|
Greetings!
With everyone on the rampage to get ready for the upcoming NRA show I'll keep this brief. At LBM we have seen an incredible increase in gun related websites, blogs and Facebook pages. For manufacturers, it is becoming increasingly difficult to wrap their arms around all of this, stay on top of known writers and not miss a viable opportunity for press. Believe me, I feel for them. I also feel for the many newcomers to our industry that are working hard to establish themselves as bloggers and site editors.
For us, a PR agency, it is important that we keep attracting the writers we have been working with for years and also the newest ones. Our Facebook page is a critical piece of the PR pie in that we can instantaneously broadcast information about new products or services. We also serve many fans of our clients through the same page.
With so many other pages demanding attention, we need to keep our heads above the herd. For those of you that are currently using Facebook as a means of communicating or finding the latest info on guns and gear, we'd like you to take a minute and fill out a survey to help us as we look at new ways to make our Facebook page and our clients' pages more exciting for you the writer and end user.
 |
GirlsGuidetoGuns.com Interviews LBM's Very Own Laura Burgess | |
Natalie Foster of GirlsGuidetoGuns.com recently sat down with LBM's very own Laura Burgess. Here is an excerpt of the recent interview:
Natalie Foster: Where do you see the industry headed for women?
Laura Burgess: When I started in the 90s you would probably be pretty hard pressed to find any female CEOs in the industry. If there were, it was either because their husbands had started the business and had either retired or passed on. There just didn't seem to be any incentive for women to come in and start a business within the industry. It was considered a "good ol' boy" industry even in the time that I started. I think what's changed is that women are coming in and don't want to just be the pretty little girl in the booth, they wanted to actually be responsible for making the deals, selling the product, showing the product, talking about the product, demonstrating the product. I think women have significantly changed how the industry goes to market today. You see this tremendous influx of pink guns. We've worked with a number of companies that have introduced them. They do so not only to identify with women but also to support women's causes such as breast cancer awareness. One of the fastest growing segments of social media is over 55 year-old women. And the reason they're using social media is because it's a great way to reconnect with your high school friends or you can have the grand-kid on the knee and be able to chat with other women and talk about those things. They might say, "I'd like to go shooting. What do I do? Who do I talk to? What would you recommend?" It's a safer atmosphere for them to do that in the confines of their home. And then they're breaking out and they're forming these new groups and they're going on adventures of their own based upon common interests, including shooting. I think that you're gonna see an increase in women shooters. And I think that's important on a couple levels: (1) More women are increasingly the decision makers within a family; and (2) Since the family dynamic has changed so much, often times if there wasn't a dad or an uncle around, a kid might never have the shooting experience. With women taking the lead in this I think it can help the industry as a whole with the next generation. Moms are taking their kids out. There are more mother and daughter types of shooting events and it's all just wonderful to see. I think women could be the future of this industry in many ways.
Please visit GirlsGuidetoGuns.com to read the full interview. |
International Training, Inc. (ITI) - Texas Campus to Teach Advanced Sniper / Observer Course At Mountain States Tactical Officers Association (MSTOA) Conference May 3-5, 2011 |
 International Training, Inc. (ITI) will be teaching an Advanced Sniper / Observer Course at the Mountain States Tactical Officers Association (MSTOA) Conference held in Fort Harrison, MT May 3-5, 2011. This course is complete in content regarding advanced sniper marksmanship and the tactical application of sniper / observer skills. The range and field applications stress precision shooting and proper tactics. Students will be presented a wide variety of live fire drills and scenarios. This course will cover the following advanced skills:- Advanced Sniper Marksmanship
- Position Shooting
- Engaging Multiple Targets
- 50-700 Known / Unknown Targets
- Urban Operations
- Stress Shooting
- Moving Targets
- Observer Skills
- Techniques of Observation
Equipment requirements: 308 rifle or other short action caliber capable of one minute of angle; easily adjustable scope, bipod, leather or nylon sling, not a carrying strap; rear bag; cleaning gear for rifle; pen, pencil, highlighter and black marker; two small spiral notebooks or one rifle data book; flashlight; calculator; eye and ear protection; long sleeved shirts and long pants; durable boots or footwear; Camelback or other water system; leather gloves; rucksack or backpack to carry all gear; sunscreen; bug repellent; rain gear; hat or ball cap; wind meter; spotting scope. 250 rounds of match grade ammunition. To register for the MSTOA Conference and the Advanced Sniper / Observer course, please visit the MSTOA website for the conference registration form. For more information, visit www.mstoa.com or www.itiwsi.com. Prior to April 15, 2011, registration fees per non MSTOA member is $175 each, MSTOA members (1-5 members) $150 each and MSTOA members (6+ members) $125 each. After April 15, 2011 late registration fees of $50 per individual and $150 per team will apply. |
LaserLyte® Accuracy Behind Cabela's® Bore Sighters | |
LaserLyte®, in conjunction with outdoor's most respected brand, Cabela's®, has created the smallest, most affordable, efficient line-up of chamber boresighters and sleeves for rifles, shotguns and pistols. Built on the premise of saving customers time and money, the LaserLyte Cabela's boresighters are all made in the USA and machined to the highest S.A.A.M.I. specifications.
The Cabela's Premium .223 Boresighter uses the latest in microelectronics with an all digital circuitry and high-definition laser diode producing a reliable and constant crystal clear red dot for precision boresighting. The collimating lens system and high definition diode produce the most accurate laser alignment for sighting in scopes and iron sights on the market today. Machined using aerospace-grade tolerances, the Premium .223 Boresighter is available for $99.99.
The LaserLyte Cabela's Professional .223 Boresighter, like the Premium, provides reliable calibrated laser alignment for sighting in scopes and open sights. Simply place the unit in the chamber and close the action to activate the laser. The activated laser, centered automatically in the barrel, will project a straight laser beam to the target and allow for precision optical alignment. MSRP $69.99
Both the Premium and the Professional .223 Boresighters can be used to sight in a variety of calibers by using additional sleeves (sold separately) making the LaserLyte Cabela's .223 Boresighters as versatile as they are accurate. Each sleeve is precision machined to the exacting standards of S.A.A.M.I. and made from 100% brass. Chamber sleeve calibers available include:
- .22-250 (MSRP $19.99)
- .243/.308/7mm-08 (MSRP $19.99)
- .25-06/.270/.30-06 (MSRP $19.99)
- 7mm Rem./.264/.338
- .280 WSM/.300 WS/.325 WSM
- .300 Win. (MSRP $19.99)
- .300 WBY (MSRP $19.99)
- .30-30 (MSRP $19.99)
- .45-70 (MSRP $19.99)
- 7mm/.300/.375 Ultra (MSRP $19.99)
- 20 Gauge (MSRP $24.99)
- 12 Gauge (MSRP $24.99)
Adjust pistol sights and scopes using the LaserLyte Cabela's Professional Chamber Pistol Boresighter in any of the three popular pistol calibers; 9mm, .40 S&W or .45 ACP. Lock the handgun slide back, place the boresighter in the action, release the slide and the boresighter is activated. All three Professional Laser Chamber Boresighers are precision machined to S.A.A.M.I. standards with full Class III A, 5 milli-watt laser power for $59.99 each. |
Your Mission is Simple: Become a Fan of Revision and Help the American Freedom Foundation | |
Revision is honored to be a leading sponsor for the American Freedom Foundation. This year, we are commited to donating $.25 per existing fan/like on our Facebook page to this foundation. In addition, for each new fan, we'll donate $1. Our goal is to reach $10,000.
Spread the word and help make a difference in the lives of our troops.
 | | 2011 American Freedom Foundation Promotional Video |
|
Sentry Solutions Introduces the Field Grade Gear Care Kit™ in a Compact, Travel Size Tin | |
 Sentry Solutions has now packaged the Field Grade Gear Care Kit™ in a travel-size tin for in-the-field or on-the-range gear protection.
Sentry Solutions has combined their internationally known Tuf-Cloth™, Tuf-Glide™, a Gatco® Super Micro X sharpener and easy to use lint-free cleaning tools in a pocket-sized tin that will fit in any range bag, backpack, tackle box or glove compartment. The Sentry Solutions products provide a great combination of revolutionary lubrication, protection and sharpening versatility for knives, firearms, and broad heads for a retail price of $23.99.
Tuf-Cloth is the long-lasting, oil-free alternative for oil and silicone rags that prevents rust from forming on any metal surface. The Tuf-Cloth provides a fast-drying, water-displacing micro-bonded barrier against rust, friction and wear by simply wiping the metal surface of knives, tools, or tackle. Unlike silicone products, the Tuf-Cloth does not leave an oily film that attracts dirt.
Tuf-Glide works with the Tuf-Cloth in protecting and lubricating those hard to reach places. Its powerful oil-free rust inhibitor and lubricant are in a quick-drying mineral spirits carrier, which effectively transfers the active lubricants to the micro-pores in any metal surface. After delivering its cleaning action, the carrier evaporates, promoting the bond between the metal and the active ingredients without leaving a sticky residue behind. The dry barrier shield outperforms oil lubricants by more than 14 times in any environment or temperature.
Gatco's Super Micro X Sharpener is the industry's leading compact sharpener for knives, arrows and serrated-edged tools. Two fine and two medium sharpening rods are included, as is a built-in angle guide that makes razor-sharp sharpening quick and easy.
 | | Improved Knife & Tool Care - now the Gear Care Kit- Field Grade (Shown Here in Cloth Pouch) |
The new Sentry Solutions Field Grade Gear Care Kit Tin is also available for customization for events or marketing promotions. For more information on the Sentry Solutions Field Grade Gear Care Kit Tin - visit www.sentrysolutions.com.
|
|
Laura Burgess Marketing provides public relations and marketing services to companies within the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. With over 20 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.
Sincerely,
Laura Burgess
Laura Burgess Marketing |
|
|
|
|
|
The LBM Girls are Going the Distance - 39.3 Miles That is - To Find a Cure |  |
UPDATE: The entire team has now reached their fundraising goals! However, please feel free to continue to make donations to our team if you'd like.
Ashley and Laura are Team Stormchasers for the annual Avon Walk for Breast Cancer that will take place in our Nation's Capitol on April 30th and May 1st. So, while you are walking around the NRA show this year, think of Ashley and Laura walking around the beautiful monuments that recognize our Country's greatest leaders and please say a few kind words to all our female leaders that will never be because of this disease. We'd love your pocket change or any amount you can donate to the Avon Walk. You can make a donation to our team by visiting our team page, or you can make a donation to either Ashley or Laura by visiting our personal pages. Please also email us a name or photo of a loved one that you would like us to carry with us on our walk as a way of remembrance and honor. |
LBM Wants YOU...To Be a Contributing Blogger | |
LBM is looking to expand The LBM Blogger and we're looking for upstanding bloggers to contribute. We've already been able to get some fantastic bloggers to start posting content on our site. Perhaps you've seen their work. If you are a blogger who has contributed outstanding work to the industry, we'd like you to share your wisdom with our readers.
Getting started as a contributing blogger is easy. Contact Ashley Burgess to have your profile created.
Once your user profile is created, feel free to contribute as often or as little as you'd like!
All posts will be publicized through our Twitter, Facebook & LinkedIn accounts. We may even feature you in our bi-monthly newsletter as well! |
ISSC-AUSTRIA MK22 in Desert Tan Will Be Available Mid-May | |
In late 2010, ISSC-Austria made a splash in the market place with the launch of the ISSC Modern Sporting Rifle, the MK22 in .22LR. Up until now, the gun has only been available in black. However, ISSC-Austria is pleased to announce that the MK22 in Desert Tan will be available at your local dealer and distributor in Mid May of 2011.
The MK22 is engineered and precision built in Austria, incorporating the look and feel of a military-style designed rifle with the modern elements of a modern sporting rifle platform. This durable, all-metal rifle gives the shooter a "centerfire" feel even though it is chambered in the economical .22LR cartridge.
MK22 features include: a variable and folding open sight, a Picatinny-style quad-rail for mounting of sights, lights or gripping accessories and a folding and collapsible stock with an adjustable cheekpiece. The MK22 will also come in a version that will meet specs where certain states require fixed, non-folding stocks.
Weighing just a little over seven pounds, the MK22 has an overall length of 35.16 inches when stock is fully extended to 33.7 inches when collapsed. The overall height of the MK22 with sight is 11.7 inches. The overall width is 2.8 inches. Round capacity ranges from 10-shot to 22-shot depending upon area laws. MSRP for the new ISSC MSR MK22 is $569.95.
 |
LBM Now Offers Advertising in Bi-Monthly Newsletter | |
Are you looking to gain exposure but don't have the budget to launch a full scale PR / Marketing campaign? LBM is proud to announce that we are now accepting advertising in our bi-monthly newsletter for companies large and small. Contact us today to schedule your ad in the next LBM newsletter. |
|
|
