August ADV Newsletter

If you don't own a calendar, buy one. The Advertising Club of Toledo has everything you need to fill it for the next few months. First, dust off the headband and flip-flops...it's time for AdBASH! If you haven't participated in this annual fun volleyball competition, you're missing out. Co-ed teams of 6 - 9 players will take the courts at International Park on Thursday, August 19th, registration starts at 5:30. Food will be provided by Subway (Eat Fresh!) and a big thank you to all of our sponsors. Remember, there is a prestigious award for the best dressed team, have fun with it!

AdWORKS 2010 should also be on your calendar and hopefully you all are getting ready to put your talents on display for the business community. October 15th should be circled with a big red star as the AdClub takes over the Dana Conference Center at The Toledo Hilton. With the new location, we've expanded our capabilities for exhibiting and entertaining prospects, but space is limited and will fill fast. If you haven't yet reserved exhibit space or found a fit for sponsorship, give us a call! We can work to provide the perfect opportunity for your business to stand out.

One way to stand out at AdWORKS is to be featured in the annual Program Directory, given to every attendee. Your membership automatically guarantees you a spot in this "Who's Who" takeaway guide. To take advantage of this, you need to send in your renewal information & payment no later than September 1st. Renewal packets were mailed June 1st, if you did not receive a packet you can click here to find all the information you need. We've also released new Corporate Membership levels to allow for more members from your office and to create a more "all-inclusive" experience. Please call or e-mail Patty if you have any questions regarding the levels of membership.

Your AdClub board is hard at work and energized to make your membership worthwhile. As always, please let us know if there is something you would like to see. Those ideas and creativity lead to things like AdWORKS and incredible social events.

Upcoming Events

Thursday, August 19

The Beach at International Park

6-9 person, coed team $175

add bump sponsorship for $50 (total $225)

for sponsorship information and detailed event information visit:

www.AdBASH.com

written by: Sara Shiels

AdWORKS 2010 Breakout Speakers Announced

The Advertising Club of Toledo is very excited to announce the six breakout topics that will be offered at AdWORKS 2010 on Friday October 15 at the Dana Conference Center/Toledo Hilton. We have so many great topics you'll have to bring the whole office to make sure someone can attend each one! This year's sessions all support our theme of "Positioning Yourself in a New Economy" and cover a wide range of subjects.

FLS Marketing ~ "20 Steps to Improve Your Social Media Efforts", presented by: Molly Luetke, Ed Hunter, and BJ Fischer
Great Lakes Marketing ~ "Sustainable Market Positions: Using Research to Chart Your Course and Measure Success", presented by: Dr. Lori Mitchell Dixon
HOT Printing & Graphics ~ "Print in the Mix: Targeting Your Ideal Customer", presented by: Greg Shapiro with Frankie Gray (via conference in San Francisco)
Logic Solutions ~ "Marketing with Mobile Applications: From Idea to App Store", presented by: Al Carpinelli and Angela Kujava
PWG Marketing ~ "The Four Marketing Pillars that Matter Most in the Post-Recession Economy", presented by: Patrick Giammarco
RELEV8 ~ "Stick Together! How Nonprofits and For-Profits can form Profitable, Creative Partnerships in a Down Economy", presented by: Angela Ash and Shane O'Neill

AdWORKS 2010 will be another great success with the support of AdClub members! Be a sponsor, be an exhibitor or join us on October 15 to learn something new. By now you should have received your packet with complete information on how you can get involved. This packet includes great sponsorship opportunities, complete details on how you can showcase your business by being an exhibitor, and how you can make the most of AdWORKS by attending our Breakout Sessions and Keynote Luncheon featuring Martha Rogers, Ph.D., of the Peppers & Rogers Group, Norwalk, CT. If you haven't seen this information yet be sure to visit www.AdWORKStoledo.com to find everything you need.

Contact Patty at 419.866.4199 or email director@adclubtoledo.org with your sponsorship selection today!

AdWORKS 2010 Schedule:
7:30 a.m. Registration
8:00-9:00 Breakout Session #1
9:00-9:15 Break
9:15-10:15 Breakout Session #2
10:15-10:30 Break
10:30-11:45 Exhibitor Floor Open
11:45-12:00 Exhibitor Floor Closes/Move to Luncheon
12:00-1:30 Keynote Luncheon Program with Martha Rogers
1:45-4:00 Exhibitor Floor Open
4:00-5:00 Wrap-up/Networking Cocktail Hour (cash bar)

Birth Announcement

Congratulations to:
Erin & Jarrod Hirschfeld

Adelle Elizabeth Hirschfeld was born on July 3 at 1:51 a.m. and weighed 8 lbs. and 20 inches long ... congratulations to the Hirschfeld Family!

Baby Hirschfeld

Equipment Needed

Projector

The AdClub is in need of a projector to use at monthly luncheon programs and events. If you or your company can donate, please call Patty at 419.866.4199 or email director@adclutoledo.org

Thank you in advance.

Company Profile

RGB Productions

RGB Productions, Inc. is a full service multimedia production company. With 30 years of experience, we help our clients accurately capture their vision and express it clearly for all to see. We offer high definition and standard definition field production, non-linear editing suites, DVD Authoring, DVD & CD duplication and replication, multimedia event equipment rental, and a host of other services as well.

From a 15 second commercial to a one hour documentary, RGB Productions, Inc. has the experience to take any project from concept to completion. Our commercial clients include The Andersons, and we have just recently completed regional commercials for Owens Corning. We are also proud to have had an original documentary about the Kentucky Derby aired nationally on HDnet. For those high end projects, we can shoot in RED with nationally known Directors of Photography.

After a project is complete, RGB can help "get it out there".

Whether it's for commercial broadcast or streaming video, we have the equipment and expertise to give you any format you need. We offer DVD and CD authoring services for video, music and multimedia projects. Need copies? Our DVD and CD duplication and replication services can handle any size job, big or small. We even have USB flash drives available. We are also pleased to offer format transfer services for the old tape formats like VHS and Hi 8, and we can take those old home movie reels and transfer them to DVD.

Make those big events seem even bigger using our multimedia event services. Put your video, powerpoint presentation or live camera on the big screen with our projector and screen rentals. We have experienced, knowledgeable technicians to help with every aspect of your show.

Contact Information:

1678 Lance Pointe Drive, Maumee, OH 43537

Phone: 419.891.2120

http://www.rgb-productions.com/

Community Involvement

Need a Hand, Lend a Hand
written by: Kathy Jex

Want a great portfolio piece? Looking for a good way to give a little back? Need A Hand - Lend A Hand has just the thing to spice up your summer with a variety of projects from local non-profits looking for a little assistance. Projects range from taking a few photographs to helping prepare a marketing plan to helping set up a basic web site. Some have small budgets, and some have none at all, but all have marketing needs.

The AdClub has a long tradition of helping the community, dating back to our early days publicizing Liberty Loans during World War I. Over the years, we have had a variety of community service programs, often "adopting" a particular charity and providing assistance with a major marketing project. Because there are so many worthwhile organizations that need help, the Board of Governors initiated the Need A Hand - Lend A Hand program, open to all AdClub members.

Please check the listings often to see if there's a way you can help cancer patients or children with disabilities or any of a number of groups in need with a small donation of your time and talents. You'll get a unique networking opportunity with other community-minded individuals from a wide variety of businesses and backgrounds. You'll also have the chance to stretch your creative legs a little and produce a piece worthy of your portfolio. And best of all, you get that warm, fuzzy feeling that comes from helping other people. Click on the logo now to check out the needs that are currently posted, and see if you can Lend A Hand!

Advertising Club of Toledo History

Theodore MacManus: Automotive Advertising Great

written by: Kathy Jex

Some of you advertising history buffs out there may have heard of Theodore MacManus, but did you know that he was a member of the Advertising Club of Toledo? Our most famous member, Theodore MacManus was born in 1872 in Buffalo, NY and was the advertising manager for Kobacker's Department Store, a chain of stores with locations in New York, Pennsylvania and Ohio, and eventually owners of Tiedtke's in downtown Toledo. While working at the Kobacker's here in Toledo, he wrote the memorable slogan, "You'll Do Better at Kobacker's" which he later reworked as "You'll Do Better in Toledo" to promote business and industry in the growing community.

In 1903, he opened the MacManus Kelly Company, an advertising agency with offices in Detroit and Toledo. He helped introduce the Chrysler and Dodge nameplates and among other brands he handled were Cadillac, DeSoto, Hupmobile, Maxwell, Overland, Packard, Pontiac and Studebaker. MacManus coined the term, "Dependability" for the Dodge Brothers Motor Company, a line of cars known for their quality. Dodge car owners often wrote to the company in praise of their well-built and reliable cars and used the word "dependable" so frequently that MacManus used his newly-formed term dependability in his Dodge ad campaign. It was so successful that the company continued to use it for the next 50 years.