The difference between great sales performers and good sales performers is the level of deliberateness and precision by which they operate. Top performers know "why" they are doing what they do and have a detailed plan of action to follow.
This focus, however, should not be confused with being rigid, overscheduled and robotic.
Sales professionals often tell us that they can't be as planned and systematic as they would like because they "need to be responsive to their clients" or their "schedule is just too uncertain."
While this may seem to present a conundrum, the two philosophies actually work in lock-step. The secret is to develop the habit of "planned flexibility."
Flexibility is not only needed by the sales professional, it's a desired state. By being flexible, our creativity flows, we can service our clients and we eliminate undue stress.
However, if that flexibility is unchecked, our time can be wasted, our priorities left untouched and our potential diminished.
Here are a few ways to develop "planned flexibility:"
1. Don't overschedule. Being precise does not mean that every minute of your dayplanner needs to be filled in. That way, if interuptions or client needs come up, you have slack in your schedule so you won't be perpetually behind.
2. Block-off follow-up and reactive time. Just like it's a meeting, have time set aside to return phone calls that are not urgent, get information for clients or run unforseen errands.
3. Ask yourself, "Is this really important enough to replace my plan?" Often the urgent seems important, but it can easily be delayed, delegated or ignored. Become highly critical about how you invest your time and on what.