Pressing News

Merry Christmas!
 
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Newsletter published by
 
Fine Vine Wines, LLC
"The Wine Makers's Toy Store™"
 
December 2007
Volume 5, Issue 12
1-866-417-1114
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I would like to take this opportunity to welcome you to Fine Vine Wines, LLC, "The Wine Maker's Toy Store". Whether you need home wine making products or just need information, we are here to serve you. I want to extend my thanks again for making The Wine Maker's Toy Store your home for your wine making needs. It continues to be my hope that every time you visit our web site or retail store, you will find something of value.
 
As a reminder, we continue to add products and content to the web site, therefore, if you have any special requests, please let us know. We like to hear what you have to say about our site, our products and/or our customer service, good or bad. Please send your comments and/or suggestions to winemaster@finevinewines.com.
 
Don't forget we like you to CALL!
 
If you have any questions about our products, our service and/or wine making, please call us. We are here to serve you and enjoying assisting you in any way we can. We have an international toll-free line so you WILL call us.
 
Someone is usually at the store between 9 am and 7 pm, Monday through Saturday. We always try to answer the phone when you call; however, sometimes, we are unable to answer the phone as we are on the other lines or we have customers in the store. If you get the voice mail, please leave your name, number, brief message and a best time to call. We will return your call just as soon as we can.
 
If you don't want to call, just send us an email. We usually answer our emails daily. Please remember, we are a resource and we are here to serve you.
This month on the Vine!
Apple Cider?
New Sign on Order
More Mosti Mondiale Wine Kits
Beer is Back!
New Home Wine Making Club
Online Searching
CHRISTMAS PARTY
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On Saturday, December 8, we will have our 4th annual Christmas Party.  We will have our "stocking of coupons" along with wine and snacks.  Please join us to celebrate this most glorious season.  By the way, you do not have to buy anything to show up.  This is just a time for us to spend quality time with our customers and show you how much we appreciate your support.

APPLE CIDER, ANYONE?

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I started making cider about 7 years ago to have a beverage around the house for people who didn't like beer and for when wine would be too heavy.  I developed my methodology based on what some friends did and then altered it to make the beverage I was looking for. I wanted to make a cider that was slightly sweet and carbonated with a good amount of apple flavor.

 

My process would distress traditional cider makers but I didn't want to spend a lot of time in orchards trying to come up with the perfect blend of apples to make a cider that could age for several years.  I have had the cider these people make and they are wonderful but they aren't the beer substitute I was looking for.  So if you aren't a traditionalist and want an easy way to make a great tasting cider, here is the method I use.

 

First I start with plain store bought apple juice. Mott's or any similar brand you get at the grocery store will work great.  You need to avoid what many grocery stores sell as cider, the cloudy jugs of apple juice because almost all of them contain potassium sorbate which will make fermentation difficult.  Normal apple juice is pasteurized so they do not add sorbate, but check the label of the juice you get and ascorbic acid in the juice is fine.

 

Your starting volume of juice needs to be a bit larger than the final volume of cider. I normally start with 5.25 gallons of juice to end up with 5 gallons of cider.  Place the juice in a sanitized primary fermenter and add yeast and place a cover over the fermenter.  I haven't found much difference in using different yeasts so I tend to use Lalvin EC-1118 because I normally have it around.  I have also used Lalvin K1V-1116, Lalvin IVC D-47, and Nottingham dry beer yeast all with great results.

 

Let the fermentation go until it is complete, which should take about 7 to 10 days.  Rack the cider off the lees into a jug or carboy so that the carboy is completely full (5 gallons for me) and place an airlock on it.  Allow the cider to rest for a week to make sure the fermentation is complete.  Now, if you want the cider to clear quickly add a clarifier, such as 2-part Super KC according to the package directions.  The cider will clear on its own if you wait but I tend to add the clarifier. If you are going to wait you will want to add a ¼ tsp of K-meta (potassium metabisulfite).

 

Once it is clear it is ready to bottle or keg.  This cider works best if you have the equipment to keg but I will provide a method to allow you to bottle if you don't have a homebrew kegging setup.  Rack the clear cider into a sanitized keg, and now the cider needs to be sweetened.  If you taste the cider now it will be bone dry and have almost no apple flavor.  We get the sweetness from adding unfermented apple juice concentrate to the cider.  After adding ½ tsp of potassium sorbate per gallon of cider, I add between 2 to 3 cans of frozen apple juice concentrate to each 5 gallon keg, tasting at every addition until it has the sweetness level I am looking for.  If you want some other flavors in your cider, apple-raspberry and apple-cranberry concentrates are available and taste great in this cider.  Then the keg is pressured up with bottled CO2 and force carbonated like you do your homebrew.  In about a month or so you can start drinking and enjoying the cider.

 

If you don't have a kegging setup you will need to bottle condition the cider to produce carbonation. IMPORTANT: do not add any potassium sorbate to your cider when bottle conditioning or it will not carbonate in the bottle. The cider still contains active yeast cells and by adding sugar the yeast will consume the added sugar and produce the carbonation in the bottle. Rack the clear cider from the carboy into a sanitized bottling bucket or primary fermenter.  Prime the cider by adding 1 cup of priming sugar that has been boiled in a small amount of water. Stir the sugar into the cider gently but completely and avoid splashing since you don't want to introduce oxygen into the cider. Bottle the cider into beer bottles or champagne bottles and seal the bottles with crown caps or plastic champagne corks (with wire hoods).  Allow the cider to carbonate for about a month at room temperature and then move a bottle to the refrigerator for chilling.  Pour the cider into a glass and add a little fresh apple juice for some sweetness and to allow the apple flavor to come out. If you prefer it sweeter just add a little more apple juice.

 

While this is not the traditional method for cider making, everyone who has tried mine has enjoyed and it had won many cider making contests.  I hope you try it and enjoy your cider.

 
Joshua Johnson - Missouri
 
For writing this article, Joshua will receive a $100.00 gift certificate from Fine Vine Wines.  You, too, can receive a $100.00 gift certificate.  Just send us an article we can use in our newsletter.  If we use it, you too, will receive a $100.00 gift certificate.
SIGN, ON ORDER!
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We have received approval for our sign and it is on order.  We expect to have it installed before Christmas.  In the meantime, the easiest way to find us is to look for the Porter-Cable sign.  We are one door to the south.

The new address is:

1300 North Interstate 35E, Suite 106
Carrollton, Texas 75006
 
 
 
In addition, we have moved the Grand Opening of the new store to January.  We decided that after the holidays would be better than during the holidays.  As soon as the details are arranged, we will pass on the information.
MORE MOSTI MONDIALE KITS
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Due to the popularity of the Mosti Mondiale Wine Kits, we have decided to stock all of their lines and almost all of the wine kits within each line. See below for more information and special pricing for the month of December.

BEER IS BACK!

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Now that we have more room, we are bringing beer kits back in stock.  We are going to start with the Brewer's Best Ingredients Kits, but will be adding the Brew House kits, as well.  We do not anticipate stocking any hops, malts, grains, etc., in the near future....but you never know!
 
We will be adding Home Brew Equipment Kits over the weekend.  In the meantime, use the following link to see all of our beer kits.
 
NEW DFW AREA HOME WINE MAKING CLUB
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We have decided that the Dallas-Fort Worth area needs a wine making club for home wine makers.  As such, we have decided to sponsor one.  The initial meeting will take place at the retail store on Saturday, December 8, 2007 and will start at 4 pm.  Robert Beal (a 13 year veteran of home wine making) has kindly consented to spearhead this venture and our own forum moderator, PolishWinePrincess has offered to help, as well.
 
My vision for this club is to promote home wine making in the DFW and surrounding areas.  I want to get the club started and turn it over to a set of officers to run the club.  I will continue to sponsor the club, provide meeting space and wine making supplies, but I would like the club to eventually have a "life of its own".  My goals are as follows:
  1. Promote home wine making from fresh fruit and from wine kits
  2. Provide a forum for exchanging ideas and techniques
  3. Provide a forum for learning about wines and wine making
  4. Having fun making wine!

Please bring a bottle of wine to share and join us on December 8 to voice your ideas and suggestions!

ONLINE SEARCHES 
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When you use any of the online search engines like Google, Yahoo, MSN, AOL and Ask and click on a link, you may be clicking on a Pay-Per-Click link.  When you do this you are incurring a charge to the company paying for the link.  These links are the ones listed at the top and side and say "Sponsored Links".  For instance, if you search Google for "Wine Kits", you will see "The Wine Maker's Toy Store" listed under the "Sponsored Links".  If you click on this link, we will be charged for your click.  We are not supposed to be charged if the same person clicks on the same link within a 24 hour period, but the search engines admit that they only catch about 90% of these clicks.  The bottom line is be careful clicking on the sponsored listings for anything.  You will be incurring a charge to the company paying for the link.  For this reason, I urge you to bookmark our site (as well as any site you frequent) so as to not increase our advertising costs, unnecessarily.  By helping us keep our costs down, you are helping to keep my prices down which will save you money.
 
When you have a question or just want to learn more about wine making, don't forget our forum! We have almost 900 registered members with over 60,000 posts! We have some extremely knowledgeable wine makers with loads of valuable information willing to assist you in your wine making needs. Responses to most posts are made within minutes. We are also known to have an occasional contest available to forum member only with valuable gifts, savings and coupons!
 
Whether you are an expert or a novice, it is an excellent place to ask questions, exchange ideas and meet other home wine makers. If you haven't logged into the forum, try it sometime. I think you will find it most informative and enjoyable, as well as, a great place to meet fellow wine makers.
 
Toy of the Month
 
Need a corker, capper or filter? This month we have all of our corkers, cappers and Buon Vino Filters on special. These items make excellent Christmas gifts and I think you will agree the prices are very special!
 

Wine of the Month

Due to the popularity of the Mosti Mondiale Wine Kits, we have decided to carry most of their wine kits and to help introduce these other great products to you, we have marked them down by 10% for the current month. There are way too many kits to list on this page, so here are the links for the new Mosti lines:
 
Riserva Mondiale - 16 liter wine kits
Vinifera Noble - 10 liter wine kits
Through the Grapevine - 7 liter wine kits
 
In addition, we have marked the entire Renaissance 16 liter wine kits line down as well.
 
If you have not tried a Mosti concentrate kit, here is your chance to do so at a significant price reduction.
 
Remember with all monthly specials, we try to anticipate demand, but may not be 100% successful. If we run out of a special, we will advise you of such and an expected ship date.
 
NEW PRODUCTS
 
As you can see, we added several hundred products to our catalog since we moved.  To see all of these products and to learn of new products before the next newsletter, visit our New Products Page whenever you visit the web site.
 
If you are looking for a product that I do not carry, my primary distributor is LD Carlson and you can see their complete product list at their public catalog. If you find anything you would like me to add, please let me know.
 
DISCOUNTS
 
In case you missed it, we have temporarily suspended the multi-kit discount in favor of increasing the Grower's Club discount to 10% for orders over $140.00.
  1. Gift certificates and other promotional codes such as the registration discount (first time orders) and birthday club coupons are applied first, then
  2. The Grower's Club discount is applied.

The most common discounts are listed below:

CUSTOMER REFERRAL PROGRAM
 
We have a customer referral program that provides additional discounts to registered users. We will give you a coupon worth 10% of the first order placed by any person that you refer to our web site. The stipulations are as follows:
  1. You must be a registered user of finevinewines.com,
  2. The person placing the order must register and provide your full name in the appropriate field on the registration screen, and
  3. The discount is only good for future orders with finevinewines.com and is not redeemable for cash.

CUSTOMER APPRECIATION PROGRAM - FVW GROWERS CLUB

Please check out our FVW Growers Club. You can get all of the details on our web site, but the bottom line is we want to buy your loyalty! Once you spend $500 with us, you get at least 5% discount on everything you buy from us (10% on orders over $140.00). Find out more on the web site.
 
 
REGISTRATION DISCOUNT (FIRST TIME ORDERS)
 
To receive this 5% off, all you have to do is register with us and place an order for $50.00, or more (excluding shipping and taxes). If you first order is for more than $140.00, we will give you 10% off.  When you register, you will also be given the opportunity to sign up for our monthly newsletter, which is the only recurring email we send. We will not blast you with email after email touting our current specials. We encourage you to register to make the ordering process easier on you.
 
CUSTOMER FEEDBACK
 
We appreciate all of your comments, whether good or bad. To demonstrate our commitment to outstanding customer service, I have created a web page with your feedback. As we receive emails that comment about our service, I will post them on this page.
Contact Information
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George Cornelius - President
Mark Cornelius - Shipping Manager
Scott Irwin - Editor and Technical Creator
Joseph Schuitema - Resident Wine Maker
phone: 1-866-417-1114
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