The Advertising Club of Toledo
June 2010
ADV logo

                        Letter from the President
In This Issue
AdIN - Tennis Night
June Dinner Program
AdWORKS 2010
Company Profile
Scholarship Recipients
Need a Hand, Lend a Hand
Industry News
Welcome New Members
BeACTive
Please Vote
What to do!
 
 
Friday, June 4
AdIN - Tennis Night
6:00-9:00 p.m.
Shadow Valley Tennis Center
 
Wednesday, June 16
Monthly Dinner Program
5:00 Networking
5:30 Dinner and Cash Bar
$25/person
The Toledo Club
Reminisce - An Evening of ACT Presidents
 
August
AdBASH ~ Volleyball
TBD
 
Wednesday, September 15
Monthly Luncheon Program
The Toledo Club
speaker:  Carrie Johnson ~ Fraser Clemens Martin & Miller LLC
"Trademark, Intellectual Property, and Technology Law"
 
Friday, October 15
AdWORKS
Dana Conference Center
more information to come! 
 
ACT Officers and Board

Sara Shiels, President
Toledo.com
419.776.7000 x108
 
Michael Seay, 1st Vice President
Buckeye TeleSystem
419.724.3872

Kathy Jex, 2nd Vice President
In-House Communications
419.537.9004

Greg Reece, Treasurer
Flying Colors Press
419.255.8255

Angela Riddel, Ex-Officio
The University of Toledo
419.530.2452

Sue Hague-Rogers
Presidents Advisory Council
2020 Exhibits
419.266.1010

Patty Schoepf, Executive Director
419.866.4199
cell:  419.260.9572
director@adclubtoledo.org

Laura Carpenter
Laura Carpenter Design
419.464.8051
 
Wendy Coffey
Lee Wayne Corporation
419.517.3284
 
Patrick Giammarco
The University of Toledo
Medical Center
419.383.5376
 
Craig Hagenbuch
Independent Marketing Consultant
419.290.3043
 
Erin Hirschfeld
Erin Ink, LLC
419.266.2542
 
Judy McFarland
Thread Information Design
419.887.6801
 
Joe Pinciotti
UlrichPinciotti Design Group
419.255.4515
 
Tim Speweik
Mail Works II LLC
419.725.6245
 
Michael Temple
Temple Development
Company, LLC
419.882.4904
 
Jeff Zawodny
CDM Communications
419.874.4399
 
Quick Links
 
 
 

Greetings!  


Sara Shiels

It certainly is amazing how quickly a year can go by! I can't believe I am already writing my final article as President. The year has had it's challenges, but this has truly been a wonderful experience. I have always been a proud and active member of AdClub, and have enjoyed spending the last year being involved with basically every event and program the club puts on. And I will continue my involvement with the Club and also continue encouraging you all to get involved! BeACTive - there are so many opportunities for you to make this Club what you want it to be. Even if it's just sending an email to share your ideas or thoughts we'd love to hear from you!

 

Upcoming Events
AdIN - Tennis Night
Friday, June 4
Shadow Valley Tennis Center
6:00-9:00 p.m.

Heavy Grazing & Cash Bar
 
The Advertising Club of Toledo loves tennis. Come out to see who's got the fastest serve, play a few fun matches, and best of all enjoy great food, drinks, and mingle with friends. Even if you don't play, it's a great way to feel the love for fellow AdClubbers.
 
Price subject to change based on number of players.
 

AdIN Logo 2010

Dinner Program
Wednesday, June 16
The Toledo Club, 235 14th Street, downtown Toledo
5:00 p.m. Networking ~ 5:30 Dinner and Presentation
 
$25/person Dinner and Cash Bar
 
Reminisce - An Evening of ACT Presidents
 
Please join us for a very special dinner program at The Toledo Club. We're inviting past AdClub Presidents to join us for a discussion on how the club and the industry have changed in Toledo over the years. View archived AdClub materials and hear about the greatest achievements of the past leaders of this great club.
 
RSVP by:  June 14
 
for more information visit:  http://adclubtoledo.org/programs/
 
 
AdWORKS 2010
 
Interested in being a Breakout Session Presenter at AdWORKS 2010?
 
One of the great perks of being a member of the Advertising Club of Toledo is taking part in AdWORKS! This year we'd like to give every member the opportunity to participate at an even greater level - as a presenter for one of our Breakout Sessions.
 
AdWORKS 2010 will be held on Friday, October 15 at the Dana Conference Center. The focus of this year's event will be 'Positioning Yourself in a New Economy'. Keynote Speaker will be Dr. Martha Rogers, acclaimed author, business strategist, and a founding partner of Peppers & Rogers Group, the world's premier customer-centered consultancy.
 
 

Company Profile
Temple Development Company
by:  Michael Temple
 
Michael Temple is an independent consultant, speaker, and author in the Internet and direct marketing industry.  He is owner of Temple Development Company.  His consulting practice focuses on one thing; generating more customers and getting them to buy as much as possible from you.  He has spent over a decade learning how to motivate people to take action.  When people take action businesses make sales, generate profits and grow.  The Internet is one of the greatest achievements for business in the history of the modern world, but there is more to the story than amazing technology or a "cool" web site.
 
Michael's solutions focus on blending marketing, technology and psychology into powerful solutions for businesses.  He finds ways to develop new customers, open new markets, and sell more products and services and make more money for his clients than anyone else.
 
Read more ...

TDC logo

Scholarship Recipients
Toledo Community Foundation Announces Recipients of AdClub Scholarship
article provided by:
Joanne M. Olnhausen, Communications and Scholarship Officer
 
The Board of Trustees of the Toledo Community Foundation, Inc. is pleased to announce that Cory Bishop, Renee LeGendre, and Jacquelyn Zureich are the recipients of Advertising Club of Toledo Scholarships.  Their scholarships ranged from $300 to $1,000.
 
Cory Bishop of Sylvania, OH is attending The University of Toledo; Renee LeGendre of South Toledo attends Ohio Northern University; and Jacquelyn Zureich of Sylvania, OH attends Baldwin-Wallace College.
 
The Scholarship was established by the Advertising Club of Toledo in 2001. Scholarship applicants are required to have a 3.0 cumulative GPA and the intent to pursue a degree in communications, marketing, public relations or related field.  A renewable scholarship, it is available for full-time juniors, seniors or graduate students who are attending a university or college in Ohio or Michigan.
 
Applications for the Advertising Club of Toledo Scholarship of the Toledo Community Foundation are available at the Foundation's website, www.toledocf.org, generally after the first of the year. Applications are due in the Foundation office in mid-March. Scholarship awards are announced in April.  
 
For further information about the Foundation's Scholarship program, please contact Joanne Olnhausen at the Toledo Community Foundation at 419-241-5049 or visit www.toledocf.org
---------------------------------------------------------------------------------------------- 
The Toledo Community Foundation, Inc. is a public charitable organization created by citizens of our community to enrich the quality of life for individuals and families in our area.  In existence since 1973, the Foundation now has nearly 500 funds with assets of approximately $135 million.  The Foundation provides philanthropic services for individuals, families, businesses and corporations to meet their charitable giving needs. For more information on the Foundation, visit the organization's website at www.toledocf.org
 

Community Involvement
Need a Hand, Lend a Hand

If you are interested in volunteering to assist an organization, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand! 
 Enter Early

Industry News
Ad Firm Business Picking Up, Finds Survey
 
May 19, 2010
-By Lucia Moses, MEDIAWEEK.com
 
More signs that the economy is turning around: A new Strata survey of national ad firms found 47.3 percent felt their business picked up in the first quarter, almost double the portion who felt their business was improving a year ago. 
 
One-quarter of agencies plan on hiring staff this year and 16.4 percent say their clients are increasing their budgets. Strata surveyed 60 agencies by phone and Internet from January and April.
 
As is obvious to all, ad dollars continue to shift out of traditional media, with 68 percent of agencies saying their clients are more focused on digital and about an equal amount saying they were less focused on print than they were a year ago.
 
More surprising is Strata's finding that social media and search are catching up to online display. Nearly 90 percent of agencies said they would use Facebook in client campaigns, either by creating Facebook pages or advertising directly on the site. Twitter was second (57.1 percent), followed by YouTube (39.3 percent).
 
"No question, it's considered part of the advertising strategy," said John Shelton, president and CEO of Strata, a seller of media-buying and -selling software, owned by Comcast Cable. "It's a little bit more than online display; it's search and social media as well."

 

Membership
Welcome New Members
 
Brittany Barhite
Project Engagement Manager - Manufacturing
First Solar
 
Cory Bishop
Student
2010-2011 Scholarship Recipient, University of  Toledo
 
Jan Knape
Sales Representative
Kennedy Printing Company
 

Be ACTive! Join Now!
 
It's that time of year again - no, not summer, AdClub renewal time! Our fiscal year begins on July 1 and membership renewals are on their way your mailbox and the mailboxes of 600 of our closest friends. This is an especially exciting time to be a part of  the Advertising Club of Toledo with new events and programs to stimulate your mind and fulfill your fun quotient. 
 
2010-2011 Membership Packages were mailed on June 1 to all current members and those who have shown an interest in our Club, attended our events, or someone who would benefit from everything that AdClub has to offer. We have packages for individuals and all sizes and types of companies that offer special promotional opportunities and money-saving benefits. 
 
If you are a current member, we look forward to your renewal. If you are interested in joining, we look forward to you becoming ACTive and bringing your interests, talents and perspectives to this unique professional organization.
 
The nationally-recognized AdWORKS is scheduled for October 15 this year and only AdClub members have the options of being a speaker at a breakout session, exhibiting at the expo or advertising in the directory. In this tough economy, what better way to present yourself and your company to the local businesses and non-profits in the community while helping everyone to prosper and grow.
 
But hurry! The fiscal year starts soon and your membership must be renewed in order to be listed in the AdClub online directory, so send your payment right away. Don't miss the chance to be a part of our dynamic, growing organization for professionals just like you.

 
Please Vote

Current members will be receiving a ballot via email for new board members to serve July 1, 2010 - June 30, 2012.
 
Please vote for six by June 8.


 
You are an AAF Member

Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.



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About The Advertising Club of Toledo

Ad Club logo 
 computer with Ad Club website   
 
The Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in the 1930s and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.


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