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Greetings!
Unbelievable. That's what I'd say about this year's SHOT Show held at the Sands on January 19 - 22, 2010 in Las Vegas, Nevada. Ok, so the facility wasn't what we are used to in the Convention Center, but that didn't seem to stop attendance. A little bird from NSSF told me that attendance was higher this year than last and maybe ever! In spite of the fact that it felt like you had to hike miles to get to see everything, I think everybody came away with a very tired, but very positive attitude.  It's always exciting to see our clients in print, but we have to tell you it's just as exciting and validating to see our company in print. If you didn't catch our mention in the SHOT Show Daily, click here. Laura Burgess Marketing would like to thank all our industry friends for stopping by to say "hi" and we wish we had more time to chat with all of you that have helped make LBM a success. Remember, if you need any of LBM's client's most recent press releases and images, log on to www.lauraburgess.com and click on "Clients", and chose your client. On the right hand side of each client's page are the press releases in PDF form and hi-res images. Here's a wrap-up of our clients' 2010 SHOT Show experience! |
Introducing KodaBow, a New Kind of Crossbow Company |
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 KodaBow began operations in January 2010 in Mountville, PA with an initial product platform built on solid rail crossbow designs and aerospace level machined components. The new crossbow employs a patented proprietary protected trigger group using a unique Cam Following Trigger System (CFT™) that provides high accuracy and includes dry fire protection, a 2-position safety with AR-15 style ergonomics and a user-friendly decocking lever mechanism. Other key features include military grade accessory components, a high energy storage limb design and several innovative Picatinny rail configurations. The fully machined riser and solid rail technology system (SRT™) provides noise reduction benefits and delivers an arrow speed of 340 feet/second using a revolutionary split limb recurve design.
At 6.8 lbs. mass weight, the bow design utilizes an adjustable battle rifle style stock which has been favorably tested in hunting applications. The overall bow design offers the user the convenience of performing periodic or emergency maintenance such as bowstring changes in the field. Depending on hunting style, the KodaBow platform can be easily customized to an individual hunting style with the addition of aftermarket bipods, additional fore-grip options, and different stock configurations.
Chuck Matasic, President of KodaBow said:
"We previewed some of our crossbow technology at SHOT 2010 associated with TV personality Bob Walker and were really pleased to support him. We showed one of our products that will be launched this year, the Walker - Signature Edition at the Walker Sportsmen's Outdoor Strategies booth. We had some terrific conversations and feedback with attendees who were very knowledgeable about crossbow hunting and they like our KodaBow direction, product operating system and design. Dealers were interested in the Walker-SE bow and appreciated the different direction we were taking with crossbow functionality ....... and it is always exciting and a little bit crazy to be with Bob at a trade event. His enthusiasm for the Walker-SE was exceptional. Great show."
To view footage on KodaBow at SHOT Show 2010, click here. |
| BLACKHAWK! Introduces 60 New Products |
 BLACKHAWK! apparel has grown as a line in the past year and at the 2010 SHOT Show had its own booth. BLACKHAWK! added to the popular Warrior Wear Apparel line a new 1700™ Shirt, TNT OPS Tactical Pant, a Performance Cotton Tactical Pant and Lightweight Tactical Shorts. Also BLACKHAWK! added to the apparel line-up mid-layer fleece and performance outwear as an integral part of the Warrior Wear layering system. The new Warrior Wear apparel items include the Grid Fleece Series, the Thermo-Fur Jacket, the RAD Series Vests and the Fleece Liner for the popular Shell Jak Series.
Terry Naughton, VP of Marketing for BLACKHAWK! summed the show up, "SHOT normally sets the tone for the year and I thought it would be hard to top the 2009 show but, this year the attitudes, energy and enthusiasm from the dealers and distributors were even more positive than in 2009. We had more than 60 new products on display and the highlight of the show had to be tying all of the new products with the point of purchase displays we had developed to support our dealers sell through in the retail environment. The response we had received on the additions to our apparel, holster and nylon line-up was fantastic. Strap-in and grab your helmet, 2010 is going to be a great ride."
To view video footage of BLACKHAWK! at SHOT Show 2010, click here. |
| SIG SAUER Debuts a New Look at SHOT Show |
SIG SAUER debuted a new look in black and silver and an array of pistols and rifles. Max Michel, the Team Captain of the SIG SAUER Shooting Team was also on hand providing aisle clogging demos of techniques and tips to make you a better shooter.  The SIG P238 continued to draw interest from dealers and media alike. New variants were introduced including the Special Edition Nitron with Rosewood Grips, the Two-tone with Blackwood Grips, the Rainbow Titanium with Redwood Grips, the Special Edition Equinox® and the Tactical Laser model.
Bud Fini, VP of Marketing for SIG SAUER commented, "The show exceeded our expectations in terms of attendance and orders placed. We continue to see strength in pistols and rimfire rifles, coupled with a strong interest in new SIG products introduced at the show."
To watch a special tip from Max Michel at SHOT Show 2010, click here. |
| Sentry Solutions Debuts New Look and New Packaging at SHOT Show 2010 |
Mark Mrozek, President of Sentry Solutions, reflected on this year's show, "Sentry Solutions stopped counting SHOT Shows after the first 10, but we remember many of them vividly. 2010's show will be one for the record books. Sentry's Oil-Free Gun Care Products are still unknown to many, but Sentry Solutions has always had a strong and loyal following and it seems like we saw all our oldest customers and fondest friends this year. While 2009 saw much turmoil and sales down for all but the most fortunate, Sentry Solutions was settling into new ownership and getting serious about re-launching their product line. Our progress was displayed at our crowded booth - a new look, new packaging and some simple improvements making our excellent gun and gear lubes easier to use.  2010 looks like it will be Sentry Solutions' year. Several long-term projects are soon to bear fruit and put Sentry Solutions onto many radar screens. It was 2004 when Sentry Solutions received attention by having more than 80,000 troops break DOD policy and rely on TUF-CLOTH for oil-free gun care. More than a few parents claim troops are alive today because Sentry Solutions prevented malfunctions when the military issue gun oil could not. Keep an eye on Sentry Solutions and if you have not yet tried TUF-CLOTH, what are you waiting for?" To learn more about Sentry Solutions and their products, click here for a special video filmed at this year's SHOT Show. |
| ATN Delivers New ATN Night Arrow |
 ATN continues to deliver on high quality night vision tools with the new ATN Night Arrow, a night vision rifle scope with excellent aiming capabilities, observation and target acquisition for the sport shooter or varmint hunter. This second generation night vision scope is available in a variety of Image Intensifier Tube configurations to fit into a wide array of budgets. The Night Arrow features a Red on Green reticle system with a 1/6 MOA adjustment and a one-knob operation. It uses 1 AA battery and has an MSRP of just $1,399.00 for the Night Arrow 2-2 model.
I would have placed a quote here from James Munn, VP of Marketing at ATN, but unlike some of us that desperately need a rest after SHOT Show, James became a father again! Congrats to the Munn family.
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| Revision Eyewear Introduces the Wolfspider and Desert Locust Fan Goggles |
 Revision released several new products at SHOT this year including the Wolfspider Goggle and the new Desert Locust Fan Goggle. The goggle's robust, energy efficient and near-silent fan is resistant to dust and moisture for continuous operation in even the harshest environments. The system's weather-resistant battery casing provides exceptional life for mission performance, operating using a single AA battery for easy field replacement.
The Desert Locust Fan Goggle offers an unrestricted field-of-view and flawless optics, ensuring clear and accurate vision. High performance OcuMax® coated lenses offer additional protection against fogging and scratching while the goggle's low-profile design ensures compatibility with helmets, night vision systems and binoculars. "The Desert Locust Fan Goggle provides operators with an energy efficient, weather-resistant and, most of all, near-silent fan system to provide anti-fog protection in extreme temperatures or during intense physical activity," Jonathan Blanshay, CEO of Revision Eyewear explained. The Desert Locust Fan Goggle's level of high-impact protection surpasses ANSI Z87.1 and military requirements (MIL-DTL-43511D clause 3.5.10). The Goggle is also certified in accordance with EN 166, EN 170 and EN 172. The Desert Locust Fan Goggle offers interchangeable lenses for various light conditions and specialty lenses are also available. An optional prescription (Rx) carrier, also compatible with Sawfly® Eyewear and the Bullet Ant® Tactical Goggle, is available for vision correction. Linda Watson, SVP of Marketing for Revision commented, "Revision had a very good Shot Show with orders and traffic up over last year due to the growth and strength of our dealer network and increased exposure in Law Enforcement. Customers and end-users alike came to Revision to see our new products: the Wolfspider Tactical Goggle and the Hellfly Polarized Ballistic Sunglass, among others. We were also pleased to announce our new shooting sponsorship with daily booth appearances by Max Michel." |
| Protective Products International Continues to Innovate in Body Armor |
 In spite of the recent news of PPA and each of its four subsidiaries filing a voluntary petition for Chapter 11 reorganization and obtaining approval from the US Bankruptcy Court for the Southern District of Florida to sell substantially all of its assets and businesses free and clear of liens and claims, and the investigation into certain allegations against its Chief Executive Officer, R. Patrick Caldwell being brought by the US government, PPI had a good show. Their booth design continues to be the talk and their Future Soldier display demonstrated the capabilities of PPI in being a leader in protective body armor.
For more information on the internal investigation, click here. |
| USA Shooting Team Receives $75K Check from Kimber Manufacturing at SHOT Show |
 Members of the USA Shooting Team received a $75,000 check from Kimber Manufacturing President, Leslie Edelman, at the opening day of the 2010 SHOT Show in Las Vegas. Since 2003, Kimber has supported the USA Shooting Team with contributions based on sales of the Kimber Team Match II 1911 pistol. This most recent check brings Kimber's total contribution to $750,000, the largest amount contributed to USA Shooting by any firearm manufacturer in the shooting industry.
Edelman presented the check to team members pictured (L to R) Collin Wietfeldt, Corey Cogdell, Frank Thompson, Amber English, Keith Sanderson, Kim Rhode, Sean McLelland and Michael McPhail.
Buddy Duvall, Director of Marketing for USA Shooting, commented on his experience at SHOT Show:
"The SHOW is always amazing and this year was no exception. This is the one show you count on being attended by the who's who of the industry. I can't think of a better opportunity for the USA Shooting Team and our athletes to be in front of this number of industry professionals from manufacturers to dealers. The NSSF does a tremendous job of sponsoring and hosting the SHOT Show, which seems to get bigger and better each year. It's exciting to see the size and scope of the SHOT Show which speaks to the strength of our industry." |
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Laura Burgess Marketing provides public relations and marketing communications services to companies within the law enforcement, tactical, military, shooting sports, home building, boating and recreational fishing markets. With over 17 years of experience in marketing, corporate management and public relations, Laura Burgess Marketing helps companies to build better brand awareness to the media and their customers through traditional and the new social media methods.
Sincerely,
Laura Burgess
Laura Burgess Marketing | |
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| LBM Launches Survey for Writers and Editors |
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We at LBM would like to announce the launch of our second survey tailored for our writers. This survey will only take 5 minutes of your time and your input will help our clients better understand how to make your jobs easier. You'll find questions on types of communications, images and events. All suggestions will be very welcome - there is no wrong answer here! Additionally, if you complete our survey, you will automatically be entered into our raffle. Grand prize is a goody bag of products from our esteemed clients. The survey will be running through the month of January and the winner of the raffle will be announced the first full week of February.
Thank you for taking time out of your busy schedule to participate in our survey. |
| "Code Zero" 1911 Grips from Mil-Tac |
In collaboration with Mil-Tac Knives and Tools, noted firearm and knife writer, Pat Cascio has designed the ultimate in 1911 grips; the Code Zero grips for 1911's. The Code Zero 1911 grips allow the meat of the hand and fingers to sink into the deeply engraved "Z" pattern for a positive grip in dry or wet conditions. Pat Cascio has more than 35-years as a martial artist, firearms trainer, firearms writer and knife designer. The Code Zero design was more than a year in the design process. Pat Cascio's Code Zero grips are manufactured on state-of-the-art CNC machines and made from nearly indestructible G-10 laminate. Available in several colors with an MSRP of $69.00 at www.mil-tac.com. |
| USA Shooting Announces GunBroker.com's Auction Results |
USA Shooting participated in GunBroker.com's Heritage Partner Program in November 2009, generating over $10,000 for the USA Shooting Team. The month-long online auction on GunBroker.com, the world's largest online auction of firearms and accessories, featured Olympic shooting memorabilia, commemorative edition firearms and several firearms donated by industry manufacturers. The auction was featured on the home page of GunBroker.com where it was exposed to their 2.5 million unique visitors per month. The special auction is an extension of the Hunting Heritage Trust's "Treasures & Traditions" program. |
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