LBLLC NEW 09 LOGO
Laura Burgess Marketing Newsletter
Public Relations for the Real World
November 3, 2010 
Issue 47

Greetings!   

  

By the time this newsletter comes out we will have a different America - or not. The election season this year has been more about personalities, quasi-belief systems and the ability to rapidly spend money than about issues. Like everyone else, we get tired of hearing the same old, dusted off speeches with a bit of new bedazzling glued on, but issues haven't changed. The country still needs jobs. Jobs don't come from the government. They come from you and me. They come from that great idea over a few beers. They come from that dang thingy that isn't working but if I somehow use this or do this, voila, a new business is born. Jobs come from our garages, our kitchens, our basements, our dreams. That's what made this country to begin with. People came from all over to start a business or work in a job that was unavailable in their country. That is still the case. Don't let anyone tell you that any government creates jobs. That is unless you lived in the USSR or China. We, the people of the United States of America, create jobs. We have been creating our futures for generations and we can do it again. This month, LBM dedicates this newsletter to all the companies below that started with a dream - maybe in a garage, or a basement, or a kitchen.

Revision Introduces the New Sawfly® Military Eyewear System
 

Revision, leading developer of protective eyewear for military and law enforcement forces worldwide, introduces the completely redesigned Sawfly Military Eyewear System. The new Sawfly Eyewear features a redesigned frame, Comms Compatible arms, new Comfort Nosepiece, an extended lens and new retention system. The result is a superior eye protection product that provides optimal comfort, fit and gear compatibility without compromising ballistic performance, optics or durability.

New SawflyThe system's multiple changes provide significant end-user gains; the Sawfly Eyewear's redesigned frame not only features an aggressive new look but it facilitates lens changing with the new quick-change lens system. New Comms Compatible arms are leaner and longer for the utmost comfort, equipment compatibility and retention; their overmolded undercarriage provides shock absorption and grip while their thinner profile ensures that hearing protection works as designed. The eyewear's new Comfort Nosepiece has been reengineered for enhanced comfort, retention and durability; it features a softer durometer nosepad which provides added grip and cushioning. The Sawfly's new extended lens provides greater lateral lens coverage for full side-impact protection-without compromising airflow and anti-fog performance. Finally, the system's new Secure-Snap retention band clips firmly into the frame, keeping eyewear in place, even during high activity missions.

Like its predecessor, the new Sawfly Military Eyewear System provides the same superior ballistics, exceeding ANSI Z87.1-2010 and military ballistic impact requirements MIL-PRF-31013, clause 3.5.1.1 and MIL-DTL-43511D, clause 3.5.10; the same flawless optics for distortion-free vision; and the same rugged durability to protect and perform through all the rigors of combat.

The two-lens Sawfly U.S. Military Eyewear System makes its debut at the 2010 AUSA Annual Meeting with a retail price tag of $89.99 MSRP-the same best-value price as the previous model. The three-lens Sawfly Eyewear Deluxe Kit retails for $119.99 MSRP, also with no price increase. Available December 1, 2010.

For full product details visit http://www.revisioneyewear.com/perfection

SIG SAUER® P290™ Sub-Compact 9mm Pistol - Full Size Power in the Ultimate Conceal Carry

 
SIG SAUER, the leading manufacturer of military, law enforcement, government agency and commercial firearms, introduces the SIG SAUER P290™ Sub-Compact 9mm pistol. The latest addition to SIG SAUER's innovative conceal carry line-up puts all the power of a full-size 9mm in a lightweight and versatile polymer pistol design in the hands of responsible citizens and law enforcement officers.

p290The P290, in Double-Action-Only, has a snag-resistant, sleek design for conceal carry or used as a back-up for plains clothes or security personnel. The Stainless slide carries the popular SIG SAUER serrations and is finished in either natural stainless finish or a black Nitron® finish. Unique to the P290 are polymer customized grip plates in aluminum, wood and polymer that can be engraved with your initials for a truly personalized pistol (coming soon.). 

Read the full article to learn more about the P290 Sub-Compact 9mm Pistol.

ATN Introduces an Advanced New Line of Thermal Sights

American Technologies Network is proud to announce a new advanced family of thermal sights for light, medium and heavy weapon applications.

The ThOR series of thermal imaging scopes are based upon a proven 320 x 240 microbolometer core, which is coupled with a high resolution OLED Color Microdisplay Assembly that provides exceptional resolution and clarity. To achieve superior accuracy and precision the ThOR scopes utilize a rear projected optical precision windage and elevation system that allows for ¾" MOA (2X) and ½" MOA (3x) reticle adjustments. This is a significant improvement over systems that use digital windage and elevation. The ThORs are the only thermal weapon sights with ATN's new proprietary feature - Two Color Manual Brightness control of the aiming reticle. This feature allows for a choice of color (red or amber) of the projected reticle depending on the operator's preference and tactical situation. The ThOR line is built with either a 2x or 3x optical magnifications. This provides is increased resolution benefits over digital zoom models.

ThOR 2X
ThOR 2X 
 ThOR 3X
ThOR 3X
The ThOR is an ideal product for force protection, border patrol officers, police SWAT and special operations forces providing them the tools they need to be successful in all field conditions both day and night.

Read the full article to get the detailed specifications on the ATN ThOR 2X and ATN ThOR 3X.
GUNUP.com Projected to Hit 14,000 Unique Visitors in First 30 Days
   

gunup logo

Dan Hall, CEO of GunUp.com takes a breather to give us an update on the new site.

"Launched October 15th, GunUp.com is projected to receive over 14,000 unique visitors in its first 30 days. Traffic has already peaked over 1,000 visitors a day with 28,000 page views, and an average of 4.5 minutes time on site and page views per visit.

While still being indexed, GunUp already ranks in the top ten search results for many gun models including guns from American Tactical Imports, Browning, CZ, Escort, FNH, Harrington & Richardson, IAC, Les Baer, Masterpiece Arms, Mossberg, Ruger, Smith & Wesson, Taurus, U.S. Fire Arms, Verona, Walther, and Winchester."

If you are not a member, you need to sign up now. Stay tuned for GunUp's first online promotion - Win Free Ammo for a Year! Starting November 15, 2010.
USA-Spirit Provides Piece of Mind During Emergencies
   
Don't be fooled. November is not the end of a bad weather season anymore. Last year alone over 55 million people were affected by extreme weather disasters. Keeping extra batteries, candles, blankets, canned food and water on hand is always advised. Now, add to your emergency larder with the USA-Spirit OK Personal Care Emergency Kit. It provides essential products for up to 72 hours in the event of a disaster. Keep one in your truck, one on your boat and a couple in your hunting lodge. And it's only $24.99 for a little piece of mind.

USA Spirit OK KitKit Contents (31 Products)
  • Total body wash + shaving lather: Three single application pouches included (.50 fl. oz. each)
  • Disposable razor (1)
  • Deep cleaning teeth wipes (3)
  • Antiperspirant deodorant: Three single application pouches included (.50 fl. oz. each)
  • Anti-fungal foot cream: Three single application pouches included (.50 fl. oz. each)
  • Anti-bacterial wipes: Single application pouches included (9)
  • Toilet tissue (2 rolls)
  • Sunscreen + insect repellent pocket wipes: Three single application pouches included
  • Medicated lip balm (1)
  • Water purification tablets (3). NOTE: Each tablet treats 1 liter of water
 
Morphix Technologies Develops the Chameleon
   

Morphix Logo

Methamphetamine has become the number one drug of choice for abusers since the 1980's, surpassing cocaine. The meteoric rise in use is due largely to its common place ingredients, ease of manufacture and low costs. Illegal production in small labs using homemade recipes increased rapidly in a little over ten years.  The Drug Enforcement Agency (DEA) spearheaded legislation since 1986 to track sales of the chemicals that are used to manufacture the drug that are normally found in over-the-counter cold and cough remedies.  In 2005, Congress passed the Combat Methamphetamine Epidemic Act, requiring any medications with pseudoephedrine be kept behind the pharmacy counter and sentences for meth traffickers toughened.  By 2006, a U.N. World Drug Report cites over 26 million meth addicts in the world; the number of addicts equals the combined number for cocaine and heroin users.  The United States, in 2006, had 1.4 million meth users.

This growing and disturbing trend impacts the infrastructure and services of small towns, suburbs and cities across America at an alarming rate. The chemicals used are highly toxic and explosive. Addicts modify recipes and manufacturing methods to escape detection by law enforcement. The "Clandestine Laboratory" otherwise known as the "old mobile home in the back of the field" is no longer the only manufacturer in town anymore.  Now, when a cop pulls over a vehicle, they no longer have to worry if they'll get sideswiped by another motorist, they have to consider the driver is doing a little "Shake and Bake" in the back seat, courtesy of a plastic 2-liter soda bottle. Or worse yet, that backpack sitting by the road so innocent, as if a child forgot to take it on the bus, may be a Backpack Lab waiting for its dealer to pick it up.

ChameleonThe frightening thing about these statistics and growing drug epidemic is often what hurts or kills you is not pointing a gun at you.  It's Phosphine, Hydrogen Sulfide, Ammonia, and Hydrogen Chloride. And if these chemicals don't explode, the fumes are enough to seriously injure or kill you. In fact, of all injuries incurred by meth, 56% were first responders - you know, the guys that get the call and jump into action - your local police officers, EMS or first responders and how can you tell what's cooking  - literally? A simple armband - loaded with chemical detectors that will rapidly and efficiently tell an officer if he is in danger. Morphix Technologies has developed the no-brainer tool for ALL cops, EMS and first responders. Something to keep in your patrol car's glove box, in your locker at the station and in your go bag. Because what is not seen can be just as deadly as the obvious.
KodaBow - Proudly Made in the USA
   
KodaBow is a small, Pennsylvania company using all USA made parts and labor. KodaBow crossbows are unique and if you ask anyone that has ever shot one, I believe the term was - SWEET! Their gearing up for the ATA show to be held in Indianapolis, Indiana on January 6-8, 2011. Make sure you visit this American Made Company.

Big RhinoA new direction in hunting crossbow design comes from this Pennsylvania Company that uses a 100% solid machined aluminum platform in combination with a distinctive AR-15 styling. The KodaBow crossbow's solid core of aluminum results in minimal recoil effects and maximum energy dissipation resulting in a low noise signature. The adjustable stock has benefits during cocking the bow and provides a custom fit when shooting from different positions or for multiple users. The rail is highly functional with multiple attachment points on the underside for accessories ---- grips, varmint lights where permitted, and even bipods, so imagination is truly the limit. 

A unique patented trigger system with integrated Anti-Dry Fire and Automatic Safety results in crisp let-off at the shot. External parts have durable coatings including a hard coat on barrel, trigger and riser. String changes in the field are simplified with the Stringing Aid that ships with every bow and is specially designed for quick connection to the hybrid dual recurve limbs. A sturdy Kodabow Rope Cocking Aid is also included. 
 
Four different limb weights are offered up to 225 lbs, 8.3 lbs total bow weight w/o optics; 34" limb width and 27.5" at the cocked position, 34.75" min. length, 38.5" max. length, Speeds to 355 fps with a 350 gr arrow and up to 303 fps with a 515 gr arrow. Proudly made in the USA.
   
Kodabow
1045 Andrew Drive C-2
West Chester, PA  19380
 
ATA Show Booth Number: 3008
 
www.kodabow.com
610-620-4352
 
Laura Burgess Marketing provides public relations and marketing communications services to companies within the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. With over 19 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.

Sincerely,

LBLLC NEW 09 LOGO
Laura Burgess
Laura Burgess Marketing
It's That Time of Year Again! 
SHOT2011
Here it comes at 95 miles an hour! That's SHOT Show speeding towards you. If you want to get the attention of the media and dealers, we are here to help.

Every year, LBM puts out a series of email newsletters targeting media and dealers with the latest in new products and announcements. And it's time to make plans again. This year, LBM will offer a Hunting exclusive email newsletter and a LE/Tactical exclusive email newsletter.

So here's the deal - $50 bucks for 75 words, booth number, hi res image and logo - one time newsletter offering. For $75 up to 100 words and info will go in two email newsletters! LBM now accepts credit cards.

Download our special offer now!

Contact us for more information.
 
 
ISSC-Austria's World Simul-Shoot Championship Series Wrap UP

We invited the world to the first high speed pistol championship specifically for 22LR, rimfire pistols. Do you know what we learned? That no other pistol or 22 conversion kit, was better suited for rapid fire and rapid reloading than the ISSC Austria M22, 22LR pistol.

 

No other rimfire pistol provides the fast action fun and realism of the ISSC Austria M22. Guaranteed!

International Training Inc. Announces New Manager of Training Operations (MTO) for Texas Campus

International Training, Inc. (ITI) today announced Shawn Lewis as the new Manager of Training Operations (MTO) for the Texas Campus. Lewis joins the team with 18 years of worldwide High Risk Operations and Training experience.

Shawn Lewis
Shawn Lewis 


Lewis began his career as a U.S. Army Reconnaissance Scout. He served as a Scout Section Sergeant during Operation Uphold Democracy and Operation Tropical Eagle. He also served as a Team Leader and Instructor for the U.S. Department of State, Diplomatic Security Service, Anti-Terrorism Assistance Program (ATAP), training foreign Counter-Terrorist units and Presidential Protective units in over 13 countries.

Lewis has been a Protective Agent and Instructor for the U.S. Department of State, High Threat Protection Program, training in firearms and protective operations. He also was an Adjunct Instructor for the NRA Law Enforcement Activities Division, where he taught Instructor Development courses around the country.

During his Law Enforcement career, Lewis was a Patrolman, Firearms Instructor and a Field Training Officer. He served in Narcotics, Fugitive Apprehension and S.W.A.T.

An Officer Says Thank You to BLACKHAWK!


I wanted to say thank you for designing a top notch retention holster. I am a police officer with the Tampa Police Department and purchased the SERPA Level III holster for my Sig Sauer P226. I purchased this holster a while ago when they first were offered.  I wanted something which offered more security and was very glad I did.


Approximately a year ago, I became involved in incident where the subject tried, several different times, to disarm me. I encountered him after he fled from officers. I caught up to him behind a garage and confronted him. As I attempted to arrest him, the fight was on. During this struggle the subject attempted, several different ways, to unholster my gun. I used several different techniques to stop his actions however he continued. At one point, he was able to flip the hood up. The second retention feature kept the gun locked in place. The holster, absolutely, did its job. It prevented all his attempts to disarm me and I owe my safety to its retention. Two fingers to his eyes eventually stopped the fight and, in the mean time, the holster kept the firearm locked in place. I recently got issued a firearm with a light attached. I am hoping that Blackhawk makes a holster to fit it. The issued Safariland holster is nice however I swear by the SERPA! Thanks for designing a holster that assures the safety of police officers.


Officer Shane Gadoury
Tampa Police Department, Fl

Our Clients
American Technologies Network, Corp

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CUMA RAM

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I-FUND

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Max Michel


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USA Spirit

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