For many advisors, investment managers and RIAs the two words "Public" and "Relations" when put together are very scary. The perception is that the only way to become better known is to spend a lot of money; and it's true that if you hire a professional public relations firm it'll cost you.
The good news is that there are ways that you can act as your own publicist without spending a lot of money. In fact, the best publicity is often free, and easier to get than you might think. While hiring a public relations firm might make sense at a later date, there are steps you can take today to promote yourself and expand your public image. Greater public exposure will afford you the opportunity to speak to and meet new people, which will translate into new business.
Let's talk about some of the ways that you can create your own buzz now:
- Focus on a Niche or Target Market
- Be Proactive and Promote Yourself
- Be Accessible and Newsworthy
- Be "Social Media" Visible
- Be Patient
Click here to read the complete White Paper.
