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Welcome to the February 2009 edition of Growth Capital News. This issue focuses on marketing and how to ensure your brand doesn't get lost in the shuffle during this challenging economic time.
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Capital Conversations
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Hennessey Capital is excited to announce the creation of Capital Conversations, a podcast and blog designed to help entrepreneurs navigate the ins and outs of growing their business. Hennessey Capital introduced the podcast series as part of its mission to educate entrepreneurs and small business owners on securing capital, managing cash flow and following best practices to keep their company's finances in order. According to Capital Conversations' host Mike Semanco, who is Hennessey Capital's President and COO and the 2008 Michigan Small Business Financial Services Champion of the Year, trusted advice is sought and needed now more than ever before.
"In such unprecedented economic times as we are facing now, current small business owners are seeking reassurance and strategic business advice," notes Mr. Semanco. "There are also those I call 'closet entrepreneurs' who have been downsized or fear being downsized and are looking to pursue their own business ventures instead of seeking another opportunity in a corporate environment. We wanted to create a new vehicle that addresses both of these audiences; Capital Conversations, with a personal connection to listeners and blog visitors, lets us do that."
The first podcast is entitled, "Where Does My Business Fit?" and addresses the variety of small business financing options, including venture capital and SBA loans, available to small business.
Learn more about Capital Conversations |
In these tough economic times, companies and individuals are looking for new ways to reach more people with their message in cost-effective ways. One of these "up and coming" ways is through social media. With over 140 million users of Facebook, over three million of Twitter, and almost 30 million podcast listeners (as of this writing), there's a lot of people on there, and a lot of those people that could be your customer. 
Is your marketing plan too creative? Do you think "marketing" and "advertising" are interchangeable terms? If so, read this Entrepreneur.com article, designed to help you avoid these proven marketing plan killers. 
When it comes to e-mail marketing, it's all about the subject line. Entrepreneur.com offers some tips to make the most of yours. 
