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Laura Burgess Marketing Newsletter
Public Relations for the Real World
September 23, 2010 
Issue 44

Greetings!   

2010 has proved to be a very good year for us here at LBM. We've added many new clients and services and continue to grow. With that being said, we are looking for an intern for our New Bern, NC office. Know a college student who is looking to get some experience in the marketing and PR industry, especially focused in the outdoor markets? Well, send them our way. We're looking for a competent go-getter who has a knack for organization and writing. Skills in Microsoft Office, especially Word and Excel, are a must and graphic design and HTML experience are a plus! We're looking to bring this intern on immediately so if you know someone who fits the bill, have them contact us at ashley@lauraburgess.com to find out more information.
ISSC-Austria Kicks Off First-Ever World-Simul Shoot Championship Series
 
ISSC-Austria is sponsoring the world's first Simul-Shoot Championship Series utilizing the latest scoring and communication technologies with Twitter and Facebook. The event will be held on one day around the world on October 30, 2010. The event is open to everyone and is a great opportunity for new shooters to experience the thrill of competition, as well as seasoned shooters to hone their skills and, of course, this event is family friendly. Participants can use any pistol to compete as long as it is .22 LR.
 
Participants are encouraged to shoot with an IDPA or USPSA affiliated club but shooters may register and compete individually. 

Twitter Match

 
All pre-registration will be at www.issc-austria.com/matches. Participants will "tweet" their scores and target results via Twitter or post them onto ISSC's Facebook Fan Page. At the end of the event, prizes will be awarded for High Overall, High Junior, High Senior and High Lady for each of the eight USPSA areas. Prizes will be listed on the website and Facebook. For complete information on the first World Simul-Shoot Championship Series, log on to ISSC-Austria and click on the "Learn About Our Twitter Match" button.
 
The event has three stages that are as easy to set up as they are exciting to shoot. Individuals as well as groups can shoot the match and report their scores. Winning scores will be based on the total of all target points tallied from each stage. Competitors are encouraged to submit photos and videos. 

Tweet your score to @isscaustria, post your videos and pictures to the ISSC-Austria Facebook Fan Page or send them to matches@issc-austria.com where all scores will be compiled for valuable prizes and world ranking. Scores will be posted on the ISSC-Austria Facebook Fan Page. Don't miss the ISSC-Austria WSCS Match One: SHOOT BACK! Visit www.facebook.com\ISSCAustria or www.twitter.com/isscaustria. Contact ISSC-Austria for the retailer, club and individual sign-ups and information at matches@issc-austria.com.  
 
MGI Announces Official Facebook Page
 
FacebookMGI, manufacturers of the highly versatile Hydra Modular weapon system, today announced the official launch of the MGI Facebook Page. The goal of the page is to create a place for customers and dealers to interact directly with the company and with other enthusiasts, where they can discuss and review MGI's Hydra Modular weapon system and other products.
 
The MGI Facebook Fan Page will also include:
  • Images of products, trade shows and distributors
  • Videos from MGI
  • A Discussion Tab for fans to start specific and dedicated conversations about MGI and their products
  • A "Join My Mailing" Constant Contact Tab where fans can sign up to receive the latest news and deals from MGI through their monthly e-newsletter
Morgan Allen and Gary Byerly of Team International Training, Inc Win Respective Divisions at IDPA Patriot Cup
 

(L-R) Teammates Morgan Allen and Gary Byerly pose with their Division Champion plaques at the 2010 IDPA Patriot Cup.

This past weekend proved to be a productive one for Team International Training, Inc. (ITI) as teammates Morgan Allen and Gary Byerly took home their respective division titles at the 2010 IDPA Patriot Cup, held at the Greenville Gun Club in Greenville, SC on September 18, 2010.  Allen won the Enhanced Service Pistol (ESP) Division with a score of 158.01 (33). Byerly took home the Stock Service Pistol (SSP) Division with a score of 145.05 (11), as well as walking away with High Overall for the match. Over 125 shooters came out to compete in 12 stages with a minimum of 178 required shots.
Sentry Solutions Now on YouTube
 
Sentry Solutions is pleased to announce the official launch of the Sentry Solutions YouTube Channel. The goal of the channel is to create an interactive place for people who may or may not be familiar with Sentry Solutions to come, watch and learn the many valuable applications of their products.
YouTube Logo 
Visit the Sentry Solutions YouTube Channel today and watch:
 
Make sure to keep visiting the Sentry Solutions YouTube Channel as new videos are being added all the time. 
Mark Bower to lead Sales at Kodabow Crossbows
 
Mark Bower
ISSF World Champ Logo
Kodabow has named Mark Bower to head its Sales and Business Development initiatives. Bower is a knowledgeable executive in the archery products industry and includes past experience as the Chief Operating Officer at Horton Crossbows.

Chuck Matasic, President of Kodabow, stated, "It is a terrific timing for Kodabow to have a crossbow industry veteran join the team as we are building out our distribution network. After Mark visited our Kodabow facilities, he was very enthusiastic about the Kodabow vision, product quality and performance. He really liked our technology and fresh thinking - and Mark knows crossbows quite well. I have known Mark for several years and we are all very excited about working together with him at Kodabow."
Bower added, "The Kodabow product line is a shining example of a USA company engineering and producing a top quality product for the American sportsman without compromise at a competitive price. This is what made our country great. I am proud to be part of the Kodabow team."

Mark resides in Ohio and can be reached at 330-608-9001; and email address: mark@kodabow.com  
US POD BOX, The Original Multi-Application/Multi-Use Cart For Law Enforcement and Armorers Now Offering More Options
 
POD BoxUS POD BOX, the Original US provider of mobile units to transport supplies and capabilities for multiple professional applications, proudly announces more options to the very successful PODBOX line, including an aluminum laminate and even an all aluminum cart. The American Made "PODBOX" ™ originated in the Preparedness world as a solution to the needs of Responders for local, regional, state and international deployment requirements. The PODBOX offers many customized solutions for Law Enforcement Armorers and Investigators including an Armorers Cart designed by a Firearms & Toolmarks Examiner and Armorer. This unique solution for the Armorer allows them the mobility to work at the range as well as at their department.
 
US POD BOX offers hand-held carrying cases for firearms and PODBOXES for crime scene investigations. US POD BOX products are crafted from 100% US components featuring quality construction and are built durable to withstand years in even the most demanding environments. The highly customizable PODBOX features a unique removable front panel that becomes a table with tilt bins in the hinged lid with plenty of hand holds/pulls and places for tie-downs. Build rugged for transportation, each PODBOX also features EZ Glide casters for easy of mobility. Standard PODBOX sizes are 24", 36" 48" and 60". Seventy-two inch cases are available as custom models. Customized options include: aluminum laminate; Rhino liner spray in top drawers; and mounted power-strips.
 
The PODBOXES exceed ATA 300 Transit case shipping requirements and are tested to meet Military Standard 810 C/D transit case specifications. The patented aluminum valance mates the lid to the body for a secure seal during shipping. The patented double-angle aluminum construction is the most durable design in the industry providing a 2,000 lb. case load capacity. US POD BOXES is the proven case design for over 50 years and now made lighter and tougher with aluminum built options. For more information on how US POD BOXES can customize your POD BOX to your mission, contact sales@uspodbox.com or to see their ready-made carts, kits, PODS and trunks visit www.uspodbox.com. Call 828-446-6427 to speak with a sales representative.
HuntingLife.com releases Version 2.0 of Hunting Life Weather iPhone Application
 
Team HuntingLife is pleased to announce the release of Version 2.0 of our Hunting Life Weather Application with enhanced features and better integration with the iPhone and iPad mobile devices The new application includes industry leading weather content, an interactive weather radar map from WDT, as well as feeds from all five of our unique sections on HuntingLife.com including our Hunting and Conservation News, Product Reviews, Outfitters, Video Podcasts and Pro Staff Blog.
 
"I am tremendously excited to see this new version release go live for Hunting Life Weather!" said Kevin Paulson, founder of HuntingLife.com, "This application gives hunters the tools necessary in the field to make wise decisions about how best to hunt in prevailing storms as well as determine local wind directions and speeds and watch oncoming storms on the weather radar."
 
The top features of the Hunting Life Weather Version 2.0 release include:
 
  • A current conditions screen - including a text version, and a customizable icon and background representing the current condition. Mobile users can view actual and "feels like" temperature, wind speed and direction, barometric pressure, and probability of precipitation.
  • An hourly and 7 day forecast screen - displays hourly periods up to 24 hours, forecast temperatures, and anticipated probability of precipitation.
  • An interactive weather map - shows radar, satellite, current temperature, and premium watches and warnings and "watch box" feature. The map displays the current location, GPS location, or a user browse mode as result of zooming and panning all on Google Maps.
  • A location search function - allows the mobile phone user to save up to five locations. These saved locations are displayed in the form of icons on the map for selection or as nicknames as a premium feature.
  • HuntingLife.com Content - Follow our daily online Hunting and Conservation News, Product Reviews, Outfitters, Video Podcasts and Pro Staff Blog all right from your iPhone and iPad.
  • Severe Weather Alerting - Users will receive watches and warnings for up to five of their saved locations, as issued by the National Weather Service.

"Team HuntingLife has strived to create win/win partnerships in the hunting industry and our partnership with WDT, Inc. has been no different, using their team and weather data to power our application was an absolute no brainer on our part," said Kevin. "Bringing best in class tools, news and research to hunters is what HuntingLife.com is all about. We look forward to continuing to work with them to provide hunters the best tool in weather forecasting for years to come."

Hunting Life Weather can be downloaded directly from the Apple Itunes store at: http://itunes.apple.com/us/app/hunting-life-weather/id372311430?mt=8.  
Laura Burgess Marketing provides public relations and marketing communications services to companies within the law enforcement, tactical, military, shooting sports, home building, boating and recreational fishing markets. With over 19 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.
 
Sincerely,
 
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Laura Burgess
Laura Burgess Marketing
The ATN Night Arrow6-CGT:
Sport Shooter or Varmint Hunter Night Vision Weapon Sight 
MGI Logo
American Technologies Network, Corporation manufactures night vision gear for law enforcement and the military and their commercial market scopes and sights are made with the same demanding requirements for durability, optical clarity, accuracy and night vision performance. The ATN Night Arrow6-CGT is a weapon scope providing excellent observation, target acquisition and aiming capabilities for sport shooters or varmint hunters. The CGT type of Image Intensifier Tubes are engineered for significantly enhanced performance over standard 2nd generation IITs. The CGT IIT is a Multi-Alkali compact 18mm format MCP Image Intensifier. Highlights of the CGT specifications are typical SNR of 16-22 and resolution of 45-54 lp/mm. CGT IITs are sensitive in a wide spectral band and thus provide good contrast in all scene circumstances.
 
The ATN Night Arrow6-CGT features a "Red on Green" reticle system with a 1/6 MOA adjustment and an automatic brightness control (ABC) for tube protection. The center red reticle is illuminated for optimal contrast against a dark or light target. The light and compact sight features a non-reflective matte black finish and mounts to a standard weaver rail system. It is weather resistant and is designed to use 1 AA type battery. One-knob operation allows for easy one-handed use. The ATN Night Arrow6-CGT offers superior night vision performance in a rugged weapons sight at an affordable retail price of $1,795.00.
Prima Vista International to be BLACKHAWK!'s Sales Representation Firm for Latin America and the Caribbean
 
BLACKHAWK! is pleased to announce that Prima Vista International of Coconut Creek, Florida will represent BLACKHAWK! throughout Latin America and the Caribbean. Prima Vista will assist in market and channel analysis, marketing of products, account support, sales management, and product training for BLACKHAWK's business partners throughout the region.   
 
Prima Vista's Executive Vice President, Sean Rosario, will head up this representation.  Sean is a former US Navy SEAL who knows BLACKHAWK! products and is an established businessman in the industry and in Latin America.  The company's primary field rep is Lazaro Corrales, also a former SEAL, combat veteran, and experienced and trained on the entire wide range of products that BLACKHAWK! offers.  Both are fluent in Spanish as are other members of Prima Vista's staff.

In addition to supporting business partners through these professionals in the field, BLACKHAWK! is pleased to announce the assignment of Brenda Herron as their inside Customer Service rep for Latin America and the Caribbean.  Brenda's fluency in Spanish and her efficiency in responding to the needs of customers from this region adds to the positive climate that BLACKHAWK! offers to its partners.
Revision Eyewear Mission: Give and Donate Eyewear To Our Troops
 
For about a year, Revision Eyewear has been running a Facebook donation program  trying to get our troops outfitted with bombproof eyewear.

How it works: For every 50 fans that join Revision's Facebook page, they donate a pair of Sawfly glasses to the military through www.AnySoldier.com.

As yet, Revision has donated 265 pairs of eyewear with the goal to reach 20,000 Facebook fans by the end of the year, which would mean another 160 pairs of Sawfly glasses keeping our troops safer.

Not a fan? Go to  the Revision Eyewear Facebook page, visit them and hit the "Like" button. Who knows, your one "like" could help ensure that our troops get great eye protection!
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