A recent report was released this month showing that teen blogging was down by over 50% in the past four years ALTHOUGH blogging increased among those over 30 years old. I'm sure parents all over are saying "hallelujah!" but what I find intriguing is the rise in us "older" folks. For example, there are over 200,000,000 blogs worldwide with 54% posting content daily, and here is another interesting note - 34% of bloggers are posting opinions about products and brands!
 
As a marketer, these numbers are important to companies and we can no longer keep our heads in the sand, especially when only 14% of those polled trust advertisements and only 18% of traditional TV campaigns actually generate a positive ROI!
 
So, what's this mean to journalists? Blog, baby, blog! By the way, I'm doing it, so why aren't you? In fact, if you have a blog that needs some love, send me your link and we'll put a few in every newsletter. That's what friends are for! Now, I just need to find a way to make money at it!