LBLLC NEW 09 LOGO
Laura Burgess Marketing Newsletter
Public Relations for the Real World
October 6, 2010 
Issue 45

Greetings!   

 

Recently a client was surprised to find out all that LBM provided in PR and marketing services. I was surprised the client didn't know. But, I guess LBM has been flying under the radar lately. You see, we've been very busy providing clients a large array of services bundled and unbundled. That means, clients can access all our services or just one.


What I find really interesting is from an article in Advertising Age that discussed the ever changing face of agencies and what the agency of the future looks like. The agency of the future does PR, creates ads, brochures, catalogs, schedules media, works with the media, strategizes and implements campaigns, researches markets, does video and photography, provides full service social media applications and the latest growing trend was providing content.

 

I guess LBM is already looking like an agency of the future providing clients with a full-boat of services as above and about the growing trend of content building? Well, you are reading one example that we have been providing as a service to our clients now for three years and let's not forget Trainers Command Post - our latest content provider.

Trainers Command Post Update
 
TCPCheck out the latest articles in Personal Defense from Mike Boyle on Selecting a Personal Defense Handgun and Ben Goldstein shows us why your mindset is so important in Train to Your Limits ... Then Surpass Them! Police & Security News offers up Ralph Mroz's article on Close Quarter Core Skills and John Benner of the Tactical Defense Institute informs us of the importance of gun fit for Law Enforcement as well as Responsible Civilians.
 

Remember, this is a Free resource for trainers and instructors. Please contact laura@trainerscp.com for more information on how you can take advantage of this free marketing opportunity. Have a training blog? Link up with TCP.
 


Trigger the Vote

The Look and Feel of the Classic SIG556 ™ in an Affordable .22 Rifle
 
SIG SAUER, Inc. fuels the demand for the legendary SIG556 performance but in an affordable .22 LR caliber with the new SIG522 semi-automatic rifle. Featuring SIG556 parts, including a Swiss type folding stock and polymer forend, on a durable metal receiver with integral Picatinny rail, the SIG522 provides the avid sport shooter plenty of action on a classic military style platform that gives the look, feel and dependability of our full size SIG556.

522


For a limited time only, choose the SIG522 classic model and get a FREE heavy barrel and wrench at no charge. Now you can convert your SIG522 into a heavy barrel varmint or target rifle in just minutes.

Visit the SIG SAUER Website for more information.
 
BLACKHAWK!® Load Out Bags for Fire / EMS


BLACKHAWK! makes packing up and loading out for Fire/EMS personnel easier with unbelievable compartmentalization and versatility with the P.U.L.S.E.™ Bag and the
U.S.A.R™ Bag.

PULSE BagThe BLACKHAWK! P.U.L.S.E.™ Bag is the Professional's Urgent Loading Systems Enhanced bag that is 30 inches long by 16 inches wide by 14 inches deep. Constructed in red or black 1000 denier nylon with reflective cording the P.U.L.S.E. bag has zippered mesh dividers in all compartments. The pull handle hides away for safe stowage and the fully wrap-around carry handle and top handle are reflective. The corners are reinforced for long wear and the top features a clear window pocket for maps or instructions. Available in red or black with a retail price of $299.99.


USAR BagThe BLACKHAWK! U.S.A.R.™ Bag is the Urban Search and Rescue bag and the largest load-out bag offered. Featuring a hideaway pull handle, full wrap-around carry handle and a two end cap padded handles (reflective) for a two-person carry the U.S.A.R. bag also has S.T.R.I.K.E. webbing on the sides for additional pouches and accessories. Made from red or black 1000 denier nylon with reinforced stitching and reflective gray piping, the load-out bag also has multiple D-rings for external securing of items or palletizing. Highly durable heavy-duty in-line skate wheels provide years of use in addition to the reinforced corners and stiffeners added to the bottom of the bag. The U.S.A.R load-out bag is 43 inches long by 15 inches wide by 15 inches deep with foam padding throughout to protect contents. Available in red or black the U.S.A.R. bag has a retail price of $399.99.

MGI Unveils New Logo Design

MGI LogoMGI is pleased to announce the release of a new logo that better represents the company brand and product lines. The rugged design was developed by Laura Burgess Marketing to help solidify the MGI brand in the mind of current and future buyers.

The Hydra symbol, an established element from the previous branding, remains in the new logo design as it is a powerful element that connects current consumers and future buyers to the brand. The degraded texture is used to emphasize the rugged, tough and made-to-last quality of the Hydra Modular weapon system, while the "I" in MGI has been designed as a bullet casing to subtly emphasize the small arms development commitment of MGI.
International Training, Inc Welcomes Jason Maples to Team ITI

Jason MaplesInternational Training, Inc. (ITI) is pleased to announce the addition of Jason Maples to Team ITI as the seventh teammate. Maples joins the team with five years of IDPA and USPSA match competition experience. Primarily competitive in USPSA, he is currently an "A" Class shooter in Limited, Production and Open divisions. He is also a classified "B" shooter in Limited 10 and Single Stack divisions. Maples most recent accomplishments include a 1st place finish in "A" Class Production and 5th Overall Production, Production Division at the 2010 USPSA High Desert Classic, as well as a 2nd place finish in "A" Class and 3rd Overall Production, Production Division at the 2010 USPSA Mile High Championship.

Maples began his law enforcement career in 1998 as a full-time police officer for the City of Sevierville in East Tennessee. In 2003 he was hired as an Agent for the U.S. Border Patrol. He has also served as a firearms instructor for the Sevierville Police Department, as well as for the U.S. Border Patrol. Maples is also certified as a M4 carbine instructor.

Catch Jason Maples competing as a Team ITI member for the first time at the USPSA Limited/Production/Revolver National Championship held at the Desert Sportsmen in Las Vegas, NV from October 14-16, 2010.
Laser Ammo Ltd. Provides Safest and Most Cost-Effective Laser Marksmanship Tool with SureStrike

Laser Ammo
Laser Ammo Ltd. ("Laser Ammo"), manufacturer of the patent pending SureStrike™ dry fire system, provides the world's safest and most cost-effective laser marksmanship tools that improve skill while reducing training expense.

SureStrike transforms any fully operational pistol into a laser emitting dry-fire training weapon within a few seconds. The SureStrike has dimensions similar to those of a standard ammunition cartridge and is simply loaded into the weapon's chamber through the breech, then held in place with a safety pipe and nut.


Activated only by the firing pin strike, the SureStrike emits a microprocessor controlled, eye-safe laser pulse, or a "shot" of red light, which simulates the point of impact where a bullet fired from the pistol, would have struck. This immediate feedback results in rapid self correction and positive reinforcement. These advantages benefit a very wide range of users who can now realistically practice with their own handgun.


Incorporated in the SureStrike training kit is the UhrSecure™ safety system, which locks the laser cartridge into the chamber with a safety pipe and nut, thereby, creating a fail-safe mechanism that prevents the loading of a live round.

Laser Ammo's products can be purchased through selected retailers and distributors, as well as at the Company's web site,
www.laser-ammo.com.


US POD BOX, The Original Multi-Application/Multi-Use Cart Introduces the HICS/ICS Cart 

US POD BOX is proud to announce the HICS/ICS Cart. The Hospital Incident Command System/Incident Command System Cart is built to be as rugged and versatile as the "PODBOX" ™. The HICS/ICS Cart is designed to fit the needs of Hospital and Public Health Response needs. The HICS/ICS Cart can store all of your Response Plans, ICS Vest, communication equipment and functions as a point of command and organization. It has a removable table and plenty of work surfaces. It features a unique "flip up" white erase board and an integrated power strip. It is truly an "In house" EOC!

POD BOXPODBOXES are currently used by Hospitals, Public Health & Emergency Management agencies throughout the country, allowing Response Agencies to preposition & deploy: medical supplies as a mobile treatment cart; capabilities as a mobile ICS station; or to store and house critical equipment used by USAR & HazMat Teams. Built rugged for transportation, each HICS/ICS also features EZ Glide casters for easy of mobility and other key features:
  • PODBOX Admin Workstation-2 with two detachable tables and plenty of storage room for forms, and other administrative needs.
  • A variety or sizes of Medical Surge Cases for storage of Medical Surge, Mass Disaster and Mass Fatality Equipment & Supplies.

The PODBOXES exceed ATA 300 Transit case shipping requirements and are tested to meet Military Standard 810 C/D transit case specifications. The patented aluminum valance mates the lid to the body for a secure seal during shipping. The patented double-angle aluminum construction is the most durable design in the industry providing a 2,000 lb. case load capacity.


US POD BOXES is the proven case design for over 50 years and now made lighter and tougher with aluminum built options. For more information on how US POD BOXES can customize your POD BOX to your mission, contact sales@uspodbox.com or to see their ready-made carts, kits, PODS and trunks visit www.uspodbox.com. Call 828-446-6427 to speak with a sales representative.

Laura Burgess Marketing provides public relations and marketing communications services to companies within the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. With over 19 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.

Sincerely,

LBLLC NEW 09 LOGO
Laura Burgess
Laura Burgess Marketing
It's That Time of Year Again! 
SHOT2011
Here it comes at 95 miles an hour! That's SHOT Show speeding towards you. If you want to get the attention of the media and dealers, we are here to help.
Every year, LBM puts out a series of email newsletters targeting media and dealers with the latest in new products and announcements. And it's time to make plans again. This year, LBM will offer a Hunting exclusive email newsletter and a LE/Tactical exclusive email newsletter.

So here's the deal - $50 bucks for 75 words, booth number, hi res image and logo - one time newsletter offering. For $75 up to 100 words and info will go in two email newsletters! LBM now accepts credit cards.

Download our special offer now!

Contact us for more information.
 
 
ISSC-Austria Selects Coyote Ridge Firearms as October Dealer of the Month

Coyote Ridge Firearms, recently selected by ISSC-Austria as the Dealer of the Month, is located in Senecaville, OH, a tiny hamlet of about 455 people in Southeastern Ohio, not far from the intersection of Interstate Highways 70 and 77. The nearest city of any significant size is Zanesville, OH (pop 27,300) about 40 miles west. Being situated well outside of town in a rural setting hasn't stopped Ed Tolley and his expert staff from excelling in sales of ISSC-Austria's M22 pistol, the .22LR target pistol recently imported from Austria.

How did they become successful? No fancy schemes, just integrity, knowing what customers need and getting the guns into the people's hands. Coyote Ridge Firearms has a shooting range on the premises and that means whenever a buyer takes his gun from the register directly to the firing line they play a part in the best advertising of all. In the world of shooting, word of mouth is faster than a speeding bullet.
    
The shop usually stocks a selection of about 100 top name long guns and fifty handguns from superior manufacturers, including the M22 pistol from ISSC-Austria. The M22, Tolley said, is one of his best sellers because of its cost, reliability and low ammunition cost. It is used in the twice-monthly training classes that Coyote Ridge sponsors.

The popularity of squirrel hunting in the tri-state area rivals that of deer season. Ed Tolley told us that massive response for the ISSC-Austria MK22 Modern Sporting Rifle, available this October, was the direct result of customers finding Coyote Ridge Firearms on the dealer search page at www.issc-austria.com.

Coyote Ridge Firearms will also be participating in the ISSC-Austria Sponsored World Simul-Shoot Championship, held Saturday, October 30th. Visit www.issc-austria.com/matches for more information.
Visible Assets, Inc. is Awarded a $5 Million, Five Year Contract For Weapon Shot Counters From Naval Surface Warfare Center, Crane Division

Visible Assets, Inc.(VISIBLE™)  has announced that it has been awarded a five (5) year Indefinite Delivery/Indefinite Quantity (IDIQ) Contract for a maximum of US$5 million for RuBee™ shot counter tags. The contract was awarded based on Request For Proposal N0016410RJN87 "Weapon Shot Counter" (WSC), from Naval Surface Warfare Center (NSWC), Crane Division, to procure Weapon Shot Counter for the Special Operations Forces Combat Assault Rifle (SCAR)/MK16/MK 17 rifle and M4. The WSC are intended to provide overall weapon maintenance and the prevention of catastrophic weapon failures. An initial $637,563.00 Purchase Order was placed for RuBee Ruggedized HandHeld Readers and RuBee shot counter tags.

VISIBLE has developed a family of shot counter tags for a variety of weapons. These tags include highly secure two way wireless RuBee data links, as well as, custom sensors and high gain, dynamic amplification CMOS technology. The tags are based on several custom integrated circuits designed by VISIBLE. These unique chip designs help reduce power consumption so the tags have a minimum five year battery life to a maximum fifteen year battery life in normal field use, with conventional coin size Li batteries.  Long battery life wireless tags make it possible to permanently seal tags into a MIL-STD-810G rugged package. The advanced state machine CPU contained in the tags is capable of providing complex real-time signal processing, waveform analysis, round interval statistics and a programmable predictor of barrel wear based on barrel temperature histograms. Independent tests of the VISIBLE shot counter have consistently shown a 99% or better accuracy in basic shot counting mode.

The same shot counting tags also support full weapon visibility networks within any armory. Armory 20/20™, the VISIBLE automated armory system, provides real-time secure, fully automated weapons inventory, weapons issuance check in/out with full exit/entry management and weapons pedigree.  RuBee armory networks provide high security with no significant eavesdropping, tempest, or target risk. RuBee is the only wireless technology that has been approved for use in secure areas within the United States. VISIBLE offers a number of automated armory visibility products and systems (www.rubee.com/Armory), including Smart Storage Racks, GateGuard™, DoorGuard™ and Oracle based software application modules to manage multiple site armories. Armory 20/20 RuBee wireless networks have been installed and are in routine use in many US armories for over two years.

For further information on RuBee and Visible Assets, visit www.rubee.com
Our Clients
American Technologies Network, Corp

blackhawk logo
CUMA RAM

freedom_hunters_logo 

I-FUND

ITI 09 Logo
ISSC-Austria 
Kodabow logo


Max Michel

MGI Logo 

MPA Logo 

Revision NEW logo

Sentry Solutions Logo


sig sauer logo


USA Spirit

Visible Assets


 
Join Our Mailing List 

Find us on Facebook

Follow us on Twitter

View our profile on LinkedIn