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Greetings!
It's getting warmer down here in North Carolina. And truly, Changes in Latitudes bring on Changes in Attitudes as Jimmy Buffett would say. But this letter isn't about our physical change in latitudes but the amazing changes we have seen with our clients as they have entered the sphere of Social Media. Initially, every company showed signs of skepticism and a bit of the old fear, but now with a year into the LBM program, our clients on board the Facebook train are showing signs of "benefitation." Better communication with customers, more Hoorays and a quicker route to solving problems customers may have had. Changing how we behave in a viral and transparent environment is key to marketers and management. But often companies think that just by looking in the fishbowl you can gather all the customer information you need. Wrong. Jump in. That's the LBM motto. Take some of your print budget (like one month of it - that's really all!) and invest in Facebook advertising. Drive your business - don't be driven!
So, we at LBM want to congratulate one client who embraced the change in latitude and attitude and in one year has reached 10,000 fans. Way to go BLACKHAWK!
 P.S. - NEW FEATURE! Click on the images for a High Res downloadable version! |
BLACKHAWK! Introduces the Stash-A-Way Duffel | |
If you didn't see this sly item at SHOT Show, I bet you might have wished you had! BLACKHAWK!® introduced a convenient way to carry all the stuff we seem to gather from trade shows or travels with the Stash-A-Way Duffel. This little gem folds up into a small pouch you can toss in your suitcase, briefcase or tote (7.5 inches long by 2 inches wide by 6.25 inches high). Unfold it and it becomes a generous 20.5 inches long by 9 inches wide by 9 inches high zippered duffel with a total of 1660.5 cubic inches! The Stash-A-Way Duffle is made from lightweight 210 denier nylon ripstop and has durable nylon carry handles and an adjustable/removable nylon shoulder strap. Only $23.99. This is a no-brainer for next SHOT Show or even better - VACATION! |
Revision Eyewear Wins UK MoD Combat Eyewear Tender | |
Based on soldier trials, technical compliance and best value pricing, Revision Eyewear, leading developer of protective eyewear for militaries worldwide, has secured a UK Ministry of Defence contract for Protective Combat Eyewear. Following tender evaluation and user trials, Revision was selected for providing the best value and for being the most technically compliant bidder. The estimated contract value is £3.4 million to provide the UK MoD with Revision's Sawfly® Military Eyewear System and Bullet Ant® Goggles.
The Revision Sawfly Military Eyewear System is an all-purpose spectacle designed to provide protection on a 24-hour, all-weather continuum. Maximizing fit, function and comfort, the Sawfly Military Eyewear System exceeds the rigorous optical and ballistic testing standards in use today; it is the most widely used military spectacle in service.
The Bullet Ant Goggle System provides powerful ballistic protection against medium-energy fragmentation while protecting against the environment: sand, wind and dust. The goggle system features interchangeable OcuMax® coated lenses for high-performance anti-fog and anti-scratch capabilities and provides flawless optics for unprecedented visual clarity. The Bullet Ant Goggle also exceeds the rigorous testing standards in use today.
Both products are prescription capable with a single insert-the Revision Rx Carrier.
The Combat Protective Eyewear Tender (number DC4/4055) is the UK MoD's first competition for protective eyewear since 2005. In addition to securing this procurement, Revision is the major supplier of protective eyewear for numerous NATO countries including the USA, Canada, Germany, the Netherlands, Denmark and Belgium; Revision also fulfills the protective eyewear needs of 40 other countries around the world. |
LaserLyte® Offers Caliber-specific Laser Trainer Cartridges
Realistic Training in the Comfort of Your Own Home | |
LaserLyte® introduces the caliber-specific Laser Trainer Cartridges that offer a revolutionary way to train almost anywhere. The Laser Trainer Cartridge is the most realistic training option in LaserLyte's popular line of Laser Trainers with the choice to practice tap, rack, bang or malfunction drills. Designed to match popular calibers in 9mm, .40 cal. and .45 ACP, the new Laser Trainer Cartridge fits inside the pistol chamber and features a firing-pin activated switch that indicates bullet impact with a bright red laser dot. For the cost of one or two visits to a local range, shooting enthusiasts can enjoy a lifetime of free training with the Laser Trainer Cartridge at the location that works best for them.
Each Laser Trainer Cartridge easily installs into the firing chamber in seconds, works regardless of barrel length and does not stick out of the barrel. The Laser Trainer Cartridge activates for 100 milliseconds each time the firing pin strikes the cartridge. This modified cartridge is rimless, so the Laser Trainer Cartridge is not expelled during dry fire, which allows for tap, rack, bang or malfunction training drills. A hardened rubber plunger on the laser also acts as a built-in snap cap to protect the firing pin and two rubber rings on the laser help ensure a proper fit in order to best replicate bullet impact for accurate training. The Laser Trainer Cartridge requires three 377 batteries, good for approximately 3,000 shots. Each model is sold separately for $99.95.
LaserLyte Cartridge Laser Trainer Specifications:
- Product Number: LT-9(9mm), LT-40(.40 S&W), LT-45(.45 ACP)
- Batteries: 3 x 377
- Battery Life: 3000 shots
- Weight: LT-9: 0.375 oz./11 g., LT-40: 0.5 oz./12 g., LT-45: 0.625 oz./19 g.
- Min. Diameter: LT-9: 0.34 in./9mm., LT-40: .39 in./9.86mm., LT-45 - .44 in./11.19mm
- Max. Diameter: LT-9: 0.38 in./9.7mm., LT-40: .42 in./10.63mm., LT-45 - .47 in./12mm
- Length: LT-9: 1.35 in./34.5mm., LT-40: 1.36 in./34.57mm., LT-45 - 1.36 in./34.52mm
- MSRP: $99.95
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ISSC-AUSTRIA Gifts Two Modern Sporting Rifle Domains to the NSSF | |
ISSC-Austria has announced that it will transfer ownership of its domains www.modernsportingrifle.com and www.modernsportingrifle.org to the National Shooting Sports Foundation as a demonstration of ISSC's good faith and support of the NSSF's ongoing modern sporting rifle media campaign.
ISSC-Austria released the MSR MK22 rifle in December of 2010 as the first product in ISSC's future line-up of modern sporting rifles. The MK22 rifle is a metal and polymer, durable, military-style rifle built on the modern elements of today's modern sporting rifle platform. ISSC-Austria purchased the two domains as part of the ISSC MSR MK22 marketing campaign. NSSF began a national modern sporting rifle media campaign in 2009 in order to educate gun owners and non-gun owners alike about AR-15 style semi-automatic rifles and to correct widespread misperceptions about their use and operation. Through its MSR campaign, the NSSF continues to place educational ads in major firearm and sporting magazines and on outdoor cable television networks. Furthermore, NSSF created a dedicated website NSSF.ORG/MSR to serve as the industry's preeminent resource containing facts, videos, and other information about MSRs. As part of its mission to promote, protect and preserve hunting and the shooting sports, the NSSF has made its national MSR campaign to rebuild the image of AR-15 rifles and other commonly used and owned sporting firearms its number one priority.
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Sentry Solutions Finds a Cleaner Way to Protect Weapons
Article from the Union Leader, Written by Nancy Bean Foster |
A company that began operations in a Hopkinton (NH) barn now provides oil-free weapon lubricants used by tens of thousands of American combat troops and is available on military bases around the world. In addition to the U.S. military, Sentry Solutions has contracts with the Malaysian Ministry of Defense, as well as police departments both national and international. Gun and sporting goods shops also carry its products.
Helping soliders and police offices maintain their weapons without the drawbacks of traditional lubricants is the mission of the Wilton-based company. Sentry Solutions produces oil-free lubricants for cleaning and maintaining guns, knives and tools used by members of the military, police forces, and sportsmen. In order for guns to function properly, they need to be kept clean and lubricated, and to do that job properly, people have long relied upon oil-based products. But traditional oils can create serious problems. Read the full article to learn more about Sentry Solutions and their revolutionary products. |
MasterPiece Arms Unveils 9300 SST-X Tactical Carbine |
 MasterPiece Arms unveiled the new Defender 9300 SST-X Tactical Carbine at the 2011 SHOT Show in Las Vegas, Nevada. Built on the popular MPA Mac Mini 9MM, the carbine comes complete with a muzzle break, 16" barrel, multi-reticle Holosight, an aluminum quad rail for application of accessories, a side cocking scope mount and a low profile, lightweight buttstock and a polymer 36-round magazine. The MPA Defender 9300 SST-X Tactical Carbine is completely built in the USA with a Lifetime Warranty on their state-of-the-art CNC machinery in one of few world class machining facilities in the Southeastern US. MSRP is $749.00. |
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Laura Burgess Marketing provides public relations and marketing communications services to companies within the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. With over 19 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.
Sincerely,
Laura Burgess
Laura Burgess Marketing |
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The LBM Girls are Going the Distance - 39.3 Miles That is - To Find a Cure |  |
Ashley and Laura are Team Stormchasers for the annual Avon Walk for Breast Cancer that will take place in our Nation's Capitol on April 30th and May 1st. So, while you are walking around the NRA show this year, think of Ashley and I walking around the beautiful monuments that recognize our Country's greatest leaders and please say a few kind words to all our female leaders that will never be because of this disease. We'd love your pocket change or any amount you can donate to the Avon Walk. You can make a donation to our team by visiting our team page, or you can make a donation to either Ashley or Laura by visiting our personal pages. Please also email us a name or photo of a loved one that you would like us to carry with us on our walk as a way of remembrance and honor. |
GunUp.com's Geek Shootout Goes Nationwide | |
GunUp.com announces the nationwide expansion of the popular Seattle Geek Shootout.
"We are a proud sponsor of the Seattle Geek Shootout which has been a tremendous success and we are excited to announce that we, along with our friends at Girl's Guide to Guns, are bringing the Geek Shootout to Los Angeles, the first of many Geek Shootout Tour venues," says Dan Hall, CEO of GunUp.com. "We are going to let the community decide where we take the Geek Shootout next, so go to GeekShootout.com (launching February 21st) and tell us why the Geek Shootout Tour should come to your city."
For all the Geek Shootouts, GunUp provides lane fees, targets, and GunUp T-Shirts. "We feel that it is paramount to reach demographics not normally associated with the Shooting Sports Industry. There is actually tremendous interest from those in the gaming and technology community to see what shooting is all about, these events provide a opportunity for people to experience the fun of shooting in a safe and supportive environment," continues Dan Hall.
Go to GeekShootout.com on February 21st to learn more about GunUp's Geek Shootout Tour and bring the Geek Shootout Tour to your city.
Special Note: In our constant quest to show our appreciation to our awesome bloggers, we are bringing 10 bloggers, decided by the GunUp Blogger Network, to SHOT Show 2012 with hotel and airfare on us. Additionally, we will be holding our inaugural GunUp Blogger Awards at SHOT show 2012. |
ATN's MO4-1: Night Vision Monocular with Built-In "Smart Technology" | |
For those of you who have enjoyed some nighttime varmint hunting or those of you who enjoy a foray into the backyard at night to view your local wildlife, you understand that seeing critters with a little night vision aid is a far better deal than trusting your own eyes. American Technologies Network's MO4-1 is just the ticket. It's a Night Vision Monocular with built-in ATN "Smart Technology." That means the proximity sensor automatically turns the monocular on when you bring it into viewing position. It saves valuable battery life and limits your fumbling around in the dark and scaring off whatever that large, dark and looming shadow was. Another facet of Smart Technology is that digital controls which allow you to activate or deactivate all of the features of the MO4-1 with just the push of a button. And the final benefit of Smart Technology is the powerful built-in Infrared Illuminator that allows you to see in total darkness with outstanding clarity! The ATN MO4-1 is a Gen1 night vision monocular with an MSRP of $319.00. |
Team International Training, Inc. (ITI) Signs Atlanta Arms & Ammo as New Sponsor for 2011 Competitive Season |
Team International Training, Inc. (ITI) is pleased to announce Atlanta Arms & Ammo as a new sponsor for the 2011 competitive season. Atlanta Arms & Ammo will be supplying the seven members of Team ITI with their match ammo for their very busy upcoming season. As one of the largest ammunition companies in the industry making the finest commercially remanufactured ammunition, Team ITI felt that Atlanta Arms & Ammo was a perfect fit for the team.
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