LB_logo_2011
Public Relations for the Real World
June 8, 2011 
Issue 60

Greetings!   

  

June is Great Outdoors Month and by an official proclamation from the President of the United States, its during this month that we should all get outside and enjoy our very special piece of the world. Laura Burgess Marketing certainly started the month off with a bang...literally. On our way out to the Outer Banks for a little fishing, we stopped in Virginia Beach and had drinks with an old friend. The next day we met up with several KRISS team members at the local firearms range where we had the chance to put some lead downrange. We shot the KRISS Vector rifle and we've been officially KRISSED! What a sweet rifle! Literally no muzzle rise - and with a .45! If you have never heard of KRISS or have been living under a rock, this system had me shaking my head. Talk about innovation. Me being the recoil baby that I am, I was reluctant to shoot anything above a 9mm but this .45 Vector was absolutely painless and I could keep the target in my sights the entire time! It may only be June, but I'm starting my Christmas list with a KRISS!
LBM and KRISS USA -- Range Time June 3, 2011
LBM and KRISS USA -- Range Time June 3, 2011
From shooting to fishing, we ended up at Oregon Inlet on Friday night. Up and at 'em by 5:15 a.m. we set off with our neighbors (newbies to deep sea fishing) and boarded the West Wind, captained by Olan West. We wanted bill fish and Capt. West said it had been slow but the luck was with us and an Marlinhour after we arrived at the "fishing grounds" I hooked a blue marlin. Some 40 minutes later we brought it to the boat and released it. Several Dolphin fish later, Eric took the chair as another nice size blue decided to play along. His fish only took about 25 minutes to come to the boat. Both fish were about 350 to 400 pounds and just spectacular. I definitely got my Hemingway on. We flew the white flags coming home and are now waiting for our citations from North Carolina for our blue marlin (my first, Eric's second!). So, I hope we have inspired you to get outdoors, shoot, fish, hike or take a vacation somewhere in our beautiful and FREE 50 states!

 

LBM Reveals How to Effectively Use Facebook to Connect with Your Target Market

 

LBM today released our fourth white paper, "Facebook: The World Just Got Smaller - Have You "Liked" It Yet?," in our social media series. In this white paper you'll learn how to develop a strategic plan for your Facebook page. Founded in 2004, Facebook has grown to over 500 million users worldwide with over 700 billion minutes per month spent using the social network giant. The full report "Facebook: The World Just Got Smaller - Have You "Liked" It Yet?," is available for download here.

Key advice offered in this white paper includes:
  • The difference between a Facebook Profile and Page - what makes them unique and what is the best option for a business to use
  • How to develop a successful Facebook strategy for your business
  • How to engage your fans and create a dialog - not a one way sales pitch

To learn more about Facebook and Social Media, click here to download the full report. 

An Overview of ATN

 

American Technologies Network is known worldwide to military and law enforcement professionals as well as varmint hunters and outdoorsmen for their crystal clear clarity, rugged bodies, SMART Technology and first class Image Intensifier Tubes for their night vision devices. Gary Tarakanov, VP of Sales gives you an overview of ATN and their products including the PS22 Day/Night System that turns your day scope into a night vision device. 
 

Overview of ATN Products
Overview of ATN Products
BLACKHAWK!® Warrior Wear™ Athletic Polo and Crew Shirts Score High in NTOA Member Tested and Recommend Program

 

The BLACKHAWK!® Warrior Wear™ Athletic Polo and Crew Shirt have been tested and recommended by the National Tactical Officers Association. The Warrior Wear Athletic Polo received an overall score of 4.64 out of a possible 5 with the highest points for size, quality, durability, comfort and maintenance. The Warrior Wear Crew Shirt received an overall score of 4.69 with the highest points for size, quality, durability, comfort and maintenance.

WW Athletic Wear

Lightweight and Moisture Wicking

The BLACKHAWK! Warrior Wear Athletic Polo and Crew shirts are both constructed of an ultralight polyester/bamboo blend fabric in a double knit pique with moisture-wicking and antimicrobial finishes. Worn under duty uniforms or body armor, the shirts provide all-day comfort and odor and moisture control.

Testers found the shirts kept them reasonably cool and dry throughout their daily activities both on the job and off.

Stylish Design Made Durable

The BLACKHAWK! Warrior Wear Athletic Polo features a high-performance, modern fit with short, raglan-style sleeves for a better range of motion. The Polo has a media player pocket on the left sleeve with a buttonhole to route the cord to keep an MP3 player secure and discreet.

The BLACKHAWK! Warrior Wear Athletic Crew shirt is a pullover-style, lightweight shirt designed for the serious athlete.

Both shirts have tagless labels at the neck for ultimate comfort whether worn under uniforms or worn casually. The shirts are available in three solid colors (black, navy and gray) with a contrast color insert at the shoulders, back of the neck and the underarms for a stylish, yet professional look.

Testers found the BLACKHAWK! Warrior Wear Athletic shirts held up well without any stretching or color fading after repeated wearing and washings.

To get more information on the BLACKHAWK! Warrior Wear Athletic Polo Shirt, visit http://www.blackhawk.com/product/Athletic-Polo-Short-Sleeve,1659,1518.htm.
  
For the BLACKHAWK! Warrior Wear Athletic Crew Shirt, visit http://www.blackhawk.com/product/Athletic-Crew-Short-Sleeve,1660,1518.htm.

Part No. Description

88AP00 Athletic Polo - Short Sleeve - Black, Navy, Gray - SM - 3XL - $39.99
88AT00 Athletic Crew - Short Sleeve - Black, Navy, Gray - SM - 3XL - $36.99
G4S International Training Inc. Announces New Team Captain; Welcomes New Faces to Team ITI


G4S International Training, Inc. (ITI) has announced several changes to the Team ITI line up. Team ITI Captain Rob Middaugh has made the decision to step down from his position. Effective immediately, Middaugh will pass the torch to long time team member and fellow ITI instructor, Brandon Wright. While saying goodbye to an old friend, the team is pleased to welcome new members Cindi Thomas and Laura Torres-Reyes to the team as its first female participants.

 

Earlier this spring, Team ITI began its search for new team members. Many individuals applied for the chance to be a part of the elite team, but only two were chosen, and they made history as the first female members of Team ITI.
 

Cindi Thomas
Cindi ThomasCindi Thomas has been competing for the past three shooting seasons in USPSA and IDPA. In USPSA, she competes in Production "B", as well as Limited 10, while in IDPA she is an ESP and SSP Sharpshooter. Thomas has several Top Three Lady finishes to her name, including a recent finish as High Lady at the South Carolina Sectional and the Maryland State IDPA matches. She is a Navy Veteran, having served seven years, and now works in a civilian capacity for the Navy as a Financial Analyst. Thomas has her Bachelor's Degree in Business from the University of Maryland University College and is currently enrolled in the Naval Postgraduate School's "Executive Masters in Business Administration" program.

Laura Torres-Reyes
laura torres-reyesLaura Torres-Reyes first started her shooting career five years ago when she decided to practice to qualify for a deployment as a Medical Commander for the Air Force. She is currently serving as an Active Duty Air Force Colonel (0-6). Torres-Reyes also specializes in Occupational Medicine and practices as a Physician. She currently competes in IDPA as an SSP EX and has earned over thirty High Lady and High Military State titles in her past four years of competing in IDPA. Prior to being on Team ITI, Torres-Reyes competed as a member of Team Smith & Wesson for two years.

LaserLyte® Mini Bayo: The Multi-Mission Pistol Bayonet

 

PB-4LaserLyte® introduces the Mini Bayo the latest addition to LaserLyte's unique line of Pistol Bayonets. LaserLyte®, in association with Ka-Bar® Knives, offers the new Mini Bayo that features a web cutter, serrated blade and unique chiseled edge. The Mini Bayo was specially designed by prominent knife maker Ethan Becker of Becker Knife and Tool, who has designed survival knives and tools for more than thirty years.

The razor-sharp, 2.75 inch Ka-Bar blade fits on any medium to large pistol with rail and slides on and off easily with the press of two buttons. Its stainless steel blade is sharpened to a fine edge and finished with a black oxide coating for protection. Featuring a full tang design, the blade also comes with a custom polymer sheath. The blade handle is constructed from 30 percent glass-filled nylon for extra strength and durability. A LaserLyte original, this Pistol Bayonet is ready for any situation - or just looking cool on your favorite gun.

LaserLyte Mini Bayo Specifications:

- Product Number: PB-4
- Compatible Firearms: All medium and large frame pistols with rails
- Material: Medium carbon, glass filled nylon
- Finish: Black oxide
- Weight: 2.6 oz., 73.71 g
- Blade Length: 2.75 in., 69.85 mm
- Overall Length: 5.75 in., 146.05 mm
- MSRP: $49.95

Flash Back to High School: Chemistry 101 and How Morphix Technologies Has You Covered

 

Today is your chemistry class day.

 

Question 1) What is this chemical compound?

Diborane

Question 2) What does it consist of?

Question 3) What are its indicators?

Question 4) Where is it found?

Question 5) What are the symptoms upon exposure?

Question 6) How would you know you have been exposed?
 

Chameleon Answers

Revision Introduces Tan 499 Desert Locust Goggle Kit; Gains Spot on U.S. Army APEL List

 

Revision introduces the Tan 499 Desert Locust Goggle Kit with enhanced camouflage for the warfighter. The new color configuration is designed to better integrate with the U.S. MultiCam uniforms currently in service in Afghanistan. The new kit features a Tan 499 frame and strap with MultiCam anti-reflective sleeve and carrying case. The Desert Locust Goggle is the first and only MultiCam eyewear on the U.S. Army Authorized Protective Eyewear List (APEL).

The Tan 499 Desert Locust Goggle combines the best ballistic protection and widest field-of-view with optimal fit and superior camouflage making this the ultimate goggle for extended use. Its high-performance OcuMax® coated lenses protect against fogging and scratching while the filtered ventilated frame keeps sand, wind and dust at bay.

The goggle exceeds ANSI Z87.1-2010 and military ballistic impact requirements (MIL-DTL-43511D, clause 3.5.10); ensures flawless optics for distortion-free vision; and provides rugged durability to protect and perform through all the rigors of combat. The Tan 499 Desert Locust Goggle U.S. Military Kit retails for $99.99 MSRP.

desert locust multi cam
The Tan 499 Desert Locust U.S. Military Kit includes the Tan 499 frame and headstrap with Multicam anti-reflective sleeve, clear and smoke interchangeable lenses, microfiber cleaning cloth, Multicam case and reusable anti-fog cloth.
Sentry Solutions to Exhibit at the Blade Show in Atlanta, GA June 10-12, 2011

 

gear tinVisit Sentry Solutions at the Blade Show in Cobb Galleria Centre in Atlanta, Georgia this June 10 - 12th at booth 133. Say hello to Mark Mrozek, President of Sentry Solutions and if you are one of the first 50 to visit the booth, receive a FREE Tuf-Cloth, the lint-free replacement for oil and silicone rags. For 2011, Sentry Solutions has introduced the Tuf-Glide formula in convenient spray bottles and the new Gear Care Kit Field Grade Tin to keep your knives in top performance. Sentry Solutions will be offering special promotions for dealers during the event. Stop by and see why the top knife makers recommend Sentry Solutions products for keeping knives sharp and lubricated. 

Laura Burgess Marketing provides public relations and marketing services to companies within the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. With over 20 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.

Sincerely,

LBLLC NEW 09 LOGO
Laura Burgess
Laura Burgess Marketing
More Than 175 Industry Leaders to Meet This Week in Louisville

NSSFShootingSummit2011

2011 SHOOTING SPORTS SUMMIT . . . From Tuesday evening to Thursday afternoon, the future of hunting and shooting in America will be the topic of conversation for more than 175 leaders from throughout the industry. The Shooting Sports Summit will present new research, programs and ideas that could greatly impact participation in our sports over the coming years. Learn more, see a list of attendees and view the agenda at www.nssf.org/summit.
  • USE THE HASHTAG: #NSSFSUMMIT . . . Summit attendees that use Twitter are encouraged to use the hashtag #NSSFSummit throughout the Shooting Sports Summit. By using this hashtag in your tweets, you are essentially contributing to a "live journal" of the event. NSSF will be collecting all of these posts and will provide a link to all of them in the following week's Bullet Points. Hear something worth noting? Have an idea? Tweet it and tag it with #NSSFSummit.
  • GUNBROKER.COM COMMISSIONS RIFLES IN SUPPORT OF SUMMIT . . . GunBroker.com, an active supporter of NSSF, has commissioned a special pair of Henry Repeating rifles for auction in support of the Shooting Sports Summit. Proceeds from the auction of the guns on GunBroker.com will be earmarked to support Task Force 20-20 initiatives identified by Summit attendees. Task Force 20-20 initiatives are designed to increase participation in hunting and shooting sports 20 percent by 2014. Learn more and bid on these one-of-kind rifles.
  • LBM'S ASHLEY BURGESS TO SPEAK ON SOCIAL MEDIA PANEL....
     
    LBM's Ashley Burgess will be speaking during the Breakout Session "Engaging Hunters & Shooters with Social Media" on June 8th. Burgess will be covering Facebook: who uses it, what a Facebook page is and how to develop a strategy.
AGI Unveils New Video Catalog

 

American Gunsmithing Institute unveils its Video Catalog. Hosted by President, Gene Kelly, check out the offerings on the video catalog; Gun Club of America & GunTech DVD Magazine, Building & Customizing Firearms courses, How-to courses, Armorers courses, Practical Shooting series, Buying and Collecting Guns, Disassembly/Reassembly courses, free offers and of course, the ultimate are the Professional Certified Courses for Gunsmithing, Welding, Machine Shop and Locksmithing. AGI is the only school that provides you with the most current information in the format most convenient to you - DVD - watch it and learn at your leisure. Didn't quite get it the first time around? You can watch these DVDs time and time again. In fact, the whole series makes a great library for any gunsmith or dealer that provides gunsmithing services. 

Give Your Promotion Legs with GunUp.com

 

Are you looking to promote your promotion? Need more give on your giveaway? Trying to attract more attention? GunUp.com, the foremost online firearms community has a page dedicated to helping you promote your giveaway or contest. GunUp.com is reaching more and more people every day and with the power of the GunUp Blogger network, your promotion is given wings to reach the maximum amount of people possible! Contact LBM to find out how to get the word out about your contests!
MGI 50-Round Drum
     
Love your Ruger 10/22? How about showing it a little love with MGI's 50-round drum. This high capacity magazine has a clear back plate so you can check your round count. This quality hi-cap magazine retails at MGI's site for only $79.00.
  
MGI Drum

The MPA 930T-AC Top Cocking Mini Pistol

 

The MasterPiece Arms MPA 930T-AC Top Cocking Mini pistol in camo is sure to bring a little interest your way next time you pull it out of its gun case at your range. Totally American made in MPA's state-of-the-art manufacturing facility, the MPA 930T-AC features a thread size of ½ x 28, a perfect fit for the MPA9075 Muzzle Brake! It comes with a lifetime guarantee and ships in a gun case with one 35-round polymer magazine, one standard extension and one mag loader. Ohhhs and Aahhs are not included but will come with the gun once you open it, especially in front of friends. All this fun is available for $537.95 MSRP.
  
MPA930T-AC
LBM Wants YOU...To Be a Contributing Blogger
     

LBM is looking to expand The LBM Blogger and we're looking for upstanding bloggers to contribute. We've already been able to get some fantastic bloggers to start posting content on our site. Perhaps you've seen their work. If you are a blogger who has contributed outstanding work to the industry, we'd like you to share your wisdom with our readers.

 

Getting started as a contributing blogger is easy. Contact Ashley Burgess to have your profile created. 

Once your user profile is created, feel free to contribute as often or as little as you'd like!

 

All posts will be publicized through our Twitter, Facebook & LinkedIn accounts. We may even feature you in our bi-monthly newsletter as well!

LBM Now Offers Advertising in Bi-Monthly Newsletter 

  

Are you looking to gain exposure but don't have the budget to launch a full scale PR / Marketing campaign? LBM is proud to announce that we are now accepting advertising in our bi-monthly newsletter for companies large and small. Contact us today to schedule your ad in the next LBM newsletter.

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