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Turning Human Beings into Selling Machines
November 2009
Grow Revenue with the Right Sales Plan
 
Greetings!

Some economists blame the economic meltdown on Wall Street's failure to properly align compensation with performance. So, what about Main Street? How has your company adapted its sales compensation plan in response to changes in the economy? Does the current Kurt no tie low rezplan adequately motivate and reward your sales team while remaining profitable for the business? Designing the ideal compensation plan requires some Art (Psychology) and some Science (Finance). A great one can turbo-charge your company's sales.  One company I worked with increased sales 27% in one year due in part to a revised compensation plan. Click here to read how the right plan can boost your company's sales. You can also contact me if you would like a no-charge consultation to model some  compensation plan options for your company.
    Kurt Shaver

December Sales Seminar:

Programming the Mind for Success

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Head into 2010 with a full head of steam. This seminar will help salespeople shake off the economic doldrums of 2009 and hit the new year with fresh enthusiasm and a plan for success. Attendees will learn how to:

Overcome Obstacles to Success

Create Permanent Change


Apply Lessons Learned to Other Areas of Life

Here is what one attendee said about a recent seminar:

"Kurt has such a breadth of sales knowledge that he is quick to analyze, immensely clear and so much fun."

Tuesday, December 1, 2009  8:30 AM - Noon

Price: $90 by Nov. 20. $139 after, 10% off for 3+ from same co.
Click here for more information.

referral instutite logoFoundry Friends:

If you missed our September seminar on "Selling to Different Personality Types", you can attend a similar class from The Referral Institute. You will learn the four personality types and how to best relate to each one. Their one-day "Roomful of GEMs" class is being offered in Petaluma on December 10. The Sales Foundry has a small number of 1/2 price tickets. Just $49.00 for the full-day. Click here to visit the Referral Institute Web site or contact me to purchase your 1/2-price ticket.

Special Year End Incentives
Promote Your Business in Sonoma County

Doing business in Sonoma County? Did you know that the Santa Rosa Chamber of Commerce is one of only nineteen 5-Star Chambers in the Nation? Membership is more popular than ever because it is the most economical way to promote your business. Qualified companies joining by Dec.30 get extra business-building benefits including:
  • 15 x 60-sec. radio ads with production (a $1,275 value)
  • Enhanced listing on Chamber Web site ($150 value)
  • 6-mo. subscription to NorthBay Business Journal ($32.50)
  • 2' x 5' banner (a $75 value)
Plus you get all the regular benefits like advocacy, Office Depot discounts, directory and Website listings, networking opportunities, education programs, and more. Qualifying memberships begin as low as $575 per year. Click on the banner below to visit the Chamber Web site or, you guessed it, just Contact Me.

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Issue: 2
In This Issue
December Seminar
Foundry Friends
Promote Your Business
Client Spotlight: IBS
November Seminar
Mining for Gold
Join Our Mailing List
Client Spotlight:
Innovative Business Solutions
is a local payroll services company serving NorthBay companies since 1991. IBS serves over 1,000 companies ranging in size from 1 to 1,000 employees. IBS customers rave about the high level of service they receive from IBS. If your business wants an affordable payroll or time & attendance solution for the new year, then contact IBS.
There is still time to register for:

Verbal and Non-Verbal Communications


Tuesday, Nov. 3,
8:30-Noon, Rohnert Pk

Click here for more information or call (707) 542-9022 to register.



Mining for GOLD
Business Cards

Do you have stacks of business cards from people you meant to stay in touch with but just have not found the time? One of the best ways to stay in touch is with an email newsletter. Here are the  "3-Cs" to get started:

1. CONTACTS: Build a database of contacts. I bought a card scanner and digitized hundreds of business cards while watching a baseball game.

2. CONTENT: Create the news, articles, and events you want to share. It is easy. I am only two months into it and I have more than I can fit into a standard-sized newsletter.

3. CONSISTENCY: Commit to a regular schedule and stick to it.

If you want some advice on how to get started scanning your own business cards and creating an email newsletter or you just want to hire someone to get it all done, click here.

Kurt Shaver
The Sales Foundry - Sales Training, Coaching, and Outsourced Sales Management
(707) 542-9022
FREE
Sales
Analysis
Report
Qualified companies can receive a free report identifying areas with the greatest potential for increasing sales. The report covers areas like:
  • Sales metrics and opportunity forecasting
  • CRM and Email marketing optimization
  • Motivation and incentive programs
  • Aligning sales compensation with company goals
Contact offer@thesalesfoundry.com to schedule your analysis.
Offer Expires: November 27, 2009