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| Volume 4, Issue: #2 | May 5, 2010 | |
Greetings!
The new quarter is almost half over - Memorial Day is upon us! It is time for an update from your friends at EtherSpeak. - First order of business, we are ready to announce our new SureTrunk Premier Pricing Bundles. Unique bundles of Native SIP with pre-set call-paths, minutes and rates that I think you and your customers will find very compelling.
- How compelling? How about for starters 50 SIP call paths and 5,000 anywhere minutes for $99? Don't want to read anymore - Head Over to SureTrunk Premier Bundle Sign-Up Now! Please note the quick links on the left of this Newsletter. They include a link to our new SureTrunk Pricing Workbook which includes our Excel based order book; Links to our SureTrunk case studies; Pre-recorded Webinars; Links to the blog; The Premier Bundle sign-up / information page; and, a link to the SureTrunk Sign-up (necessary for new service) form. It's all there - in one place - for you.
- Next, while our community and customer base continues to grow and we approach our second full-year of being a certified ShoreTel partner for Native SIP, we have some big news to share: big, big SIP deals, big wins, and big, big, big savings for the customers. All this activity is enabling ShoreTel partners to get deals done, while also enabling customers to re-kindle their love for their ShoreTel with new savings courtesy of their SureTrunk Service. Well, we have only just passed by "the tip of the iceberg" with the value SIP will bring to your own ShoreTel community. Please join us during this exciting time to provide a native SureTrunk SIP option for your customers - and leave the savings to us! See below the ShoreTel Success with SIP with one of the largest automotive retailers in the USA. Request info on our Authorized SureTrunk Reseller Program today.
- Lastly, the larger community of social networks is starting to have an impact on our business. I have been typing away and pontificating on about just about everything (see list of excerpts from my blog below). The feedback has been great. Won't you please consider joining me on LinkedIn and Twitter. If we're already connected - GREAT! But, take a minute and sign-up for the "EtherSpeak SIP" and "SureTrunk for ShoreTel" on LinkedIn Groups. With your help, I'd like to make these into vibrant communities for discussing the business of SIP within a context of a world filled with ShoreTel UC. Be a part of the discussion - Go To LinkedIn Now (before you forget)!
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EtherSpeak Announces New Premier Pricing Bundles!
| |  With Premier Bundles, Now it's Time to Say Bye-Bye to
"Plain-Old-Everything-Else"
New Bundles Pricing provide the flexibility and value for your customers by providing nominally priced bundles with significant potential for driving recurring, monthly savings for your customer. Does your customer need 50, 75, 100 or more call paths - turned on today? How about pricing as low as 1.7 cents per minute - billed in 6 second increments? It's time to find out more about SureTrunk for ShoreTel!
Premier Pricing Matrix:
SureTrunk Premier Plan Matrix  | Click Here to Download Adobe PDF of Comparison Chart
Premier Bronze provides 5,000 inbound and outbound minutes in Continental US, up to 50 call paths. The overage rate is only .023 per minute for inbound and outbound minute usage (billed in 6 second increments)
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Premier Silver provides 25,000 inbound and outbound minutes in Continental US, up to 75 call paths. The overage rate is only .021 per minute for inbound and outbound minute usage (billed in 6 second increments)
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Premier Gold provides 50,000 inbound and outbound minutes in Continental US, up to 100 call paths. The overage rate is only .019 per minute for inbound and outbound minute usage (billed in 6 second increments)
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Premier Platinum provides 100,000 inbound and outbound minutes in Continental US, up to 150 call paths. The overage rate is .017 per minute (billed in 6 second increments)
Want more info and want to sign-up for a no-obligation subscription? Simply send your customer's to our SureTrunk Premier Sign-up Page. If there isn't a line, we will have them up and connected within about 60 minutes. |
ShoreTel Delivers on Promise of Native SIP with Largest Publicly Traded Auto Retailer in USA
| | SIP Trunking with ShoreTel Helps America's Car-Mart Enhance the Customer ExperienceCar-Mart, which operates 95 automotive dealerships in eight states, is
using its ShoreTel UC system and SIP trunking provided by EtherSpeak, a ShoreTel Certified Technology Partner, to eliminate
more than 300 traditional telephone lines, and end frustrating busy
signals from call congestion. This results in thousands of dollars in
saving per month on line costs and long distance calls. Click to read more on ShoreTel.com
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iEtherFax Takes The Mystery Out of Fax-Over-IP 100% of the Time!
| | iEtherFax Provides Solution for Customer Fax Machines with Cost-Effective, Reliable and Secure Fax Options
What if someone told you that you could reduce your customer's fax operating expense by about 40 - 60% on a monthly basis. Well, it's true, iEtherFax has revolutionized fax-as-a-service with fax machine integration; fax-to-email; and PC / Server faxing that is cost-effective, secure and reliable. iEtherFax is the only way to fax over SIP. Click to see more on iEtherFax.com
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Yes, We Call Our Blog "Now We're EtherSpeakin"
| | "Hostifying" the IP PBX? The Advantages and Challenges of Evolving to Recurring Revenue Solutions
 "...So, the reseller says "OK, this time around, I won't sell you our new ( insert the brand you sell Mr. Reseller here - ShoreTel, Cisco, Zultys, Vertical, NEC, etc.)
system Mr. Customer - I will rent it to you." Customer nods, "In
return, you pay me a fixed or variable price per seat for a defined term
- usually one to three years." Customer likes it (he doesn't have to
buy nearly as much), and the reseller closes the deal, sells / rents the
customer some IP handsets and other network gear necessary to run the
solution properly - and everyone is happy! But wait, then the reseller
considers a few things on the way home - he/she just took responsibility
for the customer's communications - soup to nuts! Nice job man, don't
be shy, you just stepped up to the world of recurring revenue!" Continue to my blog
Hey IP Phone Manufacturers - What Have You Done For Us Lately?
"...What exactly is a customer getting for that ~$100 to ~$700 unit price
other than different look, ergonomic plastic and pixel density? On the
other side of things, the iPhone and Blackberry (or "typical" smart
phone) are the main business tool used by most knowledge workers. I
would wager that for many of us - we do more minutes on our cell phone
for business use than on our expensive IP Phone. For purposes of my
blog, a "knowledge worker" is an individual who works on an Internet connected computer. Continue to my blogThis Just In: Using SIP to Achieve 911 Compliance - huh?"...I was intrigued - typically resellers and customers are coming to us
asking for POTs as a "lifeline" for 911. However, in this case, they
were looking for the complete opposite. They wanted to use EtherSpeak,
with centralized trunks, to achieve 911 compliance for dozens of remote
sites. We addressed the challenge and won Kaplan as a client." Continue to my blog |
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Thanks for reading our newsletter. I hope you and your customer discover the power of SIP through one of our new SureTrunk Premier Bundles. Please note that any customer who registers for a Premier Bundle before 6/30/2010 will be entitled to 5 iEtherFax numbers included with their Bundle for no additional number fee! Try a Bundle - Get the Fax!
Lastly, I look forward to seeing you all again at the next ShoreTel Champions Conference next month. So please, get in touch, stay-tuned and most importantly - be safe!
Sincerely, Neil Darling
EtherSpeak Communications
http://www.ietherspeak.com
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