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BowerPower Papers, a quarterly digital newsletter from Bower & Co. Consulting LLC, aims to inspire non-profit, association, destination, business, and event/festival leaders to think creatively about marketing, corporate sponsorship, events, and strategy. |
Volume 6 Issue 1
| Winter 2011
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Greetings!
I hope your new year is off to a great start and includes some big plans!
If jump-starting your sponsorship efforts is among them, be sure to download my latest special report that will help inform your 2011 strategy.
You'll find all kinds of good stuff in the green sidebar. And the rest of the issue is devoted to learning and enhancing your skills, a necessity in this job market and economy. You'll find an article on what to expect from coaching or mentoring. Plus my friend and colleague Roberta Chinsky Matuson, an HR specialist and popular blogger for Fast Company, wrote a guest article with some great ideas for low-cost, high-impact learning in celebration of her new book, Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around.
You can expect big plans from me for 2011, so stay tuned. I started off my year by earning a Certificate in Strategic Foresight from the University of Houston's prestigious Futures Studies program. More to come!
For now, I want you to know how grateful I am to have you as part of my community. If there is something you'd like me to address in an upcoming newsletter article, blog post, or teleseminar, please let me know
Welcome to all the new subscribers. As always, please feel free to forward the newsletter with this button below to maintain the formatting and integrity of the content. Thanks!
Warm regards,
Gail S. Bower
President
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Sponsorship Realities:
5 Predictions for 2011
by Gail S. Bower
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If you've been operating at a frenetic pace, trying to outsmart the economy, you may not have stopped to look around and notice what's going on in the world around you, the sponsorship world, that is. This special report provides five observations I've made that absolutely will have an impact on organizations' abilities to generate revenue through partnerships with the corporate sector. Consider this insider intelligence to help you plan your 2011 sponsorship strategy.
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Coaching & Mentoring 101 What to expect when working with a coach or mentor
by Gail S. Bower
|  There is no shortage of professional development opportunities to learn just about any topic you want in support of your organization's goals. The problem is that absorbing all that new information and really taking action specific to your situation can be tricky. Let's face it: DIY ("do-it-yourself") has a time and place, but sometimes you need a learning environment that is customized to your specific needs. That's where coaching and mentoring come in. Shorten Your Learning Curve Even if you're quite adept at gleaning information through books and workshops, when you're facing a steep learning curve, working with a coach or mentor can decrease that curve from 3 years to 6 months, for example. That means an earlier return on your investment, faster results, and a competitive edge. Clients of mine in both my coaching and mentoring programs approach situations with greater confidence, clarity, and enthusiasm for behavior that previously made them uncomfortable or nervous. One client, for example, told me recently that when we began working together, she was "clueless" about how she'd develop a corporate sponsorship program, rating herself a "1" on a scale of 10. By the end of six months, she graded herself a "6" and felt confident moving forward on a clear path ahead. 10 Considerations If you're curious about whether coaching or mentoring might be appropriate for you, here are 10 considerations based on my experiences both coaching or mentoring clients and being the coached/mentored. - Empathy. You want to work with someone who understands where you're coming from, not just intellectually but emotionally as well. However, you want the person to challenge, inspire, and support you during your learning and growing, not get caught up in your challenges. Sometimes, you may also need the person to put her foot down so you get a clear message that changing the particular behavior is necessary.
- Credentials. You want someone who's 'been there, done that.' For example, if you need coaching assistance selling sponsorship, you want to know that your coach has sold sponsorship for years - not just read about it - and can help you navigate the ins and outs and quickly apply her expertise to your situation.
- Confidence. You want someone who is confident about the road ahead, not wishy-washy; someone who will ask good questions and answer yours with pithy, useful, relevant information that you can act on immediately.
- Trust. You must feel you can trust the person to have your best interests at heart at all times. Your coach may not tell you what you want to hear - if they did, why would you hire a coach or mentor? - but you must be able to trust that the recommendation is aligned with your best interests. Of course you are free to accept or reject the advice.
- Reliable. Coupled with trust is reliability. You want someone you can count on to return your calls in a reasonable amount of time, respond to emails rapidly, review materials and support your navigation through negotiations, strategizing, material development, and other timely issues.
- Receptivity. You must be open to feedback, to new ideas, to making change to your behavior, and to trying new things. Otherwise what's the point?
- Action. You have to apply your new learning and take action to integrate the knowledge.
- Commitment. Make a commitment to yourself. That's what you're doing when you invest in coaching. You're enhancing your own skills and competencies which serve you in your present situation and ongoing in your life and career.
- Financial investment. Tied to that is the financial investment. Some coaches charge by the hour, others through a single investment. If you're paying by the hour, you're always wondering if you're really getting your money's worth, whether your question is really worth the money. With a single investment and unlimited access to your coach or mentor, you seek out the assistance and guidance more fervently because you don't have to question the value. That means more demonstrable results for you.
- Start where you are. Identify what your needs are, what you need assistance with, what you'd like to focus on. Then, make a plan with your coach or mentor to get the wheels in motion. Mentoring tends to be more self-directed, so you learn what you need. Coaching is both self-directed and also guided by your coach and your mutual agreement on the outcomes you'd like to experience.
How would you benefit from coaching or mentoring? Who do you turn to for advice on sponsorship, strategic, or branding issues? Who can you confide in about your uncertainties or doubts about moving through a challenge ahead? Please consider me a resource. |
NEW ON
Check out these new posts on Gail's blog, SponsorshipStrategist.com: Subscribe by email or RSS and participate in the discussion by commenting. As always, feel free to send me suggestions of topics you'd like to learn more about. | | |
Do you have your own copy of How to Jump-start Your Sponsorship Strategy in Tough Times?
"Gail Bower, astute specialist in corporate sponsorship, published a book more than a year ago titled, How to Jump-Start Your Sponsorship Strategy in Tough Times. "Well, tough times continue, and Bower's advice in this small, jam-packed book remains as relevant as it was a year ago."
"There is much more in Bower's useful book. You've likely acquired a small collection of materials about operating in a recessionary climate. Be sure to add this book to it."
--Joanne Fritz, About.com
To pick up your own copy of Jump-start, visit the store on my web site. Many organizations and associations have purchased copies for their members, staffs, grantees, and board members. Contact me to order quantities of 25 or more at a reduced price. | | |
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Guest Article
Meet my friend and colleague Roberta Chinsky Matuson, a prolific writer, executive coach, and consultant, specializing in HR. In celebration of her new book, Suddently in Charge: Managing Up, Managing Down, Succeeding All Around, Roberta offers some great ideas on building staff skills.
It's Time to Put Training Back on the Menu
by Roberta Chinsky Matuson
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Click to download a bonus chapter. Select "Read" next to the book image.
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It's been a tough few years for many organizations, but even more so for non-profits who rely on the goodwill of others to survive. It's no surprise that training and development in this sector has come to a grinding halt. Thankfully, we are seeing signs of light at the end of the tunnel. Now is the time to consider what is needed in order to move your organization forward again. Here are some ideas to get you started. Less is more I've always been a huge proponent of less is more. I prefer to leave a restaurant slightly full, not overstuffed. Organizations that sell training programs have you believing that you have to have the whole enchilada in order to be satisfied. I say, begin with a bite and see how you feel. Lunch and learns are the perfect way to whet people's appetites. These are sessions where speakers are brought in to discuss the latest trends or to provide skill-based training to a group of people who have expressed interest in a particular topic. Here's an off-the-menu item that you probably didn't know existed. Many experts, who are authors, will reduce or waive their speaker fees in return for an organization purchasing a minimum number of books. This is a great way to stretch your budget while filling people's hunger for knowledge. Start your own book club If Oprah can do it, so can you! Ask people in your company to recommend their favorite business books. Select a book a month and host a session where people can share their findings. For those who are eco-friendly, consider purchasing Kindles for participants, as this will cut down on the cost of purchasing books as well as what winds up in our landfills. The communal table Perhaps you don't have enough people to start a learning and development program. Nor can you afford to have your staff for off-site meetings that last for days. Consider pooling your resources. Here's an example of how this might work. Suppose you know of several Directors at other non-profits who, like yourself, have people who have just been promoted into management. You could suggest to your contemporaries the idea of setting up a program that will rotate between your locations. Your people benefit from being able to exchange ideas with like-minded people while you get the benefit of workers who are ready and able to try out their new skills. Feed your star performers Most organizations tend to provide training and development to those whose skills are lacking. Sometimes this strategy works, but in most cases, it's simply throwing good money after employees who will never shine. Now imagine what would happen if you made your best employee better! World-class organizations provide executive coaching to a select group of people who are their stars. They recognize this investment will have a much larger payoff than if they were to take this money and divide it evenly. Look around your organization. Who are your star performers? Has it been a while since you nourished them? Find an executive coach who can help them beef up their performance. Studies show that one of the key drivers of employee engagement and retention is an employee's perception regarding their organization's willingness to invest in them. If it's been a while since you've fed your people's souls, this is indeed the perfect time to serve up an order of learning and development that can put a boost back into your organization's performance. The economy is turning around and people are beginning to review their satisfaction levels with their current employers. Now would be an excellent time to remind your employees why a seat at your table is indeed the best seat in town. © 2011 Human Resource Solutions. All rights reserved.
Roberta Chinsky Matuson is the President of Human Resource Solutions (www.yourhrexperts.com) and author of the highly acclaimed book Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around, Sign up to receive a complimentary subscription to Roberta's monthly newsletter, HR Matters. As companies reorganize and reengineer, thousands of people are finding themselves tossed into management every day. The key to success is managing effectively both up and down the line of the organization. And Suddenly in Charge provides this unique approach with two books in one: read it one direction and you'll find all the tips and tools you need to manage down and establish credibility with your team; flip the book over and you'll find success strategies for managing up, the key to managing your reputation and your career. With a foreword by Alan Weiss, bestselling author of Million-Dollar Consulting, this handy little book is a must-have resource to help the new manager truly shine from day one. |
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Gail Bower, President, Bower & Co. Consulting LLC, specializes in raising the visibility, revenue, and impact of non-profit organizations, destinations, and festivals/events. She's a professional consultant, writer, and speaker, with nearly 25 years' experience managing some of the country's most important events, festivals and sponsorships. Launched in 1987, today Bower & Co. improves the results of clients marketing strategies, events, and corporate sponsorship programs. She is the author of the guidebook, entitled How to Jump-start Your Sponsorship Strategy in Tough Times, and is a source for the media. For more information, visit her web site or contact her at 215/92-BOWER (215/922-6937).
© 2011 Gail S. Bower. All rights reserved. |
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Gail's Upcoming Speaking Dates
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8 Common Marketing Communications Mistakes and How to Avoid Them. Wed., February 23, 2011, 1-4 p.m. Carlisle Area Health & Wellness Foundation. Info.
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Gail Bower in the Media | |
Pennsylvania politicians recently questioned the rationale of hosting a grand opening for the expansion of the PA Convention Center in Philadelphia. Their logic: with a tight economy, a grand opening might seem too ostentatious. They debated between calling it something other than a grand opening or not holding an opening event. The Philadelphia Inquirer published Gail Bower's opinion. Faithful readers, take a guess what her position is!?
Are you targeting quick service restaurants in your sponsorship or cause marketing efforts? If so, you might want to send your prospects a link to this article Gail Bower was quoted in for QSR Magazine, entitled "Charitable Giving Isn't an Option, Consumers Say." It will help your prospect think strategically about partnering with your organization and stimulate discussion about their goals.
Interested in CSR and Green PR? Gail recently had an essay published in a new book on the topic, Guide to Best Practices in CSR & Green PR.
Gail Bower and client Nancy Gilboy, President of International Visitors Council of Philadelphia, were recently featured in Drexel University's Lebow College of Business' publication, LEAD Magazine, Winter Issue. The article, on pages 10-13, is "Expand Your Global Network without Leaving Philadelphia" by Lisa Litzinger.
Gail Bower quoted in TIME magazine
20 min. podcast: Gail Bower interviewed by business performance expert Pamela Harper
Gail Bower Guest Blogging on Sponsorpitch
Gail Bower Guest Blogger on Communications Strategist Blog
How To Jump-Start Your Sponsorship Strategy in Tough Times Excerpted in IFEA's magazine: Part One (PDF), page 30
Part Two (PDF), page 37 |
| | Sponsorship Toolkit | | Check out the National Council of Nonprofits' Toolkit on Corporate Sponsorship,
which includes several resources Gail Bower developed for the Council.
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