When Girl Scouts across the country launch their annual cookie sales season January 2012, they'll be showcasing a little bit of San Antonio -- the faces of girls from local Daisy/Brownie Troop 7775, who were chosen from among the thousands of troops affiliated with 112 Girl Scout councils in the nation to be featured on boxes of cookies created especially to celebrate the 100th anniversary of Girl Scouting. In addition, nearly 70 local Girl Scouts from several troops will be featured in materials created for the 2012 national Girl Scout Cookie marketing campaign.
A five-foot-tall replica of the new "Savannah Smiles" Lemon Cookies box, which features San Antonio Girl Scouts photographed at Market Square, and other campaign materials were unveiled Friday, August 12 by Little Brownie Bakers, the largest producer of Girl Scout cookies in the country, and by Girl Scouts of Southwest Texas. They were assisted by Girl Scout alumna State Senator Leticia Van de Putte, Mayor Julián Castro, and many of the nearly 70 San Antonio-area Girl Scouts involved in the campaign who were on hand with their families and volunteer leaders.
If you missed it, check out the video of the event including remarks by Mayor Castro and Sen. Van de Putte, as well as photos from the unveiling of the giant sized cookie boxes.
Girl Scouts of Southwest Texas was chosen for recognition because it has served as a national model for expanding the impact of Girl Scouts in the local community, becoming the fastest-growing council in the country over the past year with a 32% increase in membership in recent month-to-month comparisons.
"Demographically, San Antonio is the face of the future in America, and we're proud that our local council is ensuring that the leadership experiences available through Girl Scouting are available to all girls in our community," said Jackie Gorman-Johnson, Board Chair, Girl Scouts of Southwest Texas. "The Girl Scout Cookie Program is the largest girl-led business in the country, generating more than $700 million for girls and communities nationwide."
"The girls and volunteers involved in all these troops are so impressive -- we are proud to say they represent how we are helping to shape a new generation of leaders," Gorman said. "For example, in Lisa Delgado, our volunteer leader for Troop 7775 who brings the program to more than 50 girls at Linton Elementary School, we see the power of a volunteer when she is committed and engaged in changing the life of a girl."
The 100th Anniversary "Savannah Smiles" Lemon Cookies are named for the birthplace of Girl Scouting -- Savannah, Georgia. More than eight million boxes of the "Savannah Smiles" cookies are expected to be sold nationwide.
Photos and videos of girls and volunteer leaders involved in Girl Scouts of Southwest Texas will be seen in a variety of marketing materials. Videos and photos can be seen on the official website for the campaign at littlebrownie.com.