frowny face
May 2010

Greetings!

This month's success story comes from the Santa Rosa Chamber of Commerce. The Chamber just completed a week long Membership Drive in which 62 new companies joined. That was 24% more than the goal of 50! What organization wouldn't like an instant sales boost like that?

The good news is that any organization can achieve a dramatic sales increase a short time by conducting an intense "Sales Blitz". To find out how, read The Key Components of a Successful Sales Blitz.

Good Selling,
Kurt Shaver

Santa Rosa Chamber Ambassadors at Membership Drive
Santa Rosa Chamber Ambassadors at Membership Drive






Sales Mastery Seminar Series 50% off

Studies show that adults learn best from small doses of training over time. That is why we offer a series of monthly, 1/2-day seminars to increase your selling skills and increase your income. Here is the next six seminar series:

July 1 - Lead Generation for Salespeople

August 5 - Building Rapport and Effective Follow-up


September 9 - Controlling the Sale
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October 14 - Winning Presentations

November 4 - Gaining an Advantage Over Your Competitors

December 2 - Negotiating and Closing the Sale

Individual classes are just $99.00 with early registration. Additional discounts are available for full program registration by May 28.

Click Seminars for more information including video testimonials from previous seminar attendees.
CRM = Constant Revenue Machine

OK, so CRMCRM actually stands for Customer Relationship Management - a type of software used to track customer interactions.  The point is that a properly implemented CRM system can significantly improve a company's profitability. There are three areas that benefit:

Sales: CRM increases selling efficiencies so reps can handle more opportunities and close them faster.

Marketing: CRM helps create lead generation campaigns and track results for true marketing ROI. Marketers can better analyze trends in lead sources, lost opportunities, conversion rates, and other metrics.

Management: CRM offers improved forecasting of future business for better production/resource planning and cash-flow decisions. Management gains increased visibility into sales activities and the database of all customer communications remains as a company asset.

I am currently helping three companies implement CRM systems. No organization that sells is too small to benefit. One company has a single sales rep. See below to get your a free CRM analysis this month.

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In This Issue
Sales Seminars
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May Days
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Click on the logo above to become a fan of our Facebook Page. Get first notice of sales tips, seminars, discounts and other fun stuff to help you sell.
May Days

May means Memorial Day, but there are  other special days in May. Use these for creative ways to connect with that tough account you've been after.

May 12
Receptionist  + Nutty Fudge Day (no-brainer)

May 15
Pizza Party Day
"Who ordered the pepperoni?"

May 23
Taffy Day
Yum Yum
Taffy
For the full list, click here.
Cool App of the Month
Groupon, a Web site for big savings on last minute deals. Businesses can close a ton of business fast. It is like "Hotwire meets Half Price Tickets".

Kurt Shaver
The Sales Foundry - Sales Training, Coaching, and Outsourced Sales Management
(707) 542-9022
FREE
CRM
Analysis
Does your company have a CRM system that is underutilized? Why not get a CRM audit of your current system.  Or maybe you are considering implementing a CRM system and could use some help defining your  requirements and selecting a vendor. Contact us to schedule a free 1-hour CRM analysis including a summary report - a $250 value.

Click here to request your free CRM analysis.
Offer Expires: May 28, 2010