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Hello! I wanted to invite you to a new Workshop series I am providing on Internet Marketing. It is an INTENSIVE four MONDAYS in July and covers 12 specific modules needed to succeed on the web!
If you keep hearing about "SEO" and people are always asking you:
"how do you get the eyeballs"
or "how many visitors your website had this month",
or "how many hits",
or what is your page rank"?
You might be going a little crazy right now... feeling like you have a flat tire on the high speed internet highway!
Worry no more, this workshop will allow you to save thousands of dollars this year on services you can do for yourself! If you don't want to DIY, it will teach you to be an informed consumer so you get everything you are paying for. Stop buying snake oil. This will be the best education you get this year, and it will all be NEW information you can use TODAY.
It's time to make your website work for you! In this economy, if your website doesn't do the work for you, it's a luxury item you cannot afford! |
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| WORSHOPS BEGIN SOON - LIMITED SPACE! |
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Starting July 13th, 2009
Mondays PM - PM
The JULY dates are: 7/13, 7/20, 7/27 and 8/03.
It's Monday! Empty your InBox, respond to your emergencies, and grab a late lunch.
INVEST IN YOURSELF - NOW IS THE TIME!
Think SEO is all you need to have in order to make money on the web? Maybe that is why your website is under-performing.
SEO is just a method to get you higher in the search rankings so that visitors find your website. That's it! Sounds important, right?
Your job has just begun after SEO...
If you website doesn't "work" then you cannot convert these visitors into buyers. Isn't THAT THE WHOLE REASON you are paying for a website?
Join us for this 4 week course and you will know everything you need to know in order to make money on the web. If you like "wisdom circles", or enjoy the camaraderie that networking provides,
then you will love these workshops!
Each workshop is presented in video format with discussion and Q&A.
Then, we brainstorm each segment as to
how it fits each of our businesses.
THAT IS WHY CLASS IS LIMITED
TO ONLY 15 ATTENDEES PER SESSION!
This information is FRESH and you will be able to USE IT NOW. It will make a difference,
and best of all, YOU are in control!
Don't want to DIY?
Take the class so you are an informed consumer. |
| Monday July 13, 2009 ($75) |
Workshop ONE: 2PM to 5PM (EST)
Modules 1-3
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Module 1: Internet Consumer Behavior (1 hr)
>Define your Goals
>Segment your Buyers
>Define your Buyer Personas
>Elements of a Buyer-Centric Website
>How Content influences Buyers
Module 2: Digital Storytelling (1 hr)
>What is your story?
>Creating your brand archetype
>Defining your brand strategy
> Looking at Transmedia opportunities
Module 2: Create your Internet Marketing Plan (1 hr)
>Developing your Plan, Strategies and Tactics!
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| Monday, July 20, 2009 ($75) |
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Workshop Two: 2pm - 5pm (EST)
Modules 4,5 & 6
Module 4: Reaching Your Buyers Directly
>Develop messages your Buyers want to hear
>Let the World know your Expertise
>Think like a Publisher
>Tell your Organization's story - DIRECTLY
>Use Content Driven Action
Module 5: Thought Leadership
>Branding yourself as a trusted resource
>Developing Thought Leadership Content
>How to write for your Buyers
>The power of writing feedback
Module 6: New Rules to Reach the Media
>New Rules for News Releases
>Developing your News Release Strategy
>How to Pitch the Media using the New Rules
>When/How to use a Distribution Service
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| Monday, July 27th, 2009 ($75) |
Workshop Three: 2PM - 5PM (EST)
Modules 7, 8 & 9
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Module 7: SEO: Search Engine Optimization
It's not just for websites anymore!
>Optimizing your News Releases
>Optimizing your Video/Audio Content
>Optimizing Social Networking Pages
>Optimizing your Blog/Micro-Blog
Module 8: SEM: Search Engine Marketing
Understand it, and prosper
>The "Long Tail" of search
>Carve our YOUR niche market
> Landing Pages: deal maker or deal breaker
>Buyers start in Google
(new)
>Google changes its search code algorithms in reaction to Black Hat Hacker's manipulation - everything changes!
>Yahoo goes local with brand new search analytics
>Microsoft launches Bing!
Module 9: The pure science in building a website
>Eyetracking Websites
>Eyetracking Blogs
>Eyetracking SERPs
>Why it Matters to you
>Design theory - use it to make money
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| Monday, August 3rd, 2009 ($75) |
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Workshop FOUR: 2PM - 5PM (EST)
Modules 10, 11 and 12
Module 10: Converting to $$$
>Converting your visitors to leads using forms
>Converting your Leads to Buyers and Sales
>Close the deal: ONLINE (even in your sleep!)
>Continuing the conversation
Module 11: Analyze EVERYTHING.....
>Visitor counts, hits, "eyeballs" or click-through, in the end its ONLY about Conversion!
>What works, what doesn't, change it up and go again! Evolving the PROCESS!
Module 12: Web Communication Tools
>Blogging and Micro-Blogs
>Audio Content - Podcasting
>Social Networking Sites
>Marketing in Virtual Worlds
NEXT SESSION BEGINS 08/10/09 | |
| Contact Information |
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Sharon O'Dell
eWomenExpo
727-498-0485 |
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| SPECIAL
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Sign up for ALL FOUR WORKSHOPS
IN ADVANCE ($300),AND SAVE $500:
ALL Materials are mailed to you in advance, at no extra charge($90 savings), and...
You get 30 minutes each week ($250 savings) of personal follow up time for questions, concerns, and assistance in custom implementation. PLUS you get FREE monthly newsletter updates AND become a member of the social network where we do regular wisdom circles two times a month ($160 savings).
You get all workshops and materials through Jan 2010 FREE!
Email me about my economic incentive or rescue plans if you have lost your job or are enrolled as a full time student (like me!), or want a payment arrangement. I'm there for you!
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| Offer Expires: 07/11/09 |
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