeed. As breakout session presenters and exhibitors we hope you were able to connect with new prospects and offer them a better understanding the services you can provide. And we hope to see you all back again next year!

Thank you to all who attended breakout sessions, walked the exhibitor floor and took part in the enlightening lunch program with Dr. Martha Rogers. I hope you found great value in your day and look forward to more AdClub events throughout the year. We want to continue to bring you great events like AdWORKS, so tell us what you liked and what you want to see next year. You can send your comments to AdClub Director Patty Schoepf at director@adclubtoledo.org.

A special thank you goes out to our event sponsors and AdWORKS committee. We need your continued support to keep bringing valuable events like AdWORKS to the community and continue to grow awareness of the AdClub and the resources we have to offer.

Are you interested in making AdWORKS 2011 a great success? We'll be starting the planning process in the next couple of months, so please let Patty know if you are interested in joining the committee as we encourage all of our members to BeACTive!

Company Profile

The Blade

www.toledoblade.com

In 1835, Andrew Jackson was president, much of the country was unexplored wilderness, the U.S. government had no debt, a Civil War seemed unthinkable, and two villages located at the western tip of Lake Erie were on the verge of merging into one city: Toledo. The residents that had settled in these parts were struggling to build a home amidst the difficulties and diseases of living in a Black Swamp. They were farmers, trappers and traders. They had dug in and intended to stay. And not just stay, but prosper. A newspaper was one of their early requirements. It would be their symbol of permanence; a voice shouting their needs and opinions to state governments and national leaders. They called it "The Toledo Blade"-a journalistic sword that would "break before it will bend."

In December of 2010, that publication-now simply called The Blade-will celebrate its 175th year of continuous operation. No other locally owned business has been here longer. The Blade was one of the first newspapers established west of the Alleghenies, and it is one of very few left in the country that has survived the Civil War, two World Wars, the Great Depression, and more than one stock market crash and economic crisis-not to mention, the ups and downs of the newspaper industry in general.