The Advertising Club of Toledo
May 2010
ADV logo

                        Letter from the President
In This Issue
May Luncheon Program
AdIN - Tennis Night
June Dinner Program
Company Profile - In-House Communications
AdBID - April 30
AdTINI - April 22
Industry News
Lend a Hand Success
Harbor Symmetry Wellness
BeACTive
What to do!
 
 
Wednesday, May 19
Monthly Luncheon Program
11:30-1:00
The Toledo Club
speaker:  Neil Ford, USA Today
 
Friday, June 4
AdIN - Tennis Night
6:00-9:00 p.m.
Shadow Valley Tennis Center
 
Wednesday, June 16
Monthly Dinner Program
5:00-7:30 p.m.
The Toledo Club
Reminisce - An Evening of ACT Presidents
 
Wednesday, September 15
Monthly Luncheon Program
The Toledo Club
speaker:  TBA
 
 
ACT Officers and Board

Sara Shiels, President
Toledo.com
419.776.7000 x108
 
Michael Seay, 1st Vice President
Buckeye TeleSystem
419.724.3872

Kathy Jex, 2nd Vice President
In-House Communications
419.537.9004

Greg Reece, Treasurer
Flying Colors Press
419.255.8255

Angela Riddel, Ex-Officio
The University of Toledo
419.530.2452

Sue Hague-Rogers
Presidents Advisory Council
2020 Exhibits
419.266.1010

Patty Schoepf, Executive Director
419.866.4199
cell:  419.260.9572
director@adclubtoledo.org

Laura Carpenter
Laura Carpenter Design
419.464.8051
 
Wendy Coffey
Lee Wayne Corporation
419.517.3284
 
Patrick Giammarco
The University of Toledo
Medical Center
419.383.5376
 
Craig Hagenbuch
Independent Marketing Consultant
419.290.3043
 
Erin Hirschfeld
Erin Ink, LLC
419.266.2542
 
Judy McFarland
Thread Information Design
419.887.6801
 
Joe Pinciotti
UlrichPinciotti Design Group
419.255.4515
 
Tim Speweik
Mail Works II LLC
419.725.6245
 
Michael Temple
Temple Development
Company, LLC
419.882.4904
 
Jeff Zawodny
CDM Communications
419.874.4399
 
Quick Links
 
 
 

Greetings!  


Sara ShielsThank you to all of you who could join us for a great end to April at AdBID! It was a gorgeous night at the Toledo Country Club to listen to the acoustic music while enjoying the warm weather outside or cheer on the Guitar Hero's inside while playing some casino games. A huge Thank You to our sponsors for the evening The Blade Battle of the Bands and AccuShred. And to Off Contact Productions, Laura Carpenter Design, Bottomline Ink, and Mail Works for their contributions! I'd also like to thank all of our donors for great auction items. We had a successful night that will continue to support the efforts of the AdClub including contributing to our scholarship fund and helping us bring in great speakers. We are also very proud to give back to our community by partnering with BeInstrumental for the night! With the funds raised from AdBID they will be able to continue their mission of supporting local music education. Thank you all again for your support. Read more ...


Upcoming Events
Monthly Luncheon Program
Wednesday, May 19
 
Speaker:  Neil Ford, USATODAY.com
 
Topic:  The Evolution of Online Advertising
Online is much more then banner ads on a web site.  Neil will highlight the true capabilities of online advertising and where he sees it going. 
 
Enter Early 
About Neil:
Neil is the Director of Digital Sales, Midwest for USATODAY.com/Gannett Digital. He's been with the company for 5 years and manages a team of 10 in their Chicago, Detroit, and Dallas offices. His online career began at The Toledo Blade in 1999 where he was part of the team that developed toledoblade.com and was the first online sales rep in the Toledo market. 
 
 
Location:
The Toledo Club, 235 14th Street ~ 4th Floor, Belvedere Room
www.toledoclub.org
 
Time: 
11:30 a.m. Networking
11:50 a.m. Buffet Lunch
12:00 p.m. Announcements
12:15 p.m. Presentation
 
Cost:
 
$20/member ~ $25/non-member ~ $15/student
 
RSVP by: May 17
call Patty at 419.866.4199 or email director@adclubtoledo.org
 
Program Series Sponsor:
 
Buckeye TeleSystem Logo 
AdIN - Tennis Night
Friday, June 4
Shadow Valley Tennis Center
6:00-9:00 p.m.
(hit with the pros from 6:30-8:30)

Heavy Grazing & Cash Bar
 
$25 members ~ $30 non-members ~ $10 food only

The Advertising Club of Toledo loves tennis. Come hit with the pros, hit with each other, and best of all enjoy great food, drinks, and mingle with friends. Even if you don't play, it's a great way to feel the love for fellow AdClubbers.
 
RSVP by May 26
for more information, visit:   www.adclubtoledo.org/adin/
 

AdIN Logo 2010

Monthly Dinner Program
Wednesday, June 16
The Toledo Club, 235 14th Street, downtown Toledo
5:00-7:30 p.m.
Cash Bar and Dinner
 
Reminisce - An Evening of ACT Presidents
 
Please join us for a very special dinner program at The Toledo Club. We're inviting past AdClub Presidents to join us for a discussion on how the club and the industry have changed in Toledo over the years. View archived AdClub materials and hear about the greatest achievements of the past leaders of this great club.
 
RSVP by:  June 14
 

Company Profile
In-House Communications
by:  Kathy Jex
 
People often ask me, "Just what do you do anyway?" and I usually reply with a smile that my unofficial company slogan is "Almost Anything For A Buck"! That's my tongue-in-cheek description of my business since I am a freelancer and benefit from a long list of professional experiences. In-House Communications is the name of my business, reflecting not only the location of my office but the fact that I sometimes subcontract for agencies. In my long career, I have worked as a designer and script writer in a creative shop and then as the Marketing and Advertising Coordinator at a major hospital. Since going out on my own, I have had the pleasure of working on a variety of things for a variety of clients, so it's not always easy to give a simple answer to the question of what I do.  Read more...
 
contact: Kathy Jex
phone:  419-537-9004
 

Past Event Success
AdBID 2010
Thanks to everyone that helped make this event a success!
written by:  Sara Shiels
 
It was a beautiful night to support the community! Friday, April 30 was AdBID at the Toledo Country Club benefiting the Advertising Club of Toledo and BeInstrumental. The perfect weather only heightened the experience at such a beautiful venue; guests spent time on the patio dining on gourmet sliders and enjoying the acoustic stylings of Ad Astra, members of Resonant Soul. Inside the scene was a little less laid back. There was fierce bidding on great silent auction items, gaming chips being lost and won at the casino tables and people rockin' out in the Guitar Hero contest. Congratulations to our Guitar Hero of the night, Becca Huffman. Becca ousted the cutthroat competition with an unreachable high score and took home half of the pot!

With over 100 people in attendance, AdClub was able to raise over $10,000 with the silent auction. These funds will allow continued support of the AdClub Scholarship fund as well as programs throughout the year. The AdClub is also proud to support BeInstrumental with a portion of the proceeds of the night. $2,300 will be given to BeInstrumental to support their efforts in furthering music education in our community.
 
Thank You to our sponsors for the evening The Blade Battle of the Bands and AccuShred. And to Off Contact Productions, Laura Carpenter Design, Bottomline Ink, and Mail Works for their contributions and to all of our donors for great auction items. We couldn't do it without your support!
Enter Early
  
Partnering Organization:  BeInstrumental
 
No Bids are posted at: www.adclubtoledo.org/adbid

AdTINI logo

 at Madhouse
 
written by:  Erin Hirschfeld
 
On Thursday, April 22, a golden ticket was offered to AdClub of Toledo members and guests to tour the studio of Madhouse and to meet the award-winning design team. AdTINI guests were offered a "MadTINI" upon entering and Bill Sattler and his crew graciously lead tours through the stunning, second floor, loft-style studio. Michael Seay of Buckeye TeleSystem generously provided delicious HoneyBaked party trays for 40 peeps who enjoyed the creative verve and ambiance of Madhouse. Mad thanks goes out to Madhouse and to Buckeye TeleSystem for the fabulous evening!
 
Everyone loves show n' tell.  If your firm is interested in hosting an AdTINI, please contact Patty Schoepf at 419.866.4199 or email director@adclubtoledo.org.

Industry News
Flying Colors Press Merging with H.O.T. Printing & Graphics
Top Toledo printing companies join forces as an industry leader in the area
 
Two of the area's leading commercial printing and graphic companies now will be one team. Effective May 1, 2010, Flying Colors Press will become a division of H.O.T. Printing & Graphics.
 
Over the past 35 years, H.O.T. has grown to become one of the largest full-service printing, graphics and direct mail organizations serving northwest Ohio and southeast Michigan. Adding Flying Colors Press assets to the family-owned business is H.O.T.'s ninth acquisition of competing printing companies over the past two decades.  Read more... 

Community Involvement
Lend a Hand Success

Enter Early
 
BeInstrumental, a local non-profit organization, has a clear mission: music education. That was the main message that Laura Carpenter, creator for the group's current face-lift, wanted to instill in the new identity. "I wanted the logo to be more about educating young minds, rather than merely instrument donation" says Laura. The result is a logo that is unique and truly memorable.
 
"As a non profit organization, we are constantly looking for ways to set ourselves apart from the pack and to spread our word to our community," says Jeff Green from BeInstrumental. "The professionals from the Need a Hand, Lend a Hand program took our needs into account, and developed a fresh, new branding program for our organization, including a new logo, specific promotional material and a new website. I am truly excited to hand out my new redesigned business cards.
 
The launch of our new identity allows BeInstrumental to focus on what is important to us:  providing musical education assistance to aspiring artists. BeInstrumental wants to thank the Advertising Club of Toledo and offer a special thank you to Laura Carpenter, whose graphic design skills are top-notch."

BeInstrumental, a fairly new organization, paired up with ACT for the annual fund-raising event, AdBid, this year and realized they would greatly benefit from utilizing AdClub's pool of talented members to complete a redesign for their non-profit. This was Need a Hand, Lend a Hand's first success story and will hopefully be one of many in the years to come.

Laura Carpenter, a Toledo area graphic designer can be contacted for freelance opportunities at: 419-464-8051 or at: laucarp@gmail.com. For samples of her work visit: www.lauracarpenterdesign.com.
 
 

If you are interested in volunteering to assist an organization, please submit the volunteer form and we'll match you up with the appropriate contact person. It's simple, appreciated and all for the betterment of the organization you're helping, the AdClub, and you. So come on, lend a hand!  Enter Early
Harbor Symmetry Wellness
 
Introducing Harbor Symmetry Wellness.  We ARE the leading Employee Assistance Program (EAP) Provider in Northwest Ohio since 1983.
 
We provide short term counseling, consultation, guidance and crisis assistance for tough employee situations as they arise, as well as business coaching and wellness coaching, we ARE the Provider with Personalized Service and We Can Make a Difference in the Productivity and Profitability of Your Business!
 
We have offices based in Northwest Ohio with affiliates nationwide, or we can bring our service to you. We offer immediate Crisis Management, with local full-time clinicians. We are NOT your typical EAP provider. We provide cutting edge assistance when you need it.
 
When employees have personal issues that often need professional assistance, call Harbor Symmetry Wellness; let us help you!
 
Call 800.422.5338 Today!
 

Harbor Logo

 

Membership
BeACTive 
 
Make a difference!  BeACTive with the Advertising Club of Toledo.
 
Join a committee, bring colleagues and friends to events, or join the board!
 
Contact the AdClub office or any board member with suggestions on what you would like to see ACT doing in our community!   
 
You are an AAF Member

Your membership to The Advertising Club of Toledo entitiles you to be a member of the AAF (American Advertising Federation). This membership connects you to the entire advertising community and provides you with great opportunities for networking, education, and valuable discounts.



 Click HERE to receive industry SmartBriefs.

About The Advertising Club of Toledo

Ad Club logo 
 computer with Ad Club website   
 
The Advertising Club of Toledo, Inc. (ACT) is a professional and social organization for individuals actively involved in the creation and production of advertising and marketing communications materials. The nonprofit (501C6) organization was originally formed in the 1930s and remains dedicated to providing professional education and promoting fellowship among members and the community they serve.


Stay connected with the ACT: