frowny face
April 2010

Greetings!

PeKurt photoople sometimes ask, "Why does The Sales Foundry offer so many seminars and coaching programs? Can't a salesperson just attend a seminar to learn a few new closing techniques?"

While "Closing" draws the most attention, it is just the end of the sales process. Skills like Generating Leads, Building Rapport, Qualifying, Objection Handling, and Presenting represent the full skill set necessary for success in sales. The sales cycle, like most processes, has a number of steps between its beginning and end.

The same is true for Sales Foundry training. The sold-out "Closing the Sale" seminar on April 1st marked the end of the current series. The next Sales Mastery Seminar Series begins in June with "Lead Generation". It ends in December with, you guessed it, "Closing the Sale". Click here to find out more including how to save over $440.00 in April.

Good Selling,

Kurt Shaver
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Webify Your Biz
Load Up
Word Choice
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Load Up for Success Award A saleswoman I managed became the top salesperson in the country (out of 50 reps) after she started offering fully loaded solutions as her default quote. Other reps worried about seeming too expensive. She simply adjusted her expectations that the best solution for the customer was the one with all the options and, more often than not, her customers agreed. What adjustments can you make to increase your average sales price?
Word Choice

Using the right words can sometimes make the difference between winning the business or not. Here are some common sales words and more preferred alternatives.


Contract - Agreement

Sign - Authorize

Buy - Own

Price - Investment

Expensive-High Quality

Cheap - Good Value
Kurt Shaver
The Sales Foundry - Sales Training, Coaching, and Outsourced Sales Management
(707) 542-9022