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Unlocking Real Value Newsletter
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The Fourth Quarter and Beyond
I's sure that most of you were glad to see the third quarter end - I certainly was! August and September were brutal months in the stock market. While the markets did recover somewhat by quarter-end, investors still gave back many of their gains of the past two years.
On the political side - can the circus get any worse? The end of the summer recess brought more threats of a government shutdown, albeit this time the drama was shorter. Most Americans are fed-up with Washington, and it would be hard to find many politicians with a positive approval rating.
The harsh reality is that while we have seen a few positive economic signs in recent weeks, it's likely that the economic and political uncertainty will continue through 2012; while the Presidential election cycle should be fun and interesting to watch, the world will not be much different a year from now.
So what do you do?
1) Continue to show leadership with your clients by helping keep them on an even keel; and
2) Continually improve your business practices so that you can weather the storm and emerge as a winner.
To this second point, this quarter's White Paper, "Thriving Amid Chaos," suggests ways to improve your operating efficiency and communications strategy. It's possible to thrive in this environment - but it takes some effort!
Have a great quarter and holiday season.
Andy Klausner
Founder & Principal
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Thriving Amid Chaos
There is little doubt that the near-term outlook for the economy and financial markets is uncertain. Amid this uncertainty, however, remember that crisis breeds opportunity for those that position themselves for success. Thriving in today's world relies on a two-pronged approach to managing your business.
First, it's important to look inward at your business to make sure that you're operating efficiently and that your resources match your goals. Second, look outward to ensure that you are effectively servicing your clients and communicating your value-added proposition. Inward-Looking: Focus on Efficiency - The Three Ps: Tough times demand that you manage costs and control what you can - how you operate. Look at your: Client-Facing: Focus on Communications - The Four Cs: How effectively you communicate with clients, and by extension prospects, depends on your message being: - Clear
- Consistent
- Convenient
- Compelling
People demand information when and how they want it. If you don't provide it to them, someone else will. Click here to read the entire White Paper.
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