I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes."

-Philip Dusenberry, member, Advertising Hall of Fame

I spotted this quote in my AAF Smart Brief this morning while perusing the headlines and reading up on the latest in the advertising world. It being ADDY entry time, I immediately chuckled to myself and thought that ransom notes are probably a much easier way to get recognized by the media and one's peers than winning an ADDY. But that's because there are no categories for writing in the ADDYs. Nope, not a single category that offers us lowly copy writers the opportunity to offer up some of our finest work to be judged and appreciated for the creativity and sweat equity that went into its creation. Read more...