LB_logo_2011
Public Relations for the Real World
February 14, 2012  
Issue 72

Greetings!   

  

 

SHOT Show 2012 is one for the books. Reports are showing this was the biggest and best show yet. More dealers and more media in attendance. And the dealers were buying! All of our clients had stellar shows but for many of them the entire month of January is all about shows and more shows. Of note, this show LBM found that many manufacturers were touting "American Made" with a renewed sense of pride and vowing to bring jobs to their towns and businesses. Costs may be up over foreign manufacturers, but the dealers buying didn't seem to mind. The quality of products made here in the States qualifies any cost increase to the consumer. It's kind of like that Visa ad:

 

Price of an American Made Duty belt - $XX.00

Price of an American Made holster - $XX.00

Price of an American Made firearm - $XXX.00

Price of a cop's life - priceless

 

And, oh yeah, Happy Valentine's Day to all our friends out there!

 

ArmourLite Teams Up with LBM

 

ArmourLite Logo For every LEO, firefighter, EMS or SWAT officer; there are a set of tools that are critical to a successful mission. Would you ever figure that a timepiece is part of that kit? ArmourLite Watches is the first watch brand to offer shatterproof watches with tritium illumination. The watch crystal is made from high-impact resistant material. Thus, when you are rescuing people from a burning building, rapelling down walls or chasing suspects through an urban environment, your watch won't crack under the stress of your daily job. No matter how hard you hit it.

Laura Burgess Marketing has teamed up with ArmourLite to help promote their durable technology through public relations and emerging media tactics. When adventure is your day job, Armourlite is your watch.

 

Chronograph  

American Gunsmithing Institute Launches a New DVD on the Secrets of Precision Long Range Shooting

 

The American Gunsmithing Institute has a new DVD on the Secrets of Precision Long Range Shooting, guaranteed to increase the hunter and/or tactical shooter's accuracy by 37%. Long range shooting expert Darrell Holland takes the viewer through a course of instruction specifically designed to improve one's long range shooting skills.

 

The initial discussion focuses on the rifle, ballistics, cartridges and bullets. Judging range and equipment calibration are discussed, as well as a selection of optics and range finders. Shooting techniques are covered from the point of view of both the hunter and tactical shooter. Holland gives tips for bench and field shooting positions, as well as demonstrates them with field expedient methods and accessories for optimum accuracy.

Tips and Tricks Long Range Tactical Rifle Shooting: AGI 322
Tips and Tricks Long Range Tactical Rifle Shooting: AGI 322

 Read more after the jump.

Turn Your Day Scope into the Ultimate Sportsman's Dream with the ATN PS22


The American Technologies Network PS22 turns any day scope into the ultimate sportsman's dream with night vision capabilities. ATN offers several different packages for the discriminating hunter. The ATN PS22-CGT kit comes with a Leupold VX-II 3-9x40mm riflescope. The PS22 -CGT uses ATN's proprietary CGT Image Intensifier Tube that provides significantly enhanced performance over current 2nd generation IITs.  For $3,095.00 your 24/7 hunting package comes to you fully loaded in a hard case. Looking for less power but still want the day to night capabilities offered by the ATN PS22? Try the ATN PS22-2 Hunter Kit. It uses 2nd generation Image Intensifier Tubes that have exceptional brightness and great resolution. It is packaged with a Leupold VX-II 3-9x40mm riflescope for only $2,995.00


PS22 Hunter Kit  

 

KRISS Arms Group Launches 10K Fan Drive Facebook Contest


Help KRISS Arms Group reach 10,000 fans on their Facebook page and you'll be entered for a chance to win a FREE KWA KRISS VECTOR GBB SMG.

 

 

10K Fan Drive

The New LaserLyte® Rear Sight Laser for GLOCK® One Laser - All GLOCKS

 RTB-GL 

LaserLyte® has never believed that laser technology needs to be complicated or expensive. LaserLyte® returns to basics with the patented RTB-GL rear sight laser that fits all GLOCK® firearms. The high performance laser built into a rear sight specifically designed for all GLOCK pistols features a simple, ambidextrous "press and go" activation.  The laser is easily programmable to either constant on or pulse mode.  Another great feature is the "auto-off" feature that displays a unique flash after 5-minutes of operation and automatically turns the unit off after 6-minutes.

 

Read more after the jump.

MasterPiece Arms Meets the Zombie Apocalypse Head On With the Grim Reaper MPA930T-GR


MasterPiece Arms unveil their newest weapon in the fight against a potential Zombie Apocalypse, or just to look really cool on the shooting range; the MPA930T-GR or the Grim Reaper.

 

The MPA930T-GR is an American made, 9mm top cocking pistol with a hydrographic pattern featuring skulls. The special coating is a durable finish that resists corrosion and wear. The MPA9

30T-GR comes with one 30-round polymer magazine, one standard extension, one mag -loader, all in a special gun case and with MPA's Lifetime Guarantee. A special order, non-threaded model is available and a California Compliant model is also available as MPA930T-GR-CA. MSRP is $537.95.  

 

 MPA930T-GR

MGI MARCK 15-Hydra Caliber Convertible Rifle SHOT Show 2012 from Safety Solutions Academy


Betsy of MGI demonstrates the MARCK 15-Hydra. The Hydra easily changes between calibers by swapping out three components: The barrell, the bolt and the magazine well. The Hydra can be converted to many calibers from .22lr to .50 Beowulf.

MGI MK15 Hydra Caliber Convertible Rifle SHOT Show 2012
MGI MK15 Hydra Caliber Convertible Rifle SHOT Show 2012
 
Morphix Technologies: Expanding in Virginia Beach and Around the World 

 

Kim Chapman, Vice President of Sales & Marketing of Morphix Technologies, sat down with the Virginia Beach Economic Department to discuss how the Virginia Beach location is part of the equation for the company's continued growth in Virginia and across the globe.

 

Kim Chapman

 

Watch the full video interview with Kim Chapman at the Virginia Beach Economic Department website.

 

Parabellum Armament, in Partnership with Arma Dynamics, Debuts New Line of Ambidextrous Charging Handles for M4 / M16 / AR15 Weapons 

 

Parabellum Armament Company, a veteran owned and operated company specializing in the manufacture and distribution of USA made products for military, law enforcement and responsible citizens, in partnership with Arma Dynamics is proud to announce the new line of Ambidextrous Charging Handles for the M4/M16/AR15 weapon system family. Designed and intended for the military environment, the new line features two variants- The URL (Universal Release Latch) and ADF (Ambidextrous-Dual Functioning) models. 

 

Charging Handles

 

Read the full story after the jump.

 

Revision Awarded NSNs for Desert Locust Goggle PDQ Quick Release - Earns Spot on U.S. Army APEL
 

Revision Military earned National Stock Numbers (NSNs) for its Desert Locust Goggle PDQ Quick Release. The PDQ Quick Release is a patented goggle attachment system designed for use in rapidly changing environments. Its helmet-mounted design with unique hook and loop attachment system allows the user to single handedly don and 

PDQ Goggle Down
The Desert Locust Goggle and PDQ Quick Release System in the donned position.
doff the  Desert Locust Goggle while keeping it at-th
e-ready. Designed with special operators in mind, the PDQ is ideal for fast-moving, dynamic missions where conventional goggle straps can interfere with helmet integration and operator equipment such as NVGs. The Desert Locust Goggle PDQ Quick Release is combat tested for operational effectiveness and is proudly on the U.S. Army's Authorized Protective Eyewear List (APEL).

Sentry Solutions Unveils Customer Testimonial Video Response Contest

 

Sentry Solutions proudly announces the launch of their first large scale Customer Testimonial Video Response Contest featuring the TUF-CLOTH and Marine TUF-CLOTH product lines. Kicked off through YouTube, Facebook and Twitter on February 1st, 2012, the contest calls on all fans to submit a video response featuring a customer testimonial on either Sentry Solutions' TUF-CLOTH or Marine TUF-CLOTH products. One lucky winner will receive a Sentry Solutions' prize product package (products of winner's choice) with a retail value of $100.00. The contest closes at 11:59pm EST March 31, 2012. It is open only to legal residents of the contiguous United States (excluding, without limitation, Puerto Rico and other US territories), who currently reside in the US and who are 21 years of age or older at the time of entry. View the contest launch video for more information.  

Sentry Solutions TUF-CLOTH / Marine TUF-CLOTH Customer Testimonial Video Contest
Sentry Solutions TUF-CLOTH / Marine TUF-CLOTH Customer Testimonial Video Contest

More contest rules after the jump.

Tuff Writer® Launches First Ever "Tuff-Writer / Blendtec® Challenge"

 

Tuff-Writer Inc. has set their sights on proving that the Blendtec Blender, made famous by the "Will It Blend?" series of YouTube videos, will not be able to blend their tactical pen. For years now, Blendtec has been blending iPads, pens and everything imaginable to prove just how tough their kitchen appliances are. Tuff-Writer has also made a point to show just how tough their pens are, breaking apart 2x2's, 2x4's, 4x4's and even a log - all without damage to the pen!  Over the course of several years, Tuff-Writer has reached out to Blendtec through emails and social media offering a Tuff-Writer pen for their "Will It Blend?" challenge with no response - but everything is about to change.

 

Tuff-Writer is issuing their own "Tuff-Writer / Blendtec Challenge" For every pen sold through the Tuff-Writer website, $5 of the proceeds will be set aside in a special fund to purchase a Blendtec blender (valued at $500). Pen prices will not be raised to reach this goal and there are no restrictions on which purchased pen's proceeds will go to the fund.

 

tuff writer   w audio
Tuff-Writer Inc.

More Challenge information after the jump.

Laura Burgess Marketing provides public relations and marketing services to companies within the law enforcement, tactical, military, shooting sports, fire, EMS, boating and recreational fishing markets. With over 20 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.

Sincerely,

LB_logo_2011

Laura Burgess
Laura Burgess Marketing

New Book out from Kenn Blanchard: The Zen of Gun Ownership

Kenn Blanchard shares the last twenty years of his life as an activist known as the Black Man With A Gun in a new ebook, now available on Kindle, called The Zen of Gun Ownership.

 

The 140 page book also addresses the racism in gun control and religion and gun arguments.  

 

He shares his blunders and triumphs in  candid conversations and names many people that have helped him.  You might be in the book!

 

The book also has sections that provide encouragement to new shooters, and those that are going through challenges with pastoral thoughts on how to succeed.

 

It's as eclectic as the author but has something for everyone.

 

Win Free Swag from Your Favorite Firearms and Accessory Manufacturers

 

Who DOESN'T love a chance to win free gear. Want to find out who is giving away what and where you can find it? Weapon-Blog.com hosts a page on their site where they list ALL the running contests on Gun Gear Giveaways. 

 

Visit Weapon-Blog.com today to find out what YOU could win!

Eagle Imports Reflects on the 2012 SHOT Show

 

All of us at Eagle Imports could not have been happier with the overall feel of the 2012 SHOT Show.  Our booth was busy from beginning to end.  Of course, we feel a lot of this was due to the introduction of the BP pistol, which, along with the new 380 Combat, drew huge interest from the crowd.  We had more writers and media in our booth than in years past and this added greatly to the excitement. We feel that business will be very strong for us this year for both the Bersa and American Classic lines of product - and that is how we are planning and forecasting. 

 

~Rafael Del Valle, National Sales Manager, Eagle Imports

 

This interview was performed by Paul Carlson of Safety Solutions Academy at the 2012 SHOT Show.

 

When I first saw the DoubleTap, I couldn't help thinking, "one gets ten." As I looked at the DoubleTap more and more, it quickly distanced itself from the FP-45 Liberator. There are certainly similarities: size, caliber and extra rounds stored in the grip, but the workmanship puts the DoubleTap in a whole new league. Despite the fact that Ray Kohout comes from a gun background, the design of the DoubleTap would lead you to believe otherwise. Roller bearings and CNC from head to toe are more indicative of the aerospace industry than a firearms design. No fetzer valve, but with Heizer Defense it's all ball bearings these days.  

 

Listen to the interview here.

G4S ITI - VA Campus to Host Advanced Hostage Rescue Course Taught by Redback One March 12-16, 2012

 

G4S International Training, Inc. (G4S ITI) will be hosting an Advanced Hostage Rescue Course at its Virginia Campus taught by Redback One March 12 - 16, 2012. This course is designed to teach tactical law enforcement officers the tactics, techniques and procedures of advance hostage rescue. It is taught by all former Tier-1 members of Australian and U.S. Army Special Operations. All instructors have extensive real world operational experience.  

 

TAWATEC Launches Official Social Media Presence

 

TAWATEC AG announced the launch of its official social media presence through Facebook and Twitter. The goal of both accounts is to create a place for fans and followers to interact directly with the company and other watch enthusiasts from all over the world, where they can discuss and review TAWATEC watches and other products.

 

Read the full story after the jump.

The Latest from Trainers Command Post & The LBM Blogger

 

02-07-2012 11:05:42 AM

Team International Training, Inc. (ITI) member Laura Torres-Reyes took home the High Lady title at the IDPA Triple Crown, held at the Universal Shooting Academy in Frostproof, FL February 4th, 2012. "I was really looking forward to this match as this year's first jewel of the Triple Crown," commented Torres-Reyes. "Toni (Honey Bunny) did a [...]...»

 

02-01-2012 08:01:48 AM

Team International Training, Inc. (G4S ITI) member Morgan Allen was crowned the ESP Division Champion at this past weekend's IDPA Costa Rica National Championship, held January 26th - 28th, 2012 in Heredia, Costa Rica (near San Jose). The match involved shooters from several Latin American countries, including Venezuela and Puerto Rico, for example, as well [...]...»

 

01-27-2012 09:37:47 AM

Email is how most of us now communicate.  In the beginning, this was most likely our first forray into the Web World after just surfing.  As a marketer, email still is the most powerful tool you can have.  When it comes to building your own personal brand, Facebook, Twitter, and LinkedIn get all our digital love. However, [...]...»

 

LBM Wants YOU...To Be a Contributing Blogger
     

LBM is looking to expand The LBM Blogger and we're looking for upstanding bloggers to contribute. We've already been able to get some fantastic bloggers to start posting content on our site. Perhaps you've seen their work. If you are a blogger who has contributed outstanding work to the industry, we'd like you to share your wisdom with our readers.

 

Getting started as a contributing blogger is easy. Contact Ashley Burgess to have your profile created. 

Once your user profile is created, feel free to contribute as often or as little as you'd like!

 

All posts will be publicized through our Twitter, Facebook & LinkedIn accounts. We may even feature you in our bi-monthly newsletter as well!

LBM Now Offers Advertising in Bi-Monthly Newsletter 

  

Are you looking to gain exposure but don't have the budget to launch a full scale PR / Marketing campaign? LBM is proud to announce that we are now accepting advertising in our bi-monthly newsletter for companies large and small. Contact us today to schedule your ad in the next LBM newsletter.

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