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Greetings!
Welcome to the last month in 2010. This is a busy month for LBM and our clients. It is also a month of change. It is with this issue that LBM wishes SIG SAUER a fond farewell from our client list. Our contract period has ended and we have had a wonderful two-year relationship with the company and its employees. At LBM and SIG, we all want to make this transition as smooth as possible for you. From here forward, please contact Allen Forkner at Swanson Russell for all your public relations needs. You can reach him at 402-439-6428 or allenf@swansonrussell.com and he will take care of your questions and writer requests. So adieu to a celebrated brand and a big welcome to ... LaserLyte! We can't tell you how excited we are to represent this innovative company. Not one to sit still either, LaserLyte has a truck load of new products coming at you for SHOT Show too. Read the release below and make sure you pencil in enough time to visit this dynamic group at Booth 340 at SHOT. |
LaserLyte® Signs Laura Burgess Marketing
for PR and Marketing | |
 LaserLyte, the leader in laser technology and the shooting and hunting division of P&L Industries, has chosen the team of Laura Burgess Marketing to provide public relations and marketing services. LaserLyte develops cutting-edge products for hunters and shooters. Innovation is behind every product they develop, whether it's for handguns, rifles or firearms training. LaserLyte is behind over 24 new offerings for 2011, including a Modern Laser Pointer that will enhance every PowerPoint presentation experience and provide the user the added benefit of being a defensive tool in an emergency. Another ground-breaking design for 2011 is their Rear Sight Laser RSL; a laser design incorporated into the rear sight.
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American Technologies Network, Corp., BLACKHAWK!® and Revision Eyewear Take Home Multiple OpticsPlanet Brilliance Awards | |
LBM is pleased to announce that three of our clients (ATN, BLACKHAWK!, and Revision Eyewear) have recently taken home 2010 Customer's Choice and/or Expert's Choice Brilliance Awards.The annual OpticsPlanet Brilliance Awards recognizes outstanding products and brands for excellence and world-class performance. With over 835 brands and 125,000 products in over 185 categories, this is no easy task. The hard work of exploring hundreds of thousands of products is distilled down to an elite few that standout for selection as 2010 OpticsPlanet Brilliance Award Winners. Winners were chosen by factoring bestsellers, customer reviews, customer votes, and feedback from product specialists and industry experts.
American Technologies Network, Corp. (ATN) was selected for one Customer's Choice Award and five Expert's Choice Awards. They won:
- Customer's Choice Night Vision Brand of the Year
- Expert's Choice Best Night Vision Binoculars <$500 (Night Vision Category: ATN Night Scout Night Vision Binoculars)
- Expert's Choice Best Night Vision Premium Monocular (Night Vision Category: ATN NVM 14-WPT Night Vision Monocular)
- Expert's Choice Best Night Vision Binoculars <$1,000 (Night Vision Category: ATN Night Cougar Night Vision Binoculars Goggles)
- Expert's Choice Best Night Vision with Head Gear (Night Vision Category: ATN Viper Night Vision Goggles/Scope with Head Gear Mount)
- Expert's Choice Best Night Vision Rifle Scope <$500 (Rifle Scope Category: ATN Aries MK390 Paladin Night Vision Rifle Scope MK-390)
BLACKHAWK! Products Group was honored with one Customer's Choice Award and four Expert's Choice Awards. They won:
- Customer's Choice Holster Brand of the Year Award
- Expert's Choice Best Tactical Pants (Apparel Category: BLACKHAWK! Lightweight Tactical Pant)
- Expert's Choice Best Combat Boots (Apparel Category: BLACKHAWK! Tactical Warrior Wear Desert Ops Boots, Coyote Tan)
- Expert's Choice Best Value Holster Line (Holster Category: BLACKHAWK! CQC SERPA Holster; matte finish with beltloop and paddle)
- Expert's Choice Best Military Holsters (Holster Category: BLACKHAWK! Tactical Omega VI Ultra Universal Modular Light Holster)
Revision Eyewear took home two Expert's Choice Awards. They won:
- Expert's Choice Best Safety Glasses (Presciption Sunglasses Category: Sawfly Eyeshield High Impact Deluxe Kit with Clear, Polarized Solar, Yellow Lenses)
- Expert's Choice Best Rx Military Goggles Solution (Safety Glasses Category: Sawfly Rx Insert Lens Carrier with Rx Prescription Lenses)
Congratulations to our fabulous clients! |
Morphix Technologies Launches Official Facebook Page
One Dollar (Up to $1,000) Will Be Donated to C.O.P.S. for Every New Fan that "Likes" the Page by December 31st, 2010 |
Morphix Technologies®, an innovator in the science of detection devices for dangerous chemicals, today announced its expansion into social media with the launch of its official Facebook page. Morphix Technologies hopes the page will serve as a place where first responders can share ideas and stories among each other. They also hope to help educate their end users about their industry and products, such as the Chameleon®, Safeair® and Chromair®. Morphix will be running a special promotion to not only encourage fan growth, but also to support Concerns of Police Survivors, Inc. (C.O.P.S.), an organization dedicated to providing resources to assist in the rebuilding of lives of surviving families and affected co-workers of law enforcement officers killed in the line of duty. One dollar will be donated for every fan that "likes" the Morphix Facebook Page by December 31st, 2010 by 11:59pm to C.O.P.S. (up to $1,000). The Morphix Technologies Facebook page will include images of the various product lines, trade shows, events and behind the scene sneak peeks. There will also be a Discussion board where fans can start dedicated discussions on the topics of their choice. Morphix Technologies also hopes to start adding video content to the page by late 2010. |
ISSC-Austria Introduces the MSR MK22 Rifle | |
ISSC-Austria, exclusive importer and distributor of the M22 range pistol, proudly announces the introduction of the ISSC Modern Sporting Rifle; the MK22 in .22 LR.
This exciting addition to the ISSC-Austria 22 caliber lineup is engineered and precision built in Austria, incorporating the look and feel of a military-style designed rifle with the modern elements of a modern sporting rifle platform. This durable, all-metal rifle gives the shooter a "centerfire" feel even though it is chambered in the economical .22LR cartridge. MK22 features include: a variable and folding open sight, a Picatinny-style quad-rail for mounting of sights, lights or gripping accessories and a folding and collapsible stock with an adjustable cheekpiece. The MK22 will also come in a version that will meet specs where certain states require fixed, non-folding stocks.
Weighing just a little over seven pounds, the MK22 has an overall length of 35.16 inches when stock is fully extended to 33.7 inches when collapsed. The overall height of the MK22 with sight is 11.7 inches. The overall width is 2.8 inches. Round capacity ranges from 10-shot to 22-shot depending upon area laws. MSRP for the new ISSC MSR MK22 is $569.95. |
Sentry Solutions Launches New Website:
More Info, Action and User Features! | |
Sentry Solutions, the dry lubrication leader in the military, law enforcement, firearms and outdoor sporting markets, today announced the official launch of the new Sentry Solutions website. The new website features a modern, clean look with updated information on products and the many uses of Sentry Solutions' products.
 The new site also makes it easier for the shopper by providing the products specific to the application on separate pages. Now, when looking for products that apply to firearms cleaning and care, a simple click on the Firearms Applications takes you directly to the product page for those specific items. Under the Applications Tab, shoppers can find information, tips and techniques on the use of Sentry Solutions products on firearms, knives, marine and other sporting goods. A new Dealer Locator makes it even easier to find a store carrying the well-known Tuf-Cloth™ and other Sentry Solutions products. Downloadable instruction manuals and other product information can be found under the updated FAQ Tab. If seeing is believing, then visit the Video Library for videos on the overall technology of oil-free gun and gear care, a Tuf-Cloth field test, enhancing accuracy with Smooth-Kote bore treatment by Arthur Jackson, a world class competitor and testimonials from Scott Duff, Firearms Instructor and Rod Bremmer, President of Columbia River Knife & Tool. |
The MGI 7.62x39 Mag-Well Now Available | |
 This is the long awaited 7.62x39 mag-well drop-on accessory for the MGI Hydra modular lower receiver. This allows the operator to utilize standard AK-47 magazines when used with a 7.62x39 barreled upper receiver. Using the magazines designed for the specific caliber insures trouble free feeding, something that has always been problematic in other caliber conversions. Magazines eject with 1 hand instead of 2 hands like a typical AK-47 by dropping strait down on release. No tools required to make the change in less than 1-minute. There is no need to change any other parts in the lower receiver allowing the operator to maintain the same trigger feel as normal. MSRP $275. |
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Laura Burgess Marketing provides public relations and marketing communications services to companies within the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. With over 19 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.
Sincerely,
Laura Burgess
Laura Burgess Marketing |
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It's That Time of Year Again! |  |
Here it comes at 95 miles an hour! That's SHOT Show speeding towards you. If you want to get the attention of the media and dealers, we are here to help.
Every year, LBM puts out a series of email newsletters targeting media and dealers with the latest in new products and announcements. And it's time to make plans again. This year, LBM will offer a Hunting exclusive email newsletter and a LE/Tactical exclusive email newsletter.
So here's the deal - $50 bucks for 75 words, booth number, hi res image and logo - one time newsletter offering. For $75 up to 100 words and info will go in two email newsletters! LBM now accepts credit cards.
Download our special offer now!
Contact us for more information. |
Kodabow to Exhibit at Archery Trade Association (ATA) Show |
Kodabow will be exhibiting at the ATA (Archery Trade Association) Show on January 6 - 8 in Indianapolis, IN. Kodabow manufactures a quality line of hunting crossbows with retail prices between $819.99 to $899.99 made "right" in Pennsylvania. The crossbows are made to hunt hard and deliver success in the field. |
Train with International Training, Inc. |
Sometimes talking about training can leave you, well, a little sleepy. But what happens when you mix guns, guys and cars together? Now that's training the International Training, Inc. (ITI) way - guaranteed to keep your eyes wide open. Watch this video from a class last year and I'll bet you want to sign up. |
MasterPiece Arms' New Accurate Protector Series | |
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GunUp Gun Giveaway Section now Live! |
Now you can find all the ongoing promotions in one easy location. Whether it's a sweepstakes from your favorite manufacturer or magazine, they are all listed right here at www.GunUp.com/giveaways.
And don't forget to join the GunUp community where every time you interact you receive points towards winning GunUp prizes. Membership is easy and best of all FREE! GunUp has over 30,000 unique viewers a month since launching in October. |
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