Unlocking Real Value Newsletter
Springing Forward Despite Uncertainty
It was a long, hard winter for most of us, and the thoughts of warmer times are indeed comforting. I took the opportunity to freshen-up the look of our newsletter as my way of celebrating - I hope you like it.
The markets and the economy are springing forward as well in spite of many headwinds. The resiliency of the markets was evident in March, when major indices quickly recovered from a pullback following the earthquake and tsunami in Japan. Even with growing international uncertainty in the Middle East, and the continuing nuclear problems in Japan, the markets bounced back more quickly than expected.
On the economic front, while the economic recovery is certainly not robust, the outlook has brightened somewhat - except for perhaps the housing market - even in the face of rising oil prices. There is reason for optimism that extends past the nicer weather.
In keeping with this theme, this quarter's White Paper - Create a Buzz to Grow Your Business - centers on getting your message out and reaching more people through proactive public relations. Take advantage of a more optimistic environment to grow your business. It's easier and less expensive than you might think.
Have a great quarter.
Founder & Principal
Create a Buzz to Grow Your Business
For many advisors, investment managers and RIAs the two words "Public" and "Relations" when put together are very scary. The perception is that the only way to become better known is to spend a lot of money; and it's true that if you hire a professional public relations firm it'll cost you.
The good news is that there are ways that you can act as your own publicist without spending a lot of money. In fact, the best publicity is often free, and easier to get than you might think. While hiring a public relations firm might make sense at a later date, there are steps you can take today to promote yourself and expand your public image. Greater public exposure will afford you the opportunity to speak to and meet new people, which will translate into new business.
Let's talk about some of the ways that you can create your own buzz now:
- Focus on a Niche or Target Market
- Be Proactive and Promote Yourself
- Be Accessible and Newsworthy
- Be "Social Media" Visible
- Be Patient
to read the complete White Paper.