Growth Capital News Masthead

In The News...
Using Working Capital to Complement a Current Bank Line of Credit
Branding/Rebranding Your Business
The Secret of Sales Success
Tap Into Social Media
5 Biggest Misconceptions CEO's Have about Sales
How to Boost Sales by Down-Selling Your Customers
Growth Capital. Financial Wisdom.
Join Our Mailing List!
Just In...
Hennessey Capital is proud to announce that on Thursday, March 18, Chairman  & CEO Frank Hennessey was honored with the Crain's Detroit Business M&A Awards Lifetime Achievement award. Frank was recognized for his exceptional leadership "as a renaissance man of investing and deal making, a rare combination of numbers-cruncher and entrepreneur who can keep an eye on a spreadsheet and the big picture simultaneously." Congratulations Frank!
 
View the award tribute video

It's a Done Deal

Hennessey Capital announces the following recent done deals:


$750,000 factoring facility for a Michigan-based manufacturer of material handling systems to replace their current lender and provide new availability for growth.
 
$500,000 factoring facilityfor a Michigan-based manufacturer of weatherproof coatings used to replace their current finance company.
 
$300,000 factoring facilityfor a returning client in Michigan who contracts engineers to the automotive and aerospace industries. 
 
$250,000 factoring facilityfor a Michigan-based steel fabricator. Cash was used to fund new growth opportunities.
 
$100,000 factoring facilityfor a Rhode Island-based industrial lighting designer and manufacturer to support new business.
 
$100,000 factoring facilityfor a California-based manufacturer and distributor of kids' products used to complement their second round of equity capital.
 
$100,000 factoring facilityfor a Michigan-based environmental remediation company used to fund new growth opportunities.
 
$50,000 factoring facilityfor a Florida-based staffing company providing technical and engineering talent to the aerospace industry.
 
$50,000 factoring facilityto a Michigan-based pattern and casting company to support new growth after purchase of the company.
 
$50,000 factoring facilityto a Michigan-based company that services and refurbishes conveyor systems.


Greetings!
Welcome to the April 2010 edition of Growth Capital News. With spring around the corner, the timing is right to do some spring cleaning within your business. Now that tax time has passed, why not think about ways to reinvigorate sales and refresh your marketing tactics and strategies? This edition of Growth Capital News aims to do just that - provide insight and ideas to help your business grow. 
Using Working Capital to Complement a Current Bank Line of Credit
Peanut Butter Cup

Before Reese's Peanut Butter Cups became one of our favorite Halloween treats, nobody thought that peanut butter and chocolate could be combined to become something so delicious.  In the finance world, there is an often overlooked recipe for growth financing that creates a win/win/win scenario.  That recipe is to utilize factoring as an incremental financing tool in addition to an existing bank loan. Get the recipe.

Branding/Rebranding Your Business
Corporate Brands

By: Mark S. Lee, President,

The LEE Group
 
The concept of branding has been trendy for a long time. With all the buzz, it's important to understand exactly what this means to you, your company and everybody your company "touches." Many people associate a brand with a logo, tagline, colors, and web design. While that's part of your brand image, it's clearly not the whole story. A brand represents the impression that you leave with customers, prospects and business partners. It infiltrates every contact point and requires every employee who influences stakeholders' perceptions to be fully engaged and committed to delivering on your brand promise.

 
Are you confident that you're communicating your value and therefore, your brand, effectively to your customers and prospects? Much of business failure can be traced to the way companies communicate - or fail to communicate - effectively with their stakeholders, including customers, prospects, partners, employees and anybody else who has an interest in your business. Whether you're planning a new business, have just launched it, or have been running it for a while, it's critical to avoid the most common pitfalls companies make communicating their value, brand and solution. In this article, we discuss branding as a tool and provide tips for you to brand your company as well as why you should consider branding yourself. Read more
 
The Secret of Sales Success
Psycology
Great salespeople are masters of psychology: the best of them can identify pain points and imminent objections just a few minutes into a call. Their own psyches, however, are more mysterious. Are they motivated by greed or competition? Or masochism and the prospect of rejection? Perhaps both, suggests G. Clotaire Rapaille, a psychoanalyst and ethnographer who has been working with major corporations for two decades. Unlock the secrets of sales success from Inc. Magazine.
 
Tap Into Social Media
Social Media Top 10
If you are a "digital immigrant"  (someone over the age of 30), you may think social media is a waste of time. How can you bring in business when you spend your life online? My response: "If you're not using social media, you're missing the boat!" Find out how to start using social media effectively.
 
5 Biggest Misconceptions CEO's Have About Sales
CEOIn his book "5 Deadly Sins CEO's Make in Sales", author Jim Lewis breaks down five major misconceptions the head honcho often has about selling. Read the article (scroll down on page)


How to Boost Sales by Down-Selling Your Customers

customer serviceLots of businesses have mastered the up-sell. You take a common product and give it premium characteristics with a higher price tag to match. Think of what Starbucks has done to the 50-cent cup of coffee.
 
In this economy, the down-sell might be a better move. Consumers may be spending again, but they're doing so cautiously and with a newfound resolve to stick to a budget. If they're giving up the bells and whistles in favor of more basic and affordable products, why not follow suit and take the "premium" out of your premium products? Bnet offers suggestions on how to do it.

Growth Capital. Financial Wisdom.

Growth Capital. Financial Wisdom.Hennessey Capital has launched a new video "Growth Capital. Financial Wisdom." The video, produced by Creative Services Company, articulates how Hennessey Capital helps entrepreneurial companies grow their business, and clients offer insight on their experience working with Hennessey Capital. View the video
 

Like what you see? Find other valuable resources and information at HennesseyCap.com or contact Toby Dahm or Jeff Wright at 248.658.1100 to learn how Hennessey can help you or your clients.

Interested in exploring new partnerships? Hennessey Capital welcomes the opportunity to work with you to build your business and assist your clients. Contact Joe Romeo to learn more.