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37 Sudden St., Watsonville, CA 95076 - (831) 722-3062 - www.pvarts.org
In This Issue
Collective Call for Artists
Volunteer Spotlight
Current Exhibit
Gallery Hours:
 Thursdays & Fridays
11:00 AM to 4:00 PM
Saturdays and Sundays
12:00 to 4:00 PM 
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Thanks to
Our Sponsors:

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Wild Rose

City of Watsonville

Membership and Donations


If you would like to renew your membership or make a donation, it is as easy as visiting PVAC.

Thanks to Our 2012 Exhibit Partners and Sponsors:


 Santa Cruz County 

Museums Partnership


freestyle logo  

wax works west

International Encaustic Artists


Evans Encaustics
R & F Logo

Around the County

Art League Logo  


82nd Annual Statewide Landscape Exhibit 

June 1-July 1, 2012


Mountain Arts logo  

In My Life

April 4 - June 23


Santa Cruz County Bank

Picturing Music

May 15 - August 30



Cabrillo Gallery

 Watch for the Summer Workshop Exhibits  


Museum of Art & History  

All You Need Is Love

March 31 - July 29








Cyanotype Workshop 

Photo Alchemy Workshop
If you missed our workshop on June 6th, be sure to sign up for our June 13th Cyanotype workshop.  It is free, but supplies may be limited.  You can bring your own items from which to print, such as feathers, leaves, lace and small objects that will create your imagery.  To register, write to [email protected].  We look forward to sharing this technique with you!
Call for Artists         Collective 2012       
 Interior Monologues: Views from the Artist's Mind
Deadline Extended to June 8th!

Every year we wow our patrons with the incredible work of our talented member artists.  Once again, we invite you to participate in PVAC's annual members' 2012 collective exhibit: Interior Monologues: Views from the Artist's Mind. This year we ask that you create work that expresses how you think and feel on a given day. Use your skills to convey your emotion through color, shape and form. Download all the information you need here!  Can't get your form back by Friday?  You can still enter, but your name might not appear on the postcard.  We would still love to have you in the exhibit.


Arlene Gotshalk
Arlene Gotshalk

Volunteer Spotlight
"Your time is the most valuable gift you can give."

After just joining the PVAC Gallery Committee at the end of 2011, Arlene agreed to co-curate The Art of the Rydell Fellowship 2006-2009 that took place in January and February of 2012.  Together with Helene Woolsey, co-curator, and working with Judy Stabile as their mentor, an exciting and successful exhibit was produced.
Arlene had been "coming to PVAC exhibits for years." She brings a wealth of experience to us, including serving on the board of the Santa Cruz Cultural Council for seven years.  Now, motivated by our mission statement "bringing the community together through the arts" as well as by the other enthusiastic and energetic Gallery Committee members, Arlene is an active and dedicated volunteer. Thank you Arlene!
Book Signing
Kristin Hayward 
Kristin Hayward, A PVAC volunteer since the gallery was located in the Porter Building in Watsonville, served actively on our Gallery Committee for three and one half years,  participating in all of our exhibits.  Kristin has retired from the Gallery Committee, but continues to create the beautiful floral arrangements for the entrance hall to welcome guests to each new exhibit.
Volunteers are the lifeblood of every thriving, successful non-profit organizatio
n.  If you can contribute one to three hours a month, or be available to help with mailing productions or receptions, you will be welcome and much appreciated.  Please contact Bev Moore, 688-4883.  Thank you!
  Photo Alchemy Logo 
Photo Alchemy Image
Emma Powell


Exhibit Dates:  May 3 - June 17


  This beautiful exhibit was curated by Hedwig Heerschop, and juried by Ted Orland, Janet Fine, and Brian Taylor.  You will see seventeen different photographic/printing processes from over fifty artists from across the United States.  "The artists have created one-of-kind prints, which cannot be achieved digitally, that reflect the unique vision of the artist as both photographer and alchemist." Hedwig compiled a companion catalog that PVAC has published which includes all of the imagery, as well as descriptions of the processes employed by the artists.  The catalog is available for purchase at PVAC.  Thank you Hedwig!