Have Your Clients Seen Your Rebound Plan For Future Growth?

Almost a month into the second half of the year, optimism over the future is higher than it has been since last fall. This is not to say that challenges do not lie ahead - they do. Just witness the ups and downs of the past few weeks. But people are talking again, planning again and the general paralysis that had predominated is dissipating.

What does this mean for you and your business? It means that clients are ready - more than ready - to hear about your plans for the future. You have survived the worst. What have you learned? How have you planned for the future? How will you help your clients benefit from the upturn, whenever it actually occurs? Answers to all of these questions are key to keeping current clients and attracting new ones.

We can help you answer all of these questions and proactively grow your business through the creation of your own Rebound Plan. This quarter's article highlights how such a plan can help you be one of the winners moving forward. Money is once again in motion - there is no time like the present to go after it! We stand ready to help you successfully unlock the real value of your business.

Best Regards,

Andy Klausner, Founder and Principal

AK Advisory Partners LLC

Have Your Clients Seen Your Rebound Plan For Future Growth?

Over the past nine months, many members of the financial services community - both individual advisors as well as corporate entities - have understandably focused their attention on adapting to the new economic realities. Often this has meant doing more with less - fewer resources, fewer employees, etc. Changes to customer behavior have affected distribution strategies and other aspects of many businesses as well.

No one is sure when the recession will officially be over, and even though the market rally of the past three months has increased many people's optimism, uncertainty will continue for the foreseeable future. Continued consolidation in many segments of the industry is inevitable.

But now that you have made the necessary changes and adaptations to your business, what do you do? Now is the perfect time to demonstrate to your clients that you are focused on, and prepared for, the future, and that you are one of the survivors.

Formalize your commitment to the future through a Rebound Plan. This Plan will be your marketing tool of the future and will separate you from the competition. It will also serve the dual purpose of motivating internal staff as they will be able to buy into your vision of the future.

Our proprietary questionnaire and data-gathering process will help you more clearly define your path to the future. We will also help you decide the best way to present your vision to both internal and external constituents and then how to market it to increase revenues and referrals.

We invite you to contact us to find out more about our services and about creating your own Rebound Plan.

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Potential Components of Your Rebound Plan *

I. External Rebound Plan - Clients and Prospects
   a.Mission Statement / Value Proposition
   b General Firm Update
       i. Appropriate Performance Metrics
       ii.Client Communication Strategy
   c. Review of Response to Economic Crisis
       i. Detail of Changes
       ii.Permanency of Changes
   d. Review of Short-Term Corporate Strategy

      (through '09)
       i. Resource Allocation Shifts
       ii.Distribution/Marketing Plan
   e. Review of Long-Term Corporate Strategy (post '09)
       i. Resource Allocation Shifts
       ii. Distribution/Marketing Plan
   f. Servicing Template
       i.  Restatement of Commitment
       ii. Review of Components

II. Internal Rebound Plan - Employees
     a. Definition of Corporate Culture / Values
     b. Mission Statement / Value Proposition
     c. General Firm Update
         i.  Appropriate Performance Metrics
         ii. Client Communication Strategy
     d. Review of Response to Economic Crisis
         i.  Detail of Changes
         ii. Permanency of Changes
     e. Review of Short-Term Corporate Strategy

         (through '09)
         i.  Resource Allocation Shifts
         ii. Distribution/Marketing Plan
     f. Review of Long-Term Corporate Strategy (post '09)
         i.  Resource Allocation Shifts
         ii. Distribution/Marketing Plan
     g. Internal Training Game Plan
         i.  Interactive
         ii. Cross-training
     h. Introduction of Client Referral Program
         i. Inclusive of all Employees
         ii. Incentive Based

* Rebound Plans are customized for each client and may contain some or all of the above components.

AK Advisory Partners LLC is a consultancy to the financial services industry, concentrating in providing advice and training to firms and individuals operating in the fee-based, investment management and wealth management areas.