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Unlocking Real Value Newsletter
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A Surprisingly Positive Start To The Year - Can It Continue?
2012 has gotten off to a great start: the economy continues to improve, the stock market has been roaring and consumer confidence is on the rise.
But can this optimism continue in the face of an election year, continuing dysfunction in Washington, the growing nuclear threat from Iran and high gas prices?
Probably not. I think unemployment will begin to rise again before year-end, Europe's continuing troubles, while not sending us into recession, will have a negative impact on the economy and the stock market will probably end the year close to where it is now.
In today's continuing uncertain business environment, the frustration I hear most from practitioners and companies alike is the struggle to differentiate themselves from the competition.
So this quarter's White Paper is aptly entitled "Can You Articulate Your Value Proposition?" It's meant to help you really dig down inside and figure out why someone would do business with you or your company.
Enjoy the White Paper and be sure to let me know what you think! Have a great quarter.
Best regards,
Andy Klausner
Founder & Principal
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Can You Articulate Your Value Proposition?
This question assumes that you have a value proposition. Perhaps it's better to ask: Do you know why clients choose to work with you over the competition? And if so, can you articulate this competitive advantage and use it as a tool to help you grow your business?
This White Paper will help you answer both questions by outlining what a value proposition is, why they are important, how to create one and how to utilize it in your marketing efforts.
What is a Value Proposition?
In its simplest terms, a value proposition is a statement that tells prospective clients why they should hire or work with you instead of someone else. It clearly articulates what differentiates you from the competition and answers the questions we are all so often asked: What do you do? and, by extension, Why should I hire you over someone else?
It also defines why you are uniquely qualified for a specific set of potential clients (your target market). A value proposition should:
- Articulate what makes you unique
- Describe who you are, what you offer and how it works
- Define why you are uniquely qualified to deliver these services
Click here to download the complete White Paper.
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